Novosol, an Singapore-based mobile advertising platform company just landed $7 million to drive…

When Facebook had to pivot from desktop to mobile, a Meta exec said CEO Mark Zuckerberg's strength …

The pair co-invested in a voice assistant company, XTone, which led them to the idea for XAPP. "Fra…

2. Mobile is the fastest-growing ad medium, and will see 43% annual growth between 2013 and 2018. D…

Iger's comments point to a growing trend and speculation that TV advertising is "dying," or steadil…

AS: Advanced partners leverage the full breadth of the Taboola platform by doing three key things: …

The data clearly shows rising rates of adoption, and rising rates of use. Checking a smartphone has…

Advertisers who do not have a smartphone strategy will be forced to come up with one, or leverage t…

In a new report from BI Intelligence on native advertising and native ads on mobile, we interview a…

Facebook also looked at the ads that ran through its LiveRail ad tech platform, which helps publish…

BI Intelligence predicts 30% of total mobile advertising revenue last year was generated by app ins…

This story was originally sent to thousands of professionals in the digital media industry in this …

Everything from the number of words an advertiser uses to how many colors are featured in the ad di…

According to Meeker, based on a survey of web users, 80% of people dislike pre-roll ads. In additio…

That means that phone apps have become one of the best ways to target one of the most valuable cons…

Let's say you've built an adventure game. With Universal App Campaigns, you have unparalleled reach…

A big part of that is that advertisers don't want to spend as much for mobile ads, because shoppers…

For a long time, Google, which owns YouTube, did not allow the companies that measure how popular T…

Marketers are doing their part to meet those expectations. Retailers can use location targeting to …

The data is based on an opt-in panel 100,000-plus users who have volunteered to be tracked in excha…