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It took <keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword> almost two decades to reach where he is today in the world of cinema. However, the acclaimed actor said that if he wasn't in the world of showbiz, he would have been a farmer or would have made a career in politics. Called as one of Hindi cinema's finest actors, Pankaj is currently gearing up for the release of his upcoming film 'Sherdil: The Pilibhit Saga', a dark humour-laced satire inspired by true events. What would have he done if he was not into the field of acting? In a conversation with IANS, he said: "Farmer... My father was that and that was my ancestral work. I would've done farming." "Or maybe since I was a student politician I would probably have been in politics. I don’t know," he added. The 45-year-old star debuted in 2004 with a minor role in 'Run' and 'Omkara'. His breakthrough came in the year 2012 with his antagonistic role in the 'Gangs of Wasseypur' franchise. He has lauded for his work in films such as 'Fukrey', 'Masaan', 'Nil Battey Sannata', Bareilly Ki Barfi', 'Newton', 'Stree', 'Ludo' and 'Mimi. Pankaj also made a name in the web world with his work in series such as '<keyword id="50317" type="General" weightage="20" keywordseo="mirzapur" source="Orion">Mirzapur</keyword>', 'Criminal Justice', 'Yours Truly' and 'Criminal Justice: Behind Closed Doors'. However, it was not an easy ride. "My acting journey is a long story. I had in interest in this line and after having that interest I left farming and student politics... I was unsuccessful in five-six jobs and that's how I came towards cinema. Here also it took 15-20 years." "I don't know if I am successful or not but where I am today, to reach here it took me a 15-20 years." 'Sherdil: The Pilibhit Saga', a Reliance Entertainment film gives a peek into the adverse effects of urbanisation, man-animal conflicts and poverty leading to a bizarre practice in a village on the edge of a protected forest. SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/long-covid-symptoms-can-last-up-to-two-months-in-children-says-lancet-study/articleshow/92400864.cms">Long Covid symptoms can last up to two months in children says Lancet study</a> <a href="https://www.businessinsider.in/tech/mobile/news/nothing-phone-1-will-be-available-with-an-invite-system-just-like-the-oneplus-one/articleshow/92402887.cms">Nothing phone (1) will be available with an invite system, just like the OnePlus One</a>

Pankaj Tripathi could have been a politician like his character in Mirzapur

<ul><li>Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. </li><li>These new originals also included the next season of the popular show, Mirzapur. </li><li>In a sneak preview of <keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword>, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. </li></ul>The wait for Mirzapur 2 is finally over. The show is going to premiere on October 23, says Amazon Prime Videos Earlier this year, Amazon Prime Videos announced 14 new originals while Jeff Bezos was on a three-day visit to India. These new originals also included the next season of the popular show Mirzapur. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> The crime show became so popular that Indian fans thronged the internet for details about its sequel. So much so, it became the most popular question on Quora. The first season of the Amazon Prime Video series premiered on the streaming platform on November 16, 2018. Mirzapur, is a story of a local don based in the hinterlands of India. Starring Pankaj Tripathi as Akhandanand Tripathi a.k.a. Kaleen Bhaiya, who rules the lawless land of Mirzapur and exports guns under the guise of a legitimate carpet business. His son Munna, the legitimate heir, wants to rule the region like his father but he’s not worthy. The story revolves around the aftermath of Tripathi’s meeting with two local boys — Guddu and Bablu — at an unfortunate incident at a wedding and how their involvement in his business turns the tables. In the last episode of Mirzapur, both Guddu and Bablu are shot in the cross-firing at a wedding. In a sneak preview of Mirzapur 2, Guddu played by Ali Fazal can be seen using crutches while Golu (Shweta Tripathi) can be seen pointing a gun at someone. The first season, produced by Excel Entertainment, starred Pankaj Tripathi, Vikrant Massey, Diveyndu Sharma, Rasika Dugal, Shriya Pilgaonkar and Shweta Tripathi in key roles. SEE ALSO: <a href="https://www.businessinsider.in/india/news/how-to-check-name-in-pm-samman-nidhi-yojana-installment-and-helpline-numbers/articleshow/77537856.cms">PM Kisan Samman Nidhi Yojana’s installment — how to check in 5 easy steps</a> <a href="https://www.businessinsider.in/stock-market/news/india-brazil-and-south-africa-will-face-the-harshest-economic-impact-from-the-coronavirus-in-major-nations-as-theyre-corrupt-and-badly-run-a-report-says/articleshow/77692593.cms">India, Brazil, and South Africa will face the 'harshest' economic impact from the coronavirus in major nations as they're corrupt and badly run, a report says</a> <a href="https://www.businessinsider.in/india/news/nithyanada-promises-gold-dollar-bills-new-reserve-bank-on-ganesh-chaturthi/articleshow/77686328.cms">Dollar bills made of gold, grains as currency⁠, and a new reserve bank— Indian godman Nithyananda’s promises for believers of Kailaasa</a>

