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<ul class="summary-list"><li>Salesforce is closing its office in Hillsboro, Oregon.</li><li>Some staffers must relocate or take severance, while others will continue to work remotely.</li></ul>Salesforce will close its office in Hillsboro, Oregon, and is asking many of its employees based there to either relocate or accept a severance package.In virtual meetings Thursday afternoon, the cloud software giant notified staffers who report to its Hillsboro office, thirty minutes outside of Portland, of its decision. Customer success employees, who account for much of the Hillsboro office's staff, were given until November 26 to decide whether to take a severance package or relocate to Indianapolis, Atlanta, or Seattle, where Salesforce also has offices. Other employees were told they could continue to work for Salesforce remotely."Like any healthy business, we continuously assess whether we have the right structure in place to best serve our customers and fuel growth areas. In this case, it led to adjustments in our real estate footprint. Local employees are either going remote, being offered relocation or will receive a generous severance package in line with the location strategy of their team," a spokesperson for Salesforce wrote in an email to Business Insider.Salesforce did not immediately respond to a request for comment.Salesforce opened its Hillsboro office in 2013. The company agreed to create at least 205 new jobs and keep people employed for two years with average wages of $67,500 in exchange for $1.45 million in tax incentives, <a target="_blank" class="" href="https://www.oregonlive.com/silicon-forest/2012/11/salesforce_picked_portland_--.html">The Oregonian</a> reported at the time.As of June 2024, Salesforce had 99 offices in 87 cities globally. The company, according to its <a target="_blank" class="" href="https://www.sec.gov/ix?doc=/Archives/edgar/data/0001108524/000110852424000005/crm-20240131.htm">annual report</a> filed in January, employed 72,682 people, with 51% based in the US.Nearly two years ago, the company announced a major restructuring plan that included shedding some of its real estate portfolio and commercial leases. Since then, the company has shuttered one of its offices in San Francisco and another in Seattle. The Hillsboro office was Salesforce's only location in the Portland metro area.Salesforce CEO Marc Benioff has wavered in his public opinion on remote work. In the early days of the pandemic, he embraced it and declared in 2022, that return-to-office mandates would 'never work.' Later, he blamed the company's weakening sales on workers it had trained remotely during a pandemic-era hiring spree.In July, Salesforce <a target="_blank" class="" href="https://www.salesforce.com/news/stories/salesforce-company-facts/">called</a> most workers at its global headquarters in San Francisco back to the office four to five days a week.The Hillsboro office closure also comes as Salesforce, which makes and sells cloud-based software for customer relationship management, attempts to rebrand as a company powered by artificial intelligence.Earlier this month, Salesforce unveiled its most ambitious AI strategy to date — Agentforce, a platform to build and manage AI bots to perform customer service tasks or improve employee productivity.Got a tip for this reporter? Contact Ellen Thomas on Signal at 929-524-6964 or <a target="_blank" href="mailto:ethomas@insider.com">ethomas@insider.com</a>.

Salesforce to close Portland office, asks employees to relocate or take severance 

