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Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
Gen Z and millennial shoppers are swapping handbags for fanny packs and totes
Sales of fanny, waist, and chest packs were up by 56% for Gen Z and millennial shoppers in the past…
Sawdah Bhaimiya
Whole Foods is becoming the ultimate destination for millennials
The company has faced growing competition recently, as big-box retailers and grocery chains such as…
JCPenney is abandoning millennials as it weathers an identity crisis in the wake of its CEO's departure
Ellison, who resigned as JCPenney's CEO in May, rolled out new initiatives such as adding millennia…
Mary Hanbury
With buy now, pay later, millennials are most likely to feel the brunt of a post-holiday 'financial hangover,' expert says
A credit analyst says younger generations are more susceptible to overspending during the holidays,…
Francis Agustin
We compared online shopping at Costco and Boxed, the 'Costco for millennials,' and one had a clear advantage over the other
Costco has an online store in addition to its physical warehouses, but products across all categori…
Jessica Tyler,Jessica Tyler
Costco is making it easier for members to shop in its stores, and it could help it to win over millennial shoppers
The news comes almost a year after Costco announced that it was rolling out Apple Pay, Google Walle…
Mary Hanbury
Gen X and baby boomers present a huge opportunity for online retailers
In a recent report, BI Intelligence breaks down the demographics of US online and mobile shoppers b…
Cooper Smith
Whole Foods just offended its most important customers
"Consumers are already visiting an average of 2.5 stores or online venues to solve their many groce…
Hayley Peterson
American Eagle says it plans to offer buy-now, pay-later services as it appeals to cash-strapped teens
"It helps customers that don't have a buffer in their discretionary income and budget," Corey Piers…
Mary Hanbury
Macy's has a master plan to capture the most difficult customers
"It's tough for big brands to pivot and adapt to a different generation," Jason Dorsey, lead millen…
Marina Nazario
This is what the average Walmart shopper looks like
Kohl's attracts the highest-income shoppers out of all five retailers. The average household income…
Hayley Peterson
Bottled water is stuck in a $16 billion 'sea of sameness,' and it is creating a huge opportunity for Pepsi
"Millennials really are driving a lot of the growth of this category, and are really looking just f…
Kate Taylor
Abercrombie & Fitch CEO reveals how the store has stayed close to millennials as they've grown up
Abercrombie & Fitch has been working hard to refresh its brand in a bid to appeal to millennial…
Mary Hanbury
American companies are alienating the most important customers - and it's hurting everyone from Whole Foods to Macy's
"It could backfire if price points are materially different, because an obvious price spread betwee…
Abercrombie just made an unprecedented move to kill cash
Millennial and Gen Z shoppers are known for embracing the use of digital payments. Since 2014, the …
Mary Hanbury
Why JCPenney Could Never Be Like Apple
"Middle Americans, across the country, simply like their sales," writes Dale Buss at Forbes. "Kohl’…
Ashley Lutz
4 Reasons Nike's Business Will Explode
The number of people participating in running events has grown an average of 9% every year since 20…
Meet the typical Whole Foods shopper, a highly educated West Coast millennial woman earning $80,000
People who shop at Whole Foods typically visit a little more than once per month and spend about $4…
Dominick Reuter
Whole Foods is still struggling to shed its 'whole paycheck' image
"This new format will feature a modern, streamlined design, innovative technology and a curated sel…