Mirzapur 2 will release on October 23, says Amazon Prime Video

<ul><li>Amazon Prime Video's Mirzapur is the most spoken about and the most-watched show on its platform. </li><li>To build some hype around the release date of season 2, Amazon Prime decided to leverage the show's fandom and create a micro campaign for the announcement. </li><li>Here is how the campaign was executed and how Amazon Prime created a buzz around Mirzapur 2 on social media.</li></ul>Amazon Prime Video’s Mirzapur is the most spoken about and the most-watched show in India. Since the launch of season in 2018, the fans have been asking for Season 2 of Mirzapur on all possible platforms through an acronym created by Prime Video, #MS2W, which stood for <keyword id="9745791" type="UNKNOWN" weightage="20" keywordseo="mirzapur-season-2">Mirzapur Season 2</keyword> When? Amazon Prime Video leveraged its show fandom and created a micro campaign to announce the release date. Objective: The objective of this activity was to harp on the fandom of the show to announce the season 2 date and gratify the fans for their support by announcing the S2 Release Date. Creative Idea: After a viewer finishes watching the first part of a series, they take to social media to check when the next season is launching. The thought lingers for a few more days and they move on. However, with Mirzapur, the fandom was on another level. They religiously asked for Season 2 in the comments of almost all posts for two years. To honour their love for Mirzapur, Amazon Prime Video did a micro campaign appreciating their fandom and sharing season two’s release date. The idea was to design the campaign by the fans, for the fans, to the fans. Challenges: Due to the time-gap between the 2 seasons, Amazon Prime Video had to make sure that they evoke the right feelings and got the fans excited about Season 2’s date announcement without fueling their frustration or anger for making them wait for S2 for 2 years. So they decided to launch a 4-day micro campaign. Execution: To announce the Release Date of Mirzapur Season 2, Amazon Prime Video initiated a 4-Day micro-campaign (starting 08/21) on social media with a <a href="https://www.youtube.com/watch?v=fUeyAItugv8&amp;t=3s">Video</a> paying ode to the Fandom shown for Mirzapur since S1 launch. This video evoked all the right feelings in the fans &amp; they were quick to continue their ask for #MS2W. <div type="Youtube" id="fUeyAItugv8" title="Mirzapur - An Ode To Fandom | Amazon Prime Video" thumbUrl="https://i.ytimg.com/vi/fUeyAItugv8/mqdefault.jpg"></div> To amplify the conversations around the hashtag, Amazon Prime Video pushed fans to ask #MS2W one last time through a <a href="https://www.facebook.com/events/1223322448000480/">Facebook Event Page</a> and collated and shared some of the best responses on Amazon Prime Video and <a href="https://www.instagram.com/p/CEMKSdrBVvg/?igshid=iqdr7gty25d3">Mirzapur</a> Handles. <div type="image" title="ms2w" msid="77925675" hostid="261"></div> A day before releasing the Announcement Date, it asked the audience to join the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">YouTube Premier</a> scheduled for August 24 at noon to find out the date through Amazon Original Crossover videos (<a href="https://www.youtube.com/watch?v=5RB8-RmcveY">PL</a>, <a href="https://www.youtube.com/watch?v=awOZVWFJrAU&amp;t=1s">BB</a>, <a href="https://www.instagram.com/p/CEQcwRvDOSt/?igshid=10zjxzcuywzmm">TFM</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">HD</a>, <a href="https://www.instagram.com/p/CEPbhyMhh4i/?igshid=12gsm5xna1jc7">BITS</a>, <a href="https://youtu.be/7n6f6CQzIAk">4MSP</a> &amp; <a href="https://www.instagram.com/p/CEPfHboA4P4/?igshid=4gz6wg2d78cy">PY</a>) asking for Season 2’s release Date. On the day of the announcement, Amazon Prime Video premiered the <a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">announcement video</a> on its YouTube. <div type="Youtube" id="D5ZU8uS6KEM" title="Mirzapur 2 - Release Date Announcement | Amazon Original" thumbUrl="https://i.ytimg.com/vi/D5ZU8uS6KEM/mqdefault.jpg"></div> Results: Quantitative &amp; Qualitative The Date Announcement video premiered on Prime Video India’s Youtube Channel &amp; 104K+ people saw the premiere together on 08/24 at 12 PM. Within an hour of announcing the Season 2 Release Date, #Mirzapur2 started trending on Twitter and peaked at position 2. <div type="image" title="mirzapur trending" msid="77925734" hostid="261"></div> This was Amazon Prime Video’s first-ever micro-campaign that has led to 3 videos to be trending simultaneously on Youtube (<a href="https://www.youtube.com/watch?v=D5ZU8uS6KEM">Release Date Announcement</a>, <a href="https://www.youtube.com/watch?v=fUeyAItugv8">Fandom</a>, <a href="https://www.youtube.com/watch?v=5RB8-RmcveY">Mirzapur X Paatal Lok</a>). Mirzapur 2 Date Announcement Video (With 5.8M+ views) is trending on #1 since 08/24. <div type="image" title="mirzapur announcement" msid="77925714" hostid="261"></div> An Ode To Fandom of Mirzapur video (With 4.4M+ Views) trended at #2 on YouTube on 08/22. <div type="image" title="mirzapur ode to fandom" msid="77925704" hostid="261"></div> A Hype Mashup video of Mirzapur X PatalLok (with 1.4M views) trended on #12 on 08/24. Details about the industry – size, projections, etc Amazon Prime Video is an Internet Video-On-Demand Service Provider and falls under the segment of Video Streaming (SVoD). Revenue in the Video-on-Demand segment in India amounts to US$166m in 2018. Revenue is expected to show an annual growth rate (CAGR 2018-2023) of 5.7%, resulting in a market volume of US$219m by 2023. The market’s largest segment is Video Streaming (SVoD) with a market volume of US$107m in 2018. Brand information: Produced by Excel Movies, comprising of a stellar cast like Pankaj Tripathi, Ali Fazal, Vikrant Massey, Divyendu Sharma Shweta Tripathi, Shriya Pilgaonkar, Harshita Gaur, Rasika Dugal, and others, Mirzapur is an Indian crime thriller web series. All episodes of the show were released on November 16, 2018 and the 1st Episode was exclusively available for free in order to attract Non-Prime Viewers.

Case Study: How Mirzapur series increased excitement around its season 2 announcement

<ul><li>Among the popular originals getting new seasons are Mirzapur, The Family Man, Four More Shots Please. </li><li>Whereas it has also announced 11 new series including Saif Ali Khan’s Dilli and Abhishekh Bacchan’s Breathe 2. </li><li>Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, <keyword id="18994" type="PERSON" weightage="20" keywordseo="kabir-khan">Kabir Khan</keyword>, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. </li></ul> Jeff Bezos could have not repeated <keyword id="410704" type="PERSON" weightage="20" keywordseo="Amitabh-Bacchan">Amitabh Bacchan</keyword>’s dialogue, “Don ko pakadna mushkil hi nahi, namumkin hai.” It has now fairly well established that the top boss of Amazon knows the pulse of Indian audience. Moreso, after he announced 14 original shows on Prime Videos platform, in 2020. Bezos who is on a three-day visit to India said that he would be investing<a href="https://www.businessinsider.in/tech/news/amazon-is-dropping-1-billion-investment-on-india-and-ceo-jeff-bezos-said-a-us-india-alliance-will-be-the-most-important-this-century/articleshow/73273556.cms"> $1 billion across his streaming venture as well as e-commerce business.</a> But his announcement could put him on a close race with his competitor in India and elsewhere, Netflix which invested around Rs 3,000 crore on original shows. 
 
 <div type="Youtube" id="Cwh9zmC7saE" title="14 New Amazon Originals | Announcement | Amazon Prime Video | 4K" thumbUrl="https://i.ytimg.com/vi/Cwh9zmC7saE/mqdefault.jpg"></div>




 These new originals also includes next season of popular shows like Mirzapur, Inside Edge, The Family Man and Four More Shots Please. The crime show Mirzapur became so popular that Indian fans thronged the Internet for details on a second season. So much that, it became the most popular question on Quora. READ ALSO: <div type="Article" hostid="261" msid="73290359" title="Kamal Haasan's ₹25 crore loan revealed a lot about his finances after nearly 2 years in politics" mstype="2" mssubtype="0"></div>

 In a sneak preview Guddu played by Ali Fazal can be seen using crutches while Golu (<keyword id="1737042" type="PERSON" weightage="20" keywordseo="Shweta-Tripathi">Shweta Tripathi</keyword>) can be seen pointing a gun at someone. The platform will also have brand new series like Saif Ali Khan’s Dilli; along with Breathe 2 which will now feature Abhishek Bacchan. Kabir Khan’s The Forgotten Army — Azaadi ke liye featuring Sunny Kaushal and Sharvari Wagh is likely to be the first show to be released in 2020. Amazon Prime also managed to rope in other top directors like Zoya Akhtar, Asif Kapadia, Nikkhil Advani, Ali Abbas Zafar, Rangita Nandy, Kabir Khan, Ritesh Sidhwani, Vikram Malhotra, Anand Tiwari among others. Here are all the shows Amazon Prime has announced for 2020: <ol><li><keyword id="8600267" type="UNKNOWN" weightage="20" keywordseo="Mirzapur-2">Mirzapur 2</keyword></li><li><keyword id="8318034" type="UNKNOWN" weightage="20" keywordseo="The-Family-Man-2">The Family Man 2</keyword> </li><li><keyword id="8600266" type="UNKNOWN" weightage="20" keywordseo="Four-More-Shots-Please-2">Four More Shots Please 2</keyword> </li><li>Breathe 2 </li><li>The Last Hour </li><li>Bandish Bandits </li><li>Dilli </li><li>Paatal Lok </li><li>Gormint </li><li>Inside Edge 3 </li><li>Sons of Soil — Jaipur Pink Panthers </li><li>The Forgotten Army — Azaadi Ke Liye </li><li>Mumbai Diaries 26/11</li><li>Comicstaan (Tamil) See also: </li></ol><a href="https://www.businessinsider.in/business/corporates/article/watch-jeff-bezos-driving-e-rickshaws-doing-home-deliveries-and-chatting-up-shah-rukh-khan-the-amazon-top-boss-is-going-all-out-to-get-narendra-modis-attention/articleshow/73422776.cms?src=hp_latest">Watch: Jeff Bezos driving e-rickshaws, doing home deliveries, and chatting up Shah Rukh Khan ⁠— the Amazon top boss is going all out to get Narendra Modi’s attention</a>

