Best hand blenders in India 2023

The festive season is around the corner, and all the e-commerce platforms have geared up to showcase the best deals and offers in their festive sales.<br /><br />The e-commerce giant Amazon has made its most awaited<a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms"> Great India Festival Sale</a> live. Started on September 22,2022, the sale is in its final days. The sale offers plenty of discounts, cashback, Bank offers and a lot more to help you save big.<br /><br />Being a hub for all categories, choosing the best deal that is worthy, useful and cost-effective is not an easy job, so you must keep an eye on the price drop and discounts to make a worthy purchase. Also, debit card users and credit card users of ICICI Bank, Citi Bank and Axis Bank will get an instant 10% discount.<br /><br />This can be a perfect time if you want to upgrade your kitchen products. Amazon has offered up to 70% on Home and Kitchen products. We have curated a list below to help you grab the best deals.<br /><br /><bulletContentEmbed name="B08FZ677Y8" columns="1"><bulletContentHeading name="B08FZ677Y8_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Dishwasher safe" msid="94960539" hostid="261" sizebytes="48578"></div></columnHeadThumb><columnHeadTitle>B08FZ677Y8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08FZ677Y8_body"><bulletContentRow name="B08FZ677Y8_6090424016800801"><bulletContentRowHeading><bulletContentRowHead col="1">Prexo! Plastic Spice Rack Round 16 Piece Set</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">If you are looking for containers to store spices or other things in the kitchen, this can be the right time. Prexo is offering a huge 80% discount on this round spice rack. It comprises 16 compactly designed transparent jars with a capacity of 250ml each. Originally priced at ₹3,000, you can get this for ₹607 only during the sale.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01LWYDEQ7" columns="1"><bulletContentHeading name="B01LWYDEQ7_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Easy to clean" msid="94470024" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01LWYDEQ7</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01LWYDEQ7_body"><bulletContentRow name="B01LWYDEQ7_9810008438812997"><bulletContentRowHeading><bulletContentRowHead col="1">Pigeon Polypropylene Mini Handy and Compact Chopper</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">You can now get this chopper from Pigeon at a 60% discount and pay only ₹199. Compactly designed, this chopper is easy to use and offers effective chopping with the 3-blade design. Also, it features an anti-skid base to prevent slipping.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B0979BT98Q" columns="1"><bulletContentHeading name="B0979BT98Q_head"><columnHead col="1"><columnHeadThumb>          <div type="image" title="Easy operation" msid="94402245" hostid="261"></div></columnHeadThumb><columnHeadTitle>B0979BT98Q</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B0979BT98Q_body"><bulletContentRow name="B0979BT98Q_5041324322725354"><bulletContentRowHeading><bulletContentRowHead col="1">Inalsa Hand Blender</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹3,365, you can now get this hand blender from Inalsa for ₹1,799 only. This hand blender has a silent operation and is powered by a powerful 1000-Watt motor for effective blending. The blender is easy to store and use. It can be a perfect pick as you save ₹1,566 on this during the sale.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07DGD4Z4C" columns="1"><bulletContentHeading name="B07DGD4Z4C_head"><columnHead col="1"><columnHeadThumb>      <div type="image" title="Durable build" msid="94417475" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07DGD4Z4C</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07DGD4Z4C_body"><bulletContentRow name="B07DGD4Z4C_3869603847445373"><bulletContentRowHeading><bulletContentRowHead col="1">Butterfly Jet Elite Mixer Grinder, 4 Jars</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The butterfly is offering a discount of 50% on this mixer grinder set. You can currently get this for ₹2,899, which is ₹2,896 less than the MRP. Powered by a 750-Watt motor, it offers effective and quick grinding.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01M0GLQ4L" columns="1"><bulletContentHeading name="B01M0GLQ4L_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Easy operation" msid="94359367" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01M0GLQ4L</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01M0GLQ4L_body"><bulletContentRow name="B01M0GLQ4L_5276519874602072"><bulletContentRowHeading><bulletContentRowHead col="1">Ganesh Fruit &amp; Vegetable Steel Handle Juicer</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Originally priced at ₹1,071, the steel handle juicer from Ganesh is currently available at a discounted price of ₹450. Made of high-quality plastic material, it can be a good product for long-lasting usage. It has a simple and compact design that makes it easy to use and store.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07WMS7TWB" columns="1"><bulletContentHeading name="B07WMS7TWB_head"><columnHead col="1"><columnHeadThumb>          <div type="image" title="Easy operation" msid="94469958" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07WMS7TWB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07WMS7TWB_body"><bulletContentRow name="B07WMS7TWB_0610517479570859"><bulletContentRowHeading><bulletContentRowHead col="1">Pigeon Amaze Plus Electric Kettle</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Pigeon has dropped the price of this kettle from ₹1,195 to ₹599 only during the sale. Equipped with 1500-watt power, the kettle offers quick boiling. The 1.5-litre capacity can boil up to 6 glasses of water in one go.