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<ul><li>The new <keyword id="7567986" type="General" weightage="20" keywordseo="auto-debit" source="Orion">auto-debit</keyword> guidelines for recurring <keyword id="6359540" type="General" weightage="20" keywordseo="payments" source="Orion">payments</keyword> kicked in from today, October 1.</li><li>“The current <keyword id="30067" type="General" weightage="20" keywordseo="rbi" source="Orion">RBI</keyword> guidelines place more friction in recurring payment,” said Upekkha’s Thiyagarajan Maruthavanan.</li><li>Industry experts believe that this move will push more SaaS companies to move overseas and chase international clients.</li></ul>The new auto-debit guidelines for<a href="https://businessinsider.in/business/ecommerce/news/what-is-e-mandate-or-upi-autopay-and-how-to-enable-it-for-jio-hotstar-and-others/articleshow/86650600.cms?_ga=2.76036176.459036666.1632714936-227132192.1626769520"> recurring payments</a> kicked in from today, October 1, but the Indian software-as-a-service (SaaS) industry expects this new regulation to have a much deeper impact on their businesses. Before getting into this, it is important to understand what the guidelines really say. The Reserve Bank of India (RBI) has decided to do away with automatic recurring payments by adding a layer of authentication for transactions. A user will have to manually mandate such transactions every month, dropping the idea of recurring payments altogether. Now where does the <keyword id="11064864" type="General" weightage="20" keywordseo="SaaS-industry" source="Orion">SaaS industry</keyword> come into play? The <keyword id="4360787" type="General" weightage="20" keywordseo="Indian-saas-companies" source="Orion">Indian SaaS companies</keyword> — which are poised to meet a fifth of world’s software demand and pocket a revenue of <a href="https://www.businessinsider.in/tech/enterprise/news/amazon-twitter-hyundai-and-dominos-are-buying-indian-software-fuelling-a-75-billion-dream-chased-by-top-vcs-like-sequoia-and-tiger-global/articleshow/85646116.cms">$75 million in the next four years</a> — are worried that this would lead to default or delayed payments, impacting their revenue. Suresh Sambandam, founder of work management software company Kissflow, in a conversation with Business Insider, explained that any small ticket-size SaaS companies in India — whose payments range between $5 to $500 a month — go through a credit card-enabled payments system that is recurring in nature. The latest step, which adds an additional layer of authentication, is going to introduce default in payments, a lot of paperwork and a lot of human involvement to follow up with customers on past payments. “Earlier it was a smooth transaction and now it's overcomplicated,” he added. Thiyagarajan Maruthavana, partner at Upekkha Value SaaS Accelerator, told Business Insider said, “In the last 15 years, while the global SaaS market grew manifold to $200 billion in revenue, the domestic SaaS market failed to take off due to lack of easy collection of recurring payments. Many global SaaS startups and corporations have dialled back their India market plans in the last 5 years due to this issue.” “The current RBI guidelines place more friction in recurring payment,” he further added. Both Sambandam and Thiyagarajan reiterated that this move will push more SaaS companies to go after international clients as well as headquarters. “However it does not impact the SaaS industry from India as these Indian SaaS companies had already moved away from serving the domestic market to the global market. The guidelines impact only a handful of SaaS businesses that focus on Indian customers. These companies will now be forced to move their geography focus elsewhere,” Thiyagarajan said. Ankur Bansal, co-founder of BlackSoil Capital, in a previous conversation with Business Insider, had highlighted that SaaS business margins are really high and they are even higher from customers based out of the US or Europe. This is why most SaaS companies — such as Zoho, Freshworks, Postman, MindTickle and others — usually go after clients in international markets. This, in turn, also increases their valuation in the eyes of the investors significantly. These companies, along with many others, do have a portion of their customers coming in from India as well, which is going to get impacted now. The latest move will leave Indian SaaS companies with little reason to actually operate in India. What do other experts have to say? <div type="image" title="India’s new guidelines on recurring payments sends SaaS industry in a turmoil" msid="86679002" hostid="261" caption="&amp;lt;p&amp;gt;Anand Jain, cofounder and chief strategy officer at CleverTap&amp;lt;/p&amp;gt;"></div> “Recurring services don’t need the friction of executing the payment on a recurring basis — that friction makes business, especially SaaS business, tougher… The requirement for banks to provide at least 24 hour notice before a recurring payment is executed also ensures that unnecessary payments or buyers’ guilt are reduced. The only challenge I see is that this will need better help and training by financial institutions for their end users in setup. But India is getting much more savvy with these things.” — Monish Darda, cofounder and chief technology officer at Icertis, said. “These are a matter of habit, for instance, when RBI made 2FA [two-factor authentication] mandatory, we all thought that it would dent online transaction volumes. While there was some inconvenience felt initially, digital transactions (one-time password et al) have grown manifold in recent times and are set to continue to grow. In fact, the safety net provided by these checks and balances will only bring new users to the fold. Having said that, this will [be an] inconvenience [to] merchants and customers both for pre-existing debit mandates, since the card issuers will have to revalidate the mandates now.” — Shishir Mankad, managing partner and head of financial services at management consulting firm, Praxis Global Alliance said. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/ritesh-agarwal-led-oyo-files-preliminary-papers-for-its-1-2-billion-ipo/articleshow/86674003.cms">Ritesh Agarwal-led OYO files preliminary papers for its $1.2 billion IPO</a> <a href="https://www.businessinsider.in/stock-market/markets/news/zee-entertainment-falls-nearly-3-in-trade-as-board-refuses-to-hold-egm/articleshow/86678219.cms#:~:text=to%20hold%20EGM-,Zee%20Entertainment%20falls%20nearly%203%25%20in%20trade,board%20refuses%20to%20hold%20EGM&amp;text=Zee%20Entertainment%20has%20declined%20to,board%20to%20consider%20the%20demand.&amp;text=Post%20the%20development%2C%20Zee%20Entertainment's,3%3A30%20p.m.%20on%20Friday.">Zee Entertainment falls nearly 3% in trade as board refuses to hold EGM</a> <a href="https://www.businessinsider.in/business/corporates/news/air-india-gets-a-saviour-in-tata-sons/articleshow/86675842.cms#:~:text=The%20government%20has%20reportedly%20accepted,was%20also%20among%20the%20bidders.">Tata Sons reportedly wins bid to takeover the ‘Maharaja’</a>