Amazon Prime announces 14 new originals including Mirzapur 2 and Four More Shots Please 2

Mumbai (Maharashtra) [India], September 29 (ANI): Actors <keyword id="337442" type="General" weightage="80" keywordseo="varun-sharma" source="Orion">Varun Sharma</keyword>, <keyword id="475128" type="General" weightage="20" keywordseo="pankaj-tripathi" source="Orion">Pankaj Tripathi</keyword> and <keyword id="76825" type="General" weightage="50" keywordseo="pulkit-samrat" source="Orion">Pulkit Samrat</keyword> starrer comedy film '<keyword id="1182509" type="General" weightage="100" keywordseo="fukrey" source="Orion">Fukrey</keyword> 3' has according to estimates collected Rs 8.82 crore at the Indian box office on its first day. Taking to Instagram, trade analyst Taran Adarsh shared a post which he captioned, "#Fukrey3 fares well on Day 1... Evening / night shows perform better... Biz in #Maharashtra affected due to #GanpatiVisarjan... Needs to witness substantial growth from Fri - Mon for a strong, impressive total... Thu ₹ 8.82 cr. #India biz. #Boxoffice" Helmed by Mrighdeep Singh Lamba and produced under the banner of Excel Entertainment by Ritesh Sidhwand Farhan Akhtar, the film also stars, Richa Chadha and Manjot Singh in the lead roles. Both 'Fukrey' and '<keyword id="3879789" type="General" weightage="50" keywordseo="fukrey-returns" source="Orion">Fukrey Returns</keyword>' had audiences in splits and emerged as hits at the box office in 2013 and 2017, respectively. There have been several delays for 'Fukrey 3'. The movie's initial release date was September 7--was intended to conflict with Shah Rukh Khan's 'Jawan'. After that, it was pushed to December 1. Now it's shifted back to the month of September. Actor <keyword id="486750" type="General" weightage="50" keywordseo="ali-fazal" source="Orion">Ali Fazal</keyword>, who appeared in the first two instalments of the hit franchise, is not a part of the third instalment. Ali, earlier issued a statement, confirming his exit from the franchise. He informed that he did not work in 'Fukrey 3' owing to a scheduling conflict with 'Mirzapur 3' season. Reacting to Ali's absence from the film, actor Pulkit Samrat told ANI, "We actually miss him a lot. We have a lot of fun with him during the promotions or even during the shoot. He also gives very interesting inputs, but unfortunately due to his dates and time he will not be seen in Part 3, but who knows, he might be in Part 4."

Pankaj Tripathi starrer Fukrey 3 gets a flying start at the box office

The long pending wage revision talks between the General Insurers' (Public Sector) Association of India (GIPSA) and the various employee unions have begun in a bad taste. The talks were held on Wednesday. The GIPSA, the lobby body for the four government owned multiline non-life insurers and the General Insurance Corporation of India (GIC Re) made their offer that was expected to be rejected and the unions rejected the same. The wage revision for the public sector general insurance employees was due from August 1, 2017. "The GIPSA offered seven per cent hike on the wage bill (without any wage arrears from 2017) or five per cent wage hike with two per cent of arrears," Sanjay Jha, Secretary Standing committee (General Insurance, All India Insurance Employees Association-AIIEA), told IANS. Jha said the AIIEA and other unions have rejected the 'disappointing' offer. According to him, the Joint Forum of Trade Unions and Associations will hold demonstrations during the lunch recess demanding a respectable wage offer maintaining insurance sector parity. "The financial position of the companies in 2017 was good. There is no reason for the management to make such an offer. Perhaps it is done to delay the wage revision further," said Vijay Sharma, President, National Confederation of General Insurance Officers Association (CONFED) and All India President of New India Assurance Officers Association. Sharma said the employees expect at least a 15 per cent hike offer, similar to what was given to the employees of Life Insurance Corporation of India. SEE ALSO: <a href="https://www.businessinsider.in/thelife/personalities/news/pankaj-tripathi-could-have-been-a-politician-like-his-character-in-mirzapur/articleshow/92403253.cms">Pankaj Tripathi could have been a politician like his character in Mirzapur</a> <a href="https://www.businessinsider.in/business/ecommerce/news/recommerce-platform-cashify-raises-90-mn-in-its-series-e-funding/articleshow/92402742.cms">Recommerce platform Cashify raises $90 mn in its Series E funding</a>