<ul><li><keyword id="19906087" type="General" weightage="20" keywordseo="hyundai" source="keywords">Hyundai</keyword> Motor India Limited is set to debut in India's stock market.</li><li>The IPO will open on October 15, making it the first car company in over two decades to go public in India.</li><li>Here’s everything you need to know about the South Korean automaker ahead of its IPO.</li></ul> Hyundai Motor India Limited, the Indian arm of South Korean automaker Hyundai Motor Company is all set to make its stock market debut in India as its initial public offering (IPO) opens on October 15. This will be the first market outside South Kores where the country is listed. Hyundai, which entered the Indian market in 1996 is one of the top automakers in India, moving between the second and third spots. The company emerged as the second biggest automaker in Hyundai. Since it entered the Indian market, the company has sold over 80 lakh cars in the country. Hyundai intends to establish India as a global manufacturing and export hub for the company and this might be an initial step in this direction. KFin Technologies is the registrar for the public issue and advisors for the issue include Kotak Investment Banking, Citi, HSBC, JP Morgan and Morgan Stanley. <h2>India’s biggest IPO</h2>Hyundai India is looking to raise ₹27,870 crore from the IPO, significantly higher than the ₹21,008 crore raised by the state-owned Life Insurance Corporation of India (LIC) in 2022, making it the biggest IPO in India’s history. <div type="Article" hostid="261" msid="111690863" title="The biggest IPOs in India’s history – LIC to Paytm, companies that have raised the most funds" mstype="2" mssubtype="0"></div> <h2>About the IPO</h2>The upcoming IPO from Hyundai is entirely an offer for sale (OFS), with the company looking to offload up to 17.5% of shares, which is 14.22 crore shares with a price band of ₹1865 to ₹1,960 per share. Bids can be made in a lot size of 7 shares or multiples of 7 shares. The IPO opens on October 15 and will close on October 18. While the allotment will be finalised on October 18, the shares will be listed on the stock exchange on October 22. At the upper end of the price band, Hyundai Motor India will be valued at $18 billion (approx. ₹1.6 lakh crore), which is around 40% of its parent company, Hyundai Global’s $45 billion valuation. As it is entirely an OFS, the company won’t receive any funds and all the funds raised will go to Hyundai Global. However, the company has said that part of the funds will be allocated towards research and development, especially in electric vehicles (EVs) and hybrid technologies. The company has reserved 7.78 lakh shares with a value of ₹131 to ₹138 crore for employees. Employees will get these shares at a discount of ₹186 per share. <h2>First carmaker in over two decades to go public</h2>In addition to being the biggest IPO in the country’s history, this will also make the company the first car maker to go public in India in over two decades. The last car maker to go public was Maruti Suzuki, which held its IPO in 2003. <div type="Article" hostid="261" msid="114120828" title="The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?" mstype="2" mssubtype="0"></div> With the IPO, the company will join other car makers such as Maruti Suzuki, Tata Motors and Mahindra &amp; Mahindra to be listed in the Indian stock market. <h2>Hyundai in India</h2>The Indian market contributes to around 15% of the company’s global sales and is the third biggest market for the company after the United States and South Korea. The company has already invested around $5 billion in the country and plans to invest an additional $4 billion over the next few years. Company’s financials <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Period ended </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#000000;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">PAT </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mar-22 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹47,966.05 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹2,901.59 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mar-23 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹61,436.64 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹4,709.25 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mar-24 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹71,302.33 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹6,060.04 </td></tr><tr><td style="border-left:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">June-24 </td><td style="border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹17,567.98 </td><td style="border-right:solid #000000 0.5008695000000001pt;border-bottom:solid #000000 0.5008695000000001pt;border-top:solid #000000 0.5008695000000001pt;vertical-align:bottom;background-color:#d9d9d9;padding:0pt 5pt 0pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,489.65 </td></tr></tbody></table> Amount in ₹ crore Hyundai recorded a revenue of ₹71,302.33 crore in FY24, up from ₹61,436.64 crore in FY23 and ₹47,966.05 crore in FY22. During the 3-month period from April to June 2024, the company earned a revenue of ₹17,567.98 crore. The company recorded a profit after tax (PAT) of ₹6,060.04 crore in FY24, up from ₹4,709.25 crore in FY23 and ₹2,901.59 crore in FY22. The company recorded a PAT of ₹1,489.65 crore from April to June 2024. “Hyundai Motor India is seeking a slightly higher premium to Maruti and lower to M&amp;M based on price earnings ratio while Hyundai stands to be expensive in terms of price to book value. Hyundai India justifies its premium ask considering its leadership in SUV sales, world-class brand image followed by better safety ratings, Multi-segment growth visibility largely been driven by its popular SUVs, particularly the Creta, Exter, and Venue models in the Indian market,” said Prashanth Tapse, Senior VP (Research), Mehta Equities. <h2>Hyundai paid ₹10,780 crore dividend in FY24</h2>Ahead of the IPO, Hyundai paid a ₹10,780 crore dividend in FY24, up from ₹4,653.42 crore dividend in FY23 and ₹1,493.45 crore dividend in FY22. With this, the company’s cash and bank balance has declined from ₹17,741.15 crore a year ago to ₹9,017.35 crore. <div type="Article" hostid="261" msid="113925972" title="September Auto sales – Automakers report a decline, Mahindra and Mahindra overtakes Tata Motors" mstype="2" mssubtype="0"></div> “As a result, our ability to utilise our internal accruals and cash and bank balances has been reduced. Any resultant insufficiency in our internal accruals and cash and bank balance may require us to borrow money to meet our growth requirements and incur borrowing costs, which may adversely impact our profitability, financial ratios and results of operations,” the company said in its Red Herring Prospectus (RHP). <h2>Declining grey market premium</h2>Grey market premium (GMP) is the premium at which IPO shares are traded in an unofficial market before they are listed on the stock exchanges. In essence, it is the premium above the issue price of a share. The GMP of Hyundai has been on a decline, from ₹570 around two weeks ago to ₹130. <h2>Key risks to remember</h2>Here are some of the key risks that the business faces: <h3>Rising part prices</h3>There has been an increase in prices of key vehicle parts over the years, especially chipsets. A further rise in price may impact the company’s profitability in the coming years. <h3>Production disruptions</h3>The company has said that any disruption to its Chennai plant will adversely impact the production and the company’s finances. <h3>Supplier dependency</h3>Another risk to keep in mind is the company’s dependency on its suppliers. Any disruption in its supply chain will adversely impact its production and profitability. <h3>Competition</h3>Hyundai alternates between the second and third position in the Indian car market. An increase in competition, with the increased sales of Mahindra and Mahindra, the company faces a new competitor. SEE ALSO: <a href="https://www.businessinsider.in/business/auto/news/the-ola-electric-saga-are-surge-in-complaints-and-declining-market-share-a-wake-up-call-for-bhavish-aggarwal/articleshow/114120828.cms">The Ola Electric Saga: Are surge in complaints and declining market share a wake-up call for Bhavish Aggarwal?</a> <a href="https://www.businessinsider.in/business/auto/webstories/top-selling-cars-in-india-in-september-2024-maruti-suzuki-dominates-with-seven-cars/slidelist/114112295.cms">Top selling cars in India in September 2024 – Maruti Suzuki dominates with seven cars</a> <a href="https://www.businessinsider.in/tech/mobile/news/samsung-leads-the-first-phase-of-festive-sales-with-a-20-market-share/articleshow/114070723.cms">Samsung leads the first phase of festive sales with a 20% market share</a>