New guidelines on recurring payments may send SaaS companies out of India, say experts

The New Year has brought <keyword id="6354458" type="COUNTRY" weightage="100" keywordseo="US">us</keyword> some much-awaited good news on the hiring front and along with that, some concerns. According to experts, it may rain jobs in 2014 as Indian <keyword id="22917" type="CITY" weightage="100" keywordseo="Companies">companies</keyword> are gearing up to add more than 8.5 lakh new employees to their payrolls. But a robust hiring scenario may also see a rise in employee attrition. <keyword id="115437" type="CITY" weightage="80" keywordseo="India-Inc-">India Inc.</keyword> experiences the highest attrition rate globally and one in four employees in the organised sector could be set to switch jobs, according to a Hay Group study. 
 But there’s another side of the story. Ask employees why many of them tend to take flight and the responses would seem identical. At least 39% are concerned about opportunities regarding <keyword id="605173" type="UNKNOWN" weightage="100" keywordseo="Learning-and-Development">learning and development</keyword> while 36% feel there is no <keyword id="2000020" type="UNKNOWN" weightage="100" keywordseo="Supervisory-coaching">supervisory coaching</keyword> to ensure their <keyword id="42546" type="UNKNOWN" weightage="100" keywordseo="Growth">growth</keyword>. In brief, a lot of attrition seems to be happening because <keyword id="6358610" type="UNKNOWN" weightage="100" keywordseo="Businesses">businesses</keyword> fail to engage with their employees in the right way – be it <keyword id="6669200" type="UNKNOWN" weightage="100" keywordseo="induction">induction</keyword>, on-the-job training, breaking down silos or team-building. 
 <keyword id="1631069" type="UNKNOWN" weightage="100" keywordseo="Corporate-training-programmes">Corporate training programmes</keyword> often turn out to be inadequate as they mostly follow a set pattern, instead of a need-based approach, and uphold the age-old ‘classroom’ training model, instead of making learning fun and interactive. But here is one start-up from Pune that aims to usher in a sea-change in the <keyword id="770011" type="UNKNOWN" weightage="100" keywordseo="Employee-training">employee training</keyword> and engagement space. Two-year-old <keyword id="2000014" type="UNKNOWN" weightage="100" keywordseo="MindTickle">MindTickle</keyword> provides a Cloud-based <keyword id="2000035" type="UNKNOWN" weightage="100" keywordseo="Gamified">gamified</keyword> and <keyword id="2000036" type="UNKNOWN" weightage="100" keywordseo="social-learning-platform">social learning platform</keyword> that makes the training experience extremely engaging. As ‘<keyword id="1071127" type="UNKNOWN" weightage="100" keywordseo="Gamification">gamification</keyword>’ gets hot all over the world, MindTickle, too, has created waves globally. Here is a snapshot that captures the start-up’s vision and viability. 
 
