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<ul><li><keyword id="109079" type="General" weightage="80" keywordseo="thums-up" source="Orion">Thums Up</keyword> partners with <keyword id="1807915" type="General" weightage="100" keywordseo="mohammed-siraj" source="Orion">Mohammed Siraj</keyword>.</li><li>Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays true to his roots to become one of the best bowlers and an inspiration for the youth of the country.</li></ul>After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up, Coca-Cola India’s home-grown brand, celebrates the grit and determination of the Indian fast bowler - Mohammad Siraj, through its #PalatDe campaign. This is in continuation to Thums Up’s partnership with ICC (<keyword id="46227" type="General" weightage="20" keywordseo="International-Cricket-Council" source="Orion">International Cricket Council</keyword>) as an exclusive non-alcoholic beverage partner. It aims to celebrate Indian athletes and their stories of hard-work and dedication of real heroes. <div type="Youtube" id="OA5L0P_JLxQ" title="Mohammad Siraj | Asalaina Toofan Dennaina Thalakindulu Chesevalle" thumbUrl="https://i.ytimg.com/vi/OA5L0P_JLxQ/mqdefault.jpg"></div> Announcing the partnership, Arnab Roy, Vice President and Head-Marketing, Coca-Cola India and South West Asia said, “The Coca-Cola Company has been the longest corporate partner of the Olympic Games and our recent associations with the Paralympic Games and the ICC World Cup, underscore the company’s philosophy of endeavoring to be a part of the joyous moments and occasions of its consumers. The ability of Cricket to create unique and memorable moments makes it a robust platform for us to connect with sports fans around the globe. We are elated to welcome Mohammed Siraj, one of the best bowlers in the world on this exciting journey with us. It is inspiring to witness how extraordinary people like Siraj have overcome real life challenges and risen to become a beacon of national pride. Such inspirational stories resonate with the spirit of the brand.” Speaking about the partnership, Mohammed Siraj, said, “I am humbled to be associated with Thums Up and to have been offered this platform to showcase my life journey and experiences. This association is close to my heart as it brings out our common goal of inspiring Indians to push their boundaries and achieve the unthinkable. I am certain that this partnership will evoke the natural connect with cricket fans and showcase the resilience and hard work that players coming from varied backgrounds, put in to overcome their challenges and represent the country.” Through this campaign, Thums Up aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays true to his roots to become one of the best bowlers and an inspiration for the youth of the country. The campaign is shot in Hindi and Telugu and is a touching tribute to Mohammed Siraj’s life and struggles as well as his commitment to achieve his dreams. The campaign will also give viewers a chance to meet Mohammed Siraj along with chances to win other exciting prizes. The video campaign effectively aligns with Thums Up’s brand message of ‘real heroism’, resilience and strength against the backdrop of the inspirational tagline - Apni Pace Se, India Ka Game #PalatDe. <keyword id="2811220" type="General" weightage="20" keywordseo="sukesh-nayak" source="Orion">Sukesh Nayak</keyword>, Chief Creative Officer, <keyword id="531122" type="General" weightage="20" keywordseo="ogilvy-india" source="Orion">Ogilvy India</keyword> said, “The spirit of the brand resonates with the stories of grit, hard work and determination of our players, who overcome all hurdles to play for the country. After Olympics and Paralympics, in the third instalment of the #PalatDe campaign, we will be celebrating the victories of our cricketing heroes over their naysayers. Siraj’s story in particular is very inspiring and we are proud to partner with him and have him share his story with the world.”

