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<ul><li>The app has crossed the 50+ million downloads mark on Google Playstore.</li><li>It has now introduced advanced video editing tools for the creators.</li></ul>Mitron completes its one year anniversary today. In a span of one year, <keyword id="9292226" type="COMPANY" weightage="20" keywordseo="Mitron-TV">Mitron TV</keyword> has witnessed over 50+ million downloads on Google Play Store. With the success of its one-year journey, the app is bringing new initiatives on the platform - Mitron Club, Mitron Academy and Mitron On-Demand, help in creating engagement and excitement between creators and users. In line with Mitron TV’s vision of creating micro-entrepreneurs, the Mitron Club service offering sees the short-format video app entering the monetization business. Furthermore, through the Club, the app gives creators a unique opportunity to create engaging content exclusively for users opting for the service. The Club members can also directly connect with their favourite creators and request to create content that they would like to view. Mitron TV is also introducing two more unique initiatives – Mitron Academy and Mitron On-Demand for its users. Through Mitron Academy, the creators get an opportunity to share educational videos to help users learn from the platform. Additionally, with Mitron On-Demand, users will be able to place requests for on-demand content like - Astrology reading, song dedication, tips and hacks, birthday wishes, amongst others. Mitron TV has also advanced its technology and aims to offer users and creators with a friendly interface. The app has introduced technological initiatives that will help improve the user interface, which are as follows: <ul><li>Recommendation engine – This feature will allow the creator’s video to garner more views and automatically boost the videos basis its performance. The For-You section on the feed makes sure that a user sees what they like.</li><li>Editor Tool – This new feature helps remove creators’ dependency to log on to other video editor apps to edit their content. The tool supports unique features like PIP, sound modulations, transitions along with effects, filters, stickers, amongst others.</li><li>Rendering and video quality – Improved the video compression and rendering capabilities, as a result of which less than 5% of its users suffer from the issue of video buffering.</li></ul>Commenting on its first anniversary, <keyword id="3433996" type="COMPANY" weightage="20" keywordseo="shivank-agarwal">Shivank Agarwal</keyword>, CEO &amp; Co-Founder, Mitron TV, said, “Since the launch of Mitron, the Indian audience has been extremely receptive towards the platform. We have observed a 2X increase in the interaction on our platform through likes and follow and approx. 3X increase through comments.” He further added, “Mitron stands for compelling and versatile content with a major focus on infotainment and edutainment. With short-format content growing in the country, our vision is to connect with the heartland of India and provide them with a platform that is beyond entertainment. Our goal for the next six months is to add 100Mn (overall) users to the platform.” Further talking about the one-year journey, Anish Khandelwal, CTO &amp; Co-Founder, Mitron TV, said, “The past year has been a roller coaster ride for us, and we are truly grateful for the love shown by the Indian audience. Mitron has only grown upwards. We have evolved right from technological advancements to adding multiple features to our platform. Mitron TV users have started spending more time on the app, and the average session duration per user is approx. 10 minutes. After completing one year, we are now venturing into monetization through which we aim to provide our creators with a platform that allows them to monetize their talent and become entrepreneurs. We aim to take Mitron to the hinterlands of India and build a deeper connect with our audience. Mitron TV is aggressively looking to grow its presence across India and has set up a goal to add more creators, users, and content partners to the platform. The app is steadfast in its belief that an Indian audience should be served by a home-grown app, with data firmly secured on Indian servers.

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools

Domestic short-format video app <keyword id="9292226" type="UNKNOWN" weightage="20" keywordseo="Mitron-TV">Mitron TV</keyword> on Tuesday said it has made its debut on iOS devices, enabling Apple users to create, upload, view and share one-minute videos. The app was first made available on the Android Play Store and in just six months, witnessed significant traction with over 39 million downloads. "Given the phenomenal response that Mitron TV has received on Android, I have no doubt that the app will be equally well-received on iOS," Shivank Agarwal, Co-Founder and CEO, Mitron said in a statement. "I am pleased to offer my fellow Indians and content entrepreneurs a home-grown social video platform that enables them to showcase their skills whilst inspiring and entertaining a host of like-minded people," Agarwal added. The iOS version will also have 'categories' which was launched for the Android version recently, allowing viewers to discover videos that offer a perfect match to their interests. Mitron's iOS app offers advanced video editing options, empowering creators to make distinctive content for an immersive experience. Mitron recently raised $5 million, in a fund-raising round led by Nexus Venture Partners, 3one4 Capital and other angel investors like Deep Kalra (MakeMyTrip), Amrish Rau (Pine Labs), Jitendra Gupta (Jupiter Money) and others. SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/china-launches-three-new-spy-satellites-amid-border-dispute-with-india-and-tensions-in-the-south-china-sea/articleshow/78886330.cms">China launches three new spy satellites amid border dispute with India and tensions in the South China Sea</a> <a href="https://www.businessinsider.in/stock-market/news/kotak-mahindra-bank-share-price-jumps-after-earning-reports-and-possible-msci-inclusion/articleshow/78887434.cms">Kotak Mahindra Bank surges 10% on earnings upgrades and potential MSCI inclusion</a> <a href="https://www.businessinsider.in/business/corporates/news/hcl-tech-is-looking-to-expand-operations-in-canada-if-h-1b-visa-issues-persist/articleshow/78884838.cms">EXCLUSIVE: HCL Tech is expanding operations in Canada as H-1B visa issues persist</a>