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B01GFTEV5Y" columns="1"><bulletContentHeading name="B01GFTEV5Y_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="LED Display" msid="94525082" hostid="261"></div></columnHeadThumb><columnHeadTitle>B01GFTEV5Y</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01GFTEV5Y_body"><bulletContentRow name="B01GFTEV5Y_0510438535706649"><bulletContentRowHeading><bulletContentRowHead col="1">Pigeon by Stovekraft Cruise 1800 watt Induction Cooktop</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This induction cooktop from Pigeon is currently available at a discounted price of ₹1,499, 53% less than the original price. Equipped with an 1800-watt power motor, it provides quick and efficient cooking. It features 7 functions in the digital panel to ensure easy operation.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B08KHPDG3N" columns="1"><bulletContentHeading name="B08KHPDG3N_head"><columnHead col="1"><columnHeadThumb>    <div type="image" title="Ultrafiltration process" msid="94551275" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08KHPDG3N</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08KHPDG3N_body"><bulletContentRow name="B08KHPDG3N_4301855448356314"><bulletContentRowHeading><bulletContentRowHead col="1">Aquaguard Aura UV+UF water purifier</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Aquaguard is offering a discount of 39% on this water purifier during the sale. Originally priced at ₹16,500, the purifier is currently available for ₹9,999. Compactly designed, it can be placed anywhere in the kitchen and help save space.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B075K76YW1" columns="1"><bulletContentHeading name="B075K76YW1_head"><columnHead col="1"><columnHeadThumb>    <div type="image" title="Lightweight" msid="94359395" hostid="261"></div></columnHeadThumb><columnHeadTitle>B075K76YW1</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B075K76YW1_body"><bulletContentRow name="B075K76YW1_2959938963145172"><bulletContentRowHeading><bulletContentRowHead col="1">Inalsa Hand Blender| Hand Mixer|Beater</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Inalsa is offering a flat 50% off on this hand blender. Originally priced at ₹1,695, you can now get this for ₹850 only. Equipped with a powerful motor, it ensures effective blending, grinding and mixing of the ingredients. The blender has a handy design and is easy to use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07FL3WRX5" columns="1"><bulletContentHeading name="B07FL3WRX5_head"><columnHead col="1"><columnHeadThumb>                                                      <div type="image" title="Durable build" msid="94359407" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07FL3WRX5</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07FL3WRX5_body"><bulletContentRow name="B07FL3WRX5_5460876647469834"><bulletContentRowHeading><bulletContentRowHead col="1">Wonderchef Nutri-blend Complete Kitchen Machine</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking to buy products for your kitchen? Wonderchef is offering a discount of 48% on this Nutri-blend complete kitchen machine. It comes with three jars and one chopper to suit different cooking needs. The machine is equipped with a 400-Watt powerful motor to ensure effective grinding and mixing. Also, it offers hands-free operation.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B099Z83VRC" columns="1"><bulletContentHeading name="B099Z83VRC_head"><columnHead col="1"><columnHeadThumb>                      <div type="image" title="Automatic power off" msid="94359422" hostid="261"></div></columnHeadThumb><columnHeadTitle>B099Z83VRC</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B099Z83VRC_body"><bulletContentRow name="B099Z83VRC_7854798088711274"><bulletContentRowHeading><bulletContentRowHead col="1">Wipro Vesta Electric 360 Watts Egg Boiler</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This sale can be the right time to buy products from Wipro. Originally priced at ₹1,790, you can get this egg boiler from Wipro for ₹979 only. It is designed to boil seven eggs in one go. Also, it features three boiling modes to cook as per your requirement.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B09G9MVJ64" columns="1"><bulletContentHeading name="B09G9MVJ64_head"><columnHead col="1"><columnHeadThumb>                    <div type="image" title="Removable filter" msid="94359430" hostid="261"></div></columnHeadThumb><columnHeadTitle>B09G9MVJ64</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B09G9MVJ64_body"><bulletContentRow name="B09G9MVJ64_5400793199053771"><bulletContentRowHeading><bulletContentRowHead col="1">Morphy Richards Europa Drip 600-Watt 6-cup Drip Coffee Maker</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Making a coffee requires perfect brewing, and having a coffee maker brings more efficiency. This coffee maker from Morphy Richards is currently available at a discounted price of ₹1,699. It is suitable to make six cups of coffee at a time. To maintain hygiene and safety, the machine features an anti-drip function.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><br /><bulletContentEmbed name="B07RX42D3D" columns="1"><bulletContentHeading name="B07RX42D3D_head"><columnHead col="1"><columnHeadThumb>  <div type="image" title="Comfortable grip" msid="94359438" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07RX42D3D</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07RX42D3D_body"><bulletContentRow name="B07RX42D3D_0315646571397116"><bulletContentRowHeading><bulletContentRowHead col="1">Tosaa Sandwich Gas Toaster</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Looking for a bread toaster that requires no electricity and stills gives you perfect toasted bread? Well, this sandwich toaster from Prestige is a great pick. Originally priced at ₹350, you can get this at ₹232 only. The lightweight design makes it easy to hold and twist on the gas.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><h4>Recommended Stories<br /></h4>                                                <div type="Article" hostid="261" msid="94360414" title="Amazon Great Indian Festival sale: Best deals on home decor items" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div><br />                                                <div type="Article" hostid="261" msid="94360328" title="Best furniture deals during Amazon Great Indian Festival sale" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div><br />                                                <div type="Article" hostid="261" msid="94359105" title="Amazon Great Indian Festival Sale: Best deals on laptops from Lenovo, Asus, Dell, HP, MSI and more" mstype="2" mssubtype="0"><payload><![CDATA[seealso]]></payload></div>

