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3 mins read

A Victoria's Secret exec quit the brand because it made her feel she was 'constantly trying to be someone else'

Michelle Cordeiro Grant says she left Victoria's Secret to set up her own lingerie brand, Lively af…

Zahra Tayeb   


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3 mins read

After building a $105 million lingerie startup, this founder is pivoting to energy drinks by tapping her community and male mentors

Michelle Cordeiro Grant sold her lingerie business, Lively, for $105 million in 2019. Here's how sh…

Alexandra York   


Jennifer Ortakales   


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2 mins read

Why the buzzy direct-to-consumer lingerie company Lively thinks pop-ups are the future of retail

The company launched its first brick-and-mortar pop-up store in New York City in 2018, a temporary …

Bethany Biron   


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1 min read

A company that's taking on Victoria's Secret with $35 bras just opened its first store. Here's what it's like to shop there.

Its new brick-and-mortar presence makes it more of a threat to Victoria's Secret, which has struggl…

Mary Hanbury   


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3 mins read

SUCCESS INSIDER: The ultimate guide to starting a 6-figure side hustle, whether it's in consulting, design, or even sneakers

Our regular newsletter for getting things done, like how to start a side gig at home during the pan…

Business Insider   


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1 min read

Special offer to attend IGNITION: Retail - in New York on 1/14

Join us for breakfast and a series of exciting conversations with business leaders at the forefront…

Business Insider   


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1 min read

Register now for Business Insider's event on the future of retail

Ignition: Redefining Retail will be held on January 14, 2020, in New York City. The conference will…

Kate Taylor   


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1 min read

WATCH LIVE - IGNITION: Retail livestream from New York

Layla Amjadi, Product Manager, Instagram Shopping, and Salima Popatia, Senior Vice President, Globa…

Business Insider   


Business Insider Latest Story Image
4 mins read

A former Victoria's Secret exec has a new $35 bra company - and it wants to avoid one of retail's deadliest mistakes

Its bras come in a mix of styles, from bralettes and t-shirt bras to push-up bras and plunge bras, …

Mary Hanbury   


Business Insider Latest Story Image
1 min read

Special offer to attend IGNITION: Retail - in New York on 1/14

Join us for breakfast and a series of exciting conversations with business leaders at the forefront…

Business Insider   


Business Insider Latest Story Image
3 mins read

The Drive-Thru: McDonald's CEO sex scandal, mask mayhem continues, and the invention of 'leisurée'

The inside story of what is going down at McDonald's, as well as other chaos and confusion that has…

Kate Taylor   


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4 mins read

After nearly 40 years, Tony Robbins has boiled performance coaching down to two basic steps

The session was typical of working with Robbins: practical advice through the lens of behavioral ps…

Richard Feloni   


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5 mins read

Watch Tony Robbins bring someone to tears in a one-on-one motivational session

Following is a transcript of the video. Tony Robbins: Put out your fist. I didn't say "push back…

Graham Flanagan,Richard Feloni   


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3 mins read

This lingerie startup founded by a Victoria Secret alum makes a $35 wireless, strapless bra that's surprisingly comfortable and supportive

For years, I had to choose between subtlety and comfort when it came to wearing a strapless bra. I …

Connie Chen   


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3 mins read

Legacy bra company Wacoal has acquired young lingerie startup Lively - after testing the newcomer's bras, we're not surprised

Subscribe to our newsletter. Find all the best offers at our Coupons page. Disclosure: This p…

Connie Chen,Connie Chen   


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3 mins read

Nordstrom's latest deal confirms the death of the department store as we know it

Michelle Cordeiro Grant, Lively's founder and CEO, told Business Insider that she was approached by…

Mary Hanbury   


Business Insider Latest Story Image
4 mins read

The Drive-Thru: Conference chaos, McDonald's franchisees' chicken sandwich dreams, and the rise of the 'charcuterie influencer'

Shoshy and I, as well as the entire BI Retail team, had a conference-filled week. We held our first…

Kate Taylor   


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2 mins read

Sexy lingerie is being replaced by comfortable 'leisuree'

"There's this sense that the body-love influencers are really getting their own and doing it for ea…

Mallory Schlossberg   


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6 mins read

Google insiders have a weird reaction to executive changes, and FedEx's war with Amazon rages on

We're hosting an event focused on the future of retail in New York City on Tuesday, January 14. Fr…

Cadie Thompson