After Google Play, TikTok-clone Mitron TV debuts on Apple App Store

<ul><li>With the India-China border tensions escalating, the Indian government has banned 59 Chinese apps, including popular video sharing platform TikTok.</li><li>In such a scenario, we have compiled a list of similar video sharing apps.</li><li>If you are looking for other Chinese app alternatives, <a href="https://www.businessinsider.in/tech/apps/news/chinese-app-alternatives-here-are-the-alternatives-to-top-chinese-apps/tiktok-/slidelist/76463292.cms">check out our list here</a>.</li></ul>Popular video sharing platform TikTok has been banned by the Indian government along with 58 other Chinese apps. It was one of the most popular social media platforms in the country and had over 120 million monthly active users in the country. TikTok is already being <a href="https://www.businessinsider.in/tech/apps/news/tiktok-ban-now-being-enforced-as-it-stops-working-on-jio-and-airtel-4g/articleshow/76714280.cms">blocked by major telecom providers</a> like Jio and Airtel. It was <a href="https://www.businessinsider.in/tech/apps/news/tiktok-has-been-removed-from-the-google-play-store-and-the-apple-app-store/articleshow/76702533.cms">removed</a> from the Play Store and App Store search results soon after the ban was announced. If you were a TikTok user and are looking for alternative apps, do not worry as there are several apps to choose from. In this list, we will look at some of the top TikTok alternatives. <div type="Article" hostid="261" msid="76696132" title="List of 59 Chinese apps banned in India by Indian government" mstype="2" mssubtype="0"></div> Top TikTok alternatives Chingari Indian video sharing app Chingari has emerged as the top alternative for TikTok and has crossed over 1 million downloads on the Play Store. The app allows users to make and share videos, view news from across the world and play games. It is available in English, Hindi and regional languages like Telugu, Gujrati and Marathi. <a href="https://play.google.com/store/apps/details?id=io.chingari.app&amp;hl=en_IN">Download Chingari</a> from the Play Store. Triller Triller is an AI-powered wherein users can create a video and the auto-editing algorithm takes care of the editing. It comes with over 100 video filters, editing features, video drawings and more. In addition to sharing videos on the platform, the users can also share the videos on Facebook and Twitter. <a href="https://play.google.com/store/apps/details?id=co.triller.droid&amp;hl=en_IN">Download Triller</a> from the Play Store. ShareChat ShareChat is an Indian multilingual social networking app that offers content in as many as 15 Indian languages. The app allows users to make and share videos, share WhatsApp status, watch funny videos and more. It also has a chatroom feature that allows users to make a chatroom and meet new friends. <a href="https://play.google.com/store/apps/details?id=in.mohalla.sharechat&amp;hl=en_IN">Download ShareChat</a> from the Play Store. Roposo Roposo is an Indian short video sharing platform developed by InMobi and has crossed over 5 million downloads on the Play Store. It is available in multiple regional languages and allows users to create and share short videos, share WhatsApp status and more. <a href="https://play.google.com/store/apps/details?id=com.roposo.android&amp;hl=en_IN">Download Roposo</a> from the Play Store. Mitron The <keyword id="9295797" type="UNKNOWN" weightage="20" keywordseo="mitron-app">Mitron app</keyword> rose to fame soon after its launch and crossed 5 million downloads. The app has had its fair share of controversies and was even alleged to be a clone of a Pakistani app. The app is back again and reportedly has over 1.2 crore monthly active users. <a href="https://play.google.com/store/apps/details?id=com.mitron.tv&amp;hl=en_IN">Download Mitron</a> from the Play Store. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/chinese-uc-browser-app-alternatives-google-chrome-firefox-opera-edge-and-more/articleshow/76724409.cms">Top UC Browser alternatives from Google, Samsung, Opera and others</a> <a href="https://www.businessinsider.in/tech/apps/news/top-chinese-camscanner-app-alternatives-adobe-scan-microsoft-office-lens-google-drive-and-more/articleshow/76721925.cms">Top CamScanner alternatives for Android to help you scan documents on the go</a> <a href="https://www.businessinsider.in/tech/apps/news/twitter-is-flooded-with-memes-on-tiktok-pubg-mobile-and-popular-youtuber-carryminati/articleshow/76704537.cms">TikTok ban results in hilarious memes on Twitter but users wonder why PUBG Mobile escaped the ban</a>