PSU insurance unions angry with the 7% salary hike offer, seek LIC-like hikes

<ul><li>After the success of Fabulous Lives of <keyword id="411379" type="General" weightage="80" keywordseo="bollywood-wives" source="Orion">Bollywood Wives</keyword> on <keyword id="128682" type="General" weightage="80" keywordseo="netflix" source="Orion">Netflix</keyword>, Disney+Hotstar released <keyword id="15483787" type="General" weightage="20" keywordseo="moving-in-with-malaika" source="Orion">Moving in with Malaika</keyword> on the life of actor and model, <keyword id="2060" type="General" weightage="80" keywordseo="malaika" source="Orion">Malaika</keyword> Arora. </li><li>Masaba Masaba, one of Netflix India’s top originals, is also a fictionalized account of the lives of designer Masaba Gupta and her mother, actor Neena Gupta. </li><li>Lock Upp, hosted by actor Kangana Ranaut, garnered 15 million views in 48 hours. </li></ul>Almost 15 years after Keeping up with the Kardashians made its debut, and after the Real Housewives franchise made it to every top American city — Indians are being treated to something similar. Months after the second season of The Fabulous Lives of <keyword id="143" type="General" weightage="100" keywordseo="bollywood" source="Orion">Bollywood</keyword> Wives debuted on Netflix, Moving in With Malaika has started trending too on Disney+Hotstar — showing that the Kardashian culture is slowly but surely being taken in. Moving in With Malaika is highly discussed on social media with good reviews as well as bad ones — showing that it’s caught the audience’s attention. <div type="twitter" handle="Sharanyashettyy" handlename="Maya" image="http://pbs.twimg.com/profile_images/1601596412239958016/QHsU1_-7_normal.jpg" favoritecount="60" retweetcount="3" status="There are bad shows, terrible shows, and then there's Moving in with Malaika, which should never have been made and… https://t.co/cX9TjC4EPK" createdat="1671618739000" id="1605511477678419970"></div> <div type="twitter" handle="geetsharma_99" handlename="Geet Sharma 💕" image="http://pbs.twimg.com/profile_images/1402622258405855236/IKs3x06v_normal.jpg" favoritecount="12" retweetcount="2" status="Moving in with Malaika is the perfect mix of drama, fun, adventure, basically everything us Indian love ✨" createdat="1671981045000" id="1607031098504249345"></div> <cmsannotation type="cmsannotation" annotationid="An insider’s view" comment="subhead2" text="An insider’s view">An insider’s view</cmsannotation> Indians who have been enjoying the inside news and gossip on Koffee with Karan, which is in its seventh season — were treated to an even deeper dive into celeb lives with Dharmatic Productions’ Fabulous Lives of Bollywood Wives on Netflix. Netflix also came out with Smriti Mundhra’s Indian Matchmaking with Sima Taparia and BBC’s What the Love! with Karan Johar. Both these shows found their way to memes, more than audience hearts. Netflix got third time lucky after the show on four wives in the Bollywood circuit who Karan Johar is friends with, along with Shah Rukh Khan’s wife and entrepreneur Gauri Khan – found success. The show focuses on the lives of jewellery designer Maheep Kapoor (wife of actor Sanjay Kapoor); actor Neelam Kothari (wife of actor Samir Soni); entrepreneur Bhavana Pandey (wife of actor Chunky Panday); and fashion designer Seema Sajdeh (ex-wife of actor Sohail Khan). Season 2 of Fabulous Lives of Bollywood Wives was ranked in the <a href="https://top10.netflix.com/india/tv">Top 10 TV shows </a>on Netflix for one week or more across seven countries. Moving in with Malaika features only one titular character, and is produced by Banijay Asia — but is on similar lines as Fabulous Lives. So much so, Seema Sajdeh was one of the many celebrities (almost every episode had one) featured on the show. It’s also important to mention that Malaika Arora was also a part of Fabulous Lives of Bollywood Wives – and her show has taken the clique ahead. Though the viewership of Moving in with Malaika is not yet available, 1,350 users of the movie and video database IMDb have given the show an <a href="https://www.imdb.com/title/tt24132346/ratings/?ref_=tt_ov_rt">average rating of 6.5/10</a>. <cmsannotation type="cmsannotation" annotationid="The surreal lives of real housewives" comment="subhead2" text="The surreal lives of real housewives">The surreal lives of real housewives</cmsannotation> This formula of celeb lives was tried and tested long back with a 2012 show <a href="https://www.imdb.com/title/tt8269480/">Khan Sisters </a>on bindass on the lives of actors and sisters Gauhar and Nigar Khan. Released long before the era of OTTs and connected TVs, the show failed to strike a chord with the audience, drowning in the vast jungle that is the Indian TV universe. This time, however, on the right platform, Kardarshian-like shows are taking off with the Indian audience. The Indian shows – Bollywood Wives and Moving in with Malaika are so similar to the American versions that one of the stars mouthed similar dialogues too. Actor Ananya Panday, daughter of Bhavana Pandey, made a brief appearance in Season 1 of Fabulous Lives of Bollywood Wives and said a dialogue that seemed to be straight out of Khloe Kardashian’s mouth. “When I was young, I thought my name was ‘f*ck’ because my mom said it so much,” said Ananya Panday. “My mom cursed so much when we were little, I thought my name was ‘f*ck,’’ Khloe Kardashian <a href="https://twitter.com/xmanishaa/status/1333326528013344770?s=20&amp;t=Zc_DUEZanoCPiFpeFUvdtw">had said, first</a>. <cmsannotation type="cmsannotation" annotationid="India’s history of reality TV" comment="subhead2" text="India’s history of reality TV">India’s history of reality TV</cmsannotation> There have been more such experiments that the OTT audience seems to be lapping up. Netflix’s Masaba Masaba–a dramatized and fictionalized account of designer Masaba Gupta’s life–is a hit with the audience. Season 1 of the show was in the top ten TV shows on Netflix in two countries, and Season 2 was in the top ten in five countries. Starring the designer herself, along with her mother, actor Neena Gupta, the show has emerged as a ‘comfort watch’ for people, raking in praises, and a fair share of nominations - even if no awards. Netflix also experimented in this genre (dramatized stories of real celebrities) with the film AK vs AK, starring Anurag Kashyap and Anil Kapoor. While it didn’t garner the popularity of OTT hits like Mirzapur or Delhi Crime, it did leave a mark on critics and cinephiles alike. These shows are another dimension of reality shows which have always been popular with Indians – on TV and OTT alike. Of course, there are also shows like Lock Upp and Bigg Boss which force different celebrities into close encounters and supposedly uncomfortable situations. Lock Upp, hosted by actor Kangana Ranaut, <a href="https://timesofindia.indiatimes.com/tv/news/hindi/kangana-ranaut-on-lock-upp-garnering-15-m-views-in-48-hours-of-launch-i-am-overwhelmed-with-the-response-the-show-has-received/articleshow/89943915.cms">garnered </a>15 million views in 48 hours. Shows which look like reality caught on camera, have created a set of audiences. It remains to be seen how many seasons they sustain the interest of audiences. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/dhaniya-diapers-and-tomatoes-among-the-top-picks-for-indians-on-grocery-apps-in-2022/articleshow/96622334.cms">Dhaniya, diapers and tomatoes among the top picks for Indians on grocery apps in 2022</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/december-auto-sales-could-skid-sequentially-on-production-constraints-purchase-deferrals-due-to-inauspicious-period/articleshow/96617021.cms">December auto sales could skid sequentially on production constraints, purchase deferrals due to ‘inauspicious’ period</a>

Keeping up with Indian celebrities: Moving in with Malaika trends after Bollywood Wives

