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<ul><li>An average user spends as much as 1.2 hours a day scrolling through <keyword id="13284157" type="General" weightage="20" keywordseo="short-form-videos" source="Orion">short form videos</keyword>.</li><li>As many as 65-75% users of home grown short format video users are from Tier 2+ cities.</li><li>Users are also happy with these platforms as 58% surveyed say that they increased SFV usage in the last six months.</li><li>Content relevance across India's SFV platforms typically falls within the 80% range. </li></ul>Over 250 million Indians subscribe to short-form videos across Indian home-grown apps like <keyword id="2995316" type="General" weightage="20" keywordseo="dailyhunt" source="Orion">DailyHunt</keyword>, <keyword id="6393600" type="General" weightage="20" keywordseo="josh" source="Orion">Josh</keyword>, Josh, <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword>, <keyword id="2368386" type="General" weightage="20" keywordseo="roposo" source="Orion">Roposo</keyword> and more. This does not include popular international platforms like Instagram Reels or <keyword id="8993383" type="General" weightage="50" keywordseo="youtube-shorts" source="Orion">Youtube Shorts</keyword>. An average user spends as much as 1.2 hours a day scrolling through short-form videos, says a recent report by Redseer. Interestingly, as much as 65-75% of the users that are hooked onto these primarily user generated content (UGC) platforms, are from Tier 2+ cities. “A sizable user base of these (home grown) platforms reside in Tier 2+ and rural regions and over 100 million users of these platforms transact online,” Redseer said. The trigger for the growth of home grown apps in India, is the banning of TikTok that made them grow. “Over 58% of the survey respondents reported an increase in their SFV usage over the past six months, indicating significant user satisfaction with these platforms,” the report added. What’s keeping Bharat hooked on them? High-quality creator base, localised and regional content the report says adding that platforms too launched creator programs, fostered collaborations with celebrities, and attracted and onboarded local talent. There’s an avalanche of original content across genres, languages and more hitting these platforms. An analysis of real-time feed data (around 1,20,000 videos per year) indicates that the original content percentage has increased significantly with over 99% original content on every refresh during Jan-Aug 2023 compared to 92% original content in 2022, Redseer says. We know what Short you’ll like That’s only one part of the story. The other part is that algorithms are at play to keep people hooked on these platforms by suggesting the right kind of Short or Reel to the user that’s most keen on it. Content is fresh, not repetitive but the platform also knows which type of cat video to suggest, or the right joke that will land on the right person’s phone. “These platforms employ robust recommendation engines, ensuring a consistent stream of fresh content with each feed refresh,” the report adds. They tag the creators in, and use in-house machine learning (ML) and natural language processing (NLP) algorithms to ensure accurate genre tagging. Content relevance across India's SFV platforms typically falls within the 80% range. It means if there is a video that’s being made in any corner of the world – your app will bring it to the screens.

One in six Indians spends 1.2 hours a day scrolling through Shorts, Reels & more such

Mohalla Tech, the parent company of homegrown social media apps <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> and <a href="https://www.businessinsider.in/advertising/media/article/bharat-users-are-as-affluent-and-digitally-savvy-as-india-users-sharechat-and-groupm-report/articleshow/89154657.cms" data-type="tilCustomLink">ShareChat</a>, is acquiring Times Internet-owned short-video platform <a href="https://www.businessinsider.in/tech/news/india-predicted-to-have-650-million-short-form-video-users-by-2025/articleshow/86792986.cms" data-type="tilCustomLink">MX TakaTak</a> for nearly $600 million (about Rs 4,500 crore), sources said here on Thursday. In 2021, Mohalla Tech cumulatively raised $913 million, at a valuation of $3.7 billion. The acquisition, sources close to the development told IANS, will further bolster <keyword id="3358959" type="General" weightage="20" keywordseo="sharechat" source="Orion">ShareChat</keyword>'s short-video market share through the platform Moj. When contacted, the companies declined to immediately comment on the development. Moj and ShareChat together have a 340 million-strong user community, while <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword> has nearly 150 million monthly active users (MAUs). Founded in 2015, Mohalla Tech has raised over $1.177 billion across eight fundraising rounds to date. Moj currently has an average user time spent of 34 minutes every day, scoring over 4.5 billion views daily. ShareChat is positioned uniquely with an average user time spent of 31 minutes daily. Since January this year, the company has grown to over 2,000 employees and added several new features as it focuses on building its products to be the leader in the Indian short video and social media space. In December, Mohalla Tech raised $266 million as part of its Series G round. "Both our products (Moj and ShareChat) have been leading the market with the highest monthly active user base, a very active creator set and amazing new partnerships to delight our community. This fresh funding will further strengthen our position," said Ankush Sachdeva, CEO and Co-founder, Moj and ShareChat. After the ban on TikTok and other Chinese short-video making apps, the advertisement revenue from Indian short-form space has been growing at a rapid pace and tripled in just six months. According to a latest report by homegrown consulting firm RedSeer Consulting, short-form content has grown 1.37 times in terms of monthly active user (MAU) and 1.1 times in terms of daily active users from June 2020 when Chinese app TikTok was banned in India. The monthly active users of the short-form segment in the country are expected to grow more than two times to reach 650 million users by 2025, clocking the second spot after television. This significant growth is largely expected to be driven by the new 300 million Internet users that will be added by 2025. "Both Josh and Moj apps have seen a good jump in user and creator net promoter score (NPS) largely driven by users seeing more personalisation, fresher and more filtered content, and creators having access to new tools, increased reach and more collaboration opportunities," said the report.

