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Playback singer <keyword id="36091" type="General" weightage="80" keywordseo="sona-mohapatra" source="Orion">Sona Mohapatra</keyword>, who has crooned hit numbers such as 'Bedardi Raja', 'Ambarsariya' and 'Rangabati', has addressed a lengthy tweet to <keyword id="3115373" type="General" weightage="80" keywordseo="parag-agrawal" source="Orion">Parag Agrawal</keyword>, CEO of the microblogging site, slamming the practice of not inviting women as headliners for cultural events at his alma mater <keyword id="6354859" type="General" weightage="50" keywordseo="iit" source="Orion">IIT</keyword> Bombay. In her tweet, <keyword id="38029" type="General" weightage="100" keywordseo="sona" source="Orion">Sona</keyword> wrote, "Dear @paraga, Ur alma-mater has for decades, mostly never hosted women as headliners in their cultural festival. IITB alumni, even CEOs slammed me on fb for writing this letter." Sona urged Agrawal to watch her film 'Shut Up Sona' to get a glimpse of what female artistes have to go through to get equal respect, representation, and remuneration. She added: "I hope U watch my film #ShutUpSona to see what our reality as female artists in the 21rst century is. Love &amp; Light." She also attached screenshots of her viral open letter on Facebook. The tweet serves as a reminder to what even the most successful women have to face when they come up against systemic sexism. 'Shut Up Sona' is streaming on Zee5 and Zee 5 Global. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/politics/india/news/eknath-shinde-wants-a-breather-and-spend-time-with-families/articleshow/92666818.cms">Eknath Shinde wants a 'breather' and spend time with families</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/science/environment/news/30-large-reservoirs-in-india-dip-to-a-decadal-low-after-erratic-rains-in-june/articleshow/92665877.cms">30 large reservoirs in India dip to a decadal low after erratic rains in June</a>

Sona Mohapatra directs tweet to Twitter CEO Parag Agrawal; addresses sexism in his alma mater

Artist and producer <keyword id="36091" type="PERSON" weightage="20" keywordseo="Sona-Mohapatra">Sona Mohapatra</keyword> made her debut appearance on the iconic <keyword id="1219606" type="PERSON" weightage="20" keywordseo="Times-Square-billboard">Times Square billboard</keyword> in New York on Monday. She is one of the first independent musicians to be given this place as a pop-culture milestone. Sona said: "To be woken up in the middle of the night to see photographs of my face on a billboard covering a skyscraper in one of my favourite cities New York was a surreal feeling. To be one of the first independent musicians to be given this place is a pop culture milestone because it paves the way for artistic expression of various hues and colours free from cookie-cutter formulas in musical mainstream success." Sona appeared on Times Square billboard as part of the Spotify 'EQUAL' global campaign leading the Indian leg. Her single track 'Aise Na They' is being featured on the 'EQUAL' playlist for the entire month. The soundtrack for 'Aise Na They' has been composed by Ram Sampath with lyrics by Amitabh Bhattacharya and distributed by Paris-based music distribution and marketing service Believe. The song's narrative revolves around a relationship that has lost its fizz, but a sense of optimism is infused in the track through the lovely sound of the hills with pop rock blended with ethereal flutes and tingling mandolins. She said: "I have been consistently releasing original music for many years, have fought many battles for <keyword id="11732726" type="UNKNOWN" weightage="20" keywordseo="ip-">IP &amp;</keyword> residuals for artists and it has been exhilarating, exhausting too but now, with my indie label <keyword id="6695093" type="AGENCY" weightage="20" keywordseo="omgrown-music">Omgrown Music</keyword> partnering with a global name like Believe, I truly feel optimistic about the future of the music scene in India and more so for other independent voices like mine. She added: "To celebrate this achievement, I am dropping a single '<keyword id="11732725" type="UNKNOWN" weightage="20" keywordseo="ek-din-manhattan-memories">Ek Din - Manhattan Memories</keyword>', a heartbreak love song which would be a perfect companion for a long highway drive or a dance party." Talking about the emergence of independent music in the pandemic, she said: "We are slowly coming out of a very tough time together as a society but this phase in India has been the very best for independent music releases without the big banyan tree of Bollywood taking away all the media and audience attention with its big promotional budgets." She added: "This billboard is a validation of that constant hustle of never giving up on the power of music and self-belief. My allies have stood by me through thick and thin and I am grateful for their belief." For the global campaign, Sona has been joined alongside other female global artists such as Meryl (France), Bowklylion (Thailand), Nadin Amizah (Indonesia) and Anikv (Russia). Launched globally earlier this year to celebrate female talent across the world, the campaign aims to put the spotlight on women in music across the world. The initiative features specially curated playlists across 50 countries. Vivek Raina, MD, Believe India said: "This is a great initiative by Spotify and we are proud to collaborate with Sona Mohapatra. Her new song is a celebration of love which is soulful, a pop-rock romantic track which will surely enthrall her fans." <keyword id="11729733" type="UNKNOWN" weightage="20" keywordseo="see-also">SEE ALSO</keyword> <a href="https://www.businessinsider.in/business/news/byjus-last-two-acquisitions-and-a-deal-with-disney-reveal-its-american-dream/articleshow/84783749.cms">Byju's last two acquisitions and a deal with Disney reveal its American dream ⁠— one that is anchored in India</a> <a href="https://www.businessinsider.in/personal-finance/news/six-red-flags-for-investors-to-avoid-becoming-a-victim-of-misselling-by-agents-or-financial-advisors/slidelist/84782913.cms">Six red flags for investors to avoid becoming a victim of misselling by agents or financial advisors</a>