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj

<ul><li><keyword id="17943" type="General" weightage="50" keywordseo="star-india" source="Orion">Star India</keyword> batter <keyword id="6354486" type="General" weightage="100" keywordseo="virat-kohli" source="Orion">Virat Kohli</keyword> has moved up two rungs to the eighth position.</li><li> Ishan Kishan rocketed 117 spots to 37th place in the latest ICC rankings.</li><li>Kohli has been rewarded for scoring his first ODI hundred in more than three years in a match against Bangladesh recently</li></ul>Star India batter <keyword id="11910012" type="DOMAIN" weightage="20" keywordseo="virat" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="virat" meta.entityname="Virat Industries Ltd." meta.entityid="7794" meta.seoname="virat-industries-ltd">Virat</keyword> Kohli has moved up two rungs to the eighth position, while young opener Ishan Kishan rocketed 117 spots to 37th place in the latest ICC rankings released on Wednesday. Kohli has been rewarded for scoring his first ODI hundred in more than three years in a match against Bangladesh recently, while Kishan made huge gains following his fastest ODI double-century in the same match. The former India captain had scored a 91-ball 113 in the third and final ODI against Bangladesh in Chattogram on Saturday. It was his first hundred in the 50-over format since August, 2019. Left-handed opener Kishan, on the other hand, had slammed a record-breaking 210 off 131 balls. <keyword id="982208" type="General" weightage="50" keywordseo="shreyas-iyer" source="Orion">Shreyas Iyer</keyword> too advanced from 20th to 15th in the batting chart following his score of 82 in the second match of the series in Dhaka. Among bowlers, Indian pacer <keyword id="515709" type="General" weightage="50" keywordseo="mohammad-siraj" source="Orion">Mohammad Siraj</keyword> gained four places to 22nd in the ODI ranking for India, while Bangladesh spin allrounder Shakib al Hasan was up one place to eighth. Bangladesh's Mehidy Hasan Miraz has moved up three places to third in the all-rounders' list. In the Test rankings, Aussie batter Marnus Labuschagne consolidated his position at the top with a career-best 937 rating points after compiling his third three-figure knock in the two-match series against the West Indies. He achieved the rare feat of scoring a double-century and a century in the same Test during the first match in Perth last week. The 28-year-old now has a lead of 62 rating points over second-placed <keyword id="84726" type="General" weightage="50" keywordseo="steve-smith" source="Orion">Steve Smith</keyword> and is tied with Kohli for the 11th-best rating points ever in the list led by Australia great Don Bradman, who went as high as 961 rating points. Smith is second in that list with 947 rating points, while <keyword id="6367229" type="General" weightage="50" keywordseo="ricky-ponting" source="Orion">Ricky Ponting</keyword> (fifth with 942) is the third Australian in the top 10. Travis Head is back in the top 10 after his Player of the Match effort of 175 and 38 not out helped record a 419-run win over the West Indies to consolidate his team's top position in the <keyword id="169581" type="General" weightage="50" keywordseo="wtc" source="Orion">WTC</keyword> points table. Head has gained six slots to reach seventh position, in the process overtaking the India pair of <keyword id="13937" type="General" weightage="50" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword> (10th) and Virat Kohli (12th) among others. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/oneplus-nord-watch-review-a-decent-watch-with-a-hint-of-premiumness-under-a-budget/articleshow/95281350.cms">OnePlus Nord Watch review: A decent watch with a hint of premiumness under a budget</a> <a href="https://www.businessinsider.in/science/news/this-bio-engineered-houseplant-claims-to-clean-the-air-as-efficiently-as-30-air-purifiers/articleshow/95507043.cms">This bio-engineered houseplant claims to clean the air as efficiently as 30 air purifiers</a>

ODI rankings: Young opener Ishan Kishan jumps 117 places to 37

Babar's lead at the top of the Rankings with 829 points has been reduced to just six rating points as Gill closed him with 823 points. The Pakistan skipper's ratings dropped after scoring 157 runs from five innings so far at the ICC Men's Cricket World Cup, with his most recent effort a fighting 74 in a losing side against Afghanistan in Chennai. Gill has 95 runs from just three matches for India, with the right-hander improving to 823 rating points on the back of his standout innings of 53 against Bangladesh in Pune. Kohli, who is currently second highest run scorer in the 2023 ODI World Cup with 354 runs to his name, share fifth place on the rankings with Australian batter David Warner (up two spots) following his unbeaten 103 and 95 against Bangladesh and New Zealand respectively, However, Gill faces stiff competition from South African Quinton de Kock, who has staged the tournament on fire with his surreal form with three marvellous centuries in five matches and is currently positioned third in the rankings with 756 points. Another South African, Heinrich Klaasen (up seven places to fourth and a new career-high rating) also makes good ground. New Zealand all-rounder Daryll Mitchell is another player, who rose 16 places to 13th overall after 268 runs from four hits at the World Cup. India skipper <keyword id="13937" type="General" weightage="20" keywordseo="rohit-sharma" source="Orion">Rohit Sharma</keyword>, however, maintained his place in the top 10, currently sitting eighth with 725 rating points. In the bowling list, Australian Josh Hazlewood maintains himself on the top of the table (670 points) with Indian pacer Mohammad Siraj inching closely with 668 points jumping 16 places to 13th overall. South Africa left-arm pacer Marco Jansen, the biggest mover with the in-form No.7 jumped 23 places on this list to share 11th place alongside Scotland's Michael Leask. South Africa spinner Keshav Maharaj rises two places to third and a new career-high rating following his seven wickets at the tournament thus far, while Afghanistan veteran Mohammad Nabi (up four places to sixth) and Australia tweaker Adam Zampa (up four places to seventh) also make ground inside the top 10. Bangladesh captain Shakib Al Hasan remains out in front of the ODI rankings for all-rounders, with South Africa beanpole Marco Jansen the biggest mover with the in-form No.7 jumping 23 places on this list to share 11th place alongside Scotland's Michael Leask. --IANS hs/bc

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Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj

BI India Partner

ODI rankings: Young opener Ishan Kishan jumps 117 places to 37

PTI

ICC ODI Rankings: Gill inches closer to top-ranked Babar; Kohli rises to fifth

IANS

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