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

<ul><li>The combined short video platform will have over 300M MAUs and 100M strong creator community.</li><li><keyword id="11984975" type="General" weightage="80" keywordseo="mx-media" source="Orion">MX Media</keyword> and its shareholders will become strategic shareholders of <keyword id="3358959" type="General" weightage="80" keywordseo="sharechat" source="Orion">ShareChat</keyword>.</li></ul>MX Media Co. Ltd, the parent company of <keyword id="9555198" type="General" weightage="100" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, and ShareChat, the parent company of <keyword id="8678883" type="General" weightage="80" keywordseo="moj" source="Orion">Moj</keyword>, today announced a strategic merger between Moj and MX <keyword id="7638068" type="General" weightage="80" keywordseo="takatak" source="Orion">TakaTak</keyword>, to create the largest short video platform for Indians, whereby the two platforms will now be controlled by ShareChat. The combined platform will have 100 million creators, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views. Post this transaction, MX Media and its shareholders will become strategic shareholders of ShareChat. Since its launch in July 2020, Moj has emerged as the largest Indian short video app, with over 160 million MAUs and over 50 million creator communities in the 15 Indian languages. The company has been investing heavily in social and live commerce and growing its AI/ML team which is now over 100 people strong and spread across the US, Europe, and India. MX TakaTak was launched in July 2020 and reached 150 million MAUs, across 10 languages. The platform’s deep access to content talent and understanding of the MX Media ecosystem user base has seen this high growth in a short span of time. MX TakaTak will continue to function as a separate platform for now, but the two platforms’ creator base, content supply and recommendation algorithms will be integrated. In the coming months, the experience of users and creators will converge enabling creators from both platforms to reach the most extensive set of audiences in India. This will provide users access to unique features including best-in-class camera creation tools with Snap filters, live commerce, and a vast music library. Commenting on the merger, Ankush Sachdeva, CEO and Cofounder, ShareChat &amp; Moj, said, “We at ShareChat are building India’s largest content ecosystem which has been on an unprecedented growth trajectory. MX TakaTak is a popular platform and this merger further solidifies our position in the short video ecosystem. With this development, we aim to build the largest original content platform on Moj along with the largest community of users across India.” Commenting on the partnership, Karan Bedi, CEO MX Media said, “I am excited to announce the strategic merger of India’s two most popular social media platforms. As India's largest digital entertainment platform, MX has always strived to build superior world class products, and TakaTak is no exception. This combined with Moj’s AI and execution capabilities makes the combined business a truly world class short video platform. MX has created two ‘unicorns’ within one business, unlocking significant value for our shareholders, and will now continue to double down on OTT, with significantly increased financial resources.”

ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

<ul><li>Latest data from Bain &amp; Company predicts India’s short form video market to reach 650 million users by 2025.</li><li>Short form videos became popular last year with TikTok and in 2020 alone, more than 200 million Indians watched SFVs at least once.</li><li>At present, there are more than 200 million SFV users in India.</li></ul>Short form videos are everywhere. From Instagram to YouTube and Facebook, the explosion is no secret and it’s very likely to grow even more in coming years. Popularised by TikTok, the short form videos gave birth to many similar platforms and even got added as a feature on almost every popular social media app, in fact, <a href="https://www.businessinsider.in/tech/apps/news/instagram-on-its-way-to-becoming-a-video-and-entertainment-platform-adam-mosseri/articleshow/84017343.cms">Instagram is on its way to becoming a video and entertainment platform</a> with Reels - its version of short video - in focus. The biggest players including Google and Facebook are banking on short form videos in India. The market is predicted to grow to 650 million users by 2025, according to a new report by Bain &amp; Company. In the report titled “India Online Videos - The Long and Short of It”, Bain &amp; Company analysed the growth of short form videos in India, who are the key players and what does the future look like. Short form videos or SFV are categorised as videos with a duration of 15 seconds to 2 minutes. It’s safe to say that the pandemic has increased content consumption and SFV is one of the most successful byproducts of it. In India, the SFV user base grew 3.5 times and 12 times in total time spent by all users over the past two years. In 2020 alone, more than 200 million Indians watched SFVs at least once. And active users spent up to 45 minutes a day only on SFV platforms. There was a 60% increase in consumption of SFV during the lockdown period (April-June) as compared to January-March the same year. At present, there are more than 200 million SFV users in India. India’s SFV user base has mostly been men (70%-75%) from tier 2 cities and smaller towns while women take up 25%-30%. In terms of age group, most of the users are below 25 years of age with 20%-25% between 25 and 35 years of age. <div type="image" title="demographics" msid="86793580" hostid="261" caption="&amp;lt;p&amp;gt;Demographics of SFV users in India.&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="The key SFV players" comment="subhead" text="The key SFV players">The key SFV players</cmsannotation> TikTok is attributed as the leader in SFV in India with 200 million users and 20 million content creators posting at least one video a month. The ban led to multiple clones and now there are more than 50 million users who have created and posted at least one video. The top five players in the market are <a href="https://www.businessinsider.in/tech/apps/news/mx-takatak-instagram-josh-moj-and-snapchat-are-most-downloaded-social-and-entertainment-apps-in-india-as-per-app-annie/articleshow/86003516.cms" data-type="tilCustomLink">Moj</a>, <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, <keyword id="6393600" type="General" weightage="20" keywordseo="josh" source="Orion">Josh</keyword>, Roposo and Zili, contributing 85% of the total user base in SFV. <div type="image" title="top five players" msid="86793368" hostid="261" caption="&amp;lt;p&amp;gt;Growth of top five SFV players in India.&amp;lt;/p&amp;gt;"></div> <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> is leading with the highest daily active users among the Indian SFV players. Bain also highlighted that other than having a large engaged user base these companies are also well-funded. ShareChat’s Moj for example has raised $1,203 million in funding and its key investors are China’s Tencent, Twitter, Tiger, Temasek and Snap. It has over 150 million downloads, 10-15 million creators, 17 minutes of average daily usage. Tencent is a key investor for MX TakaTak as well along with Times Group. This app has over 200 million downloads with 9-12 million creators and 17 average daily minutes. Dailyhunt’s Josh and Glance’s Roposo have over 150 million and 100 million downloads, respectively, and investors like Google, Microsoft and InMobi. An interesting player here is Xiaomi’s Zili that comes pre-installed on Xiaomi smartphones. It has over 100 million downloads. <cmsannotation type="cmsannotation" annotationid="Micro influencers and aspiring creators" comment="subhead" text="Micro influencers and aspiring creators">Micro influencers and aspiring creators</cmsannotation> The SFV platforms are giving rise to micro-influencers and aspiring creators coming from metros to tier 3 cities. This group of creators with followers between 10,000 and 100,000, take up 75% to 80% of the total creator base in SFV platforms. Creators are also not engaged in only one platform but have their presence on multiple platforms. Recently, Instagram <a href="https://www.businessinsider.in/tech/news/instagram-launches-education-programme-for-creators-in-india-to-learn-earn-and-build-communities/articleshow/86642903.cms">announced</a> its largest creator education and enablement programme in India. The programme will be free for all, and it will provide access to live masterclasses from experts in the field, the latest product updates and trends, and options to unlock monetary opportunities. There are at least three SFV apps installed per user with one go-to app for most content. Over 100 videos are scrolled by a user and out of which 1 in 3 videos are watched in full. The average user spends 4-5 minutes per visit which is 4-5 visits a day. And 1 in 2 videos watched is either in Hindi or Tamil. <cmsannotation type="cmsannotation" annotationid="There’s still room for growth" comment="subhead" text="There’s still room for growth">There’s still room for growth</cmsannotation> India is said to have the potential to beat the frontrunner China. With cheap internet data, easy-to-use platforms and vernacular language, the SFV market is only set to boost in India. Bain &amp; Company predicts that by 2025 three in four internet users or 600 million to 650 million Indians will consume such videos with an average user spending 55 to 60 minutes per day on these platforms. The total time spent on short videos is also predicted to reach 80-90 billion hours from 12 billion hours. Despite a booming market, Bain &amp; Company says the SFV market in India is still in a nascent stage. Highlighting five major trends curated content and social-led engagement, monetisation, innovations to onboard the next wave of users, emergence of a robust creator ecosystem, and niche platforms within larger SFV ecosystems. India is also expected to follow the footsteps of one of the top SFV markets - China or the US. China has two top SFV players - Douyin and Kuaishou, and multiple small platforms. The US on the other hand has its SFV market spread across multiple platforms like social media, long form video (YouTube) and TikTok (standalone SFV). SEE ALSO: <a href="https://www.businessinsider.in/tech/news/realme-pad-review-delivers-what-it-promises/articleshow/86783511.cms" data-type="tilCustomLink">Realme Pad Review: Delivers what it promises</a> <a href="https://www.businessinsider.in/tech/news/asus-vivobook-k15-review-well-rounded-impressive-for-the-price/articleshow/86756292.cms" data-type="tilCustomLink">Asus VivoBook K15 review: Well rounded, impressive for the price</a>

