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10 mins read

Lessons brands can learn from the winners of Kantar's Creative Effectiveness Awards

Kantar tested more than 10,000 creatives for clients around the world

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1 min read

The 10 most effective ad campaigns this year

The campaigns were ranked according to a points score calculated with a "rigorous methodology" usin…

Will Heilpern,Will Heilpern   


Business Insider Latest Story Image
1 min read

The 10 most effective ad campaigns this year

The campaigns were ranked in partnership with King's College London according to a points score cal…

Julien Rath   


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1 min read

The Magic Behind 3 Of The Most Effective Ad Campaigns Of 2013

But while consumers know this sort of advertising when they see it, the thought and strategy that b…

Aaron Taube   


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1 min read

Samsung Made The Most Effective Smartphone Ad Of The Past 4 Years

The Samsung ad scored highest in the product information category, where was rated it 21% more effe…

Aaron Taube   


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1 min read

Inside the magic that made these 5 ads among the most effective digital campaigns

US trade body, the Interactive Advertising Bureau, asked a panel of marketing experts to take a clo…

Lara O'Reilly   


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2 mins read

Study Says Most Super Bowl Ads Are Actually Less Effective Than The Average Commercial

Tide's "Miracle Stain" commercial, for example, was a fan favorite. Its hilarious story of a Joe Mo…

Richard Feloni   


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4 mins read

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer

As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…

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2 mins read

Data shows Hillary Clinton should get personal in her campaign ads to beat Trump

The video advertising analysts gave each advert an "Ace Score," based on metrics like "Attention," …

Will Heilpern,Will Heilpern   


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2 mins read

The 10 things in advertising you need to know today

10. The managing director of WPP ad agency J. Walter Thomson's Korean office has been arrested and …

Will Heilpern,Will Heilpern   


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1 min read

This Statistic Shows How One Wal-Mart Ad Is Dominating Holiday Advertising

"While consumers have a tendency to reward philanthropic work, this holiday season saw more do-good…

Aaron Taube   


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1 min read

These are the 12 most effective adverts of the 2016 presidential campaign - and one candidate clearly dominates

The video advertising analysts gave each advert an "Ace Score," based on data collected from 500 re…

Will Heilpern,Will Heilpern   


Business Insider Latest Story Image
1 min read

Data shows one US presidential candidate clearly has the best TV ads

The video advertising analysts gave each advert an "Ace Score," based on data collected from 500 re…

Will Heilpern,Will Heilpern   


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3 mins read

Here's Why Native Ads On Pinterest, Instagram, And Snapchat Could Be Huge Moneymakers

For a recent report, BI Intelligence spoke to leaders in the native advertising space, including ma…

Cooper Smith   


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1 min read

Instagram’s Boomerang gets SloMo, Echo, and Duo effects - to match up to Snapchat and TikTok

Facebook-owned Instagram has added three special new effects to its popular video-loop maker Boomer…

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3 mins read

The Native Ad Rush Is On: Social Media Budgets Are Pouring Into In-Stream Ads

For a new report on the native-social ads rush, BI Intelligence spoke to leaders in the native adve…

Cooper Smith   


Business Insider Latest Story Image
3 mins read

The Native Ad Rush Is On: Here's Why Social Media Budgets Are Pouring Into In-Stream Ads

For a new report on the native-social ads rush, BI Intelligence spoke to leaders in the native adve…

Cooper Smith   


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2 mins read

Republicans are utilizing Facebook in unprecedented ways to prepare for life after 2016

The Facebook strategy being deployed by the RNC works as such: potential voters are split into thre…

Allan Smith   


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1 min read

Here's what 'Arrival' looks like without the giant alien landing sites

Take a look at some of these before-and-after stills, taken from a making-of video published by Obl…

Jacob Shamsian   


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3 mins read

The Native Ad Rush Is On, And Social Media Is Leading The Charge

For a recent report on the native-social ad rush, BI Intelligence spoke to leaders in the native ad…

Cooper Smith