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1 min read

India's retail trade has lost ₹15 lakh crore in the past 100 days, says Confederation of All India Traders

Praveen Khandelwal, Secretary General of CAIT on Sunday said that the domestic trade in the …

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4 mins read

Unlockdowned - DMart gets it mojo back from monsoons and school-going children

Children going back to schools with bags loaded onto their back in raincoats is a sight for sore ey…

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4 mins read

The gold-medal winner of the Olympic marathon responds to critics who say Nike shoes give him an unfair advantage

Eliud Kipchoge has won two gold medals, set a world record, and run a sub-two-hour marathon. Some a…

Aylin Woodward   


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1 min read

Paytm enters credit card business, to issue 20 lakh cards in 12-18 months

Leading digital financial services platform Paytm on Monday said it will partner with various card …

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5 mins read

Olympic gold medalist Eliud Kipchoge explains how he was able to run a sub-2-hour marathon

A new documentary, "Kipchoge: The Last Milestone," reveals the planning that went into the marathon…

Aylin Woodward   


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7 mins read

Why this is a good time for advertisers to start spending on OOH

Experts talk about all that is happening in the OOH ecosystem

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2 mins read

Shoppers' visits to Whole Foods are rebounding far slower than at other grocers, and the company blames its vanishing lunchtime business

Whole Foods had 21% fewer visitors on October 4 compared to the same day last year, compared to 2% …

Grace Dean   


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7 mins read

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia

Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…

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2 mins read

'It's a complete abomination': Hedge funds are applying for government bailouts to weather the coronavirus crisis

Donald Motschwiller - the boss of First New York, a hedge fund that manages $2.9 billion in assets …

Theron Mohamed   


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6 mins read

Indians are buying more gold from the money they would otherwise have spent on big fat weddings

Ramesh Kalyanaraman tells us how intimate weddings emerging as a trend has affected the jewellery i…

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4 mins read

A controversial Nike sneaker worn by 2 record-breaking marathon champions is at risk of being banned. A decision may come within weeks.

So even if World Athletics announces a ban at the end of January and Nike appeals immediately, the …

Aylin Woodward   


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5 mins read

Performance Marketing: Where is it headed?

Since the pandemic, Performance Marketing's popularity has picked up significantly.

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5 mins read

9 tips to run properly, and why your running form matters

To run properly, make sure you keep your back upright and straight, core tight, and head looking fo…

Nina Bahadur   


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7 mins read

Nike's controversial Vaporfly shoes are helping runners set new records, but some think it's 'technology doping.' Here's how they work.

Traditional running shoes generally use ethylene vinyl-acetate foam, which returns about 65% of the…

Aylin Woodward   


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8 mins read

How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October

Here's how the brand ensured that Covid-19 did not hamper its growth story

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8 mins read

Nike's controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret

Nike's Vaporfly shoes are more energetically efficient than other shoes. So some runners with other…

Aylin Woodward   


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4 mins read

This is how telecom service providers should transform their retail stores digitally

While certain brands have made huge strides in delivering on consumers’ rising digital expectations…