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Micromax sets aside big budget for consumer durables segment

With a huge budget kept aside, the company aims to join the leaders of air conditioner market, rega…

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Micromax is going to disrupt consumer electronics space, wants to MNC challenger

As India’s second-largest handset maker is foraying into the air-conditioner, refrigerator and wash…

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Micromax to make a comeback in the Indian market with 'IN' sub-brand

To begin the re-entry into the smartphone segment, Micromax plans to invest Rs 500 crore and wil…

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Huawei partners with Micromax as Honor's operations shrink in India

And, Huawei is only looking to expand its own devices through Micromax's retail network. It'…

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Battery life crisis of smartphones prompted an entire industry to emerge to solve it

Longer battery life has been a perennial wish of the users of smartphones. This wish would be fulfi…

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Old hands brought back to Micromax to take on the competitors

In a bid to compete with new entrants into the mobile phone market, Micromax, the Indian consumer e…

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Festive season brought cheer to mobilephone sellers after weak first half as smartphones sales jump by 40%

The upbeat sales has set a trend for the quarter ending December, which typically makes up for near…

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Demonetisation is delaying new smartphone launches. Here’s how

According to reports, the situation has turned worse since the demonetisation announcement on Novem…

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Battle for market share: Samsung plans its biggest blitzkrieg of launches in Indian in Q2

In the next quarter, the handset maker will launch 10 smartphones in the Rs 9,000 to Rs 18,000 segm…

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YPO: What Drives the 40 Under 40?

Nate Morris, 33, made the coveted list with his first foray into business,Rubicon Global, a waste m…

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Expect a big take off in cellphone assembling! Imports of semi-knocked down devices up 64%

The cause behind the increase was the government's decision to change the import duty structure…

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BPL and Onida have something in common with Xiaomi and Micromax. It’s not what you think!

"If ecommerce can account for 50% of white goods sales in China, it is possible it will scale up at…

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6 mins read

India needs chipset manufacturers — lots of them. Here is why.

A few months back, when the companies worldwide started recovering from the pandemic-hit lows, they…

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LG announces new 2020 Smart TV line-up starting at ₹14,990

OLED with Self-Lit Pixel Cinema in 8K and 4K Resolution will be available in Size 55-inch, 65-in…

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Amazon brings Fire TV edition smart TVs to India, partners Onida

New Delhi, Dec 11 () Amazon has partnered Onida to bring Fire TV edition smart TVs in India, a move…

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Know why Modi loves Mukesh Ambani

Guess who’s fuelling Modi’s ‘Make in India’ dream? Well, it’s none other than Mukesh Ambani. His ve…

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Nearly 1 out of 2 Indians haven't heard about Apple

The massive Chinese market has been Apple's engine of growth for the past few years, but as that co…

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Flipkart May Soon Launch Tablets Under Its DigiFlip Brand

Flipkart expects to boost its margins with the launch of the new device.

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Alibaba buys 40% stake at Paytm

From 25% to 40%! Well, that’s a giant leap. And with an aim to be a major player in India’s ecommer…

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Know about Apple’s new strategy to knock Samsung out of competition in India

"Since shipment figures are one of the indicators of success in the smart phone industry, any new d…