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The Kerala Co-operative <keyword id="170372" type="General" weightage="50" keywordseo="milk-marketing-federation" source="Orion">Milk Marketing Federation</keyword>, or <keyword id="251235" type="General" weightage="80" keywordseo="milma" source="Orion">Milma</keyword>, on Thursday announced its decision to hike prices of milk by Rs 6 per litre which will come into effect from December 1. Currently, the cost of a litre of milk in the state is Rs 46. The price hike comes three years after Milma had announced an increase of Rs 4 per litre in 2019. "That time, 83.75 per cent (Rs 3.35) of the additional amount went to the farmers. That proportion will continue this time which means Rs 5.025 of the Rs 6 will go to the farmer," said Chairman of the Federation, K.S. <keyword id="9128" type="General" weightage="50" keywordseo="mani" source="Orion">Mani</keyword>. The latest decision comes after a Milma-appointed panel comprising experts from the state's veterinary and agriculture universities conducted a study on expenses incurred by dairy farmers. In its interim report submitted last week, the committee said that the farmers suffer an estimated loss of Rs 8.57 per litre of milk. Subsequently, the Milma Director Board convened a meeting and found that a price hike was inevitable, the Chairman said. "Though Milma is authorised to increase the price, the Board's decision was discussed with the state government and a suitable hike was finalised," he added. Along with a fresh hike in procurement prices, the milk cooperatives and distributors will each get 5.75 per cent of the new hiked amount, while 0.75 per cent of the amount will go to the Dairy Farmers Welfare Fund Board. Milma will get 3.50 per cent of the increased amount even as 0.50 per cent has been earmarked for the <keyword id="15606825" type="General" weightage="50" keywordseo="plastic-elimination-fund" source="Orion">Plastic Elimination Fund</keyword>. Besides the rise in the cooperative federation's milk procurement prices, the government has been giving various subsidies to the farmers. The present hike in the milk procurement price will benefit the milk producers, wooing more of them to join the dairy sector, Mani said. The 1980-established Milma is a state cooperative society headquartered in <keyword id="6357416" type="General" weightage="50" keywordseo="thiruvananthapuram" source="Orion">Thiruvananthapuram</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/india-generates-15-16-lakh-formal-sector-jobs-every-month-says-ashwini-vaishnaw-citing-epfo-data/articleshow/95738734.cms">India generates 15-16 lakh formal sector jobs every month, says Ashwini Vaishnaw citing EPFO data</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/sbi-warns-customers-against-instant-loan-apps/articleshow/95738846.cms">SBI warns customers against instant loan apps</a>

Milk prices hiked in Kerala by Rs 6 per litre

<keyword id="19896956" type="General" weightage="20" keywordseo="swiggy" source="keywords">Swiggy</keyword>'s quick commerce platform, <keyword id="19939135" type="General" weightage="100" keywordseo="swiggy-instamart" source="keywords">Swiggy Instamart</keyword>, is expanding its reach across India, bringing its services to a total of 43 cities. The platform, which promises delivery of daily essentials in just 10 minutes, has recently launched in 11 new cities over the past two months, including Rajkot, Thrissur, <keyword id="19936741" type="General" weightage="20" keywordseo="mangalore" source="keywords">Mangalore</keyword>, Kanpur, Udaipur, Warangal, Salem, Amritsar, <keyword id="19967908" type="General" weightage="20" keywordseo="bhopal" source="keywords">Bhopal</keyword>, Varanasi, and Ludhiana. This marks a significant push into Tier 2 and 3 cities, reflecting the company’s strategy to grow beyond its strong presence in metropolitan areas. In these new locations, customers can order a wide variety of items, including groceries, electronics, beauty products, and home supplies, all delivered within a 10-minute timeframe. One of the key elements of Swiggy Instamart’s growth strategy is its partnership with local vendors and brands, ensuring that customers in each city have access to regionally relevant products. In Mangalore, for instance, popular local names like Narans Foods and Ideal Icecream are now available on the platform. In Bhopal, customers can order from local brands such as Top N Town Breads and Andaah, while residents in Thrissur can find products from Milma Milk and Navua Bakers. This localised approach has helped the company attract a broader customer base, catering to regional tastes while maintaining the convenience of quick commerce. The company says that it has seen positive results from its recent expansion into these smaller markets. In Mangalore, one of the newly launched cities, a Swiggy Instamart store reached 1,000 orders in a single day faster than in many larger cities. Thrissur also set a benchmark by processing over 1,000 orders in just four minutes. Even in challenging weather conditions, such as the rain in Bhopal, the platform maintained full service availability, with 40% of orders being delivered on time despite adverse conditions. Swiggy Instamart’s CEO, <keyword id="22954620" type="General" weightage="20" keywordseo="amitesh-jha" source="keywords">Amitesh Jha</keyword>, noted the strong response from these smaller cities, stating that the enthusiastic demand has encouraged the platform to continue its expansion. "Users across India already recognize the convenience Swiggy provides," he said in a press release and added, "The enthusiastic demand from smaller towns and cities has been incredibly encouraging. Our expansion into these new locations marks a significant milestone, allowing even more people to experience the ease of having thousands of products—from everyday essentials to electronics and toys—delivered in just 10 minutes from both national and local brands." Looking ahead, Swiggy Instamart plans to deepen its presence in Tier 2 and 3 markets by expanding its network of dark stores—small, dedicated storage facilities used for rapid delivery. This move will help the platform manage the expected rise in demand during the upcoming festive season, a time when quick commerce services tend to see a spike in orders.

