You Searched For "mobile advertising platforms" and got 20 results
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11 mins read
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
T-Mobile marketing chief Mike Katz's job is to create moments that get people talking — and b…
Julia Hood
3 mins read
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…
2 mins read
Teachmint and Anil Kapoor highlight how digitization can empower schools and teachers in new ad
After Rajkummar Rao, Teachmint collaborates with Anil Kapoor
4 mins read
Data you share with ChatGPT is not private: So be careful with what you reveal
Any information that you share with AI platforms like ChatGPT is collected for business purposes. …
10 mins read
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk’s Tejinder Gill on why CTV and open internet is the future of programmatic advertisi…
2 mins read
How transportation data is helping advertisers create personalized experiences for drivers
Innovation is changing the nature of car advertising - like iHeartRadio's recent partnership with A…
Elle Hardy
2 mins read
This Singaporean company hopes to disrupt mobile advertising in India by bypassing the need for Internet connectivity
Novosol, an Singapore-based mobile advertising platform company just landed $7 million to drive…
2 mins read
Programmatic mobile video ads see 194% growth in India: InMobi report
InMobi report finds in-app video ads showing significantly higher click through rate as compared to…
1 min read
PhonePe's new campaign featuring Aamir Khan and Alia Bhatt showcases the ease of buying insurance on the platform
It is aimed at educating customers on how insurance can make life easy by helping one staying prepa…
1 min read
Facebook falls 5% after it says Apple privacy update led to negative performance for advertisers on the platform
Facebook shares tumbled on Wednesday as the company estimated it has underreported iOS web conversi…
Carla Mozée
4 mins read
InMobi launches in-game advertising for global brands and agencies
Ads will blend into the game environment
2 mins read
The biggest advertising accounts to watch
Here are the top media and advertising stories from Business Insider for October 8.
Lauren Johnson
4 mins read
If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
"App Tracking Transparency" notifications are one of the big new features in iOS 14.5. You might ne…
Lara O'Reilly
1 min read
Mobile video consumption witnesses a steep rise in India with 365 million viewers, says report
The report said that smartphones continue to rapidly penetrate India's demography, and thi…
2 mins read
The ad agencies behind the vaccine marketing
Business Insider's top advertising and media stories for February 11.
Lauren Johnson
2 mins read
TikTok surpasses 2 billion downloads and sets a record for app installs in a single quarter
TikTok's 315 million installs in Q1 2020 is not only a record for the platform, it's also the most …
Paige Leskin
4 mins read
India is the fastest-growing Internet Advertising market in the world at a CAGR of 18.8% during 2020-2025: PwC Report
TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35015 crore
2 mins read
Truecaller's Brand Solutions Platform witnesses over 1 billion impressions in a single day
Truecaller claims that its programmatic platform helps reach 170 Million active smartphone users.
4 mins read
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
3 mins read
mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
Here is how it would work.