Top TikTok alternatives to make and share your videos

Bengaluru, July 7 (IANS) Homegrown short-form video app Mitron on Tuesday said it has achieved over 25 million downloads from Google Play Store and more and more content creators are making a beeline to join the app. Mitron emerged as an homegrown alternative to TikTok as anti-China sentiment rose in the country amid border tensions in Ladakh. The app, however, was briefly removed from Google Play Store apparently for "technical policy violations". After it fixed the issues raised by Google, the app reappeared on Google Play. With India deciding to ban TikTok late last month over national security concerns, the popularity of Mitron further increased. The Bengaluru-based app on Tuesday claimed that about 40 million videos are viewed on the platform per hour while nearly one million new videos are created per day. Founded by two computer science engineers, Shivank Agarwal who is an alumnus of Indian Institute of Technology Roorkee and Anish Khandelwal, an alumnus of Visvesvaraya National Institute of Technology in Nagpur, Maharashtra, the app was launched in April this year. "It is incredibly exciting to see nearly one million new videos created per day on the Mitron platform," Agarwal said in a statement. "With almost every one confined to their homes during the lockdown phase, our aim has been to provide a platform that offers digital entertainment through short videos posted by people, or create their own videos," he said. The app provides an easy interface for users to create, edit and share their videos and at the same time browse through a library of top videos on the platform. Mitron announced a seed funding round on July 1, led by 3one4 Capital and a LetsVenture syndicate led by Arun Tadanki. --IANS gb/na

