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2 mins read
Michelob Ultra's VP of marketing breaks down its plan to grow sales
Business Insider's top advertising and media stories for January 5.
Lauren Johnson
1 min read
Attention van-lifers: Michelob is offering $50,000 and a camper van to spend 6 months visiting national parks
Applicants for must have "a deep appreciation for nature, the willingness to hike to the perfect ph…
Isabella Jibilian
2 mins read
Millions of Americans just learned what ASMR is from Michelob Ultra's Super Bowl commercial - but they aren't loving it
Not Michelob Ultra. The Anheuser Busch-owned brand ran a 60-second ad that takes advantage of a sen…
Lauren Johnson
4 mins read
I'm a middle-aged mom of 3 and I'm going back to Burning Man despite my chaotic first experience last year
I went to Burning Man for the first time in 2023. I still loved the experience and I'm going back a…
Shanti Brien
2 mins read
Serena Williams is 'really proud' that her star-studded Super Bowl commercial features an equal number of male and female athletes
Serena Williams is the star of Michelob Ultra's new golf-themed commercial for Super Bowl LVII. She…
Meredith Cash
3 mins read
Super Bowl LVII commercials came with serious star power from Steve Martin, Jack Harlow, and Ben and Jen at Dunkin
Super Bowl LVII was yet another year of massive commercials, with dozens of high-profile celebritie…
Aaron McDade
2 mins read
Kelsey Plum told Tom Brady it was 'about effing time' the QB came out to watch the Las Vegas Aces as a new minority owner
Kelsey Plum teased Tom Brady about his support for the Las Vegas Aces after the quarterback, a mino…
Meredith Cash
2 mins read
Canelo Alvarez, already one of the world's wealthiest boxers, eyes Floyd Mayweather's billionaire status with business ventures outside the ring
Saul 'Canelo' Alvarez is one of boxing's wealthiest athletes. Here's how he makes his money inside …
Alan Dawson
1 min read
Bud Light lost its sales crown to Modelo Especial amid right-wing backlash, report finds
The Mexican lager pushed ahead as its US rival faced backlash over a promotion that featured transg…
Leslie J. Allen
4 mins read
How to watch Adam Sandler live in your area on his I Missed You Tour
Actor and comedian Adam Sandler is heading out on his second standup show of the year with his I Mi…
Eammon Jacobs
2 mins read
Molson Coors needs to stop comparing rivals' light beer to water, regulator says, in a win for Anheuser-Busch
"We believe light beer should taste like beer, not water, and we are well within our right to share…
Avery Hartmans
2 mins read
Bud Light lost its crown as America's 'King of Beers' but it was going to happen even without the conservative boycott
Modelo overtook Bud Light as the top-selling beer in the US for the second month in a row, but the …
Cork Gaines
10 mins read
Super Bowl party planners explain the organized chaos that is putting together the biggest sports bashes of the year
There's a lot of ways to throw a Super Bowl party, but in the host city of the big game, they're th…
Tyler Lauletta
2 mins read
A beer at the PGA Championship is $18 and even Justin Thomas is pissed about it
Beer is quite expensive at the PGA Championship and one of the top players in the world is taking i…
Tyler Lauletta
1 min read
Walmart skipped running a Super Bowl commercial this year but still got tons of free promotion
Walmart used Super Bowl commercials from Workday, Michelob Ultra, Doritos, Pepsi, and more to adver…
Ben Tobin
2 mins read
Kelsey Plum said Tom Brady is 'an amazing human' and wished the retired NFL star luck with his '$3300 million bazillion announcing career'
After meeting Tom Brady last summer, WNBA superstar Kelsey Plum told Insider his kind spirit is "mo…
Meredith Cash
1 min read
Ja Morant hit 'The Griddy' with WNBA MVP A'ja Wilson after her dominant Finals performance for the Aces
After recording 24 points, 11 rebounds, four blocks, and two steals in Game 1 of the WNBA Finals, M…
Meredith Cash
1 min read
Tom Brady congratulated Kelsey Plum on the Aces' WNBA championship after she barked at him early in the season
When the legendary QB sat courtside at a Las Vegas Aces game in May, Plum made sure to introduce he…
Meredith Cash
2 mins read
The Las Vegas Aces forgot which basket was theirs during the WNBA Finals tip-off — and still won by double digits
Despite the bizarre slip-up to start Game 2 of the WNBA Finals, Becky Hammon's team secured a big v…
Meredith Cash
2 mins read
Candace Parker slammed an opposing coach for bragging about knocking her out of the WNBA playoffs
After Connecticut Sun coach Curt Miller made a point to call out his team's success against Candace…