Who runs MindTickle (www.mindtickle.com): Four <keyword id="382595" type="UNKNOWN" weightage="100" keywordseo="co-founders">co-founders</keyword> – <keyword id="2000038" type="UNKNOWN" weightage="100" keywordseo="Deepak-Diwakar">Deepak Diwakar</keyword>, <keyword id="2000039" type="UNKNOWN" weightage="100" keywordseo="Krishna-Depura">Krishna Depura</keyword>, <keyword id="1141504" type="PERSON" weightage="100" keywordseo="Mohit-Garg">Mohit Garg</keyword> and <keyword id="2000016" type="UNKNOWN" weightage="100" keywordseo="Nishant-Mungali">Nishant Mungali</keyword>. Deepak has done BTech in Computer Science from IIT Mumbai while Nishant holds a bachelor’s degree in Design from IIT Guwahati. Krishna is an alumnus of IIT Roorkee and <keyword id="6357276" type="CITY" weightage="100" keywordseo="ISB">ISB</keyword>, Hyderabad. Mohit is an NSIT grad, has done MSEE from <keyword id="33081" type="ORGANIZATION" weightage="60" keywordseo="Stanford">Stanford</keyword> and holds an MBA from ISB. Krishna and Mohit were also batch mates at ISB. 
 Prior to starting up, Mohit was a director in PwC’s management consulting practice at New Jersey and worked with a number of telcos in the US, Europe, and <keyword id="3658" type="COUNTRY" weightage="100" keywordseo="India">India</keyword> on various strategy projects. In addition, he has done <keyword id="187755" type="PERSON" weightage="100" keywordseo="product-development">product development</keyword> for <keyword id="6357722" type="COMPANY" weightage="80" keywordseo="silicon-valley">Silicon Valley</keyword> start-ups such as <keyword id="270697" type="COMPANY" weightage="80" keywordseo="Aruba-Networks">Aruba Networks</keyword>. The other three worked with <keyword id="1010923" type="COMPANY" weightage="100" keywordseo="PubMatic">PubMatic</keyword> before starting MindTickle although Krishna had an earlier stint with <keyword id="10387" type="CITY" weightage="80" keywordseo="Microsoft">Microsoft</keyword>. The start-up was launched in August 2011 and its products were rolled out in beta in early 2012. Besides its headquarters and development centre in Pune, the company has a sales &amp; marketing office in <keyword id="12161" type="COMPANY" weightage="80" keywordseo="San-Francisco">San Francisco</keyword> as it is aggressively targeting the <keyword id="35193" type="ORGANIZATION" weightage="100" keywordseo="us-market">US market</keyword> for expansion. 
 
