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India's retail trade has lost ₹15 lakh crore in the past 100 days, says Confederation of All India Traders
Praveen Khandelwal, Secretary General of CAIT on Sunday said that the domestic trade in the …
Unlockdowned - DMart gets it mojo back from monsoons and school-going children
Children going back to schools with bags loaded onto their back in raincoats is a sight for sore ey…
The gold-medal winner of the Olympic marathon responds to critics who say Nike shoes give him an unfair advantage
Eliud Kipchoge has won two gold medals, set a world record, and run a sub-two-hour marathon. Some a…
Aylin Woodward
Paytm enters credit card business, to issue 20 lakh cards in 12-18 months
Leading digital financial services platform Paytm on Monday said it will partner with various card …
Olympic gold medalist Eliud Kipchoge explains how he was able to run a sub-2-hour marathon
A new documentary, "Kipchoge: The Last Milestone," reveals the planning that went into the marathon…
Aylin Woodward
Why this is a good time for advertisers to start spending on OOH
Experts talk about all that is happening in the OOH ecosystem
Shoppers' visits to Whole Foods are rebounding far slower than at other grocers, and the company blames its vanishing lunchtime business
Whole Foods had 21% fewer visitors on October 4 compared to the same day last year, compared to 2% …
Grace Dean
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…
'It's a complete abomination': Hedge funds are applying for government bailouts to weather the coronavirus crisis
Donald Motschwiller - the boss of First New York, a hedge fund that manages $2.9 billion in assets …
Theron Mohamed
Indians are buying more gold from the money they would otherwise have spent on big fat weddings
Ramesh Kalyanaraman tells us how intimate weddings emerging as a trend has affected the jewellery i…
Hindustan Unilever Limited’s Prabha Narsimhan shares latest steps that the company has taken towards sustainability to achieve its goal of 100% plastic waste collection by the end of 2021
HUL has taken one more step forward towards sustainability with its latest smart refilling machine
A controversial Nike sneaker worn by 2 record-breaking marathon champions is at risk of being banned. A decision may come within weeks.
So even if World Athletics announces a ban at the end of January and Nike appeals immediately, the …
Aylin Woodward
Performance Marketing: Where is it headed?
Since the pandemic, Performance Marketing's popularity has picked up significantly.
9 tips to run properly, and why your running form matters
To run properly, make sure you keep your back upright and straight, core tight, and head looking fo…
Nina Bahadur
Nike's controversial Vaporfly shoes are helping runners set new records, but some think it's 'technology doping.' Here's how they work.
Traditional running shoes generally use ethylene vinyl-acetate foam, which returns about 65% of the…
Aylin Woodward
How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
Here's how the brand ensured that Covid-19 did not hamper its growth story
Nike's controversial Vaporfly shoes make runners faster — so runners sponsored by other brands are blacking them out to wear in secret
Nike's Vaporfly shoes are more energetically efficient than other shoes. So some runners with other…
Aylin Woodward
This is how telecom service providers should transform their retail stores digitally
While certain brands have made huge strides in delivering on consumers’ rising digital expectations…