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This brand is airing ads made on PPT during IPL to convey the importance of saving money
The ad itself is focused on its target audience of upwardly mobile salaried millennials and working…
A group of conmen set up a fake cricket Indian Premier League complete with staged matches on YouTube to scam Russian gamblers, police allege
The scammers used walkie-talkies to relay instructions to bogus umpires on the phony field after th…
Katie Anthony
It’s Virat Kohli Vs MS Dhoni in the Indian e-gaming space
Meanwhile, former Indian men’s cricket team captain and Kohli’s friend, Mahendra Singh Dhoni e…
Ashneer Grover's new startup CrickPe is a fantasy sports app that will also reward cricketers
BharatPe cofounder Ashneer Grover has announced a new app, CrickPe, a fantasy sports app, under his…
A Premier League soccer legend was tied up and threatened with having his fingers cut off in a violent home invasion, court hears
A gang of four men allegedly smashed their way into the home of Ashley Cole with a sledgehammer in …
Barnaby Lane
Our pick of the best IPL 2020 ads: Week 2
Here are our top picks from the previous week.
This gaming startup’s in-game brand placements is helping them win over both gamers and advertisers
EWar Games' brand placements in games have led to way more brand impressions when compared to conve…
EXCLUSIVE: Dailyhunt is curating an entire family of 'Bharat' apps — claims it can push a new mobile app every three days
India’s homegrown app Dailyhunt has plans to launch an entire family of apps in the future.
This 1983 cricket World Cup star just turned brand advisor for India’s latest fantasy gaming startup
As the fantasy gaming industry in India grows along with the World Cup fever, more and more startup…
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
The survey is aimed at understanding the impact of IPL 2021 in influencing brand health metrics acr…
Royal Challengers Bangalore to launch 250 casual games on its mobile app
RCB plans to work closely with gaming companies and aggregators to integrate casual games within th…
This 7-month old startup has $35.5 million funding from Sequoia and Virat Kohli as its brand ambassador
In August 2017, Sai Srinivas Kiran G. and Shubham Malhotra started the gaming platform when they…
Delhi Capitals request BCCI for COVID-19 vaccination of their Indian players
"The foreign players may not get the nod... they have initiated conversations and for the Ind…
PTI
Indians following IPL are asking Alexa five questions on cricket every minute
Amazon's bid to make Alexa as Indian as possible for its customers in the subcontinent would have b…
We've seen a significant positive impact on brand recall and business metrics following our IPL campaign featuring Aamir Khan and Alia Bhatt: Richa Sharma, PhonePe
The ads have been created by Leo Burnett India
We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com
BalleBaazi.com has partnered with many brands on a cross-value proposition to maximize its audience…
Bio-secure bubbles – Here's how IPL players will be staying safe during the pandemic
But with the pandemic in mind, safety has become the topmost priority for all. And adopting the …
IPL 2020 gets another startup sponsor – Kunal Shah’s CRED is now an official partner
Launched in November 2018, the credit card payments startup has been in the news for its f…
Experts expect to see more advertisements around IPL this year than ever before
Due to the restriction on production and limited budgets, the storytelling will not be the same thi…
How IPL can make Indian brands #Atmanirbhar
IPL this year will prove to be a greater opportunity for the Indian brands to invest and gain visib…