Hyundai IPO review – Everything you need to know about India’s biggest IPO

<ul><li>Footwear retailer <keyword id="11914799" type="General" weightage="20" keywordseo="metro-brands-ipo" source="Orion">Metro Brands IPO</keyword> intended to raise ₹1,367 crore through the IPO.</li><li>The IPO has been subscribed 3.64 times during the three of IPO between December 10 to December 14.</li><li>Shares of the company are demanding a premium of ₹35 in the grey market today, indicating tepid listing gains.</li></ul>If you have applied for Metro Brands initial public offering (IPO), note that the company is likely to announce allotment for the issue today, December 17. The issue was open for subscription between December 10 to December 14. In the three days of IPO bidding process, the issue has been subscribed 3.64 times with great demand from qualified investors i.e., 49 times. Metro Brands, which is one of the largest Indian footwear specialty retailers in India, is backed by marquee investor Rakesh Jhunjhunwala. Started in 1955 as a footwear specialty retailer in India, Metro Brands now caters to footwear needs of men, women, unisex and kids. The company was performing well <a href="https://www.businessinsider.in/business/corporates/news/metro-brands-that-is-open-for-ipo-is-aggressively-planning-on-opening-new-stores-despite-covid-19s-impact-on-its-profits/articleshow/88204220.cms">until COVID-19 </a>hit the entire footwear retailing segment because of the pandemic led restrictions across the country. Its profitability slipped in FY21 because of the pandemic. Here is how to <keyword id="12752221" type="General" weightage="20" keywordseo="metro-brands-ipo-allotment" source="Orion">Metro Brands IPO allotment</keyword> status on stock exchange website: <ul><li>Go to the <a href="https://www.bseindia.com/investors/appli_check.aspx">BSE website</a> or NSE website<a href="https://www1.nseindia.com/products/dynaContent/equities/ipos/ipo_login.jsp"> here</a>.</li><li>On BSE, Select 'Equity' and then from the dropdown, select ‘Metro Brands’.</li><li>Now, enter your application number and PAN.</li><li>Click on 'Search'.</li><li>Please note the details will only be available once the shares are allotted.</li></ul>You can also visit the registrar website (Link Intime India) to check your application status. <ul><li>Visit the registrar's website <a href="https://linkintime.co.in/MIPO/Ipoallotment.html">here</a>.</li><li>Click on 'Select company' and click on ‘Metro Brands’.</li><li>Once the company is selected, you will have to enter either your PAN detail, the application number, or the client ID.</li><li>Enter the captcha and click ’submit’.</li></ul>Once you hit 'submit', the status of your application will appear on the screen. Please ensure the details that you provide are correct. It will show the number of shares you subscribed to and the number of shares allotted to you. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/cms-info-systems-ipo-to-open-on-december-21-here-are-the-important-dates-and-details/articleshow/88317692.cms">CMS Info Systems’ IPO to open on December 21 — Here are the important dates and details</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/moschip-technologies-asm-technologies-and-spel-semiconductor-among-chip-makers-stock-that-surged-on-pli-scheme/articleshow/88306809.cms">Checkout chip makers’ stocks that surged on PLI scheme; industry leaders feel the move will make India self-reliant</a>