What inspired the venture: A hobby activity by the foursome led to the Eureka moment. It was called <keyword id="2000046" type="UNKNOWN" weightage="100" keywordseo="TeraMeraIdea">TeraMeraIdea</keyword> and later evolved into an <keyword id="6541953" type="UNKNOWN" weightage="100" keywordseo="online-platform">online platform</keyword> that allowed users to experiment with new ideas in the Internet, media and social business space. “We had quizzes and knowledge-based treasure hunts covering loads of topics. And people simply loved to learn things through our quizzes,” recalls Krishna, one of the co-founders. That’s when the four realised that learning can be fun and interesting without being scary or boring. 
 At the same time, they saw the rise of some new technologies and new concepts – Cloud, for instance, and increasing mobile penetration; social networking, casual gaming and gamification. The four of them were quite convinced that a big opportunity was out there to transform the learning experience with the help of social and gamification elements. So they did some more experiments with knowledge-based games, and worked with <keyword id="2000019" type="UNKNOWN" weightage="100" keywordseo="LD">L&amp;D</keyword> experts and researchers to learn the best practices in interactive learning. “Finally, we deployed pilots for corporate houses and the feedback was just awesome,” says Krishna. “It was noon-clear that <keyword id="2000051" type="UNKNOWN" weightage="100" keywordseo="Conventional-learning">conventional learning</keyword> would take a backseat in the next few years. So we decided to take the lead and create a next-generation learning platform,” he adds. 
 
What’s the pitch: <keyword id="2000054" type="UNKNOWN" weightage="100" keywordseo="Effective-training">Effective training</keyword> and better <keyword id="610471" type="UNKNOWN" weightage="100" keywordseo="employee-engagement">employee engagement</keyword> that generate <keyword id="2000055" type="UNKNOWN" weightage="100" keywordseo="Business-results">business results</keyword>. Most businesses are deeply dissatisfied with their training programmes although they have invested a large chunk into their human assets. Classroom methods are near-dead, especially in a corporate environment, as they are resource-heavy, limited in scope (not customisable), and lack the scale and global reach-out required for today’s mobile and <keyword id="2000092" type="UNKNOWN" weightage="100" keywordseo="Distributed-workforce">distributed workforce</keyword>. On the other hand, a conventional e-learning system like the CBT or the WBT fails to engage and motivate the end user. “But at MindTickle, we have created a next-gen learning platform that enables enterprises to create and deliver very engaging and effective training,” clarifies Krishna. 
 
Why the name MindTickle: During its research days, the start-up came up with a unique content creation technique that would transform chunks of data into interesting mind tickles – a series of brain-teasers that would help you gain knowledge through problem solving and content discovery. Hence, the name. 
 
How it works: Simply put, MindTickle has created a Cloud-based learning platform, which enables enterprises to deliver their training programmes anywhere, at any time and on any device. Moreover, the same learning platform can be used to train their partners and customers. It features an in-built social and gamification engine that makes the entire learning experience really engaging. This has not only resulted into huge participation, but also ensured increasing level of <keyword id="2000060" type="UNKNOWN" weightage="100" keywordseo="Training-completion">training completion</keyword>. 
 As of now, the focus is on <keyword id="2000062" type="UNKNOWN" weightage="100" keywordseo="New-hire-training">new hire training</keyword>, <keyword id="2000064" type="UNKNOWN" weightage="100" keywordseo="Product-training">product training</keyword>, <keyword id="2000065" type="UNKNOWN" weightage="100" keywordseo="Sales-training">sales training</keyword> and <keyword id="2000066" type="UNKNOWN" weightage="100" keywordseo="Customer-service-training">customer service training</keyword>, but the range can be quite extensive. Also, a SaaS (software as a service) platform means totally hassle-free implementation – enterprises can simply sign up and start creating their own learning/training sites. 
 The start-up offers an intuitive admin interface with a number of templates that allow companies to create interactive training programmes by using their existing content (audio, video, PPT, PDF, Doc file, etc.). Once that is done, a trainer can invite end-users who can securely access the site via any Web browser. Detailed <keyword id="6359249" type="COMPANY" weightage="100" keywordseo="analytics">analytics</keyword> and reports are also generated on a real-time basis, which trainers can use to measure the effectiveness of their programmes and can also tweak it, based on the feedback. Overall, MindTickle has embraced the <keyword id="2000067" type="UNKNOWN" weightage="100" keywordseo="SoGaMo">SoGaMo</keyword> (social, gamified and mobile) technologies as its product backbone. 
 “Our platform has several pre-defined, <keyword id="2000070" type="UNKNOWN" weightage="100" keywordseo="Customisable-features">customisable features</keyword>, which users can tweak to create their own <keyword id="2000071" type="UNKNOWN" weightage="100" keywordseo="Personalised-experience">personalised experience</keyword>. However, we don’t create custom solutions for specific requirements,” explains Krishna. 
 
