Kantar tested more than 10,000 creatives for clients around the world

Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …

As per Kantar's report, consumers rate Heineken’s ‘Cheers to all’, the world’s most creatively effe…

The journey of converting a foreigner to a fan of a brand can’t be defined through pushing products…

XCS brings value to brands through outcome-focused designs and customized creatives

Here's wishing everybody a Happy Friendship Day...

In 2013 alone, there were 158,868 billboards in the U.S., 49,082 bus shelter displays, and 205,426 …

The campaign imitates other ads for a wide variety of products, posing as advertising for films, ma…

FCB Group India has also appointed the next level of leadership for each of its agencies

Adhesive brand Fevicol has launched a powerful social media campaign to remind people to stay strong

FCB Group India and Kinnect join hands

The Awards are differentiated by their emphasis on showcasing the impact of a creatively, strategic…

Dentsu India initiated the formation of a new structure for its Creative service line in June this …

Pandey will continue to serve as Chairman of Ogilvy India

Here are the winners of Cannes Lions 2021 on Day 2 from India

To freshen up your memory of Super Bowl 2021, we reached out to Affect Lab, Entropik Tech’s Emotion…