Metro Brands’ IPO: Here is how to check the allotment status

<ul><li>Footwear retailer <keyword id="9095636" type="General" weightage="20" keywordseo="metro-brands" source="Orion">Metro Brands</keyword> has opened its IPO today and will close on December 14.</li><li>The Rakesh Jhunjhunwala-backed company is looking to raise ₹1,367 crore, which consists of a fresh issue of ₹295 crore and an offer for sale of 2.14 crore shares by promoters.</li><li>Shares of the company are demanding a premium of ₹70 in the grey market while the price band is at ₹485 to ₹500. </li></ul>Marquee investor Rakesh Jhunjhunwala-backed Metro Brands, which is one of the largest Indian footwear specialty retailers in India, has opened its initial public offering (IPO) today, December 10. Started in 1955 as a footwear specialty retailer in India, Metro Brands now caters to footwear needs of men, women, unisex and kids. It operates 586 stores across 134 cities spread across 29 states and union territories in India. Some of Metro’s brands include Mochi, Walkway, Davinchi and J. Fontini, as well as certain third-party brands such as Crocs, Skechers, Clarks, Florsheim, and Fitflop. Along with physical stores, it sells products through websites, various online marketplaces, as well as, social media platforms. The IPO consists of a fresh issue of ₹295 crore and an offer for sale of 2.14 crore shares by promoters. The company will use the proceeds from the fresh issue to open new stores under brands such as Metro, Mochi, Walkway and Crocs and remaining funds will be used for general corporate purposes. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Issue details </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;"> </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Price band </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">₹485 to ₹500 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">GMP </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">70 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">IPO open date </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 10 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">IPO close date </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 14 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Allotment date </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 17 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Initiation of refunds </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 20 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Credit of shares to demat account </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 21 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">IPO listing date </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">December 22 </td></tr><tr><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Minimum lot </td><td style="border-left:solid #cccccc 0.8333325pt;border-right:solid #cccccc 0.8333325pt;border-bottom:solid #cccccc 0.8333325pt;border-top:solid #cccccc 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">30 </td></tr></tbody></table> <div type="image" title="metro brand rev" height="900" width="1200" msid="88194907" hostid="261"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/mapmyindia-ce-info-systems-ipo-analysts-see-as-long-term-bet-on-being-pioneer-in-digital-maps/articleshow/88180960.cms">Analysts see MapmyIndia as a long term bet on being a pioneer in digital maps</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/byjus-has-acquired-yet-another-startup-this-time-from-austria/articleshow/88177950.cms">Byju's has acquired yet another startup, this time from Austria</a>

Metro Brands’ IPO opens today — here are all the important details you need to know

Dating apps helped me find love. Now they've turned into a total scam.

