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The <keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword>, a content-to-commerce organisation, on Monday said it has acquired celebrity media and influencer talent management network, <keyword id="2064012" type="General" weightage="20" keywordseo="missmalini" source="Orion">MissMalini</keyword> Entertainment for an undisclosed amount. A first of its kind acquisition of a personality-driven company by a content-to- commerce conglomerate, this strategic move will offer The Good Glamm Group an unprecedented access to a robust network of influencers, celebrities and market know-how strongly enhancing its unique content-to-commerce play in the country, a statement said. Following this acquisition, the Mumbai-based MissMalini Entertainment will continue to function independently while bringing its expertise to The Good Glamm Group, it added. MissMalini founder Malini Agarwal and co-founders Nowshad Rizwanullah (also CEO) and Mike Melli (also CRO) will continue to lead the company, the statement said. They will work closely with The Good Glamm Group founder and CEO, Darpan Sanghvi and co-founders Priyanka Gill and Naiyya Saggi, it added. While the deal size was not disclosed, Sanghvi said transaction is a combination of stock and cash. The Good Glamm Group’s commerce and content stack coupled with MissMalini’s celebrity, influencer and content strengths will further turbocharge the group’s D2C capabilities. With this acquisition, The Good Glamm Group now has a bouquet of India’s largest digital media brands including POPxo, ScoopWhoop, BabyChakra and now MissMalini Entertainment. The Good Glamm Group’s media division now generates over 3.5 billion monthly impressions and has over 150 million unique users placing the Group’s digital reach amongst the largest for any e-commerce or digital media company in India. In October, The Good Glamm Group had announced acquisition of digital media and lifestyle content platform, ScoopWhoop. The Good Glamm Group’s large user base and reach, proven digital and go-to-market omni-channel capabilities, combined with its capacity to derive data-driven customer forward insights, will help all of its group brands to successfully create, launch and market products in the beauty, skincare, personal care, male grooming and parenting categories, the statement said. “We have admired MissMalini over the years. They were the first movers in the Influencer space, are the leading digital voice on Bollywood and the Girl Tribe is turning into a highly engaged and relevant community. We see all these elements and expertise as highly valuable pieces in the ambitious content-to-commerce disruption we are creating in India,” Good Glamm Group Group Founder and CEO Darpan Sanghvi said. Malini Agarwal, founder of MissMalini, said the transaction is an incredibly exciting new chapter for MissMalini Entertainment. “Becoming part of Good Glamm Group will be hugely beneficial for both parties, whether in terms of our massive, combined industry footprint or opening new avenues for growth in this digital first world. Both The Good Glamm Group and MissMalini share strong brand synergies, common values and a joint vision to transform India’s burgeoning social commerce industry, leveraging first mover advantages to create exciting new opportunities across the country’s creator economy,” she added. With this acquisition, The Good Glamm Group welcomes MissMalini’s five business divisions that include MissMalini Media (multi-format original content and marketing), Girl Tribe by MissMalini (women’s community platform), Ignite Edge (celebrity &amp; talent management), Agent M Creative (Creative Agency) and MM Studios (video production house). These digital assets reach over 60 million people a month. Agarwal said Miss Malini Entertainment currently has 75 employees, who will continue to work independently as a part of Miss Malini’s team. “All our employees have been absorbed in the Good Glamm Group. And post this acquisition, we are looking to hire another 25 folks to bolster our operations for scale,” she added. SEE ALSO <a href="https://www.businessinsider.in/stock-market/news/medplus-health-services-is-a-good-play-on-growing-e-commerce-pharmacy-space-say-analysts/articleshow/88265079.cms" data-type="tilCustomLink">MedPlus Health Services is a good play on growing e-commerce pharmacy space, say analysts; GMP at ₹300</a> <a href="https://www.businessinsider.in/stock-market/news/data-patterns-ipo-opens-today-gmp-at-550-check-out-other-important-details/articleshow/88264929.cms" data-type="tilCustomLink">Data Patterns’ IPO opens today; GMP at ₹550 — Check out other important details</a> <a href="https://www.businessinsider.in/stock-market/news/heres-how-you-can-check-rategain-ipo-allotment-status/articleshow/88259778.cms" data-type="tilCustomLink">RateGain’s IPO allotment status would be announced today — GMP at ₹37</a>