Analysts predict India’s short form video market to have 650 million users by 2025

<ul><li>The most number of <keyword id="1968469" type="General" weightage="20" keywordseo="social-app" source="Orion">social app</keyword> downloads in the first half of 2021 were from India.</li><li>India also ranked second for the most hours spent in social apps just behind China.</li><li>The App Annie report shows how live streaming and short video content are leading the trends in social apps.</li></ul>India is currently the biggest market for social apps globally in terms of downloads, according to App Annie’s ‘Evolution of Social Apps’ <a href="https://infogram.com/1pmrg199wrmd76s3gpw7gr9w5dbz91z2x9d?live">report</a>. India also takes second place for the most hours spent in social apps. The report highlights how livestreaming is the latest trend in social media and shares statistics on which apps are doing the best and in which markets. According to the report, Asia accounted for the most number of downloads of social apps in the first half of 2021 dominating 60% of the overall market. India is far ahead in the race with over 1.5 billion downloads. It actually has been leading the race surpassing the US in 2018, the report added. Globally, 70 billion social apps have been downloaded to date since 2010. In the first half of 2021 alone, there were 4.7 billion downloads of social apps. This data has been calculated from the App Store and Google Play Store and for social, social networking and communication apps. <div type="image" title="social app downloads" msid="86003650" hostid="261" caption="&amp;lt;p&amp;gt;Countries with the highest number of social apps downloads in H1 2021.&amp;lt;/p&amp;gt;"></div> The most downloaded social and entertainment apps in India are <keyword id="9555198" type="General" weightage="20" keywordseo="mx-takatak" source="Orion">MX TakaTak</keyword>, <keyword id="819905" type="General" weightage="20" keywordseo="instagram" source="Orion">Instagram</keyword>, <keyword id="6393600" type="General" weightage="20" keywordseo="josh" source="Orion">Josh</keyword>, <keyword id="8678883" type="General" weightage="20" keywordseo="moj" source="Orion">Moj</keyword> and <keyword id="6358096" type="General" weightage="20" keywordseo="snapchat" source="Orion">Snapchat</keyword>. Among the top five apps, <a href="https://www.businessinsider.in/advertising/ad-tech/news/mx-takatak-moj-and-josh-are-the-three-most-downloaded-apps-in-india-in-the-last-quarter-sensor-tower/articleshow/81963654.cms">MX TakaTak, Josh and Moj </a>are TikTok-like short video apps. App Annie highlighted how apps like TikTok, MX TakaTak and Snapchat offering short video content and live streaming have dramatically increased. According to the report, there were 740 billion hours spent on social apps in the first half of this year. This accounted for 44% of the time spent on mobile globally. The report adds that there has been steady growth in the past three years. <div type="image" title="hours spent on apps" msid="86003668" hostid="261" caption="&amp;lt;p&amp;gt;Countries with the most number of hours spent in social apps.&amp;lt;/p&amp;gt;"></div> App Annie predicts that the total time spent in social apps with live streaming in focus is set to surpass half a trillion hours on Android phones alone. In India, people spent almost 160 billion hours on social apps this year on the Android platform. The top five apps that Indians are spending time on are YouTube, WhatsApp, Facebook, Instagram and Truecaller. YouTube continues to remain the leader not just in India but globally as well. App Annie credits the platform’s “depth and breadth of engagement” as the reasons behind it ranking first in streaming and video. But TikTok could soon emerge as the leader in this space as it has already crossed YouTube in terms of average time spent per user in the US and UK. In terms of consumer spending, the most popular apps in India are Hotstar, Chamet, Tango Live, Truecaller and ZEE5. Chamet is a one-on-one multiplayer video and voice chat app that lets you connect with people from around the world. Tango Live is a social live streaming app where people get paid for hosting live videos. India, however, is not among the top countries when it comes to consumer spending ranking 17th in the list. The US has the highest consumer spend accounting for 30% of the total market. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/protonmail-faces-criticism-after-leading-police-to-the-arrest-of-a-climate-activist/articleshow/85999452.cms" data-type="tilCustomLink">ProtonMail faces criticism after leading police to the arrest of a climate activist</a> <a href="https://www.businessinsider.in/tech/news/whatsapp-to-soon-let-you-hide-your-last-seen-from-specific-contacts/articleshow/85997894.cms" data-type="tilCustomLink">WhatsApp to soon let you hide your ‘Last Seen’ from specific contacts</a>