<ul class="summary-list"><li>Leo is an art dealer who appears in "Love Is Blind" season seven.</li><li>He's candid about his wealth on the show, despite worries that women are attracted to his money.</li></ul>Warning: This post contains spoilers for "Love Is Blind" season seven through episode six.<a target="_blank" href="https://www.businessinsider.com/leo-braudy-love-is-blind-season-7-instagram-job-spoilers-2024-10">Leo, one of the Washington, DC-based cast members</a> on "Love Is Blind" season seven, is a 31-year-old art dealer with a self-described "lucrative" career — and if you make it at least 15 minutes into the first episode, you'll be sure to know it.Netflix's flagship reality dating series puts people into appearance-concealing pods where they date — and ideally, get engaged — without meeting their potential partner face-to-face. Billed as a social experiment, the has spawned several international editions, drawn millions of viewers, and likely made the streamer a boatload of money in new subscribers, but it's generated only a <a target="_blank" href="https://www.businessinsider.com/love-is-blind-couples-still-married-together">handful of lasting marriages.</a>As a trade-off, <a target="_blank" href="https://www.businessinsider.com/love-is-blind-what-it-was-like-being-on-show">appearing on "Love Is Blind"</a> can be a boon for cast members' personal brands and reality TV careers. But as Leo makes clear early on, he doesn't need that. He inherited a family art dealing business at a young age after several of his family members died of cancer. According to Leo, he has plenty of money to support himself without needing the influencer career that reality shows can provide.That security is a double-edged sword. As Leo says several times in episode one, he worries that women may only be interested in him for his money.Paradoxically, he doesn't go to much effort to conceal his wealth from the two women he's shown dating in the series. In one instance, he praises <a target="_blank" href="https://www.businessinsider.com/hannah-nick-love-is-blind-season-7-still-together-2024-10">27-year-old Hannah</a> for not asking about the glamorous parts of his job, like going to Art Basel and closing lucrative deals."I understand wanting to know that because it's inherently interesting. You just don't meet an art dealer every day," he says in the show. "I don't want, like, my job to ever define me."<a target="_blank" href="https://amandaclayman.com/about">Amanda Clayman</a>, a financial therapist, said people with higher incomes, like Leo, often try to make a good impression by talking about their salaries and jobs but ultimately miscalculate. Instead, they come off as insecure. Treading the line between vulnerability and modesty can be difficult when dating. Business Insider spoke with two experts about how to navigate discussions about your wealth while looking for a life partner.<div type="image" title="leo on love is blind, wearing black shorts and a grey shirt while lounging on a couch with pillows scattered on the floor" height="2024" width="2699" msid="113965417" hostid="261" sizebytes="187590"></div><h2 id="c7f949a4-d1de-4f67-b846-3af0e2eda897">Question your beliefs about money</h2>How you talk about your career and income reveals your <a target="_blank" href="https://www.businessinsider.com/financial-therapist-powerful-mindset-shifts-that-save-money-2024-5">deeper attitudes around money</a>, Clayman said. That's why it helps to figure out your motivation for sharing how much you make.Some men believe their leading quality is how much they earn, and they may genuinely think that disclosing their high incomes is their best shot at winning a date over, even if it "makes him seem crass and superficial," Clayman said. Unpacking beliefs around money, such as wealth being tied to self-worth, gives you more self-awareness. You'll learn why you're bringing up your finances, rather than doing it to seem secure.On "Love Is Blind," Leo is pretty candid about his career and background in confessionals, when speaking to the other male contestants, and on dates with the female cast members. In the first episode, he says that he was interested in the show specifically because it provided an opportunity to find an emotional connection."I'm fortunate," he says in an episode one confessional. "I have an interesting and lucrative job. I'm an art dealer. It's a family business. I actually own it now, I ended up inheriting it. But one of my biggest insecurities is that a girl only wants me, like, for money."<h2 id="626bd5f1-1d26-40c5-9233-eaeb2d32c2a8">Lead with vulnerability</h2>One of the <a target="_blank" href="https://x.com/UrOysterBae/status/1841532542140526808">biggest criticisms of Leo</a> by viewers is that he kept bringing up his income but not what mattered to him in a relationship (at least according to his edit on the show). While he sometimes brings it up in the context of his family business and childhood, he can come across as flaunting it when he praises a woman for not fawning over his career.<a target="_blank" href="https://www.livingopenhearted.com/about">Kristin Papa</a>, a licensed clinical social worker who works with couples, said it's a good idea to center money discussions around your values. You can talk about why your career fulfills you or why money is important to you, whether it grants you the freedom to travel or gives you a sense of stability."That way, you can have a little bit more of an in-depth conversation about money and what it can be helpful for," she said, rather than just dropping how much you make as a status symbol.<div type="image" title="five men from love is blind season seven sitting together in a lounge area, having a conversation. leo is in the center, raising an eyebrow and wearing a tan shirt" height="2024" width="2699" msid="113965412" hostid="261" sizebytes="197838"></div>For his part, Leo told <a target="_blank" href="https://people.com/love-is-blind-season-7-leo-braudy-what-is-an-art-dealer-people-weighs-in-8722215">People</a> that his family drove many of the conversations he had about his career on the show."It was, I guess, only important in the sense that I was trying to just be authentic about who I was, but a lot of the talk about that was in the context of family," he said. "And for me, continuing on my family's business is something I am proud of. So whoever I would be with would be, it's more than a marriage.""Business is a real part of what someone would be involved in, so it was relevant conversations," Leo added.<h2 id="7503a898-2211-438e-88e9-0fe28337f6ac">Make it a dialogue</h2>Bringing up your values also invites a dialogue, Papa said. Rather than rattling off your resume on a <a target="_blank" href="https://www.businessinsider.com/how-make-first-dates-stop-feeling-job-interviews-2024-2">first date</a>, you can ask your partner to share their views on money.To Leo's credit, bringing up his financial situation does invite a dialogue about money during a date with 33-year-old esthetician Brittany. After she asks about his approach to splitting expenses as a couple, he says that he's generally inclined to split them proportionally. And when he opens up about his dating insecurities, Brittany takes it as an opportunity to reassure him that she isn't interested in marrying for money.Having conversations about how you approach money can set you up for success in a relationship. Couples might make the same amount, but have <a target="_blank" href="https://www.businessinsider.com/separate-finances-marriage-success-2024-9">completely different spending habits</a>. Or you might have a huge gap in your salaries, but share the same financial goal of owning a house."It's an opportunity to clarify the role of money versus the quantity of money," Papa said.The next batch of "Love Is Blind" season seven episodes will be released Wednesday, October 9 on Netflix.

