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Cadbury Dairy Milk nudges consumers to stock up some chocolate to make their everyday moments sweeter in its latest campaign
The campaign is conceptualised by Ogilvy India
Cadbury Bournvita's latest campaign aims at raising awareness around children's mental health and emotional well-being
The campaign has been conceptualized by Ogilvy India
Cadbury Dairy Milk recreates its iconic stadium advertisement, with a wonderful twist
The year 1994 introduced India to Cadbury Dairy Milk’s iconic campaign ‘Asli Swad Zindagi ka’.
Cadbury Dairy Milk's next phase of 'heart the hate' campaign urges bystanders to stand up against cyberbullying by sharing a Purple Heart
It urges Gen Z to support their friends if they face cyberbullying
MS Dhoni and daughter Ziva light up the screen in Oreo's latest campaign, #OreoPlayPledge
Through this campaign, Oreo is urging people to take the #OreoPlayPledge and stay playfully connect…
Mondelez India's heartwarming Diwali ad is also a celebration of local retailers
The brand has leveraged AI to create a hyper-personalized ad, promoting over 1800 local retailers, …
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
The idea behind the launch is to capitalize on the fast growing snacking category
Mondelez eyes a bigger bite in the premium biscuit market as it launches a new variant, Oreo Double Stuf in India
Oreo launches a new variant in India, its third-biggest market, to increase its consumer base
Mondelez India invites consumers to create and name their own Cadbury Dairy Milk bar
You can now create and name your own Cadbury Dairy Milk Bar, here is how
Cadbury Perk's new ad reminds netizens to ‘take it light’ and not be offended with the smallest of things
The campaign is supported with an eye-catching digital film that puts the spotlight on controversie…
Mondelez India opens its first-ever experience center in India; from custom-made milkshakes to 3D printed chocolates, here’s how it is wooing consumers
As Mondelez India opens its first-ever experience center in India, Marketing Director Anil Vishwana…
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Experts advise Mondelez to do more than just automated Twitter response to tackle its beef controve…
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, S…
As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution
Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48
FMCG: The trends to watch out for in 2021
Experts are now optimistic that the FMCG industry will see an appreciable improvement this year
For every run scored by the Mumbai Indians, Cadbury Dairy Milk will sponsor health insurance for 2 daily wage earners in India
Cadbury Dairy Milk Partners with Mumbai Indians to make every run count.
Why Cadbury Dairy Milk’s ongoing campaigns on the theme of generosity became even more important in 2020
Cadbury Dairy Milk sold 15 million Thank You bars this year that helped sponsor insurance for aroun…
You can now earn money for doing nothing; here's how Cadbury 5Star is making it possible
Are you also a fan of doing nothing? Here's how you can encash on this habit
I would rate Wavemaker's performance in 2020 A+: Ajay Gupte, CEO – South Asia, Wavemaker
Wavemaker India has won new businesses worth over Rs 700 crore in 2020