<ul><li><keyword id="6357762" type="General" weightage="20" keywordseo="online-shopping" source="Orion">Online shopping</keyword> is India’s new pastime during the <keyword id="1138708" type="General" weightage="20" keywordseo="prime-time" source="Orion">prime time</keyword> slot of 8 pm on weekdays. </li><li>Indians are taking their fitness very seriously with sales of fitness equipment surging 3X in 2022 on online commerce platform <keyword id="3480589" type="General" weightage="100" keywordseo="meesho" source="Orion">Meesho</keyword>. </li><li>Customers from Andaman &amp; Nicobar Islands, Ladakh and the north-eastern states are addicted to shopping as ordering from these states outpaces others. </li></ul>There’s a new prime time slot, when Indians drop everything to do what they like doing most – shopping. It is not Saas Bahu drama that Indians are spending their time on these days after 8 pm. Shopping is the new competition that even <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> needs to watch out for. Meesho, the homegrown digital commerce platform, in its year-end report says that Indians shop the most on Sundays and after 8 pm on weekdays. The pandemic may be on its way out, but the after-effects are lingering as habits have been formed in these three years. Indians are continuing to spend as much time or even more on shopping apps, if the scale of order volumes is anything to go by. And even though the pandemic may be on its last legs, Indians continue to remain health conscious, with 10,000 steps becoming the new normal. Meesho says in its year-end report that the fitness frenzy is real. From dumbbells to treadmills, sales of fitness equipment surged 3X in 2022 as orders poured in from Srinagar and Mathura to Guntur and Siliguri. For metro dwellers, it is yoga over everything else, with Bengaluru, Delhi, Chennai, Hyderabad and Mumbai buying the most yoga mats. Meesho, which sought to democratise internet commerce for everyone, has done much to bridge the gap between Bharat and India. While its primary proposition is value for money, customers from across the length and breadth of India flocked to the portal in 2022 to search not just for low prices but also a variety of products. Meesho’s order volumes equalled the country’s total electorate: From Mumbai to Mirzapur, a record 91 crore orders were placed in 2022 (up 135% YoY), equalling India’s registered voter base in the 2019 Lok Sabha polls. At roughly 140 million, Meesho’s annual transacting users exceeded the combined population of the top three nations in FIFA World Cup 2022: France, Argentina and Croatia. The most prolific shoppers are not from the metros. Customers from Andaman &amp; Nicobar Islands are the most prolific with the highest number of orders per shopper. Ladakh comes close on the heels of the Andamans and the north-eastern states of Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura and Sikkim come after. Utkrishta Kumar, CXO, Business at Meesho, said, “2022 has been a breakout year for Meesho with the business growing exponentially. Our orders grew 135% YoY with growing demand not just from Tier 2+ regions but even value-seeking consumers from metros and Tier 1 who are increasingly shopping with us. This is a validation of our efforts to cater to customer needs for quality products at the lowest prices that were traditionally underserved by e-commerces.” <cmsannotation type="cmsannotation" annotationid="What did India buy online in 2022?" comment="subhead2" text="What did India buy online in 2022?">What did India buy online in 2022?</cmsannotation> For years, grooming products found no takers as Indians were stuck at home during lockdowns. But men are now taking their grooming very seriously along with their fitness goals. ‘Smartwatch’ was the second-most searched product in 2022, showing how Indians are moving the needle on physical activity. And grooming products are not far behind as men from Tier 2 towns took better care of themselves, with more than 60% of orders coming from Tier 4 markets. Surprisingly enough, the biggest orders did not come from metro cities but from a small town in <keyword id="6357713" type="General" weightage="50" keywordseo="uttar-pradesh" source="Orion">Uttar Pradesh</keyword>. The platform says that a customer from Uttar Pradesh placed an order every waking hour, totaling up to 6,384 orders in 2022. The most cricket-crazy state is Uttar Pradesh, according to Meesho. Consumers from the state bought the maximum cricket gear. The country’s largest state was followed by Maharashtra, Bihar, Andhra Pradesh and Karnataka. Thanks to Akshay Kumar’s Padman, feminine hygiene has seen an uptick in Bharat. Orders for sanitary napkins grew 9X in Tier 2+ cities, demonstrating how e-commerce is creating accessibility for millions of women in Bharat. <a href="https://www.businessinsider.in/business/ecommerce/news/one-in-every-five-online-orders-had-a-kurti-or-saree-in-their-cart-redseer/articleshow/95598263.cms">Sarees </a>continue to be a particular favourite fashion item for women. With 148 sarees sold per minute and demand coming in from all corners of the country, India’s love for the attire has only grown. Close on the heels of sarees, 93,000 t-shirts, 51,725 bluetooth earphones and 21,662 lipsticks were sold every day. Haryana stocked up on bed sheets, Jharkhand snapped up extension boards, Rajasthan took a special liking to bluetooth earphones while Assam bought body lotions like nobody’s business. And even though reading may be fast going out of fashion, 8 in 10 orders for books came from Tier 2+ markets, with shoppers showing a clear inclination for self-help bestsellers like Ikigai, Atomic Habits, The Psychology of Money and Rich Dad Poor Dad. Meesho has not just democratised online commerce by taking it to nooks and crannies of India, but has also enriched sellers in the process as it does not charge commissions. Sellers saved ₹3,700 crore in commissions in 2022, thanks to its zero-commission model. Meesho also onboarded 500,000 suppliers in 2022, with 61% of them new to e-commerce and selling online for the first time.

Prime time TV & OTT now have competition from online shopping – Indians shop the most after 8 pm, says Meesho