After acquiring ScoopWhoop, Good Glamm Group buys MissMalini

<ul><li><keyword id="12188628" type="General" weightage="20" keywordseo="good-glamm-group" source="Orion">Good Glamm Group</keyword> has decided to house its <keyword id="2540701" type="General" weightage="20" keywordseo="influencer-marketing" source="Orion">influencer marketing</keyword> platforms under the <keyword id="12879521" type="General" weightage="20" keywordseo="good-creator-co" source="Orion">Good Creator Co</keyword> banner.</li><li>The new entity includes Popxo’s <keyword id="4726279" type="General" weightage="20" keywordseo="plixxo" source="Orion">Plixxo</keyword>, <keyword id="2064012" type="General" weightage="20" keywordseo="missmalini" source="Orion">MissMalini</keyword>, Vidooly and Winkl, which have a revenue run rate of ₹75 crore.</li><li>The Good Glamm Group is a culmination of <keyword id="3030142" type="General" weightage="20" keywordseo="myglamm" source="Orion">MyGlamm</keyword>, POPxo and BabyChakra.</li></ul>The Good Glamm Group — the parent company of direct-to-consumer (D2C) beauty brand MyGlamm, <keyword id="2088138" type="General" weightage="20" keywordseo="scoopwhoop" source="Orion">ScoopWhoop</keyword> and Popxo— has now decided to invest ₹200 crore in its influencer management and marketing businesses, which will now be housed under a new entity Good Creator Co. The company already owns influence analytics platforms like Popxo’s Plixxo and <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms">MissMalini</a>. It has now announced the acquisition of two more brands — influencer marketing platform Winkl and online video analytics platform Vidooly — to be a key of its <a href="https://www.businessinsider.in/business/startups/news/with-scoopwhoop-and-popxo-on-its-side-heres-what-myglamm-intends-to-do/articleshow/87177789.cms">content-to-commerce strategy</a>. The Good Glamm Group noted that Plixxo and Winkl have 250,000 influencers and reach out to 70+ million users on a monthly basis. The Good Creator Co aims to make ₹250 crore by end of this year The Good Creator Co will offer content creators and influencers access to the brand campaigns, extensive monetization opportunities, as well as affiliate and creator commerce programmes, celebrity talent management services and more through the app. The latest entity currently has a revenue run rate of ₹75 crore and is targeting a ₹250 crore revenue run rate by December 2022. MyGlamm’s chief executive and founder Darpan Sanghvi believes that having content businesses like these would help the direct to consumer brands housed under ‘The Good Glamm Group’ banner get access to more customers as well as get a well-established marketing mechanism. Good Glamm Group became a unicorn in 2 months The Good Glamm Group — <a href="https://www.businessinsider.in/business/startups/news/myglamm-has-set-aside-100-million-to-acquire-6-beauty-and-personal-care-brands-under-new-entity/articleshow/86559530.cms">which came into existence only in September 2021</a> — is a culmination of three brands MyGlamm, POPxo and online parenting startup BabyChakra. The parent entity is also led by the founders of these three companies — Darpan Sanghvi, Priyanka Gill (POPxo) and Naiyya Saggi (BabyChakra). Under the Good Glamm Group umbrella are beauty and personal care brands — MyGlamm, The Moms Co, St. Botanica and Sirona as well as content platforms such as POPxo, Scoopwhoop and BabyChakra. The company was valued at<a href="https://www.businessinsider.in/business/startups/news/scoopwhoop-and-myglamms-parent-which-is-backed-by-amazon-is-now-valued-over-a-billion-dollars/articleshow/87608734.cms"> $1 billion in November 2021</a>, when it raised $150 million in funding in its Series D round. The Series D round was led by investors Prosus Ventures (Naspers), Warburg Pincus along the participation from Alteria Capital. Existing investors such as L’Occitane, Bessemer Venture Partners, <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword>, Ascent Capital and the Mankekar Family Office also participated in the round. SEE ALSO <a href="https://www.businessinsider.in/retail/news/future-retail-and-amazon-dispute-over-reliance-industries-acquisition-delhi-high-court-dismisses-kishore-biyani-appeal/articleshow/88690181.cms" data-type="tilCustomLink">Future Retail’s appeal to end Singapore arbitration initiated by Amazon has been turned down</a> <a href="https://www.businessinsider.in/business/startups/news/infoedge-and-zomatos-deepinder-goyal-invested-money-in-geniemode-10-month-old-tech-startup/articleshow/88683920.cms" data-type="tilCustomLink">After Deepinder Goyal and Kunal Shah, Info Edge backs this 10-month-old tech startup</a> <a href="https://www.businessinsider.in/science/health/news/new-covid19-variant-ihu-and-booster-dose-of-covid-vaccine-among-five-lessons-from-third-wave-of-infections/articleshow/88689317.cms" data-type="tilCustomLink">From new variant IHU to utility of booster doses ⁠— these are five lessons India can learn from the third wave of COVID-19 in other countries</a>

Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

<keyword id="3179546" type="General" weightage="20" keywordseo="adani-green-energy" source="Orion">Adani Green Energy</keyword> Ltd (AGEL), the worlds largest solar power developer and the renewable energy arm of the diversified <keyword id="76451" type="General" weightage="20" keywordseo="adani" source="Orion">Adani</keyword> Group, has signed an agreement with the Solar Energy Corporation of India (SECI) to supply 4,667 MW of green power. This is the worlds largest ever <keyword id="12733047" type="General" weightage="20" keywordseo="green-power-purchase-agreement-" source="Orion">green power purchase agreement.</keyword> "We are pleased to have signed the world's largest PPA with SECI," said Gautam Adani, Chairman of the Adani Group. "This is yet another step in our journey to enable India's dual objective to accelerate India's renewable energy footprint as well as promote domestic manufacturing under the Atmanirbhar Bharat programme. Following the proceedings at COP26, it is increasingly evident that the world has to equitably transition to a low carbon economy faster than previously anticipated. This is why the Adani Group has committed $50-$70 billion of investment in the renewables space. This agreement keeps us well on track to our commitment to become the world's largest renewables player by 2030," he added. The AGEL-SECI agreement to supply 4,667 MW is part of a manufacturing-linked solar tender of 8,000 MW awarded to AGEL by SECI in June 2020, which set a record for being the world's largest solar development tender ever awarded. So far, AGEL has signed PPAs with SECI for a total generation capacity of close to 6000 MW of the 8,000 MW awarded in 2020. AGEL expects to close the balance 2000 MW PPA in the next two to three months. SEE ALSO <a href="https://www.businessinsider.in/retail/news/aditya-birla-fashion-will-now-sell-reebok-products-in-india-and-10-other-asian-countries/articleshow/88272443.cms" data-type="tilCustomLink">Aditya Birla Fashion will now sell Reebok products in India and 10 other Asian countries</a> <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms" data-type="tilCustomLink">After acquiring ScoopWhoop, Good Glamm Group buys MissMalini</a> <a href="https://www.businessinsider.in/stock-market/news/medplus-health-services-is-a-good-play-on-growing-e-commerce-pharmacy-space-say-analysts/articleshow/88265079.cms" data-type="tilCustomLink">MedPlus Health Services is a good play on growing e-commerce pharmacy space, say analysts; GMP at ₹300</a>

Adani signs world's largest green power purchase agreement with Solar Energy Corporation of India

<keyword id="195740" type="General" weightage="20" keywordseo="hero-electric" source="Orion">Hero Electric</keyword> on Tuesday announced a partnership with Bengaluru-based battery technology startup Log 9 Materials, to offer its battery packs for the entire range of EVs. The integration of Log 9's 'RapidX' batteries can fully charge Hero Electric 2W within 15 minutes. Log 9 has tested its RapidX batteries through a series of pilots across multiple B2B fleet operators such as Amazon, Shadowfax, Delhivery, Flipkart and BykeMania, etc. "Our InstaCharge batteries on Hero vehicle platform will provide the 'power, performance and peace of mind' for the B2B last-mile delivery sector and will benefit the cause of reducing operational costs as well as lowering emissions," said Dr Akshay Singhal, Founder and CEO, Log 9 Materials. Log9 has leveraged its cell-to-pack competency to develop batteries that provide 9x faster charging, 9x better performance, 9x lower battery degradation, and 9x battery life. Hero Electric and Log 9 will deploy these batteries in the market via outright sales and Battery-as-a-Service (BASS) business models. "Some of the B2B businesses wanted to run the bikes continuously for long hours with a minimal interruption in their delivery operations. It is for such customers that we now offer bikes with the Log9 batteries that can be fast charged while the driver is having his cup of tea," said Sohinder Gill, CEO, Hero Electric. Log9's 'RapidX' batteries are built to operate across -30 to 60 degree celsius and comes with an operational life of more than 10 years. SEE ALSO <a href="https://www.businessinsider.in/retail/news/aditya-birla-fashion-will-now-sell-reebok-products-in-india-and-10-other-asian-countries/articleshow/88272443.cms" data-type="tilCustomLink">Aditya Birla Fashion will now sell Reebok products in India and 10 other Asian countries</a> <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms" data-type="tilCustomLink">After acquiring ScoopWhoop, Good Glamm Group buys MissMalini</a> <a href="https://www.businessinsider.in/stock-market/news/medplus-health-services-is-a-good-play-on-growing-e-commerce-pharmacy-space-say-analysts/articleshow/88265079.cms" data-type="tilCustomLink">MedPlus Health Services is a good play on growing e-commerce pharmacy space, say analysts; GMP at ₹300</a>

