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2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
2 mins read
This Singaporean company hopes to disrupt mobile advertising in India by bypassing the need for Internet connectivity
Novosol, an Singapore-based mobile advertising platform company just landed $7 million to drive…
5 mins read
Why WhatsApp marketing could be the next big thing for digital marketers
The launch of WhatsApp ads might soon change the game, we find out how.
8 mins read
World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth
Industry leaders walk us through the innovations in the Radio industry and what the future holds
5 mins read
The supply-chain crisis is wreaking havoc on advertisers' Q4 plans
In this week's Insider Advertising, we're covering the supply-chain crisis, new ad units at Lowe's …
Lara O'Reilly
5 mins read
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content …
5 mins read
TransUnion's $3.1 billion deal to acquire Neustar could be 2021's most intriguing ad-industry acquisition
In this week's Insider Advertising we're covering TransUnion acquiring Neustar, Jim Lanzone joining…
Lara O'Reilly
4 mins read
Quibi CEO Meg Whitman breaks down the revenue model for the mobile-only video service and explains her pitch to advertisers
"There are two ways to make money in this service: one is by owning the content, and one is by owni…
Ashley Rodriguez
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
3 mins read
How Adtech is paving the way for targeted advertising and content monetization
Amitt Sharma, CEO & Founder, VDO.AI writes how adtech is helping brands to target their consumers b…
3 mins read
T-Mobile's John Legere called Dish CEO Charlie Ergen in May to save its proposed $26.5 billion takeover of Sprint, according to report
Under the conditions agreed on by the companies, Dish is required to build out a 5G network that co…
Lauren Johnson
3 mins read
Comcast hinted that its mobile app xFi might be key to its plans for newly acquired Sky
Sky is similar to Comcast in that it has the ability to bundle video and broadband offerings. Here,…
Abby Jackson
5 mins read
Snap has been racing ahead to build for a post-mobile world. And it's a world that it very well could dominate.
"In the past, cameras were clunky pieces of hardware... Today, cameras are software, a window into …
Tanya Dua
5 mins read
Millennials and mobile marketing: What does the industry need to tap this segment?
To tap the potential of this population, it is important for marketers to go beyond the traditional…
5 mins read
How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars
The top creator economy news of the week includes the two bonus programs Instagram quietly paused a…
Amanda Perelli
4 mins read
Mobile ad fraud continues to surge as scammers get smarter - with in-app fraud increasing by as much as 800% this year
The most concerted effort comes from the industry consortium IAB Tech Lab, which recently rolled ou…
Tanya Dua
2 mins read
Google announces major shift away from precision-targeting of ads based on everything you do on the internet
Google announced in January that by 2022 it would eliminate third-party cookies, which help adverti…
Avery Hartmans,Lara O'Re…
6 mins read
How creators can get paid from YouTube's $100 million 'Shorts Fund'
The top influencer news of the week includes views for new Shorts outpacing uploads and inside Davi…
Amanda Perelli
3 mins read
3 reasons why TV and Facebook work ‘better together' for your marketing campaign
Facebook and Television: Better Together Kantar Millward Brown’s Cross Media studies done o…
2 mins read
People are freaking out because they think T-Mobile ripped off a meme in its Super Bowl ad. Here's what the person who posted the viral tweet says actually happened.
Often, people who create memes fail to receive credit or payment when they are repurposed by other …