<ul><li>The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent.</li><li>People discovered the many conveniences of <keyword id="1245953" type="General" weightage="20" keywordseo="ott" source="Orion">OTT</keyword> platforms during the last 2 years and the sector is only expected to grow from here.</li><li>Baskar Subramanian, Co-founder and CEO, <keyword id="751982" type="General" weightage="20" keywordseo="Amagi" source="Orion">Amagi</keyword> writes why OTT is getting consumer love and why the streaming media is here to stay. </li></ul>The pandemic and the subsequent lockdowns completely transformed our entertainment experience. From 'Let's go for a good movie', we moved to 'What should we watch on <keyword id="128682" type="General" weightage="20" keywordseo="netflix" source="Orion">Netflix</keyword>?'. Movie premiers and live sporting events like IPL and others have moved to OTT. For example, Netflix released the Kangana Ranaut starrer Thalaivi and Zee5 released Bob Biswas starring Amitabh Bachchan exclusively on OTT platforms. Homegrown web series like The Family Man, Sacred Games, Aarya, Special Ops, Aashram, Mirzapur and more undoubtedly elevated the popularity of OTT platforms among the tech-savvy millennials and Gen Z population who had embraced OTT over Cable TV or DTH subscriptions even before the onset of the pandemic. Post the pandemic, however, the trend has only increased, fuelled by the many conveniences that OTT offers over traditional broadcast. With streaming TV, the fight for the remote is laid to rest. Every person in a household can watch their favorite shows on their personal devices. Content can be viewed even while travelling, and consumers are spoilt for choice with languages, content variety, and on-demand viewing. Consumers have made their preferences clear - more people are cutting the cord, shifting from paid TV subscriptions to internet-based streaming services. Boston Consulting Group predicts that the OTT content market is at an inflection point in India and is likely to reach a market size of $5 billion by 2023. From just two OTT platform providers in 2012 to about 40 players at present, the OTT revolution has come a long way in India. Estimates from Phando Corp suggest that monthly active users (MAUs) for India’s OTT video sector have grown at a blistering rate of 300% since 2019 to reach 680 million in 2021, with rural and tier 2 &amp; 3 cities consumption reaching an 80% share. West Versus India Several factors including the widespread availability of broadband infrastructure, the ubiquity of mobile phones and other connected portable devices, and quest for personalised experiences have spurred the adoption of OTT consumption in the Western world. At the same time, technology investments, the emergence of new apps, features, and independent platforms for OTT content have also been growth drivers. Tech companies such as Amazon, Facebook, Apple, YouTube, connected device providers such as Samsung, Xiaomi, LG, and studios such Disney, MGM, Paramount, Sony are among the major corporations who have entered the OTT space, giving a plethora of programming choices to the consumers in the West. The growth in OTT platforms combined with the subsequent content boom has seen vernacular content from different regions gaining international popularity. South Korean dystopian drama broke all records by becoming the most watched content on Netflix by netizens around the world. Similarly, Indian dramas such as Sacred Games and Delhi Crime were viewed and enjoyed by a global audience. As a result, all eyes are now firmly set on opportunities in emerging economies, specifically in the Indian subcontinent, with major players from the west entering the foray with attractive subscription offers, and diverse content catalogues. Some have chosen to collaborate with or acquire local brands to establish a firmer foothold in the region. For example, with the launch of Disney Plus in the US back in 2019, the streaming service promptly expanded to many other countries, including India. However, instead of getting a dedicated app for Indian users, the company acquired the Hotstar streaming platform and soon rebranded to Disney+ Hotstar. The coming together of Disney and Star TV Network (20th Century Fox) attracted tens of millions of subscribers in India and provided them access to a premium catalogue of content from Disney and Star TV. One of the challenges in India is the ability to monetize online content. Research suggests that the Advertising-led Video on Demand (AVOD) model is far more popular than Subscription-led video on demand (SVOD) models given the reluctance of viewers in India to pay for online content. While about 60% of total video viewing in India happens on YouTube, Netflix has 40 Mn monthly active users. Disney Plus Hotstar too has reached the critical mass with its freemium model, well-supported by relevant collaborations, such as sports (read cricket), which drives volume. Also, a KPMG study reveals that, unlike the West, only 10% of viewers access OTT platforms for watching original content. Rather, OTT is used primarily for the convenience of anytime and personal viewing of movies, music, sports or to catch-up with TV content. Driving OTT Growth in India As a country with a population of 1.23 billion, India is the next big market for OTT platforms. Some of the growth drivers for OTT players in India, based on the precedent from the West include: ● Investments in Content Video streaming services are expected to spend around ₹1,920 crore to create original content for India in 2021, driven in part by the sharp rise in audiences during the 2020 lockdown. The platforms will further increase spends, including on sports, to ₹30,000 crore, during 2021-25, according to the latest FICCI-EY media and entertainment industry report. Around 500 original titles are likely to be released in 2021 across platforms, as opposed to 385 titles in 2019 and 220 in 2020. The investment in original content makes sense given that viewers are learning to pay for the content they consume, especially original content. In 2020, 29 million subscribers paid for 53 million OTT video subscriptions (not counting subscriptions bundled along with data plans), a figure that is estimated to increase to 39 million subscribers for 71 million subscriptions in 2021. Netflix has more than 40 originals scheduled for 2021 and is expanding its slate by nearly three times compared to 2020. Amazon Prime Video has 50 local originals in various stages of development and 30 in various stages of production. Demand for original content will likely double by 2023 compared to 2019 levels. ● Content – the New Battlefield for Viewers Increasing number of consumers from tier-2 and tier-3 cities have spurred the production of regional content. Alt Balaji has seen a change after the pandemic. Before the pandemic, the top 8 cities in India contributed to 70% of their total audience; post-April 2020, 60% of the traffic is from other tier-2 and tier-3 cities. Old favourite shows are being re-aired on OTT platforms, while investments in new content production continue. Recently Amazon announced the acquisition of MGM, for $8.45 billion, giving it access to MGM’s library of 4000 film titles and 17,000 TV shows. We have witnessed the emergence of a wide variety of content including Indian content since India has a diverse market with over a dozen languages that are widely spoken across the country. OTT players are shifting their focus towards localisation of their platforms, to be able to connect with the Indian users, be it in terms of regional languages, geography and user experience etc. India already has about 40 OTT players and 10 music streaming apps in existence catering to various entertainment and media demands. This has opened the doors for OTT platforms to promote regional and hyperlocal content. In fact, a leading OTT player recently released 11 shows during the lockdown- all locally curated shows. The share of regional language consumption on OTT platforms is expected to cross 50% of total time spent by 2025, easing past Hindi at 45%. ● Government Regulations The Ministry of Information and Broadcasting (MIB) has, in the past year, stressed the need for some form of regulation of OTT Platforms to streamline the sector. In this regard, the MIB recently notified the Information Technology (Guidelines for Intermediaries and Digital Media Ethics Code) Rules 2021. The new rules require OTT platforms to set up a robust three-tier grievance redressal mechanism. The first level will comprise regulation by the OTT Platform itself through a grievance officer. The second level will be an institutional self-regulatory body formed by publishers of content and their associations. This self-regulatory body will comprise industry experts headed by a retired Supreme Court/ High Court judge /eminent personality in the relevant field. At the third level is an inter-department committee constituted by the MIB that will provide oversight and hear appeals for decisions taken at level two or if a complaint is referred to the inter-department committee by MIB. Regulation might help improve the quality of content in the future. ● The Future of OTT - New Applications and Content Innovations There is no doubt that the future of <keyword id="6357922" type="General" weightage="20" keywordseo="television" source="Orion">television</keyword> is OTT, and the industry is at a nascent stage. Content is the force that defines the direction of evolution in the industry. New applications such as learning, education and fitness are being explored. Pricewaterhouse Coopers reported that in 2018, more than 40% of new internet users in the world were children. Edtech platforms like Byjus and Unacademy use the OTT streaming approach for education. Similarly, possible applications for learning management in corporations are being explored. While fitness was never considered an activity that could be done remotely, the pandemic saw this notion change. According to a Bobble.AI report, besides video conferencing apps and websites, fitness applications such as Lose Weight, Cure.fit, recorded a 104.53% rise in daily active users. Video streaming platforms are also creating content to cater to this trend. Disney+ Hotstar has partnered with Brilliant Wellness, to introduce content from its fitness experts, yoga, and spiritual gurus. -- India’s large population and relatively young age demographics make the business environment dynamic and interesting. Digital savvy young consumers in India are spread over a wide geography and have a vast range of preferences, languages and appreciate multi-cultural entertainment. As content and technology come together to create a solution that caters to this unique business environment, OTT and streaming media are here to stay.