India accounts for the highest number of social app downloads globally: App Annie

<ul><li>The camera kit is an end-to-end solution to include <keyword id="24754" type="ORGANIZATION" weightage="20" keywordseo="snap">Snap</keyword>’s AR platform into apps.</li><li>With the partnership, <keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword> will be releasing 30 lenses for creators to use, and will further build 400 more lenses in collaboration with Snap.</li><li>Moj has over 80 million users in India.</li></ul><keyword id="6358096" type="DEFINITION" weightage="20" keywordseo="snapchat">Snapchat</keyword>’s parent company Snap Inc has partnered with Moj, the short video platform by <keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">Sharechat</keyword>, to integrate its camera kit. The camera kit is an end-to-end solution to include Snap’s AR platform into apps. Several global video apps have already partnered with Snap for its camera kit. With the partnership, Moj will be releasing 30 lenses for creators to use, and will further build 400 more lenses in collaboration with Snap. Snapchat users will also be able to access the lenses created by Moj. “This exclusive partnership makes us the first Indian short video platform to bring Snap’s innovative Camera Kit technology to India. The newly launched collection of 30 Lenses will give our community a never seen before social experience and make content creation on Moj a whole lot more fun. We are supremely excited about this collaboration and look forward to our creators making magic with these advanced Lenses and their original ideas,” said Gaurav Mishra, SVP-Product, ShareChat. Interestingly, <a href="https://techcrunch.com/2021/01/04/google-and-snap-in-talks-to-invest-in-india-social-network-sharechat/">reports </a>also said that Snap was in talks with Sharechat for an investment. “The Moj community and Snapchatters have a lot in common - they are creative and love finding innovative ways to express themselves. Our Camera technology and core values around creativity, privacy, and ephemerality enables us to help developers bring new opportunities to bring engaging experiences to their platforms and communities,” said Ben Schwerin, SVP - Content and Partnerships, Snap Inc. in a statement. In early July, Sharechat had launched Moj – its rival product to TikTok, right after the Chinese app was banned by the Indian government. Since then, Moj has ramped up its offerings as it looks to tap into the millions of users left behind by the ByteDance giant TikTok. The app now has over 80 million users. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/what-happens-if-the-government-bans-cryptocurrencies-should-i-sell-bitcoin-checkout-experts-views/articleshow/80782941.cms">“Should I sell my cryptocurrencies?” and other questions answered on India’s proposed Crypto Ban bill</a> <a href="https://www.businessinsider.in/india/news/india-is-considering-four-day-work-weeks-but-with-longer-hours/articleshow/80763247.cms">India is considering four-day work weeks but with longer shifts</a> <a href="https://www.businessinsider.in/tech/news/what-is-facial-recognition-technology-and-how-india-is-using-it-to-track-down-protestors-and-individuals/articleshow/80782606.cms">India is ramping up the use of facial recognition to track down individuals without any laws to keep track of how this technology is being used</a>

