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2 mins read

EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a househol…

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D2C brand Plum ropes in Mithila Palkar as brand ambassador

The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…

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10 mins read

As Cadbury Choclairs turns 50 in India, we look back at its journey and evolution

Cadbury had launched Choclairs (then Eclairs) in India in 1971 and the product is still popular acr…

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9 mins read

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…

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5 mins read

Brands celebrate different hues of India this Holi

Holi brings with it a yearning for home, for spending time with your loved ones.