Amazon Great Indian Festival: Best deals on kitchen items

<ul><li><strong>The Freedom sale will be live for five days for all users- August 6 and July 10.<br /></strong></li><li><strong>Amazon is offering various discounts, deals and cashback across categories.<br /></strong></li><li><strong>Read on the post below to avail the benefits of the sale.</strong></li></ul><strong><br /></strong>The e-commerce giant Amazon is back again with its <keyword id="11773916" type="General" weightage="20" keywordseo="Great-Freedom-Festival-sale" source="Orion">Great Freedom Festival sale</keyword>. Offering plenty of discounts, EMI options, cashback and exchange offers, this five-day sale can be a great opportunity to purchase.<br />Amazon is offering a discount of up to 70% on kitchen products like water purifiers, microwave ovens, blenders, mixer grinders, induction and more. If you have wishlisted some of your favorite and essential kitchen products, but the prices were holding you back from making a purchase, this <keyword id="2553399" type="General" weightage="20" keywordseo="amazon-sale" source="Orion">Amazon sale</keyword> can be a great time to buy.<br />To help you make your purchase worthwhile, we have curated a list of kitchen products with the best deals and offers. Also, SBI bank debit card and credit card holders will get an additional 10% discount.<br /><br /><table style="border-width: initial; border-style: none;" class="redcator-table-advance"><colgroup></colgroup><col /><tbody><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#000000;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Our top picks<br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a 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5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-best-deals-on-high-end-headphones/articleshow/93367376.cms">Best deals on premium headphones</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-sale-best-deals-on-apple-products-iphone-ipad-airpods-pro/articleshow/93369286.cms">Best deals on Apple products</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/amazon-great-freedom-festival-sale-2022-deals-on-mobile-phones-and-tablets/articleshow/93384542.cms">Best deals on mobiles and tablets</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/business/ecommerce/news/amazon-sale-best-deals-on-smart-led-tv-television/articleshow/93059258.cms">Best deals on TVs</a><br /><br /></td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 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0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><a href="https://www.businessinsider.in/tech/news/check-out-best-deals-on-smart-led-tvs-in-amazon-festival-sale-2022/articleshow/93363340.cms">Best early access deals on smart TVs</a><br /><br /></td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table><br />                  <div type="Article" hostid="261" msid="84145227" title="Best RO water purifier for home in India" mstype="2" mssubtype="0"></div><br /><strong>Inalsa Mixer Grinder<br /></strong><a href="https://www.amazon.in/Inalsa-Jazz-Pro-Grinder-Stainless/dp/B08T66JRCY?ref_=Oct_DLandingS_D_b383f668_64&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B08T66JRCY" comment="amazoncard" text="B08T66JRCY"><span data-til="noop">B08T66JRCY</span></cmsannotation></a><br />Available at a discount of 71%, you can get this mixer grinder from Inalsa at ₹1,298, which is ₹3,197 less than its original MRP. It comes with three leakproof jars for convenient usage and requires the power of 550-watt. The sturdy build and ABS material make it long-lasting and durable.<br /><br /><strong>Lifelong Inferno 2000-Watt Induction Cooktop<br /></strong><a href="https://www.amazon.in/Lifelong-Inferno-LLIC30-Induction-Cooktop/dp/B088K321BQ/r"><cmsannotation type="cmsannotation" annotationid="B088K321BQ" comment="amazoncard" text="B088K321BQ"><span data-til="noop">B088K321BQ</span></cmsannotation></a><br />Price dropped to ₹1,099 from ₹4,500. Lifelong is offering a huge discount of 76% on this induction cooktop. Equipped with a 7-preset menu, it ensures convenient and hassle-free cooking. It works on pan sensor technology and is easy to use. With an additional coupon and other offer options, you can save extra on this.<br /><br /><strong>Pigeon Amaze Plus Electric Kettle <br /></strong><cmsannotation type="cmsannotation" annotationid="B07WMS7TWB" comment="amazoncard" text="B07WMS7TWB"><span data-til="noop">B07WMS7TWB</span></cmsannotation><br />You can get this electric kettle from Pigeon at ₹548, which is ₹647 less than the original MRP. It offers a capacity of 1.5-litre and requires 1500-watt power for operation. Easy to clean and use, this can be a perfect pick.