Snap chooses Sharechat’s Moj to launch its camera kit in India

<ul><li><keyword id="3358959" type="PERSON" weightage="20" keywordseo="ShareChat">Sharechat</keyword>’s short video platform <keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword> has announced the release of the world’s first ‘<keyword id="10099500" type="UNKNOWN" weightage="20" keywordseo="short-music-album">short music album</keyword>.’</li><li>The album by popular singer <keyword id="4735933" type="PERSON" weightage="20" keywordseo="ritviz">Ritviz</keyword> has five 30-second clips that can be used exclusively by Moj users. </li><li>The company said it has been designed to target the millennial audience with snackable content. </li></ul>Moj – the video platform from India’s own social media network Sharechat – made an interesting announcement today. It has launched the world’s first ‘short music album.’ Wondering what it means? Just 30-second songs designed for short video platforms. The album by popular singer Ritviz has five 30-second clips that can be used exclusively by Moj users. Ritviz has had a series of big hits with songs like Udd Gaye, Liggi, Jeet and Sage, among others. The company said it has been designed to target the millennial audience with snackable content. “Notwithstanding the success of snackable video content the world is yet to explore the shorter format of music. We have decided to pioneer this experiment with Ritviz, and we hope this will now become the harbinger of a trend in the short music space," said Shashank Shekhar, Director, Content Strategy and Operations, Moj. In early July, Sharechat had launched Moj – its rival product to TikTok, right after the Chinese app was banned by the Indian government. Since then, Moj has ramped up its offerings with the hope of tapping into the millions of users left behind by the ByteDance giant TikTok. Sharechat had also recently inked a licensing deal with T-Series. With the partnership, Sharechat, and its video platform, Moj’s users can access T-Series library of songs. Sharechat currently has over 160 million monthly users, while Moj has 80 million monthly active users. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/check-the-list-of-upcoming-expected-ipo-in-2020-or-early-2021-in-india/articleshow/78634660.cms">IPOs have raked in nearly $180 billion so far in 2020 — Here’s a look at some other companies that may go public this year</a> <a href="https://www.businessinsider.in/tech/news/oneplus-chinese-company-co-founder-carl-pei-exits-company-one-day-ahead-of-flagship-mobile-launch/articleshow/78634270.cms">OnePlus co-founder Carl Pei reportedly exits company one day ahead of flagship smartphone launch</a>

Ritviz’s latest album is ‘30-second songs’ made for content creators on short video platform Moj

Indian short-video making apps like <keyword id="6393600" type="PERSON" weightage="20" keywordseo="Josh">Josh</keyword>, <keyword id="8678883" type="UNKNOWN" weightage="20" keywordseo="moj">Moj</keyword>, <keyword id="9555198" type="UNKNOWN" weightage="20" keywordseo="MX-TakaTak">MX Takatak</keyword> and <keyword id="2368386" type="COMPANY" weightage="20" keywordseo="Roposo">Roposo</keyword> have brought back 97 per cent of TikTok user base in the country onto their platforms, largely from small cities and towns, a new report showed on Thursday. Indian short-form apps have also successfully retained 67 per cent of the TikTok era users and have onboarded around 30-35 per cent new users over the past year. This has been a result of increased supplier push and aggressive marketing by platforms, according to the latest report by Bengaluru-based RedSeer Consulting. "Daily active users (DAUs) increased upto 97 per cent of June 2020 levels as a result of aggressive marketing and user acquisition by platforms. However, the time spent on the other hand has gradually increased, reaching 55 per cent of June 2020 levels," the report mentioned. Josh leads both on influencer and user-end driven by strong performance in the Hindi belt and Tier-2+ cities. Moj, has been a strong gainer across consumer and business metrics, when compared to the last quarter. "On the other hand, Roposo has shown strong performance in Tier-1 cities compared to the smaller ones," said the report. MX <keyword id="7638068" type="COMPANY" weightage="20" keywordseo="Takatak">Takatak</keyword> lead in the net promoter score (NPS) in the metro cities. The platform has held challenges and hashtag events similar to TikTok, to gain market share. Overall, 60-62 per cent of the shortform users are from tier 2+ cities. While Indian platforms have come a long way in the last few months, they have more scope to improve their content quality and product experience. The study shows that 75 per cent current short-form video users will likely stick to these domestic apps and are unlikely to switch back to Chinese apps even if the ban was lifted. "In less than one year post-Tik Tok ban, Indian platforms have shown a strong V-shaped recovery, bouncing back to 100 per cent of pre ban daily user base," said Ujjwal Chadhury, associate partner at RedSeer Consulting. But the job is far from done. "The players still have to reach the global and cross sector benchmarks on engagement and retention- which will further grow the monetisation potential for the entire ecosystem," Chadhury added. With strong network effects, the user base is growing fast, fuelling ecosystem growth, leading to a large monetisation potential for both influencers and platforms. Elite influencers with more than 10 million followers have a monthly earning of around $20,000-40,000. "Influencers with 1 million followers can earn upto $1000-2.500 while budding creators with less than 1 million followers can earn $40-200," the report said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/revolut-appoints-former-flipkart-exec-paroma-chatterjee-as-its-india-ceo/articleshow/82181199.cms">Revolut starts India operations, appoints former Lendingkart, Flipkart executive Paroma Chatterjee as CEO</a> <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-and-facebook-get-snubbed-by-the-delhi-high-court-that-allowed-indias-competition-regulator-to-probe-mark-zuckerbergs-companies/articleshow/82193239.cms">WhatsApp and Facebook get snubbed by the Delhi High Court that allowed India’s competition regulator to probe Mark Zuckerberg’s companies</a>

Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India

With more than 58 million <keyword id="1600866" type="PERSON" weightage="20" keywordseo="Installs">installs</keyword> in March, TikTok became the most downloaded non-gaming <keyword id="235499" type="COMPANY" weightage="20" keywordseo="APP">app</keyword> worldwide last month, said a new report. TikTok was followed by Facebook which became the second most installed non-gaming app worldwide for March with more than 56 million installs, showed the data from app analytics firm Sensor Tower. Instagram, WhatsApp and <keyword id="176655" type="PERSON" weightage="20" keywordseo="messenger">Messenger</keyword> - all of which are part of the Facebook family of apps - rounded out the top five most installed non-gaming apps worldwide for the month. The countries with the largest number of TikTok installs were from Douyin in China at 11 per cent, followed by the US at 10 per cent, Sensor Tower said. The countries with the largest number of Facebook installs were from <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword> at 25 per cent, followed by the US at 8 per cent. The other apps which made it to the top 10 in the overall list include <keyword id="6358096" type="PERSON" weightage="20" keywordseo="snapchat">Snapchat</keyword>, Josh, Zoom, Telegram and CapCut. However, the data showed that Facebook retained the top position in terms of downloads from Google Play Store. <keyword id="3358959" type="COMPANY" weightage="20" keywordseo="ShareChat">ShareChat</keyword>'s short video platform <keyword id="8678883" type="COMPANY" weightage="20" keywordseo="moj">Moj</keyword> also made it to the top 10 list of most downloaded non-gaming apps worldwide from Google Play Store for March, according to Sensor Tower. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/aadhaar-pan-and-bank-account-numbers-leaked-in-upstox-data-breach/articleshow/82025949.cms">Discount broker Upstox suffers data breach – Aadhaar, PAN and bank account numbers leaked</a> <a href="https://www.businessinsider.in/science/environment/news/how-ash-from-st-vincents-volcano-is-covering-the-caribbeans-largest-island-nation/slidelist/82025420.cms">Devastating images show how ash from St Vincent’s volcano is covering the Caribbean's largest island nation</a> <a href="https://www.businessinsider.in/tech/mobile/news/lg-wing-gets-a-40000-price-cut-a-week-after-the-company-shuts-its-smartphone-business/articleshow/82027401.cms">LG Wing gets a ₹40,000 price cut a week after the company shuts its smartphone business</a>

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One in six Indians spends 1.2 hours a day scrolling through Shorts, Reels & more such

Katya Naidu

ShareChat to acquire short video platform MX TakaTak for around ₹4,500 crore

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ShareChat and MX Media announce a strategic merger of Moj and MX TakaTak

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Analysts predict India’s short form video market to have 650 million users by 2025

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India accounts for the highest number of social app downloads globally: App Annie

Marcia Sekhose

Snap chooses Sharechat’s Moj to launch its camera kit in India

Sanchita Dash

Ritviz’s latest album is ‘30-second songs’ made for content creators on short video platform Moj

BI India Bureau

Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India

IANS

TikTok scores 58 million installs to maintain its lead as the most downloaded non-gaming app for a second month in a row in March

IANS

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