Claim to fame: Traction and recognition. MindTickle has been awarded for ‘Best use of engagement techniques in Enterprise HR’ at the Global GSummit in 2012 and 2013. And the traction has been impressive over the past two years. More than 54,736 learners from a number of leading organisations have benefited till date while its customer base includes several <keyword id="542582" type="UNKNOWN" weightage="100" keywordseo="Fortune-500-companies">Fortune 500 companies</keyword> and some reputed start-ups such as <keyword id="282568" type="COMPANY" weightage="100" keywordseo="SAP-Labs">SAP Labs</keyword>, <keyword id="15492" type="CITY" weightage="100" keywordseo="Vodafone">Vodafone</keyword>, <keyword id="6357395" type="CITY" weightage="100" keywordseo="eBay">eBay</keyword>, <keyword id="180948" type="COMPANY" weightage="100" keywordseo="Yahoo-India">Yahoo! India</keyword>, <keyword id="164941" type="COMPANY" weightage="100" keywordseo="inMobi">InMobi</keyword>, <keyword id="54613" type="COMPANY" weightage="100" keywordseo="makemytrip">MakeMyTrip</keyword>, <keyword id="1101579" type="COMPANY" weightage="100" keywordseo="SHRM">SHRM</keyword> and ISB. 
 
Show me the money: Unlike many start-ups, this one is a venture-funded company and raised an undisclosed seed <keyword id="6357455" type="EVENT" weightage="100" keywordseo="Funding">funding</keyword> from <keyword id="144381" type="COMPANY" weightage="80" keywordseo="Accel-Partners">Accel Partners</keyword> in January 2012. That’s not surprising as globally, the training market is worth $200 billion and growing. MindTickle targets medium-to-large enterprises in India and the US, and has in place a robust per-user subscription model. However, it is a <keyword id="2000069" type="UNKNOWN" weightage="100" keywordseo="Product-company">product company</keyword> that needs constant cash-burning for ongoing design, development and implementation. “To meet that requirement, we are now putting all the money we earn back into the company and we are not margin-focused at present,” says Krishna. “Of course, no one can ignore break-even and profits, but our first priority is to build more and more world-class products and adopt a scalable go-to-market policy,” he adds. The start-up will also raise more funding as and when it requires the money for incremental growth. 
 
Biggest challenge: Not competition, per se, feels Krishna. According to him, MindTickle’s platform actually complements a lot of existing learning solutions, rather than being a direct competition. For instance, the company has tools, which help create great videos from existing PPTs or help record or create screencasts for training. With the help of such platform integration capabilities, companies in the training space can actually improve their offerings by leveraging multiple content formats. On the other hand, quite a few education tech companies like Udemy, Coursera and <keyword id="1175348" type="ORGANIZATION" weightage="60" keywordseo="edX">edX</keyword> have come up in the <keyword id="6561759" type="UNKNOWN" weightage="100" keywordseo="MOOC">MOOC</keyword> space (<keyword id="1071995" type="UNKNOWN" weightage="100" keywordseo="Massive-Open-Online-Courses">Massive Open Online Courses</keyword>) and they are now entering the <keyword id="2000084" type="UNKNOWN" weightage="100" keywordseo="Enterprise-environment">enterprise environment</keyword>. MindTickle is keeping a tab on the latest developments as these may ensure further opportunities for growth and <keyword id="6379846" type="PERSON" weightage="100" keywordseo="collaboration">collaboration</keyword>. 
 “But one of the biggest challenges is to evangelise the concept – to make people aware of how easy it is to create great training programmes,” admits Krishna. Many of the <keyword id="2000089" type="UNKNOWN" weightage="100" keywordseo="Subject-matter-experts">subject matter experts</keyword> feel intimidated when faced with the complexity of the current systems. Companies, too, struggle to cope with <keyword id="2000091" type="UNKNOWN" weightage="100" keywordseo="Employee-learning">employee learning</keyword> and engagement, especially when they are growing very fast or trying to manage a distributed workforce. “Now that we have got a great platform whose effectiveness has been proven globally, our next challenge is to position our brand, create awareness and grow exponentially,” concludes Krishna.