Rich millennials like Leo from 'LIB' can come off as arrogant when talking about their wealth — but there's a better way to disclose your income on dates

RateGain, Shriram, MapmyIndia and more — Check out the important dates of these upcoming IPOs and their grey market premiums

<ul class="summary-list"><li>Gowling WLG specializes in brand protection, which is usually a laborious task.</li><li>The firm uses a proprietary AI system called Saturn to identify trademark and brand infringement. </li></ul>For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future.Gowling WLG is a multinational law firm headquartered in Ottawa, Canada, with more than 1,500 lawyers in 20 offices worldwide.The firm was formed in 2016 after the merger of a Canadian company with a history dating back to 1887 and a UK-based law practice. One of the firm's specialties is brand protection, which involves tracking down and stopping infringements on businesses' trademarks, brands, or designs.<h2 id="ec04abf8-6dc5-4015-93f4-02f9ad5ed95c">Situation analysis: What problem was the company trying to solve?</h2>Corporations need to <a target="_blank" href="https://www.businessinsider.com/gwyneth-paltrow-goop-sued-good-clean-love-inc-2024-4">protect their trademarks</a>, but not all instances of infringement are equal, and different cases require different responses."Reputation is key for global brands, and businesses need to avoid the risk of negative PR that can come from pursuing smaller infringers or overzealous fans," John Coldham, a partner and the cohead of Gowling WLG's global trademarks, brands, and designs team, told Business Insider.But that process is extremely labor intensive. "Traditionally, trainees, articling students, or new associates would search the internet looking for <a target="_blank" href="https://www.businessinsider.com/databricks-naveen-rao-ai-copyright-infringement-ai100-2023-10">online infringers</a>, submit <a target="_blank" href="https://www.businessinsider.com/youtubers-channels-are-being-held-hostage-with-fake-copyright-claims-2020-6">individual takedown notices,</a> and enter everything manually throughout the process," Coldham said. "It took forever and could only address a few transgressions at a time."<div type="image" title="headshot of john coldham" height="800" width="800" msid="111691484" hostid="261" sizebytes="32084"></div>Speeding up the process and making it more efficient would help the firm scale its work. The company concluded that the best way to accelerate tasks would be through using AI — so it developed a system called Saturn.<h2 id="20eb70ba-50fd-4cf8-bcef-b1beddc38139">Key staff and partners</h2>The Saturn project was led by the Gowling WLG's trademarks, brands and, designs team and Khemi Salhan, a principal associate on the UK team.The system was developed with a third-party provider that Gowling WLG declined to name. Now that it's live, the service is coordinated and overseen by Gowling WLG's intellectual-property lawyers.<h2 id="2fa456ba-9466-434a-a99c-037d9bcfd6b5">AI in action</h2>Coldham told BI the idea for Saturn came about after a Gowling WLG associate was appointed the brand-protection manager for the 2022 Commonwealth Games in Birmingham, England. "They saw directly from the client side how difficult, onerous, and expensive brand protection can be," Coldham said.Saturn not only automates the process of searching for content infringement online but improves upon it by adding <a target="_blank" href="https://www.businessinsider.com/openai-legal-fees-chatgpt-customers-copyright-suits-sam-altman-2023-11">legal analysis and strategy</a> to those results."It is a subscription product where the tech helps identify when clients' products and marks are being used illegally," Coldham said. Gowling WLG's lawyers can then advise a company on the best course of action after it's identified infringement.The Saturn system can also scan the worldwide IP landscape and offer suggestions to owners of copyrights and trademarks about where to devote their time, effort, and money.<h2 id="0de6e3ad-c6e8-47ff-8ec6-6585acb0a367">Did it work, and how did leaders know?</h2>Coldham said early tests of the system have proven successful."The technology learns how to identify likely infringements of each brand better, leading to improved search results over time," he said. "It can perform global searches, provide reports, gap analysis, and issue takedowns centrally rather than one by one."Beyond that, the system can also identify <a target="_blank" href="https://www.businessinsider.com/why-sales-of-knockoffs-have-soared-2023-9">fake web shops</a>, the infringement of domain names and brands on social media, and search for infringing and counterfeit products, Coldham said.<h2 id="da4749e4-02d4-4ac0-8c5c-fb77f2db2ddb">What's next?</h2>Collaboration with clients is key to Saturn's future success, Coldham told BI. "As this is a recently launched service, we are working closely with clients to gather their feedback to implement new features," he said.While implementing new features will be a work in progress, Coldham said Saturn has demonstrated its adaptability to integrate changes and improvements.We want to hear from you. If you are interested in sharing your company's AI journey, email <a target="_blank" href="mailto:jhood@businessinsider.com">jhood@businessinsider.com</a>.