How India is ‘Cutting the Cord’ to drive an OTT revolution

Being the largest State of India, Uttar Pradesh will vote for Lok Sabha Elections 2019 in 7 phases. The counting will happen on May 23 and the results will be declared on the same day. Constituency wise dates of polling in Uttar Pradesh Phase -1 (Date of polling: April 11, 2019) Constituencies: Saharanpur, Kairana, Muzaffarnagar, Bijnor, Meerut, Baghpat, Ghaziabad, Gautam Buddha Nagar Phase -2 (Date of polling: April 18, 2019) Constituencies: Nagina, Amroha, Bulandshahr, Aligarh, Hathras, Mathura, Agra, Fatehpur Sikri Phase -3 (Date of polling: April 23, 2019) Constituencies: Moradabad, Rampur, Sambhal, Firozabad, Mainpuri, Etah, Badaun, Aonla, Bareilly, Pilibhit Phase -4 (Date of polling: April 29, 2019) Constituencies: Shahjahanpur, Kheri, Hardoi, Misrikh, Unnao, Farrukhabad, Etawah, Kannauj, Kanpur, Akbarpur, Jalaun, Jhansi, Hamirpur Phase -5 (Date of polling: May 6, 2019) Constituencies: Dhaurahra, Sitapur, Mohanlalganj, Lucknow, Rae Bareli, Amethi, Banda, Fatehpur, Kaushambi, Barabanki, Faizabad, Bahraich, Kaiserganj, Gonda Phase -6 (Date of polling: May 12, 2019) Constituencies: Sultanpur, Pratapgarh, Phulpur, Allahabad, Ambedkar Nagar, Shrawasti, Domariyaganj, Basti, Sant Kabir Nagar, Lalganj, Azamgarh, Jaunpur, Machhlishahr, Bhadohi Phase -7 (Date of polling: May 19, 2019) Constituencies: Maharajganj, Gorakhpur, Kushi Nagar, Deoria, Bansgaon, Ghosi, Salempur, Ballia, Ghazipur, Chandauli, Varanasi, Mirzapur, Robertsganj 2014 Lok sabha Election results for Uttar Pradesh During 2014 Lok sabha Elections, Uttar Pradesh elected its representatives for the parliament from its 80 constituencies. The BJP got a thumping victory by winning from 71 constituencies. The Congress party got 2 seats, the Samajwadi party won 5 seats and Apna Dal bagged 2 seats from the state. See Also: <a href="https://www.businessinsider.in/politics/lok-sabha-election-story-2019-for-uttar-pradesh/articleshow/68634425.cms" data-type="tilCustomLink">Lok Sabha Candidate List for Uttar Pradesh</a> <div type="NEWSINCONTEXT" target="false" refhostid="261" refmsid="68617989" refmstype="2" refmssubtype="0"><cdata><![CDATA[Lok Sabha Candidate List for Bihar]]></cdata></div>

Lok Sabha Elections 2019 : polling dates for UP

<ul><li>Multiplexes have taken a hit with latest movies making their way onto OTT platforms soon after their release. </li><li>GST for <keyword id="6642008" type="UNKNOWN" weightage="20" keywordseo="movie-tickets">movie tickets</keyword> was reduced to 18% but multiplexes still face threat from cheaper subscription models from OTT platforms. </li><li>Bollywood stars too are leaning towards these platforms. </li></ul>The rise of Over-The-Top (OTT) or video streaming platforms has seen many Indians cut the cord with cable TV, converting sets into a smart ones to have Netflix, Amazon Prime, Hotstar and the likes. Now, multiplexes, too, have taken a hit with recently released movies making their way onto OTT platforms not too long after their release in theatres. A growing trend among viewers is to wait out for the movie to be available on platforms like Netflix or Amazon Prime and thus ditching a trip to the movie theatre. Big multiplex chains in India like PVR and Inox are already feeling the pressure of these OTT platforms. Both companies own about 1,300 multiplexes in India. Last year, <a href="https://www.livemint.com/Consumer/vCLS2PIssTsdNzKpuAaaIJ/Exhibitors-struggle-as-Bollywood-leans-towards-OTT.html">multiplex owners </a>started asking for a longer window before a movie is made available on OTT platforms. When GST was introduced in India, it had also hit multiplex owners with the high entertainment tax of 28%. In December 2018, the GST <a href="https://www.livemint.com/Consumer/3bb6WIluNA9fDodLDRGuuI/Big-relief-for-film-industry-GST-rate-on-movie-tickets-redu.html">rate cut</a> was introduced providing a big relief to multiplexes, especially single screen theatre owners. The rate cut brought down the tax on movie tickets to 18%. However, despite that, there is still a growing threat from OTT platforms that promise of entertainment in a viewer’s comfort zone. Moreover, OTT platforms come with cheaper subscription models – Netflix plans in India start at about ₹500 per month while Amazon Prime offers a low price of ₹129 per month. There are over <a href="https://www.businessinsider.in/indias-online-media-streaming-market-has-exploded-growing-nearly-4-times-in-just-6-years-here-are-the-main-players-/articleshow/66760653.cms">20</a> players in India in the segment already and bigger entertainment houses are tuning in to the idea of OTT. “The GST rate cut will cut movie ticket prices by about 10% and benefit the audience as well as multiplexes in the medium term. However, we perceive pricing inflation to be a long-term risk for the multiplex industry, especially with competitive pricing of OTT platforms, which provide consumers with many more options and a vast content library,” stated a report by Edelweiss titled WatchDog: OTTs to disrupt multiplex’s party? The rise of popularity of OTT platforms is not just restricted to viewers but also Bollywood stars who are starring in original content for these platforms be it as a series or short film. Shows like ‘Sacred Games’, ‘Love per Square Foot’, ‘Ghoul’, ‘Mirzapur’, and others saw Bollywood stars forgetting about box office numbers for the web. See Also: <a href="https://www.businessinsider.in/heres-why-ott-platforms-were-a-big-hit-among-indians-in-2018/articleshow/67286083.cms">Here's why OTT platforms were a big hit among Indians in 2018</a> <a href="https://www.businessinsider.in/indias-online-media-streaming-market-has-exploded-growing-nearly-4-times-in-just-6-years-here-are-the-main-players-/articleshow/66760653.cms">India’s online media streaming market has exploded, growing nearly 4 times in just 6 years. Here are the main players</a> <a href="https://www.businessinsider.in/netflix-and-hotstar-hedge-their-bets-against-government-regulation-through-self-censorship/articleshow/67573187.cms">After Amazon Prime, Netflix and Hotstar plan to go down the path of self-censorship in India</a>

Netflix, Amazon Prime and Hotstar are making sure box office registers don’t ring