Hero Electric joins Log 9 Materials for 15-minute EV charging infrastructure

<ul><li>Shriram Properties is primarily focused on mid-market and affordable housing categories.</li><li>The price band of the public issue is ₹113 to ₹118 as the company intends to raise ₹600 crore.</li><li>The company is commanding a grey market premium (GMP) of ₹17.</li></ul>The allotment status of Shriram Properties’ initial public offering (IPO) is likely to be announced today, December 15. The company’s public issue has been oversubscribed nearly four times, with retail investors' subscription rate going 12 times higher than the initial bidding offer. The portion reserved for non-institutional investors (NII) was subscribed nearly five times. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Investor Category </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscription (Times) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Qualified Institutional Buyers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.85 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Non institutional investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.82 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Retail investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12.72 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Employee </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.25 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4.60 </td></tr></tbody><tbody></tbody></table>Shriram Properties is a south India-based company, which is primarily focused on mid-market and affordable housing categories. The company intends to raise ₹600 crore from this public issue. Nearly ₹250 crore will be raised through the fresh issue, while the remaining ₹350 crore will be raised as offer for sale (OFS) from existing shareholders — including Walton Street Capital, TPG Asia and Omega TC Sabre Holdings. The price band of the public issue was ₹113 to ₹118, and the size of the 125 shares, priced at ₹14,750 at an upper price range. The grey market premium (GMP) of Shriram Properties was ₹17 on December 14. Here is how to check Shriram Properties’ IPO allotment status on stock exchange website: <ul><li>Go to the <a href="https://www.bseindia.com/investors/appli_check.aspx">BSE website</a> or NSE website<a href="https://www1.nseindia.com/products/dynaContent/equities/ipos/ipo_login.jsp"> here</a>.</li><li>On BSE, Select 'Equity' and then from the dropdown, select 'Shriram Properties’.</li><li>Now, enter your application number and PAN.</li><li>Click on 'Search'.</li><li>Please note the details will only be available once the shares are allotted.</li></ul>You can also visit the registrar website (Link Intime India) to check your application <ul><li>Visit the registrar's website <a href="https://linkintime.co.in/MIPO/Ipoallotment.html">here</a>.</li><li>Click on 'Select company' and click on ‘Shriram Properties’.</li><li>Once the company is selected, you will have to enter either your PAN detail, the application number, or the client ID.</li><li>Enter the captcha and click ’submit’.</li></ul>Once you hit 'submit', the status of your application will appear on the screen. Please ensure the details that you provide are correct. It will show the number of shares you subscribed to and the number of shares allotted to you. SEE ALSO <a href="https://www.businessinsider.in/retail/news/aditya-birla-fashion-will-now-sell-reebok-products-in-india-and-10-other-asian-countries/articleshow/88272443.cms" data-type="tilCustomLink" style="">Aditya Birla Fashion will now sell Reebok products in India and 10 other Asian countries</a> <a href="https://www.businessinsider.in/business/startups/news/after-acquiring-scoopwhoop-good-glamm-group-buys-missmalini/articleshow/88268772.cms" data-type="tilCustomLink" style="">After acquiring ScoopWhoop, Good Glamm Group buys MissMalini</a> <a href="https://www.businessinsider.in/stock-market/news/medplus-health-services-is-a-good-play-on-growing-e-commerce-pharmacy-space-say-analysts/articleshow/88265079.cms" data-type="tilCustomLink" style="">MedPlus Health Services is a good play on growing e-commerce pharmacy space, say analysts; GMP at ₹300</a>

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After acquiring ScoopWhoop, Good Glamm Group buys MissMalini

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Amazon-backed Good Glamm Group acquires 2 more startups, intends to invest ₹200 crore to boost influencer marketing

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Adani signs world's largest green power purchase agreement with Solar Energy Corporation of India

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Hero Electric joins Log 9 Materials for 15-minute EV charging infrastructure

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How to check allotment status of Shriram Properties’ IPO

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