The law firm Gowling WLG created an AI-powered tool to tackle brand infringement — it could be a game changer

<ul><li>Shares of <keyword id="9095636" type="General" weightage="20" keywordseo="metro-brands" source="Orion">Metro Brands</keyword> list at ₹436 while the shares were allotted at ₹485 per share.</li><li>The IPO was subscribed 3.64 times on the last day of the bidding.</li><li>The market capitalisation of the company stood at ₹11,837 crore.</li></ul>Marquee investor Rakesh Jhunjhunwala-backed Metro Brands, which is one of the largest Indian footwear specialty retailers in India, made a weak listing on the National Stock Exchange (NSE) and BSE at a 12.8% discount on the issue price of ₹485 apiece. Metro Brands issue was expected to open at a discounted price due to weak grey market premium and analyst commentary on the company’s finances. The company’s financial performance in FY21 was not very great due to COVID-19 restrictions in the country that affected the entire footwear retailing segment. Its revenue from operations declined by 37.75% in FY21. In the meantime, it permanently closed 24 stores, due to significant decline in footfalls on account of COVID-19. Post-listing, the market capitalisation of the company stood at ₹11,837 crore, according to BSE data. The shares of Metro Brands were trading at ₹446.70, lower by 10.66% at 10.01 a.m., on December 22. The grey market had also indicated a discounted listing for Metro Brands a day prior to the listing. The IPO was open between December 10 and December 14 ⁠and was oversubscribed 3.64 times by investors. The company intended to raise ₹1,367 crore through this public issue. Started in 1955 as a footwear specialty retailer in India, Metro Brands now caters to footwear needs of men, women, unisex and kids. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/metro-brands-indian-oil-india-cements-and-other-hot-stocks-on-december-22/slidelist/88423034.cms">Metro Brands, Indian Oil, India Cements and other hot stocks on December 22</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/heres-why-axis-bank-may-be-willing-to-pay-2-billion-to-buy-citis-india-ops/articleshow/88407858.cms">Here’s why Axis Bank may be willing to pay $2 billion to buy Citi’s India ops</a>

