You Searched For "microtargeting" and got 20 results
Sort By:
5 mins read
Easily overblown, little-understood, and dangerous: Why we need to understand political microtargeting
"While the effects are reasonably strong, they should not be overestimated," Dr. Tom Dobber told Bu…
Isobel Asher Hamilton
5 mins read
Trump targeting Black voters in 2016 shows Facebook's microtargeting is a danger to democracy, experts say
"The truth is that the biggest bad actor on Facebook is Facebook," Dr. Jennifer Cobbe of Cambridge …
Isobel Asher Hamilton
3 mins read
The Cambridge Analytica whistleblower denied claims that micro-targeting doesn't actually work - and said they did it 10 times better than rivals
"Typical online ads, you'll have a conversion rate of a percent maybe, and that's often good, you'l…
Kieran Corcoran
2 mins read
Kamala Harris' Vogue-ready campaign merchandise may be another big marketing win
Kamala Harris got some of the country's top designers to design her new merchandise collection, and…
Aditi Bharade
3 mins read
Sam Altman's election gameplan shows he's desperate to avoid repeating Mark Zuckerberg's mistakes
The ChatGPT boss is in Davos this week to talk about AI among world leaders at the start of a year …
Hasan Chowdhury
2 mins read
Elon Musk throws out Twitter's political-advertising ban in a quest for revenue to save his floundering social-media company
Elon Musk is changing rules for political and cause-based ads on Twitter first put in place by the …
Kali Hays
3 mins read
Facebook temporarily stops ads related to 'weapon accessories and protective equipment' ahead of the inauguration and after the Capitol Hill riot
After the Capitol Hill riot on January 6, Buzzfeed News reporting about these kinds of ads showing …
Madison Hoff
1 min read
10 things in tech you need to know today
Big Tech goes to Congress, QAnon hits LinkedIn, and Trump's coronavirus tweet is his biggest.
Shona Ghosh
3 mins read
Apple's buy-now-pay-later rival to AfterPay. A lawyer who helps victims of predatory lending says Apple could use the data it has on you to push reckless spending.
A lawyer who represents victims of predatory lending said Apple's entrance into Buy Now, Pay Later …
Rosie Bradbury
3 mins read
Civil rights leaders are lobbying Mark Zuckerberg to change his mind about allowing lies in Facebook's political ads - and he might compromise
Citing high-ranking Facebook sources, NBC News reported that Zuckerberg won't change his mind on th…
Isobel Asher Hamilton
10 mins read
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
Ajit Varghese, Chief Commercial Office of ShareChat and Moj talks about their growth roadmap
2 mins read
Twitter will ban all politicians from advertising on its platform, but it will make a few exceptions for news publishers and causes
However, Twitter will exempt news publishers and certain "cause-based" ads run by organizations tha…
Tyler Sonnemaker
2 mins read
Create virtual experiences to turn the tide: Facebook-BCG report
New Delhi, May 27 (IANS) With the Covid-19 pandemic causing significant changes in consumer behavio…
2 mins read
Facebook says it will investigate how presidential campaigns used its platform during the election
"We brought in Cambridge Analytica," he continued. "I called some of my friends from Silicon Valley…
Natasha Bertrand
2 mins read
EU Commissioner Vestager slammed Mark Zuckerberg for allowing lies in political ads: That's not democracy, it's 'manipulation'
She said the democratic world has already, long-ago, hashed out the rules over political speech
Julie Bort
3 mins read
YouTube got roasted by US senators for being the 'vehicle of choice' for Russian state-sponsored propaganda
Thus far Google has managed to escape largely unscathed by questions of Russian state interference,…
Isobel Asher Hamilton
3 mins read
Coronavirus has the potential to stop in-person campaigning in the 2020 US election. Here's why Facebook, Google and Twitter could face an unprecedented stress-test in November.
If this disruption continues over the next few months, that could mean no campaign rallies. No town…
Rob Price
4 mins read
The UK privacy watchdog's ruling against Experian is a warning to data brokers that hoover up personal details
The ICO's enforcement notice against Experian over the way it shares consumers' details could signi…
Isobel Asher Hamilton
2 mins read
Reporter to Obama: Are you worried about being the last Democratic president?
Earlier this year, when a Donald Trump victory still seemed a long shot, former President George W.…
Mark Abadi
4 mins read
How third-party tracking getting blocked could impact marketing
With Google announcing plans to phase out third-party cookies in Chrome, the implication is wider