TikTok rival Mitron hits over 25mn downloads from Google Play

<ul><li>The recent ban on TikTok has given Indian short video platforms a huge boost.</li><li><keyword id="2368386" type="COMPANY" weightage="20" keywordseo="Roposo">Roposo</keyword>, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, <keyword id="1478883" type="COMPANY" weightage="20" keywordseo="Mayank-Bhangadia">Mayank Bhangadia</keyword>, Co-founder-Roposo and VP – <keyword id="184851" type="ORGANIZATION" weightage="20" keywordseo="glance">Glance</keyword> tells us.</li></ul> It’s been about 10 days since the government of India banned 59 <keyword id="6022999" type="UNKNOWN" weightage="20" keywordseo="chinese-apps">Chinese apps</keyword> including short video platform TikTok citing security concerns. And since then, a lot of Indian players have been seeing a meteoric rise. TikTok which enjoyed immense popularity in the country had a dedicated audience as well as creator base. With the ban, people are now looking for alternatives and that’s where apps like Roposo, Chingari and Mitron come in. A lot of these apps have seen millions of downloads in the past week and are working tirelessly to strengthen their offering, to make their platforms more attractive to users who at this moment are open to experimentation. Founded by three IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank, Roposo was acquired by Glance in November last year. Currently the platform stands at 75 million downloads on Play Store and is still counting. Some of the other figures are impressive too, and growing everyday. Close to 4 million users are creating around 12 million videos on the platform every day. Moreover, there are close to 2 billion video views on Roposo per day. We recently caught up with Mayank Bhangadia, Co-founder-Roposo and VP – Glance to understand how things have changed for the platform in the last one week. Excerpts: Q) The Tiktok ban has been a blessing for Indian platforms like Roposo. What kind of growth have you seen in the past few weeks? Roposo has more than 75 million downloads on the Play Store. We have been the number 1 app in the Google Play Store across all categories for the longest period since the ban came into effect. However, Roposo had been growing strongly even before the ban took place. In fact, we were number #1 in the social app category on the Google Play Store for quite some time. And as you can see from the chart below, we were trending across categories from around mid-June. The ban has further boosted the momentum and made us the #1 app on the Play Store. <div type="image" title="Roposo chart" msid="76886481" hostid="261"></div> Q) TikTok had a dedicated audience set, both who used to create and consume content there. How are you wooing both creators as well as audiences onto your platform? The creator community is at the heart of a social video sharing app. Great content provides audiences to keep coming back to the platform, which in turn motivates creators to create even more engaging content. At the same time, consumer views need to be converted into real rewards for creators. Roposo has invested in building powerful camera capabilities and video-editing tools over the past few years. Roposo is also the only platform that has a Coin program that rewards creators on the platform. With this approach, we have been able to create a very strong virtuous cycle that is helping both creators and audiences to create and enjoy video content on the platform. Q) What is your revenue model right now? What is your model for monetizing content on your platform now? Our revenue model is brand integrations and media monetization. We are seeing great interest from brands who want to connect with consumers on Roposo. Some of the largest digital agencies in the country are in discussions with us to execute these campaigns. We monetize content on Roposo through brand integrations. Roposo is also the only platform that rewards creators on the platform transparently. In fact, one of our creators earned Rs 1.37 lakh rupees in the month of June through her content. With this approach, we have been able to create a robust virtuous cycle that is helping both creators and audiences to create and enjoy video content on the platform. <a name="_GoBack"></a>Q) There are quite a few other homegrown platforms too that are doing well as a direct result of TikTok's ban. How are you trying to differentiate yourself? Roposo is the largest <keyword id="3758" type="ENTERTAINMENT" weightage="20" keywordseo="Made-in-India">Made in India</keyword> social video app in the country with more than 75 million downloads. This itself is a big differentiator as it is very complex to deliver a data-intensive service at this scale. Most platforms have what we call uni-stream or a single feed of content. While there could be a recommendation engine behind the feed, it is still a single feed of content that could create an echo-chamber. By contrast, Roposo has three kinds of feed – a personalized feed based on recommendation, a feed based on creators that a user follows, and finally a channel-based feed. Channels on Roposo are theme-based contents just like on TV. Some of these channels on Roposo include Haha TV, Filmistaan, Sports TV, Bhakti and Daily Wishes. This channel-based feed is unique to Roposo and lets users tune into specific channels and content that they love. It is not easy to offer such a wide variety of content without a vibrant creator community. At Roposo, creators are key to our success. As a platform that has been around for more than five years, we have invested heavily in building powerful camera capabilities and video-editing tools over the past few years. This is also one of the most complex features to develop. Most of the homegrown apps do not have any content creation features. It is surprising how platforms without content creation capability are able to offer content on their platform. Roposo is about responsible entertainment. Content on Roposo goes through multiple rounds - both AI-based and human-based – curation process to ensure that the content on the platform is clean in line with the culture and ethos of the country. Q) Do you anticipate this surge in numbers will continue over the next few days/weeks? In case the ban is lifted in the future, how do you ensure that these creators and the audience stays back on your platform? Roposo was growing massively even before the ban came into existence. Even prior to the ban, we were getting installs of 700K per day and were the number 1 social app in the Play Store. We expect the momentum and growth to continue even if the ban were reversed. The quality of content on Roposo, coupled with a strong content creator community that is embracing the platform in large numbers, and strong monetization,will ensure that the audience will stay back on the platform. Q) What is your vision for Roposo? Where do you want to see it in the next year? What do you want the platform to stand for? We are building Roposo for the world, not just India. Roposo, with more than 75 million downloads, is already the largest Made in India social video app in the country. We are confident that we will cross the 100 million download mark in the coming days. We plan to take Roposo to markets outside India in the coming months. It's time for India to control its own digital playbook and live the 'Aatma Nirbhar' moment. Our vision for Roposo is to be India's largest social platform that provides responsible entertainment.