Are You Game To Transform Employee Training, Engagement? This Start-up Can Help…

<ul><li>Fresh graduates who took Scaler Academy's six month coding programme secured average compensation of over ₹15 lakh from global multinationals like Amazon, Samsung, Google and more. </li><li>Other job offers came from companies like Lido Learning, MindTickle, Delhivery, 1MG, Oyo, MakeMyTrip and Razorpay. </li><li>Of the 182 learners on the platform, 177 previously had job offers extending an average salary of nearly ₹7.5 lakh via campus placement drives or direct recruitment. </li><li>The learners are mentored by subject matter experts from companies like Google, Facebook, Twitter and Netflix.</li></ul>Fresh graduates who took Scaler Academy’s six-month coding programme, secured jobs offers from global multinationals like Amazon, Samsung, Google and more. The academy also says that their average compensation is also over ₹15 lakh. A third of them also received job offers over ₹25 lakh per annum. Some other companies that provided job offers include Lido Learning, MindTickle, Delhivery, 1MG, Oyo, MakeMyTrip and Razorpay. The academy claims that most of their students also managed to receive compensation that is twice that of their campus job offers. Of the 182 learners on the platform, 83 previously had job offers extending an average salary of nearly ₹7 lakh via campus placement drives or direct recruitment. That means, the salaries offered after reskilling was more than double, compared to the campus offers. “Once the youth of our country is empowered with the necessary skills and knowledge, they are capable of creating hundreds of unicorns like Facebook and Google. The April 2019 batch was the litmus test to understand that. In fact, 33 of them today hold job offers that are paying over ₹25 lakh per annum,” said <keyword id="8665617" type="PERSON" weightage="20" keywordseo="abhimanyu-saxena">Abhimanyu Saxena</keyword>, Co-founder at Scaler Academy and <keyword id="8665620" type="UNKNOWN" weightage="20" keywordseo="InterviewBit">InterviewBit</keyword>. Scaler Academy is an initiative of the reskilling startup Interviewbit. While a few learners on the platform came from premier Indian institutions like Indian Institutes of Technology (IITs) and National Institutes of Technology (NITs), almost three-fourths of them were from tier II colleges. “72% of our students come from non-‘pedigree’ institutions and yet they have been able to secure gainful employment opportunities with top companies, including the likes of Google. The numbers clearly suggest that most MNCs and leading start-ups are no longer only hiring from Tier1 colleges, they are increasingly looking at talent over pedigree,” added <keyword id="279823" type="PERSON" weightage="20" keywordseo="Anshuman-Singh">Anshuman Singh</keyword>, co-founder at Scaler Academy and InterviewBit. Currently, Scaler academy has a user base of nearly 2,000 students. The learners are mentored by experts from companies like Google, Facebook, Twitter and Netflix. “A lot of young engineers don’t always have access and exposure to the relevant technical skills or recruitment processes of global companies. Our mission is to bridge that gap and help them grow in their careers. We will help young engineers expand their knowledge and coding skills and enable them to get top tier software engineers jobs at the best global tech companies,” Singh earlier said. See also: <a href="https://www.businessinsider.in/careers/news/tcs-cognizant-capgemini-and-other-top-giants-who-are-not-letting-go-of-their-new-hires/articleshow/75136446.cms">TCS, Cognizant, Capgemini and other top giants who are not letting go of their new hires</a> <a href="https://www.businessinsider.in/careers/news/capgemini-india-cognizant-and-others-who-are-giving-salary-hikes-in-times-of-coronavirus/articleshow/75151960.cms">Capgemini India, Cognizant and others who are giving salary hikes in times of Coronavirus</a>

A third of the freshers who reskilled at Scaler Academy bagged job offers at over ₹25 lakh

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New guidelines on recurring payments may send SaaS companies out of India, say experts

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Are You Game To Transform Employee Training, Engagement? This Start-up Can Help…

Sanghamitra Mandal

A third of the freshers who reskilled at Scaler Academy bagged job offers at over ₹25 lakh

Prerna Sindwani

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