<br /><br /><strong>AmazonBasics Induction Cooktop<br /></strong><a href="https://www.amazon.in/AmazonBasics-Induction-Cooktop-1400-Watt/dp/B07YCB2T1V?ref_=Oct_DLandingS_D_ba966aa3_60&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B07YCB2T1V" comment="amazoncard" text="B07YCB2T1V"><span data-til="noop">B07YCB2T1V</span></cmsannotation></a><br />Originally priced at ₹3,000, you can now get this induction cooktop from AmazonBasic at a 52% discount and pay ₹1,449 only. It comes with a 6-stage power setting and ensures safety with an automatic thermostat cut-off feature. On this product you can save more with cashback, EMI options, bank offers and partner offers.<br /><br /><strong>Morphy Richards Superb Oven Toaster Griller<br /></strong><a href="https://www.amazon.in/dp/B0B4KDTWTF/ref"><cmsannotation type="cmsannotation" annotationid="B0B4KDTWTF" comment="amazoncard" text="B0B4KDTWTF"><span data-til="noop">B0B4KDTWTF</span></cmsannotation></a><br />Available at a discount of 51%, you can get this oven roaster griller from Morphy Richards at ₹14,499. Designed with a motorised rotisserie, the product ensures even cooking. The lightweight and easy to clean design makes it a suitable option to buy. You get to save ₹15,196 on this.<br /><br /><strong>Wonderchef Nutri-blend Mixer, Grinder &amp; Blender<br /></strong><a href="https://www.amazon.in/Wonderchef-Nutri-Blend-Watts-Juicer-Grinder/dp/B00W56GLOQ?ref_=Oct_DLandingS_D_5152a4b8_61&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B00W56GLOQ" comment="amazoncard" text="B00W56GLOQ"><span data-til="noop">B00W56GLOQ</span></cmsannotation></a><br />This sale can be the right time to buy this mixer grinder and blender from Wonderchef. Available at a discount of 48%, you get to pay ₹2,599 only. It features a powerful motor and a sturdy build for efficiency and durability. You can opt for no cost EMI option, bank offers and more for this all-in-one product.<br /><br /><strong>Aquaguard Ritz RO+UV Water Purifier<br /></strong><a href="https://www.amazon.in/dp/B09YXKRP17/ref"><cmsannotation type="cmsannotation" annotationid="B09YXKRP17" comment="amazoncard" text="B09YXKRP17"><span data-til="noop">B09YXKRP17</span></cmsannotation></a><br />Aquaguard is offering a 30% discount on this water purifier during the sale. It features an 8-stage purification system to ensure safe drinking. The energy-saving mode, easy installation and ample storage capacity make it a great option to consider.<br />Available at a discounted price of ₹18,998, you get to save ₹8,002 on this.<br /><br /><strong>Suzec Egg Boiler Electric<br /></strong><a href="https://www.amazon.in/Suzec-Electric-Automatic-0153-Multicolor/dp/B09Q1955PH?ref_=Oct_DLandingS_D_ba966aa3_63&amp;smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B09Q1955PH" comment="amazoncard" text="B09Q1955PH"><span data-til="noop">B09Q1955PH</span></cmsannotation></a><br />Looking to buy an egg boiler to avoid the hassle of cooking in those tight timings? Suzec has dropped the price of its egg boiler to ₹593 only from ₹1,595. Designed to cook 7 eggs at a time, it is a good option to consider. Also, the auto-off features make it a safe option to use.<br /><br /><strong>Prestige PKGSS 1.7L 1500W Electric Kettle<br /></strong><a href="https://www.amazon.in/Prestige-PKGSS-Electric-Kettle-Stainless/dp/B00NW4UWN6"><cmsannotation type="cmsannotation" annotationid="B00NW4UWN6" comment="amazoncard" text="B00NW4UWN6"><span data-til="noop">B00NW4UWN6</span></cmsannotation></a><br />If you were waiting for the prices to go down, this sale can be a great opportunity to buy an electric kettle from Prestige. Available at a discount of 47%, you can get this kettle at ₹799 only. The lid-lock system and auto-cut-off feature make it a safe option to use.<br /><br /><strong>AO Smith EWS-3 Glass Lined 3-Litre Instant Water Heater<br /></strong><a href="https://www.amazon.in/AO-Smith-EWS-3-3-Litre-Instant/dp/B00M2PD8ZA/ref=lp_29757581031_1_4?smid=AXOGFIT0PZZ7G"><cmsannotation type="cmsannotation" annotationid="B00M2PD8ZA" comment="amazoncard" text="B00M2PD8ZA"><span data-til="noop">B00M2PD8ZA</span></cmsannotation></a><br />Looking to buy an instant water heater, but were waiting for the prices to drop? Well, you can get this water heater from AO Smith at a discounted price of ₹2,989 which is ₹2,211 less than its MRP. It is designed with multiple safety features and requires 3000-watt to provide hot water.<br /><br /><strong>Prestige IRIS Plus 750 watt mixer grinder<br /></strong><a href="https://www.amazon.in/Prestige-IRIS-mixer-grinder-Black/dp/B08CFJBZRK"><cmsannotation type="cmsannotation" annotationid="B08CFJBZRK" comment="amazoncard" text="B08CFJBZRK"><span data-til="noop">B08CFJBZRK</span></cmsannotation></a><br />You can get this set of mixer grinders with robust design and powerful performance at ₹2,999 only during the sale. The 750-watt motor ensures effective blending and grinding. <br /><br /><strong>AGARO Elegant Hand Mixer<br /></strong><a href="https://www.amazon.in/AGARO-Elegant-Stainless-Interchangeable-Accessories/dp/B0B4DW81LR/ref=lp_29039704031_1_3"><cmsannotation type="cmsannotation" annotationid="B0B4DW81LR" comment="amazoncard" text="B0B4DW81LR"><span data-til="noop">B0B4DW81LR</span></cmsannotation></a><br />Available at ₹1,299, Agaro is offering a 42% discount on this hand mixer. It features six-speed options and comes with a pair of dough hooks for effective kneading. The 300-watt motor ensures efficient and effective operation.<br /><br /><strong>Eureka Forbes Aquaguard Aura Water Purifier<br /></strong><a href="https://www.amazon.in/gp/product/B08KHPDG3N/ref=s9_acss_bw_cg_kithotw_2a1_w?pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-9&amp;pf_rd_r=KJ0Y5PHYTKFPMAZ2MJKP&amp;pf_rd_t=101&amp;pf_rd_p=7d915c78-f536-4991-8f41-81d1296662b1&amp;pf_rd_i=29102632031"><cmsannotation type="cmsannotation" annotationid="B08KHPDG3N" comment="amazoncard" text="B08KHPDG3N"><span data-til="noop">B08KHPDG3N</span></cmsannotation></a><br />Drinking pure water is essential, and Eureka Forbes is offering a discount of 36% during the sale. It comes with a 7-litre capacity and features 6 purification stages.<br /><em><br />Disclaimer: If you buy something using links in our stories, we may earn a commission. This helps support our journalism.</em><br />

