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1 min read
Micromax IN Note 2 with MediaTek Helio G95 SoC, 48MP quad camera launched in India
The IN Note 2 will be available in 4+64GB in two shades - black and brown from January 30 onward…
2 mins read
Micromax launched entry-level In 2b smartphone alongside new AirFunk 1 Pro and AirFunk 1 TWS earbuds
Micromax today launched the in 2b smartphone, successor to the In 1b from last year. The In 2b come…
2 mins read
Micromax announces IN Note 1 and IN 1B smartphones starting at ₹6,999
"We have received an overwhelming response from customers for the 'in' brand. We are positive th…
2 mins read
Tata Group reportedly looking to acquire a majority stake in Vivo India
Tata Group is reportedly looking to acquire a majority stake in smartphone maker Vivo India. The Ch…
1 min read
Micromax turns messiah for startups, eyeing 20 companies to pump $400 million
Micromax was one of the first home-grown companies to get into the smartphone race. Cut to now, the…
1 min read
Micromax is going for the kill to be numero uno, unveils new logo with 15 new smartphones
Micromax 3.0 with the brand philosophy ‘Nuts: Guts: Glory’ said it wanted to become the first India…
1 min read
Apple’s iPhone SE will be available in India from April 8 at Rs 39,000
The India price is relatively higher than $399 starting price offered to US customers. Meanwhile, e…
6 mins read
The Future of India’s Smartphone Price War: LeEco and Coolpad let us in on their trade secrets
There are two options now - go offline with huge marketing investment, or stay online with a cost-e…
1 min read
Apple is betting on old iPhones to gain market share in India
iPhone 5S was sold for Rs 15,999 at Amazon during its great Indian sale in May. Ret…
1 min read
Old hands brought back to Micromax to take on the competitors
In a bid to compete with new entrants into the mobile phone market, Micromax, the Indian consumer e…
2 mins read
India set to overtake US as the second largest 4G phone maker by 2018
With an estimated installed base of 340 million 4G devices, India will displace the US as the se…
2 mins read
Micromax has been surpassed by Chinese phonemakers in India. There is only one way to make a comeback
"We were caught in our own web of 2G and 3G while the rivals were completely on 4G,” Sharma t…
2 mins read
Samsung still no. 1 in India! Micromax a close second
However, in the sub-$100 smartphone segment, it has consecutively lost share. This segment is growi…
1 min read
Samsung leads India's affordable smartphone market
India's fast growing smartphone market has found itself a new leader in the form of Samsung Electro…
1 min read
What is the No 1 demand when buying a smartphone: Battery, Processor or Price?
Today’s modern Indian consumer is demanding premium technology. With India expected to become the 2…
1 min read
Micromax, Xiaomi, Lenovo not threatened by new iPhone SE
Presently, these rivals are keeping a close watch on Apple's move to go back in time and launch a 4…
2 mins read
4 Big Takeaways From Micromax In India
What else do Indians love besides their daily cup of tea and ‘masaledaar’ food. No points for guess…
3 mins read
Indian phone brands may not be able to fill the void that Chinese budget phone ban may create
The Indian government is reportedly considering banning Chinese smartphone makers from the budget s…
3 mins read
Gionee’s India Head deconstructed the smartphone’s future and found that there won’t be any more slim phones
But soon after they realized, it was all a fad. Slimming down phones can be sexy for a while but th…