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1 min read
Micromax to make a comeback in the Indian market with 'IN' sub-brand
To begin the re-entry into the smartphone segment, Micromax plans to invest Rs 500 crore and wil…
2 mins read
Micromax announces IN Note 1 and IN 1B smartphones starting at ₹6,999
"We have received an overwhelming response from customers for the 'in' brand. We are positive th…
1 min read
Micromax has partnered with MediaTek for its 'In' smartphones
Micromax earlier said that it would unveil its new "in" range of smartphones on November 3. …
1 min read
Micromax IN 1 budget smartphone with 5,000mAh battery launched starting at ₹9,999
Domestic smartphone brand Micromax's IN mobiles on Friday launched a new affordable smartphone -- I…
2 mins read
Samsung, Foxconn and Pegatron among 16 companies to get government nod to boost mobile manufacturing in India
"The international mobile phone manufacturing companies that are approved under mobile phone (…
3 mins read
Indian phone brands may not be able to fill the void that Chinese budget phone ban may create
The Indian government is reportedly considering banning Chinese smartphone makers from the budget s…
1 min read
Another Chinese brand about to enter India’s mobile handset market
TopWise used to make a majority of Micromax's phones, and is now bringing its Comio brand to th…
2 mins read
Chinese companies are invading the Indian smartphone market like never before
These Chinese brands emerged as favourites amongst the trade because of a bigger margin payout as c…
1 min read
How much more brands can India’s handset market absorb?
India is the second largest mobile handset market after China, and is going to witness something si…
2 mins read
Huawei partners with Micromax as Honor's operations shrink in India
And, Huawei is only looking to expand its own devices through Micromax's retail network. It'…
1 min read
Chinese smartphone makers are raking in money on brand presence and this is giving Indian counterparts solid competition
"Indian players, which usually operate on 2-3 per cent margins, are facing tough competition from C…
2 mins read
Know which luxury brands are prepping a comeback in India
After failing to make a mark in their first attempt, several international luxury brands are planni…
1 min read
Hugh Jackman Is The New Brand Ambassador For Micromax
Take a look at the first teaser of the phone with Hugh Jackman in it:
2 mins read
Finally, India Is Scaling Up In Smartphone Segment
It’s official now. India is getting upscale, as far as handsets are concerned. For the first time i…
1 min read
Micromax is going for the kill to be numero uno, unveils new logo with 15 new smartphones
Micromax 3.0 with the brand philosophy ‘Nuts: Guts: Glory’ said it wanted to become the first India…
2 mins read
Micromax sets aside big budget for consumer durables segment
With a huge budget kept aside, the company aims to join the leaders of air conditioner market, rega…
1 min read
Micromax is going to disrupt consumer electronics space, wants to MNC challenger
As India’s second-largest handset maker is foraying into the air-conditioner, refrigerator and wash…
2 mins read
Festive season brought cheer to mobilephone sellers after weak first half as smartphones sales jump by 40%
The upbeat sales has set a trend for the quarter ending December, which typically makes up for near…
1 min read
Micromax is the new Usain Bolt as annual revenues cross Rs 10,000 crore
Micromax Informatics grew sales by a whopping 47% in 2014-15 to Rs 10,450 crore. Sony India’s busin…