Great Freedom Festival deals on kitchen products—buy induction cooker, microwave oven, mixer grinder, and more at discount

Best pop up toasters for home in India

Getting an <keyword id="12735606" type="General" weightage="20" keywordseo="iron-for-home" source="Orion">iron for home</keyword> is essential to keep your clothes look neat and wrinkle-free when you go out. Nowadays, you can select between the <keyword id="7025001" type="General" weightage="20" keywordseo="steam-iron" source="Orion">steam iron</keyword> and the <keyword id="12025928" type="General" weightage="20" keywordseo="dry-iron" source="Orion">dry iron</keyword> according to your needs and budget. While steam iron are more expensive than the dry irons, they do the job smoothly. Dry irons are also efficient in their work but if you have to remove tough wrinkles,steam irons are the ones to select. To help you buy a <keyword id="12817983" type="General" weightage="20" keywordseo="cloth-iron" source="Orion">cloth iron</keyword>, here are the best options available on Amazon. <br /><br /><bulletContentEmbed name="B008QTK47Q" columns="1"><bulletContentHeading name="B008QTK47Q_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Editor’s Choice" msid="88509831" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008QTK47Q</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008QTK47Q_body"><bulletContentRow name="B008QTK47Q_9979720375669035"><bulletContentRowHeading><bulletContentRowHead col="1">Philips GC1905</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips GC1905 steam iron is said to have a fast filling water tank, however, you should keep the iron horizontal when not in use, to prevent water leakage. It has an aluminium soleplate for easy gliding and it claims to deliver continuous steam output up to 13 g/min. You should be able to moisten the fabric with a fine spray.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008QTK47Q_1988992784199644"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Philips GC1905 dry iron steam boost and spray function should enable you to remove the stubborn creases.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B07D2NMTTV" columns="1"><bulletContentHeading name="B07D2NMTTV_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Decent Choice" msid="88509941" hostid="261"></div></columnHeadThumb><columnHeadTitle>B07D2NMTTV</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07D2NMTTV_body"><bulletContentRow name="B07D2NMTTV_3683097005432778"><bulletContentRowHeading><bulletContentRowHead col="1">Black+Decker BD BXIR2201IN</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Black+Decker steam iron has both cord and cordless convenience for easy and hassle free movement. It comes with ceramic coated soleplate for even heat distribution which makes it suitable for most fabric types. It provides 30 g/min continuous steam output and 100g/min steam boost to deliver wrinkle-free results.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07D2NMTTV_3402653936327874"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Black+Decker steam iron has an anti-drip feature to prevent any leakage of water from the soleplate.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B00PRQ85JA" columns="1"><bulletContentHeading name="B00PRQ85JA_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Value for money" msid="88509965" hostid="261"></div></columnHeadThumb><columnHeadTitle>B00PRQ85JA</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00PRQ85JA_body"><bulletContentRow name="B00PRQ85JA_4553248231357890"><bulletContentRowHeading><bulletContentRowHead col="1">Morphy Richards Super Glide</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Morphy Richards steam iron comes with a ceramic-coated soleplate that facilitates even distribution of heat, longer life, and smooth glide over the fabric. It has a self-clean feature that can provide higher efficiency and longevity. The soleplate has 46 steam holes for balancing the blend of steam and heat.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00PRQ85JA_9606705694760183"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Morphy Richards steam iron has an extra large soleplate that should help you iron faster.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B008YW3CYM" columns="1"><bulletContentHeading name="B008YW3CYM_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Pocket-friendly" msid="88509987" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008YW3CYM</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008YW3CYM_body"><bulletContentRow name="B008YW3CYM_2077108831153637"><bulletContentRowHeading><bulletContentRowHead col="1">Usha EI 1602</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Usha El 1602 dry iron is lightweight and suitable for daily ironing needs. It has a non-stick soleplate that glides effortlessly over the fabric. It has a plastic body that should protect from electric shocks. The iron comes with a swivel cord for easy operation.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008YW3CYM_6305051823745868"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Usha El 1602 dry iron features an indicator lamp for thermostat function indication.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B008YW8M0G" columns="1"><bulletContentHeading name="B008YW8M0G_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Alternative One" msid="88510005" hostid="261"></div></columnHeadThumb><columnHeadTitle>B008YW8M0G</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B008YW8M0G_body"><bulletContentRow name="B008YW8M0G_8564142327449328"><bulletContentRowHeading><bulletContentRowHead col="1">Bajaj DX-7</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bajaj DX-7 dry iron comes with a non-stick coated golden color sole plate. It is said to have a clean finish with pleasant aesthetics. The iron has a cool touch body with a comfortable hand grip. It is lightweight and comes with a 360-degree swivel cord.