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2 mins read
Mirchi forays into North America with its launch in The Bay Area, California
Mirchi expands its presence
4 mins read
As Radio Mirchi rebrands to Mirchi, Prashant Panday walks us through the brand's transformation
Prashant Panday walks us through what Radio Mirchi's rebranding to Mirchi means for the organization
2 mins read
Smule and Radio Mirchi take forward a second season for their digital talent hunt after a successful collaboration
Smule has renewed its sponsorship deal with Mirchi Cover Star for season two. The first edition saw…
2 mins read
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi aims to create awareness about India’s linguistic diversity and the need for brands to commu…
7 mins read
For the first time, we are in a position to offer India-based advertisers a ‘network’ in the Middle East: Prashant Panday, ENIL
Radio Mirchi is expanding to Middle East - Dubai, Qatar, and Bahrain
Prashant Panday on Mirchi rebranding
Prashant Panday, MD & CEO, Entertainment Networks India Ltd talks about the rebranding of Radio Mir…
3 mins read
With Kapil Wadhawan’s arrest, the family is now accused of scams worth over a billion dollars
But this isn’t the first case to blow the Wadhawan, who were once the limelight of all the glitt…
1 min read
From Kiran Bedi to Divya Gokulnath -- these are the top voices of India in 2019 on Linkedin
LinkedIn has put out its fourth annual list of 25 most-influential voices of India. The list featur…
4 mins read
How Radio channels and podcast networks are recording live shows remotely amid Coronavirus threat
How technology has become an enabler for the radio and podcast industry to effectively work from ho…
3 mins read
How Brand Marketers Are Engaging With Consumers This Uttarayan
So while you enjoy the KaiPoChe cheers around and while you are busy admiring your kites flying hig…
Ami Shah
3 mins read
How a small NYC grocery delivery business is coping with a 400% surge in demand during the coronavirus pandemic
Since the reporting of this story in March, Mirchi employees are now required to wear masks, and th…
Havovi Cooper,Claire Molloy
4 mins read
Radio: Trends to watch out for in 2021
The biggest trends that 2021 will bring to the radio industry
3 mins read
Video did not kill the Indian radio star – not yet
Leading radio stations have reported a great year with revenue hikes and expect higher momentum …
2 mins read
Dharma’s Student Of The Year 2 and Smule join hands to host the biggest Bollywood singing contest
Smule, through its contest - ‘Smule pe gaao America jaao’, aims to reach out to its huge yet tig…
2 mins read
A year in India, Smule is getting almost twice the engagement than TikTok
“We have developed a deeply integrated relationship in India over this period, giving Smule a de…
3 mins read
Why experts feel 2022 could be a big year for Radio in India
A few predications for where the Radio industry is headed in 2022