The internet has revolutionised daily life in India, making digital payments convenient. However, f…

Google-owned YouTube has announced that it will introduce 30-second non-skip ads on connected TVs (…

InMobi report finds in-app video ads showing significantly higher click through rate as compared to…

Accurate data, better understanding of customer behaviour and compelling creatives all combine to i…

Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness d…

Cameras on smartphones have improved a lot over the years, with smartphone companies making cameras…

TV advertising has continued to expand in 2020, despite COVID, reaching Rs 35015 crore

The report said that smartphones continue to rapidly penetrate India's demography, and thi…

Lok Sabha elections 2024 have seen a voter turnout at polling stations of about 66.95 per cent so f…

A recent report by consumer data intelligence consultancy Axis My India reveals that most consumers…

An advertisement in Australia has revealed that the Pixel 6 will cost AUD999, which converts to …

Oppo India was followed by Sporta Technologies and Vodafone India

The Indian electric two-wheeler industry has reported its best-ever month in terms of sales in Marc…

Ads will blend into the game environment

Content creation as a vocation will move towards Decentralized Autonomous Organizations

The influencers and brands were contacted by the complaints handling team and were asked to comply …

Campaigns that shone brightest this Diwali

The rise of gaming is also opening up a new touchpoint for marketers

Novosol, an Singapore-based mobile advertising platform company just landed $7 million to drive…

The AI enabled platform of The Trade Desk and Lifesight’s in-flight location data will provide mark…