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo

<ul><li>Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘<keyword id="8322765" type="UNKNOWN" weightage="100" keywordseo="instagram-reels">Instagram Reels</keyword>.’ </li><li>We speak to digital experts to find out if Facebook’s Instagram Reels has what it takes to fill up the void and crop up as a perfect alternative for the talent on TikTok in India? </li></ul>With the recent border row between China and India, the Government of India ordered a ban on 59 Chinese apps that included TikTok, Likee, Bigo Live. This has left Indian content creators from Tier II and Tier III in the lurch as TikTok opened up an opportunity for these budding stars to become influencers, earn money through brand endorsements and some of them even left their old jobs to pursue TikTok full-time. This ban on video apps has left a void in the life of TikTok stars, who are now looking for a new home to showcase their talent. To take on this opportunity, Facebook is quietly testing <keyword id="9520477" type="UNKNOWN" weightage="20" keywordseo="instagram-reels-in-india">Instagram Reels in India</keyword>. Similar to TikTok, it will allow its users to create and share 15-seconds videos, with camera effects, basic editing tools and music. There is also a handy timer and option to adjust the video’s speed. It can be shared on a user's story, sent to friends directly or added to a new Reels tab on their profile (displayed below). Instagram Reels is already active in Brazil, France and Germany and Facebook is looking at expanding its presence in other countries. While there are many Indian alternatives for TikTok like Mitron, Chingari, Roposo, Bolo Indya -- Instagram’s Reels can have an upper hand as it will be added as a feature -- housed inside the app, eliminating any additional hassle. While Facebook’s Lasso, a TikTok-clone launched in November 2018, failed to take off, Reels could have a higher chance of success for its prime positioning inside the Instagram app. Most <keyword id="8637178" type="COMPANY" weightage="20" keywordseo="tiktokers">TikTokers</keyword> are already relying on Instagram to create content and stay in touch with their fans. With Reels, they can now explore and revert to their favourite format without downloading another app and starting from scratch. It could be strategic in attracting Instagram’s loyal user base of more than <a href="https://www.statista.com/statistics/578364/countries-with-most-instagram-users/">88 million in India,</a> which is among the second top market for the app according to Statista.com, much of whom are millenials and Generation Z which was TikTok’s primary target audience. We spoke to digital experts to further understand if Reels has what it takes to replace TikTok and how Facebook should learn from its erstwhile mistakes with Lasso and go about marketing Reels this time. Here is what they said: Sowmya Iyer, Founder &amp; CEO, DViO Digital: <div type="image" title="Sowmya Iyer" msid="76799000" hostid="261"></div> "Tik Tok has forever changed the behavior of social media users. The ban on the platform has created a void in the lives of content creators who would quickly jump onto any platform that gives them the space to express themselves. And this is not just true for Instagram Reels but also for a host of Indian applications, which offer a similar experience. If the ban on Tik Tok still persists, leveraging the large base of Instagram users in India, the adoption of Reels among users should be easier without much friction or resistance. Geopolitical tensions are creating some level of impact on large global players. Secondly, we as humanity are going through a change and there is a collective rise in consciousness. There has also been a shift with many brands moving towards Purpose rather than just Profits. And consumers are choosing brands that are understanding to their needs. Advertisers choosing not to advertise on Facebook is a result of these dynamics in play. Large businesses like Facebook need to pivot with where and how humanity is going and should align themselves with the collective larger cause as ultimately the content creators and consumers of these platforms are the general populace. So people will begin to boycott platforms that they don't philosophically identify with. But that's one part which is solvable if the right steps are taken. Therefore, these factors should be taken into account while launching the application in India. Not only Reels, but many such apps will also jump on board to fill the void and this would likely divide up the creator base left behind by Tik Tok. This is for the best because the monopoly of one particular platform is never good for brands or advertisers or even themselves from an innovation standpoint. But obviously the established user base of Instagram would work in its favor and serve as a jumpstart for its success. No matter the level of competition we would see in this space, it is required to keep the larger players on the right track." Vinayak Shrivastav, CEO - Toch: <div type="image" title="Toch founder" msid="76809486" hostid="261"></div> There couldn't have been a better time for Instagram reels to be introduced in India. With existing Instagram users available, positive growth can be a possibility by asking the users to test the feature before launching it in the market. The safest concept of promoting an influencer-oriented app is for the brand to announce live contests. Implementing the idea of an influencer badge or something similar would definitely get the creators curious for verified content to achieve more visibility. Running an influencer campaign could also help garner attention to Instagram Reels. We at Toch are also looking at having a B2C presence and testing the market which will allow influencers to earn money from their content, also enabling live commerce or branded content selling through the platform instantly. With the increase in the sentimental value of