Sona Mohapatra becomes first independent Indian artist and producer to appear on Times Square billboard in New York

New Delhi, Feb 2 () The Department for Promotion of Industry and Internal Trade (DPIIT) is working on guidelines for a National Seed Fund that was announced in the Budget for 2020-21 to help start-ups and budding entrepreneurs, a top government official said.
DPIIT Secretary Guruprasad Mohapatra said that most of the start-ups actually face problem in raising finance or funds in the ideation to the proof of concept stage. 
He said that now the finance minister has announced a proposal in the Budget on Saturday for providing seed fund to start-ups, the department will work on this.
Finance Minister Nirmala Sitharaman proposed to provide early life funding, including a seed fund to support ideation and development of early stage start-ups.
"So now we will move a Cabinet note and create a fund and guidelines in this regard," Mohapatra told .
He said that the department will work on a National Seed Fund policy and creation of the fund.
In their interactions with the department, start-ups have time and again demanded formulation of a national seed fund scheme.
Some states and central government departments like Biotechnology Industry Research Assistance Council have their own seed fund scheme but they are small and are not pan-India, the secretary said.
The department has already held discussions with states, and central government departments that have such schemes in this regard.
The secretary also said that the budget announcement regarding employee stock option plan (ESOP) will help start-ups in further strengthening startup ecosystem in the country.
"In order to give a boost to startup ecosystem, I propose to ease the burden of taxation on the employees by deferring the tax payment by five years or till they leave the company or when they sell, whichever is earliest," the finance minister has said.
 ESOP is a significant component of compensation for employees. Currently, it is taxable.
 On the budget, Mohapatra said that the need of the hour is to encourage investments and to that extant there are lot of positive things in the budget.
 "It is a pro-investment budget," he added. RR MR
MR