<ul><li>Regulation of OTT platforms and digital news providers will now fall under the gambit of the Information and Broadcasting (I&amp;B) Ministry instead of the Ministry of Electronics and Information Technology (MeiTY).</li><li>With the winter session of parliament right around the corner, many are nervous that this could indicate more than just the changing of the guard. </li><li>Here are the burning unanswered questions that the online community is wondering about.</li></ul>The regulation of OTT platforms like <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, HotstarDisney+, Amazon Prime Video and others has been pulled from the Ministry of Electronics and Information Technology (MeiTY) and handed off to the Information and Broadcasting (I&amp;B) Ministry. Aside from the changing of the guard, the government is yet to shed light on what it actually means for the OTT channel and news content curators themselves. One can only assume that a new regulatory framework will be put in place to address the challenges that have cropped in recent years. The winter session of Parliament is also right around the corner. “Although there is little to no clarity about what this entails for different types of intermediaries, platform and content creators, it portends a regime with more interference from the Ministry of I&amp;B and less reliance on self-regulation by the OTT platforms extending the censorship heavy legacy to the Internet,” technology lawyer and founder of the Software Freedom Law Center (SFLC) told Business Insider. Despite the ambiguity, Internet Freedom Foundation chair and founder of SaveTheInternet Raman Chima, also believes that this is more than just a reorganisation of departments. “It does indicate government intent. That is definitely worrying. This change was made without any proper public consultation,” he explained on <a href="https://twitter.com/tame_wildcard/status/1326553154893217795">Twitter</a>. Here are some of the unanswered questions around what the change in regulations could mean for OTT platforms and news content providers: <ul><li>Will the government be holding a discussion with stakeholders before implementing new regulations?</li></ul>Some experts believe that there is a trend in the making. First, the government added a regulatory structure around foreign direct investment (FDI) and now, it’s looking to regulate content. <ul><li>Will the new regulations be on par with current regulations currently in place?</li></ul>The key obstacle they will face is that, at a technical level, broadcast, print and digital aren’t the same. This will make treating them as the same increasingly difficult. <ul><li>How will user-generated content be regulated on platforms like YouTube, Facebook and others?</li></ul>While OTT platforms curate content and are responsible for what goes up on the platform, YouTube and Facebook are ‘intermediaries’. This means that they do take any responsibility for the content that is posted on their site, and instead pass the buck onto individual users. <ul><li>How will digital news media be defined? Will personal channels like Dhruv Rathi and Akash Banerjee come under digital news media?</li></ul>The mediums used to dispense the news in the digital era expands well beyond the written word or even structured news publications. There are influencers like Dhruv Rathi analysing the news, personalised newsletters that people can subscribe to, instagram alerts and so much more. The new regulations will have to define what amounts to news, and what does not. <ul><li>Will every news organisation on the internet will have to register itself?</li></ul>Not every news publication exists in the brick-and-mortar world, some are only digital. In fact, the freedom to register a website and dispense content at a minimal cost is of the primary pros of being on the internet. But non-digital news organisations have to register and get government approval before they can take off. If the same applies to the online world, it should lead to a drastic cut in the number of publications able to report the news. <ul><li>Will this mean nobody can post on YouTube or Facebook if they’re not registered?</li></ul>In addition to channels and influencers, day-to-day users also express their opinion and share the news online. Like FM channels, will this mean that those who are not registered will no longer be allowed to post about the news on social networking hubs like Facebook, Twitter and YouTube? Will generic vlogs be flagged or taken down should they make mention of any current events? <ul><li>Will there be a cap on subscriptions and memberships, or a minimum rate that can be charged?</li></ul>News publications and individuals are also offering newsletters and subscriptions. The new slew of regulations hold the potential to cap the number of people who can sign up. They could also dictate a ceiling price that would limit how much can be charged for such services. <ul><li>Is the government going to block any news outfit or OTT that’s not registered in India?</li></ul>In addition to the publications in India, it’s uncertain what the regulations will mean for foreign entities. While they do report on India, without registering with the government on par with print regulations the government may block access. <ul><li>Will content rules for OTT platforms now be the same as the ones for television channels?</li></ul>Television channels have to adhere to strict rules about what can and cannot be said while OTT platforms do not. This has been one of the critical reasons behind the success of shows like Sacred Games, or Mirzapur. <ul><li>Will movies that release exclusively on the internet now require a certification from the licensing board?</li></ul>Movies that get released online don’t need to be licensed by Central Board of Film Certification. But with the I&amp;B Ministry at the helm, they may have to adhere to the rules and regulations of the board, which many fear will restrict creative expression. The way news is disseminated is also diversifying. Publications have alerts on WhatsApp and Telegram, others have personalised newsletters, and most are spread across difficult mediums — from text to video to podcasts. Individual states already have anti fake-news task forces within their ranks that have thus far proven ineffective, other than in cases on anti-government news deemed to be misleading. Given the wide array of complications in implementing blanket regulations, the task will be nearly impossible to execute. So, what remains to be seen, is what the government’s intent is behind bringing a new regulatory authority for OTT platforms and news content providers. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/google-photos-will-no-longer-offer-free-and-unlimited-photo-uploads-starting-june-next-year/articleshow/79184955.cms">Google Photos' most endearing feature is going out the window starting June next year</a> <a href="https://www.businessinsider.in/india/news/psu-bank-employees-wage-revision-finalised-after-three-years-of-waiting-only-a-1500-increase-in-salary-for-officers/articleshow/79166497.cms">PSU bank employees wage revision finalised after three years of waiting — only a ₹1,500 increase in salary for officers</a> <a href="https://www.businessinsider.in/tech/apps/news/instagram-down-users-complain-of-frozen-timelines-and-likes/articleshow/79146012.cms">Instagram down for a second consecutive day — Facebook is working on a fix but has not disclosed what's wrong</a>

Unanswered questions as regulation of OTT platforms and digital news providers moves from one government department to another

<ul><li>According to an ET report, <keyword id="3820" type="PERSON" weightage="20" keywordseo="Mukesh-Ambani">Mukesh Ambani</keyword>’s Jio has slowed down its plans to acquire and produce original content for web series and films are pending management approval </li></ul><ul><li>Jio which also has plans to go public to raise money, is awaiting some fund flow before it can get into the business. </li></ul><ul><li>Jio’s content platform Jio Cinema is miles away in popularity from the reigning trio—Netflix, Amazon Prime and <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword>. </li></ul><keyword id="6354504" type="DEFINITION" weightage="20" keywordseo="reliance-jio">Reliance Jio</keyword>’s plan was never to just sell data, but to take over the entire content universe. In fact, long before it launched in the 4G services, <keyword id="6355199" type="COMPANY" weightage="20" keywordseo="reliance-industries">Reliance Industries</keyword> was a part of a multi-layered deal between Network 18 and Enaadu TV, adding scores of movies, TV series along with news channels under its fold. Yet, it looks like its core telecom business has taken precedence over its plans to grow in the content space. According to an Economic Times report, Mukesh Ambani’s Jio has slowed down its plans to acquire and produce original content for web series and films are pending management approval. These plans are on hold until funds flow into this business. As content business is capital intensive, Jio which also has plans to go public to raise money, is awaiting some fund flow before it can get into the business. “The plans are ready and the teams are in place, but the hold-up is in the investments (into Jio) ,” sources told Economic Times. This is in spite of Mukesh Ambani’s statement at the annual general meeting last year. Their video consumption went up to 3.4 billion hours per month from 1.6 billion hours in 2018. “Doubling of these metrics at such scale is truly unparalleled. Our customers are actively engaged with us for more than 290 minutes per day on an average,” Ambani said at 2018 AGM. It is only natural that he brings this content viewership also home, into his own apps to create more value. But that dream is a bit far off. <keyword id="128682" type="COMPANY" weightage="20" keywordseo="Netflix">Netflix</keyword>, Amazon &amp; Hotstar Jio has made few strides in the OTT space, after it acquired music app Saavn in 2018, and also saying that it would invest $100 million in it. The merged entity now has since been rebranded as JioSaavn, which claims to have 50 million songs in its kitty. Jio also has its own content platform, Jio Cinema which has movies along with TV series and clips. In spite of showcasing old TV series, movies and even new-age web series produced by AltBalaji, it is miles away in popularity from the reigning trio—Netflix, Amazon Prime and Hotstar. In addition, international content providers or OTT platforms are also going the extra mile to produce original India content, making it tougher for a newer Indian player to hold attention. These international players are putting money and star power behind their original content. While Netflix launched Leila starring Huma Quereshi in addition to ultra popular Saif Ali Khan-starrer Sacred Games and movies like Chopsticks which starred Abhay Deol, Amazon Prime too has spent millions on its new-age web show called Made in Heaven, Mirzapur after Four More Shots Please. Hotstar too launched its original series Hostages starring Tisca Chopra and Criminal Justice with actor Vikrant Massey. It is also doing an Indian version of popular US show The Office in Hindi. With this kind of money flowing into original content, delayed plans may affect Jio’s plans to have a lion’s share of digital offerings in the market.

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