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Digital Ad Fraud is estimated to cost brands around $44 billion to fraudulent activities by 2022 and reach up to 45% of total spent: mFilterIt
Myths Prevailing in Ad Fraud & Brand Safety
Installing a Microsoft mobile app might make ads show up all over your phone
Microsoft’s mobile apps in the Play Store might be in violation of Google’s policies with ads showi…
Here's how a guy from Gurugram used pop-up ads and a call centre to defraud unsuspecting Americans for up to $3 million
A 29-year-old Indian national has been sentenced to three years in a US federal prison on charges o…
How Microsoft beat Google to win Netflix's advertising business
The biggest story in tech right now is how Microsoft won Netflix, scoring the biggest ad prize of t…
Jordan Parker Erb
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
These startups are using tech to disrupt advertising and marketing. Explore the pitch decks selling…
Business Insider
FTC sends out nearly $50 million to former University of Phoenix students from 2019 settlement
The new FTC payments are part of a record $191 million settlement with the University of Phoenix fr…
Ayelet Sheffey
India is more heavily invested in programmatic than its peers: Report
In India, only a handful (2.5%) are funneling spend away from independent ad tech towards the walle…
The CEO of ad-tech firm Integral Ad Science has a plan to fix brand safety problems on OTT
IAS isn't alone in trying to solve OTT fraud and brand safety. Ad-tech firms like Pixalate and MadH…
Lauren Johnson
Crypto CEO responds to accusations of $600 million ICO fraud
In court documents unsealed Tuesday, SEC investigators in Texas allege AriseBank used celebrity end…
Graham Rapier
More than 170 leaders from top US firms including Goldman Sachs and Microsoft urge Congress to certify Biden's Electoral College win
The CEOs of Goldman Sachs, BlackRock, and Pfizer and the president of Microsoft were among the exec…
Kate Duffy
Facebook, Google, Microsoft, Reddit, and Twitter just said they're working together to fight coronavirus misinformation
On Monday, Facebook CEO Mark Zuckerberg said it's easier for Facebook to "take a much harder line" …
Tyler Sonnemaker
Huawei could be in big trouble as new documents suggest it broke sanctions on Iran by shipping it US equipment from HP and Microsoft
The newly obtained records reviewed by Reuters show that another Chinese company, Panda Internation…
Reuters,Isobel Asher Hamilton
The digital ad business can't police itself - it's time to let the feds do it
Try and just look up tomorrow's temperature on any big weather site and see how long it takes you -…
Mike Shields
Google Cloud made big changes to its fraud-detection system in response to an angry customer complaint that went viral
A lot of criticism was directed at GCP earlier this month when a customer complaint posted to Mediu…
Greg Sandoval
Wipro flags cybersecurity breaches as potential risk to business
The development comes weeks after 'WannaCry' ransomware hit systems across sectors like teleco…
An ad-verification firm just hired a former Yahoo exec to tackle OTT's growing brand safety problem
Lisa Utzschneider: Ad verification is more critical than it's ever been for our industry. Once I ge…
Lauren Johnson
Facebook has pulled a big ad tech project because there were too many bots and bad quality ads
Facebook also looked at the ads that ran through its LiveRail ad tech platform, which helps publish…
Lara O'Reilly
Blockchain: A Diety on Everybody’s Side
A blockchain is an open record of all bitcoin exchanges that have ever been executed. A block is th…