Swiggy Instamart launches in 11 new cities, says expansion in smaller markets has yielded positive results

<ul><li>Due to the rising retail inflation, <keyword id="471072" type="General" weightage="20" keywordseo="indian-consumers" source="Orion">Indian consumers</keyword> are struggling to meet their living expenses.</li><li>Not only have they put their big life plans on hold, but <keyword id="60468" type="General" weightage="20" keywordseo="consumers" source="Orion">consumers</keyword> are also switching to <keyword id="14587384" type="General" weightage="20" keywordseo="smaller-products" source="Orion">smaller products</keyword> and <keyword id="14587385" type="General" weightage="20" keywordseo="less-popular-brands" source="Orion">less popular brands</keyword> to deal with high <keyword id="118688" type="General" weightage="20" keywordseo="inflationary-pressures" source="Orion">inflationary pressures</keyword>.</li><li>They are leaving behind their old habits of bulk buying their ration.</li><li>As per Kantar’s recent report, consumers are buying smaller packs, which run out quickly and lead to high purchase frequency for FMCG brands.</li></ul>Inflationary pressures have pushed Indian consumers to switch to smaller packs. However, soon enough, the pack runs out, and consumers need to revisit supermarkets to refill ration. This has increased the purchase frequency of Fast Moving Consumer Goods (FMCG) products. As per data analytics firm Kantar, with lockdown being lifted, India’s FMCG brands witnessed a huge jump in their Consumer Reach Points (CRPs), which takes into account a brand’s reach in the country, overall penetration, and purchase frequency. The report predicts that with high inflation this year, purchase frequency and brand penetration are expected to grow even further. “When consumers are faced with inflationary trends, they tend to shift to smaller packs but buy them more often to meet their overall requirements. This results in improved frequency,” explained K. Ramakrishnan, Managing Director- South Asia, Worldpanel Division at Kantar. Established brands who were quick to read the market and launch smaller packs were able to leapfrog. As per Kantar, the bigger the brand, the faster the growth they witness. As a result, FMCG giants with over 61% penetration levels grew the fastest, with over 8% growth in 2021 over 2020. “This year as consumers returned to the marketplace in droves after tightening conditions in the by-gone year, frequency jumped significantly, which is reflected in the big jumps most brands took in their CRPs. This is why bigger brands always have an advantage,” said Ramakrishnan. For the last ten years, Parle Products has been indomitable in terms of reach, penetration, and purchase frequency. This year, too, Parle held the first spot with CRPs of 6,531 million and witnessed a growth of 14%. Sharing why Parle continues to hold the first position despite high inflation, Ramakrishnan said, “One of the things that are working for them [winner brands such as Parle] is that they are reaching a large number of people, therefore, their distribution is working for them as they are building their penetration. Second is pack play -- they continue to hold on to Rs 2 pack and Rs 5 pack, which helps with growth significantly. So lower the pack size, the more the frequency, therefore growth in CRPs.” After Parle, Amul, Britannia, Clinic Plus and Tata Consumer Products have scored high on CRPs. Newer FMCG brands get more popularity in India New entrants such as sweet and snack manufacturer Haldiram and biscuit and confectionary maker Anmol joined the billion CRP club, improving their reach and penetration in the country by leaps and bounds. Many regional brands also witnessed an uptick in CRPs, such as spice brands like Rajesh and Rakesh. In the dairy industry, Kerala’s Milma, Karnataka’s Nandini milk, and Telangana’s Vijaya also entered the list. Growth is driven by food, beverages and haircare In 2021, 70% of FMCG brands saw an improvement in their CRPs over 2020 -- jumping from 56%. This growth was driven by food, health and beauty, and beverage brands. Beverage brands witnessed an 18% growth in 2021, followed by food at 15% and health and beauty at 7%. Nescafe registered a 19% CRP growth within beverage brands, followed by Boost at 15%. Some snacking brands grew over 30%, with Balaji growing by 49%, followed by Kurkure at 45% and Bingo at 37%. Brand Footprint Top 10 Most Chosen FMCG Brands of India in 2021: <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td colspan="4" style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2021 Rank </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2020 Rank </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Brand </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">CRP (Mn) </td></tr><tr><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Parle Products </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">6531 </td></tr><tr><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Amul </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">5561 </td></tr><tr><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">3 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Britannia </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">5370 </td></tr><tr><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">4 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Clinic Plus </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">4506 </td></tr><tr><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">5 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">5 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Tata Consumer Products </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2723 </td></tr><tr><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">6 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">6 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Ghadi </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2315 </td></tr><tr><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">7 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">7 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Nandini </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2278 </td></tr><tr><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">8 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">8 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Colgate </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2134 </td></tr><tr><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">9 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">9 </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Aavin </td><td style="vertical-align:top;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">2024 </td></tr><tr><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">10 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">10 </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">Lifebuoy </td><td style="vertical-align:top;background-color:#f2f2f2;padding:0pt 5.4pt 0pt 5.4pt;overflow:hidden;overflow-wrap:break-word;">1896 </td></tr></tbody><tbody></tbody><tbody></tbody></table> <div type="Article" hostid="261" msid="92961985" title="Indians are saving more and working longer hours to meet living expenses, says study" mstype="2" mssubtype="0"></div>

Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report

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Milk prices hiked in Kerala by Rs 6 per litre

IANS

Swiggy Instamart launches in 11 new cities, says expansion in smaller markets has yielded positive results

Divyanshi Sharma

Small packs are pushing consumers to shop more often, leading to an increase in purchase frequency of FMCG brands: Kantar report

Karuna Sharma

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