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B008YW8M0G_4824230629373961"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bajaj DX-7 dry iron has a thermal fuse for safety and should be a suitable option for daily usage.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br /><bulletContentEmbed name="B08235JZFB" columns="1"><bulletContentHeading name="B08235JZFB_head"><columnHead col="1"><columnHeadThumb><div type="image" title="Alternative Two" msid="88510013" hostid="261"></div></columnHeadThumb><columnHeadTitle>B08235JZFB</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08235JZFB_body"><bulletContentRow name="B08235JZFB_8757223888875118"><bulletContentRowHeading><bulletContentRowHead col="1">Crompton InstaGlide</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Crompton InstaGlide dry iron comes with a swivel cord that allows for a 360 degree rotation for easy handling. It has multiple fabric settings called cotton, wool, nylon, rayon, linen or silk, that is suitable for most fabrics. It has an ergonomic design that should allow convenient handling.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08235JZFB_2905062760490193"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Crompton InstaGlide dry iron should offer a smooth ironing experience with its swift back and forth motion.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed><br />

Best cloth irons to keep your clothes crease-free

<p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5bc4c7ce9a4ab81e952843a5-1778/pjimage.jpg" border="0" alt="jake paul logan paul" data-mce-source="Jordan Strauss/Invision/Associated Press, Richard Shotwell/Invision/Associated Press" /><p class="source"><span>Jordan Strauss/Invision/Associated Press, Richard Shotwell/Invision/Associated Press</span></p><p class="caption">Jake and Logan Paul.</p></div><p></p></div></div></p><ul class="summary-list"><li><strong>YouTube stars <a href="https://www.businessinsider.com/category/jake-paul">Jake</a> and <a href="https://www.businessinsider.com/category/logan-paul">Logan Paul</a> are controversial and easy to hate.</strong></li><li><strong>But both are among YouTube's most talented artists.</strong></li><li><strong>Their videos have an inventive approach to style and structure.</strong></li><li><strong>And the Paul brothers are talented performers with Hollywood-level charisma.</strong></li></ul><p> </p><p><span style="font-weight: 400;">YouTube stars Jake and Logan Paul are easy to hate. They're loud, cocky, and have become incredibly wealthy (according to </span><a href="https://www.forbes.com/pictures/5a275d6931358e286471a7e8/the-worlds-highest-paid-y/#4ec5cc7e2583"><span style="font-weight: 400;">Forbes</span></a><span style="font-weight: 400;">, each made over $10 million in 2017) in part by making terrible songs. They're also two of YouTube's most talented artists.</span></p><p><span style="font-weight: 400;">If you don't watch their videos, you're most likely to know them from a pair of incidents that got them branded as moral hazards. The first came in July 2017 when Jake, the younger of the two brothers, gave a <a href="https://www.businessinsider.com/viral-video-star-jake-paul-turns-peaceful-neighborhood-into-war-zone-2017-7">smug, defiant interview</a> to a television reporter who had spoken with his angry West Hollywood neighbors and climbed the reporter's van. </span><span style="font-weight: 400;">The second came on December 31, when Logan <a href="https://www.businessinsider.com/youtube-star-logan-paul-apologised-after-filming-a-dead-body-in-japans-suicide-forest-2018-1">uploaded a video</a> that featured him and his friends finding a suicide victim in a forest and making shock-induced jokes as a coping mechanism. Logan tried to position the video as an opportunity to discuss mental health, but the line between advocacy and exploitation was blurry, at best. </span></p><p><span style="font-weight: 400;">The video led YouTube to <a href="https://www.businessinsider.com/logan-paul-removed-from-google-preferred-youtube-red-originals-placed-on-hold-2018-1">distance itself from Logan</a> by limiting his ability to earn advertising revenue on the site, removing him from one of its original series ("Foursome"), and halting post-production on "The Thinning: New World Order," the sequel to 2016's "The Thinning," which was also produced by YouTube. On Wednesday, YouTube will release "The Thinning: New World Order" on its YouTube Premium subscription service, <a href="https://variety.com/2018/digital/news/logan-paul-youtube-movie-the-thinning-new-world-order-1202982714/">Variety</a> reports, suggesting Logan is now on better terms with the site.</span></p><p><span style="font-weight: 400;">Jake and Logan's behavior in each video deserves criticism, and many writers have made important points about the collateral damage a platform that rewards sensationalism and allows for immense popularity with limited institutional barriers can cause. But to focus entirely on the Paul brothers' mistakes is to ignore some of today's most exciting and innovative popular art.</span></p><p><span style="font-weight: 400;">The brothers' video blogs, or "vlogs," resemble reality television made from the perspective of restless millennials who grew up on the internet, where you can flip between viral videos, memes, social media, and any other form of entertainment you can imagine in minutes. Jake and Logan's approach to making videos is chaotic, but never unintelligible, turning unexciting activities - like shopping for clothes or driving to pick up a customized car - into playgrounds for visual, sonic, and performative experimentation. It's like mixing avant-garde cinema with Instagram, and it looks and feels like nothing else in similarly popular films, television shows, or YouTube channels.