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Metro Brands’ IPO may open on a weak note today, GMP at 10-15% discount

Marquee investor Rakesh Jhunjhunwala-backed Metro Brands, which is one of the largest Indian footwe…

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Metro Brands debuts on a negative note with a 12.8% discount

Marquee investor Rakesh Jhunjhunwala-backed Metro Brands, which is one of the largest Indian footwe…

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6 mins read

TCS retains No 1 spot as India’s top brand but tech sector takes a hit

The combined value of Kantar BrandZ’s top-75 Indian brands shed 4% of their value to $379 billion i…

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4 mins read

Marketing in the times of Covid-19: Metro Brands

Here's how brands are reworking their marketing strategies during the Covid-19 lockdown

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Metro Brands’ IPO opens today — here are all the important details you need to know

Marquee investor Rakesh Jhunjhunwala-backed Metro Brands, which is one of the largest Indian footwe…

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Metro Brands’ IPO: Here is how to check the allotment status

If you have applied for Metro Brands initial public offering (IPO), note that the company is likely…

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3 mins read

The Tata name is worth $19.5 billion — more than the brand value of LIC and Infosys put together

The group is one of India's largest with operations all over the world in over 100 countries. …

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The grey market is losing interest in Metro Brands’ IPO, but the analysts are still gung ho ⁠— here’s what the data have to say

Today, December 13, is the second day to subscribe to marquee investor Rakesh Jhunjhunwala-backed M…

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6 mins read

The Future of India’s Smartphone Price War: LeEco and Coolpad let us in on their trade secrets

There are two options now - go offline with huge marketing investment, or stay online with a cost-e…

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1 min read

Tata, LIC, Infosys, SBI, and Mahindra are among the top 10 Indian corporate brands

A company’s brand value is the net economic benefit that the owner would gain by selling the bra…

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3 mins read

Series: Decoding Branding Vis-à-Vis Advertising—Part 1

1. Make a viewer aware about something valuable 2. Generate interest to consider buying or associat…