DPIIT working on guidelines for National Seed Fund: Mohapatra

Top <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword> executive Srishti Behl Arya rubbished reports of the streaming service meeting the representatives of the <keyword id="71427" type="COMPANY" weightage="20" keywordseo="Rashtriya-Swayamsevak-Sangh">Rashtriya Swayamsevak Sangh</keyword> (RSS) to restrict "anti national" and "anti-Hindu" content on shows from the streaming platform. There were reports that the RSS, the ideological fountainhead of the ruling BJP, have been holding informal meetings with Netflix, Amazon and other digital platforms to monitor content critical of the government. Asked about the same, Arya, who is director - International Original Film, India, Netflix, dubbed the story "fake news". "It's not a true story. There was no meeting at all. It's a fake news," she told reporters on Sunday evening. Arya was speaking at the panel discussion "Artistic Freedom: Mapping Out The Entertainment Story" at the Jio MAMI 21st Mumbai Film Festival with Star. Aparna Purohit, head of India Originals of Amazon Prime, singer <keyword id="36091" type="PERSON" weightage="20" keywordseo="Sona-Mohapatra">Sona Mohapatra</keyword> and actor <keyword id="1472549" type="PERSON" weightage="20" keywordseo="Sobhita-Dhulipala">Sobhita Dhulipala</keyword> were also a part of the panel. There were also reports that the government is keen on censoring digital content. Asked if the scenario was scary, Purohit said, "We will continue to comply with the law of the land." Srishti said unlike storytelling, the law of the land is not subjective. "The law is the law. It's not like, 'I don't like you, so I'm going to stab you.' Whatever is permitted by the law, we would go into those spaces and the rest is all about the stories that creators want to tell." Sobhita, who featured in Amazon's critically-acclaimed series "Made in Heaven", said every time a voice is suppressed, many more come out in the open against the injustice. "The more variety of stories there will be addressing it in different ways. Back in the days in those typical Indian films people didn't show men and women in their intimate moments, so it would come out in songs or some cheesy moments because they couldn't address it in a normal way. "Maybe political statements will be made but in a subtler, simpler, maybe more clever ways, that's not conventionally offensive. Anurag Kashyap's work has such political undertones but it's not really in your face, it leaves people thinking," she added. JUR RDS BK RDS RDS

Fake News: Netflix top executive rubbishes rumours of meeting RSS over anti-national content

You have heard of lot of times how college fests went wrong. There would be singers not showing up, several hours of delay and singers refusing to perform because of payment being not done – these are the common stories you have heard of fests. However a singer being refused on the grounds of a sexist reason is a story never heard before. 
 Bollywood’s leading playback singer <keyword id="36091" type="PERSON" weightage="100" keywordseo="Sona-Mohapatra">Sona Mohapatra</keyword> known for his hits Ambarsariya, Dil aaj kal and <keyword id="2513" type="PERSON" weightage="20" keywordseo="Naina">Naina</keyword> has recently accused IIT- Mumbai of being too sexist. In a <keyword id="6354576" type="CITY" weightage="20" keywordseo="Facebook">Facebook</keyword> post on her profile, <keyword id="21604" type="PERSON" weightage="20" keywordseo="mohapatra">Mohapatra</keyword> has written an open letter detailing the facts. IIT-B’s fest ‘Mood Indigo’ had asked her to perform with another male singer. While she insisted o performing solo, the managing committee refused to allow her to sing solo. What raises a major question is she victim of major conspiracy? 
 
In the open letter, she has also alleged that women performers across the country are victimized. “Go through your festival line-ups year after year, decade after decade &amp; you will see this clear as day. You are people with a scientific temper who understands statistics &amp; the like? You'll see the SAD truth slap you on the face. It's boys, boys &amp; only more boys.” (SIC) 
 
While Mood Indigo team has denied such allegations, the explanation reiterates the points raised by Mohapatra. 
 
Here’s the open letter of Mohapatra:

Here's Sona Mohapatra's open letter to IIT Bombay who didn't
allow her to sing

<keyword id="20242921" type="General" weightage="100" keywordseo="Adobe" source="keywords" meta.keywordsubtype="org" meta.entityname="Adobe" meta.hostid="261" meta.entityid="Adobe">Adobe</keyword> has launched two new initiatives aimed at empowering both learners and marketing professionals through advanced AI technologies. The announcements were made at Adobe MAX 2024, which is underway at Miami Beach, Florida. The company unveiled a new global initiative designed to provide <keyword id="21872144" type="General" weightage="20" keywordseo="AI-literacy" source="keywords">AI literacy</keyword>, content creation and <keyword id="20399182" type="General" weightage="20" keywordseo="digital-marketing" source="keywords">digital marketing</keyword> skills to 30 million next generation learners so that they can carve a niche for themselves in the modern workforce. <h2>Collaborating with <keyword id="20153384" type="General" weightage="20" keywordseo="Coursera" source="keywords" meta.keywordsubtype="org" meta.entityname="Coursera" meta.hostid="261" meta.entityid="Coursera">Coursera</keyword> </h2> Adobe is collaborating with Coursera, educational institutions, NGOs, and other education platforms to make its training and certification accessible to a diverse range of emerging professionals. Adobe’s initiative also features a focus on responsible AI use, ensuring learners are equipped to handle emerging technologies in an ethical manner. The curriculum will cover various areas such as generative AI, social media content, and multi-channel advertising. Courses have already been rolled out globally on Coursera. To enhance inclusivity, Adobe is providing $250,000 in scholarships and expanding partnerships with nonprofits like DECA and NPower to integrate skilling opportunities into youth education programs. The company has pledged over $100 million this year through scholarships, product access, and partnerships to help learners from all backgrounds thrive in today’s workforce. Adobe’s Stacy Martinet, VP of Marketing Strategy and Communications, said that the goal is to ensure AI becomes a bridge, not a barrier, in helping professionals succeed. “Adobe’s mission has always been to design products that create opportunities and empower people from all backgrounds to change the world,” she said and added, “We want AI to bridge the digital divide not widen it, and this program will open doors for emerging professionals to succeed in the future workforce with AI literacy, content creation and marketing skills.” <h2><keyword id="23563843" type="General" weightage="20" keywordseo="GenStudio" source="keywords">GenStudio</keyword> for Performance Marketing </h2> Simultaneously, Adobe also launched GenStudio for Performance Marketing, an AI-driven application that aims to accelerate the creation and management of marketing campaigns. By integrating generative AI tools such as Adobe Firefly and third-party large language models, GenStudio empowers marketers and creative teams to generate high volumes of personalised content for digital campaigns. The new tool addresses a critical challenge faced by businesses today: the demand for dynamic, on-brand content that can be tailored to individual consumer preferences across multiple platforms. GenStudio streamlines the content supply chain, from creation to activation, enabling marketing teams to respond quickly to shifting consumer trends. Adobe has forged key partnerships with platforms like Google Campaign Manager 360, Meta, TikTok, Microsoft Advertising, and Snap, allowing brands to activate and adjust campaigns based on real-time insights. This integration, Adobe says, provides marketers with a comprehensive view of campaign performance, helping them tailor content to resonate more effectively with their target audiences. Prativa Mohapatra, Adobe India’s VP and Managing Director, highlighted how the new AI-powered workflows bring marketing and creative teams closer together. Brands like Air India and HDFC Bank have already begun exploring the possibilities of GenStudio, with plans for broader adoption across various industries. “With collaborations across industry leaders like Air India, HDFC Bank, Hero MotoCorp, Adobe is empowering marketing and digital teams to seamlessly manage multi-channel campaigns, with real-time insights to optimize performance. We’re excited to see how more Indian businesses will harness GenStudio to revolutionize their marketing strategies and deliver exceptional customer experiences,” she said.

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Sona Mohapatra directs tweet to Twitter CEO Parag Agrawal; addresses sexism in his alma mater

IANS

Sona Mohapatra becomes first independent Indian artist and producer to appear on Times Square billboard in New York

IANS

DPIIT working on guidelines for National Seed Fund: Mohapatra

PTI

Fake News: Netflix top executive rubbishes rumours of meeting RSS over anti-national content

PTI

Here's Sona Mohapatra's open letter to IIT Bombay who didn't allow her to sing

Suchayan Mandal

Adobe collaborates with Coursera and others to help people develop AI skills, announces new AI-powered marketing tool

Divyanshi Sharma

From Mumbai to Jaipur: Cities that have produced maximum self-made entrepreneurs

BI India Bureau

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