</span></p><h2>They're inventive and charismatic</h2><p><span style="font-weight: 400;">The Paul brothers grew up in Westlake, Ohio, and first <a href="https://www.businessinsider.com/vine-star-logan-paul-profile-2015-7">gained fame on Vine</a>, the now-defunct six-second video platform, where they discovered a philosophy and set of stylistic techniques they would bring to YouTube. The philosophy was that every second must be used to entertain, and their style - fast-paced editing, frequent camera movement, big and energetic performances - grew from it.</span></p><p><span style="font-weight: 400;">Each brother has performed in more traditional settings, most notably Jake's former role on the Disney Channel show "Bizaardvark," and Logan's appearance on "Law &amp; Order: Special Victims Unit." But both are best suited to the internet, where they're not bound by traditional narrative structures.</span></p><p><span style="font-weight: 400;">While the Paul brothers have also made comedy skits and music videos, they're most effective on their vlogs. If you watch one for the first time, you may find yourself captivated but a little confused, as the videos don't follow the narrative conventions of any existing genre. It may be difficult to discern, from moment to moment, where the video is headed, and its title may hint at an event that doesn't quite happen in the way you expect, or that only happens after a series of tangents.</span></p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5bc4c99398a1801d2f6dee39-2400/ap411820152016.jpg" border="0" alt="jake paul" data-mce-source="Richard Shotwell / Invision / Associated Press" /><p class="source"><span>Richard Shotwell / Invision / Associated Press</span></p><p class="caption">Jake Paul.</p></div><p></p></div></div></p><p><span style="font-weight: 400;">But even at their most prosaic, the videos are never dull. You're never asked to bide your time while waiting for the real excitement, because, like the best screen actors, the Paul brothers have a rare gift for engaging with the camera. Each brother has an unusually expressive face and body and a hyperactive sensibility suited for a platform that accommodates short attention spans. The Paul brothers don't ask for your attention; they grab it.</span><span style="font-weight: 400;"></span></p><p><span style="font-weight: 400;">Their charisma is a different kind than most other YouTube personalities have. It's the movie-star kind, which is not just extroversion, but an awareness of how they will be seen by their audience, the ability to be accessible and a little opaque. At any given moment, each is the most compelling person in his videos. None of the childhood friends and YouTube personalities that appear alongside them present serious competition. They're accessories.</span></p><h2><span style="font-weight: 400;">Their videos blend genres and styles</span></h2><p><span style="font-weight: 400;">The experience of watching Jake and Logan's videos mirrors the experience of surfing the internet. Their videos are a frantic, improvisatory mash-up of genres and styles, equal parts reality show, diary, sketch comedy, behind-the-scenes documentary, experimental film, Instagram story, and clothing advertisement (each brother has a branded apparel line). One moment, they'll address a hand-held camera as if taking a selfie or talking to a friend on FaceTime, the next, they'll be the subject of an exuberant montage. It can feel like you're watching several videos in the span of one or, more precisely, multiple videos put into a blender.</span></p><p><span style="font-weight: 400;">That may sound like a recipe for incoherence, but the Paul brothers have developed a thoroughly modern approach to narrative that holds the videos together, combining the orchestrated spontaneity of reality television with the urgency and immediacy of Snapchat and Vine. They don't operate as if you've committed to watching them for an hour. They work under the assumption that to keep you from clicking to another video, they have to make every second count.</span></p><p><span style="font-weight: 400;">There are other YouTubers who share that attitude. But what makes the Paul brothers different is the scope of their ambition and the depth of their skill. Their videos are a more difficult balancing act, moving faster and engaging with more visual, sonic, and performative ideas. If other YouTubers are exploring uncharted territory, the Paul brothers are right by their side, juggling torches.</span></p><h2>Logan is more sincere </h2><p><span style="font-weight: 400;">Logan is the more sincere, reflective, and relatable of the two. In a video from April, titled, "<a href="https://www.youtube.com/watch?v=WapBwuNtUzQ&amp;t=186s">The End of Logan Paul Vlogs...</a>," he suggests that he might retire his YouTube channel, but before he gets there, he puts on a riveting display of performative, stylistic, and conceptual invention.</span></p><p><span style="font-weight: 400;">In the video's opening minutes, he addresses the camera from the backyard of his home in Los Angeles, referencing the premise implied by the video's title without tackling it head-on. Instead, he teases and is teased by his friends and ends up dropping the matter. Though he stays within a small radius, Logan never stops talking or moving. The feeling of activity is visual, too. The camera shakes and zooms, graphics illustrate Logan's dialogue, and the video's editing creates the impression that Logan is almost teleporting around the frame.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5bc2513a9a4ab806911fb0a3-2000/gettyimages-613452784.jpg" border="0" alt="Logan Paul" data-mce-source="Nicholas Hunt/Getty Images" /><p class="source"><span>Nicholas Hunt/Getty Images</span></p><p class="caption">Logan Paul.