Indian Apps Promotion being high, an unforeseen barrier in traction might happen. With a lot of bans being implied on brands from advertising a decent amount of branded content could be witnessed. Facebook being the social media giant that it is, the initial scale could be good enough to test the market. Nakul Dutt, Strategy Director, FoxyMoron: <div type="image" title="Nakul Foxy" msid="76798987" hostid="261"></div> Launching Reels would be a no brainer move. In fact, Instagram has already started testing the ‘Reels’ feature with select customers of the platform. Driving adoption to the scale of TiKTok, on the other hand, is a whole different battle. For TikTok users Instagram was a secondary platform to enhance one’s reach and overall engagement. In the absence of TikTok, while Reels is the obvious answer (unless a new local players quickly jumps in at this point), if launched, transitioning the existing database of TikTok users and getting them acquainted and comfortable on Reels will be a mammoth task for reasons dealt with in the next question. Transitioning the database of TikTok users and getting them acquainted with Reels will be a mammoth task for the multitude of reasons mentioned: ● An Anomaly: Last year India contributed to around 44% of the 1.6 Bn downloads of TikTok worldwide. The key reason for the success of the App in India was the ‘Bottom Up’ adoption of the platform. In the last couple of years adoption of internet has increased in tier 2 &amp; 3 cities and TikTok was able to win the heart of this new user base &amp; become the no. 1 App in almost no time. This is contrary to the ‘Diffusion of Innovation’ theory where any new platform, feature or innovation is first adopted by early adopters and over a period of time snowballs to attain the attention of the masses. TikTok however, resonated with the masses first,while Instagram went through the conventional model of adoption. This created a fundamental difference in the profile of users of the platform with each cohort looking at the other from a different perspective. ● It's all in the Senses: To understand the ‘Why’ TikTok was as appealing as it was, it’s important to understand the Perceived Reason of Existence’ that each social media platform plays in a consumers' life. While Facebook is a platform of ‘Touch’ it lets you connect &amp; feel about people in your circle, Instagram is the platform for the ‘EYE’- aesthetics &amp; beauty, the showcase of the perfection you desire in your world.TikTok on the other hand is ‘Heart’ – showcase your passion, like the heart, which wants to do certain things without the filter. This gap is what needs to be bridged! ● The TikTok In-App features made Creators self-sufficient: Considering most of India does not have access to high end equipment to produce slick high quality content. TikTok became a one stop shop to shoot, edit and publish content using one’s mobile. At a cursory glance the editing features of Reels seems limited as compared to TikTok. ● Inclusivity Will Be Required: An editing feature alone might not solve the problem at hand. Comfort and inclusivity are the key terms here. TikTok was a social media app where social barriers were broken. We hadn’t seen this happen at the scale it did, with Facebook and Instagram. Inclusivity through a vernacular approach, both at an App and at a promotional campaign level will be required. ● Share vs Showcase: Instagram’s algorithm is built around the concept of share, where the content populated is likely from the people and pages you follow. On the other hand, one’s ‘For You’ page of TikTok was curated from the trending content within the ecosystem of TikTok. We will need to see how Reels can bridge this gap. ● Balance: While acquiring new users for the platform is key, retaining the existing will also become a key metric. Instagram is a visual medium and appeals to a certain segment of creators. Instagram should take all the measures to retain this appeal. While showcasing Reels as a fun light hearted platform for their users to showcase their passions. ● Enabling &amp; empowering: It would be a good strategic move, if Reels adds features which would help the transitioning customers to create content with least friction 3. How should Facebook go about promoting Reels once it is live in our country? In addition to several of my points mentioned above these will be the 2 additional points that they could consider in their promotions Facebook will need to address the elephant in the room. 75% consumers are comfortable adopting a brand which supports and believes in social causes. With more than 50 brands boycotting Facebook, it’s only a matter of time the same lens would be applied to Instagram considering the mother brand is the same. Reels is Feature for Everyone Raw, unfiltered and authentic were TikToks main strengths. This made TiKTok an inclusive platform. Considering one’s digital identity supersedes their real one, TiK Tok made all their users feel comfortable and gave them a platform to be their authentic self. It gave them a platform to showcase their talent. They didn’t need to bother with aesthetics, filters or a nice looking backdrop. Maybe Reels could consider having a backdrop filter, so people can perform against different aesthetically pleasing backgrounds. (It would be a great way for brand’s to plug in their content / product / logo too.)

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On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools

BI India Partner

After Google Play, TikTok-clone Mitron TV debuts on Apple App Store

IANS

Top TikTok alternatives to make and share your videos

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TikTok rival Mitron hits over 25mn downloads from Google Play

IANS

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo

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Can Instagram Reels be a new home for TikTokers?

Karuna Sharma

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