</p></div><p></p></div></div></span></p><p><span style="font-weight: 400;">The movement doesn't stop, continuing with a flurry of visual effects, montages, and audio tricks as Logan picks up his customized Mercedes-Benz G-Class, which he spends much of the video's middle segment driving. In the video's final minutes, Logan thanks his fans for their support and reveals that, in classic Paul brother fashion, the "end" he hints at in the video's title is a misdirect. He is not ending his channel, he says, just the habit of releasing a new video each day.</span></p><p><span style="font-weight: 400;">So the video's title is a bit misleading. But, as in many of Logan and Jake's videos, exactly </span><em><span style="font-weight: 400;">what </span></em><span style="font-weight: 400;">happens is beside the point. It's </span><em><span style="font-weight: 400;">how</span></em><span style="font-weight: 400;"> it happens that matters. It's the way they talk and move, and how the camera and soundtrack compound their energy. The cumulative effect of their style is a sense of joy and discovery, even if it's sometimes hidden beneath juvenile pranks.</span></p><h2>Jake is more outlandish</h2><p><span style="font-weight: 400;">Jake creates a little more distance between himself and his audience. He is less emotionally accessible and more prone to absurdist humor. For much of a video he released in April titled, "<a href="https://www.youtube.com/watch?v=bN8TWJCNBjs&amp;t=161s">Jake Paul Yodeling in Walmart!! *Kicked Out*</a>," he uses broad gestures and inflections that don't resemble traditional human interaction. But rather than pushing the viewer away, he creates a sense of intimacy - the feeling of gaining access to the small group of friends around whom he feels most comfortable acting without inhibition.</span></p><p><span style="font-weight: 400;">The video begins with Jake and Kade Speiser, a fellow YouTube personality and member of Team 10 - Jake's label for aspiring social-media stars - sitting in a bedroom in the Team 10 mansion and talking about Jake's plan to imitate Mason Ramsey, who became a minor celebrity after <a href="https://www.thisisinsider.com/walmart-yodeling-kid-mason-ramsey-memes-dance-2018-4">a video of him yodeling</a> in a Walmart went viral.</span></p><p><span style="font-weight: 400;">Jake and Speiser act in the way of longtime friends who have developed a kind of second language through inside jokes and common gestures. The video consists of the two planning the stunt, shopping for clothes that resemble what Ramsey wore in his video, performing the stunt, and taking pictures with fans. Like Logan, Jake creates a feeling of constant motion. There are graphics, cartoon sound effects, a distorted frame, a brief clip from "SpongeBob SquarePants," replays, visual filters, and slow motion, stitched together with frenetic (but precise) editing and handheld cameras. The stunt itself is childish, but it's a Trojan horse for Jake's boisterous talents.</span></p><h2><span style="font-weight: 400;">The Paul brothers have rare skill sets</span></h2><p><span style="font-weight: 400;">YouTube is full of would-be celebrities vying for your attention. What sets the Paul brothers apart is their rare combination of Hollywood charisma with an ability to translate the structures and rhythms of social media, memes, and internet videos into a coherent form of entertainment. There are other YouTubers, like Markiplier and Lilly Singh, who are magnetic on camera, but they're often bound by conventional approaches to content and structure. On the flip side, some personalities, like VanossGaming, have an inventive approach to structure without a compelling on-screen presence.</span></p><p><span style="font-weight: 400;">The Paul brothers have both and have used them to envision expansive careers that take frequent, unpredictable turns. There is precedent for artists who work in two disciplines - television and podcasts, film and literature, music production and music management - less so for those work in five. In addition to their vlogs, clothing lines, music videos, and intermittent appearances in films and television shows, the Paul brothers have also dabbled in amateur boxing. (They <a href="https://www.businessinsider.com/ksi-logan-paul-11-million-youtube-boxing-match-2018-8">fought fellow YouTube stars</a> - and brothers - Deji and KSI in August).</span></p><p><span style="font-weight: 400;">Sometimes, their ambitions backfire. Their songs are almost unlistenable, and Team 10 <a href="https://www.businessinsider.com/jake-paul-team-10-problems-2018-5">appears to be in disarray</a>, possibly due to <a href="http://nymag.com/intelligencer/2017/11/why-did-the-martinez-brothers-quit-jake-pauls-team-10.html">Jake</a> and <a href="https://www.dailydot.com/upstream/nick-crompton-greg-paul-team-10/">his father's</a> alleged mistreatment of some of the group's members. But the Paul brothers' vision for a new kind of stardom is compelling. In their videos, you can sense a boundless energy ready to escape the frame. That energy can lead to stupid decisions. It can also make you feel like you're watching the birth of a new medium.</span></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="https://www.businessinsider.com/how-fake-weather-is-made-tv-movies-broadway-rain-snow-wind-fog-2018-9">How fake weather is made for TV and movies</a></h3>        <div>            <iframe class="bijwplayerclass" data-player="jwplayer" src="https://content.jwplatform.com/players/gdrCu5pF-CEZHWCBG.html" width="100%" height="100%" frameborder="0" scrolling="auto" style="margin:0px;" allowfullscreen=""></iframe><script>function receiveMessage(event){ console.log(event.data.fullscreen); Android.fullscreen(event.data.fullscreen); }window.addEventListener("message", receiveMessage, false);</script>        </div>    </div>

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