Metro Brands debuts on a negative note with a 12.8% discount

Swifties are in their shopping era.From buying <a target="_blank" href="https://www.businessinsider.com/taylor-swift-fan-collected-rare-snow-globe-merchandise-2023-12">rare Taylor Swift merchandise</a> and <a target="_blank" href="https://www.businessinsider.com/taylor-swift-eras-tour-cost-of-tickets-for-multiple-shows-2023-8">expensive Eras Tour tickets</a> to bejeweled <a target="_blank" href="https://www.businessinsider.com/how-music-fans-are-making-concert-fashion-sustainable-2023-8">concert outfits</a>, no cost has been too high for her most dedicated fans in recent months.All the while, Swift has been embracing her new status as a WAG, the phrase used to describe wives and girlfriends of professional athletes. She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time.Some of her looks mixed designer coats with Louboutin shoes, while others focused on Chiefs gear and affordable jewelry. Every time, she looked like <a target="_blank" href="https://www.businessinsider.com/taylor-swift-style-why-people-care-about-what-she-wears-2023-10">the ultimate girl next door,</a> and Swifties couldn't get enough.In fact, they've been so invested in her football looks that thousands have purchased matching pieces for themselves and wiped inventory from brand warehouses in the process.Shop owners and designers told Business Insider that interest in Swift-worn pieces is so high that they've been unable to catch their breaths, even weeks after the singer promoted their businesses.And with the Super Bowl on the horizon, many are bracing themselves for the next wave of the Taylor Effect.<div type="image" title="Taylor Swift Chiefs" height="2661" width="3992" msid="107557894" hostid="261" sizebytes="257080"></div><h2>Taylor Swift and small businesses</h2>Westside Storey has been a staple of Kansas City, Missouri, for over a decade. The boutique offers a range of apparel, artisan products, and Kansas City-themed merchandise that tourists and locals love.But everything changed when an online shopper bought $1,200 worth of vintage sweatshirts from the shop in October 2023. The owner, Chris Harrington, <a target="_blank" href="https://www.businessinsider.com/taylor-swift-vintage-chiefs-sweatshirt-local-business-2023-12">initially thought the charge was fraudulent</a> before realizing it was "tied to Taylor Swift somehow," he previously told BI.His suspicion was confirmed when Swift wore one of the sweatshirts to a game in December — and business exploded.<div type="image" title="Taylor Swift in a stand at a football game." height="1086" width="1630" msid="107557897" hostid="261" sizebytes="112058"></div>Fourty-eight hours later, Westside Storey had hundreds of orders and its best December sales to date, Harrington said. Interest hasn't slowed in the weeks since."During a live drop on our website pre-Taylor, we would have about 30 to 50 people shopping, and we'd sell about half the items," he said. "The last couple of drops, we've had anywhere from 1,200 to 1,500 people on the website, and stuff sells out in five minutes."Harrington is even more surprised by the real-life impact of Swift's business."People are still coming in because they heard about Westside Storey, and they don't even want a vintage sweatshirt," he said. "They just want any item from Westside Storey, anything associated with Taylor." Emily Bordner, the founder of the Kansas City boutique <a target="_blank" href="https://ebandcompany.com/">EB and Co.</a>, experienced the same phenomenon in late January when Swift wore a jersey-shaped ring with Kelce's number, 87, on it to the AFC Championship game between the Chiefs and the Baltimore Ravens.The <a target="_blank" href="https://ebandcompany.com/collections/kansas-city-collection/products/kansas-city-chiefs-87-tight-end-jersey-ring">$14 ring</a> was designed by Bordner for her store and was later gifted to Donna Kelce, among other jewelry, in the hopes she'd wear it and share pieces with Swift.<div type="image" title="Taylor Swift hugs Travis Kelce while wearing an EB and Co. ring." height="877" width="1316" msid="107557899" hostid="261" sizebytes="84646"></div>What Bordner didn't expect was the swarm of Swifties who followed when the musician actually did."We immediately sold out of the hundred we had on hand within the first 30 minutes," she said of Swift being photographed wearing the ring. "Now, we have close to 1,200 on preorder."Bordner said EB and Co. received so many online orders — rings and other items — that she had to close her store for half a day to catch up, posting a sign on the door that read, "We are closed today due to Taylor Swift.""It was our best day, our best week, our best month ever," she said. "My life has changed, and I know that my business has fundamentally changed."<div type="image" title="Emily Bordner (left) and the sign she left on the EB and Co. door." height="1080" width="1440" msid="107558120" hostid="261" sizebytes="109174"></div>Westside Storey and EB and Co. are just two of the many small businesses impacted by Swift and her fans.Harrington said his girlfriend and partner, Kathryn Cacho, has sold 300 beanies through her brand Kut the Knit after <a target="_blank" href="https://www.instagram.com/p/C09q3Y0JHJV/?utm_source=ig_web_copy_link">Swift wore one of her designs</a> in December.<div type="image" title="taylor swift chiefs game" height="1240" width="1861" msid="107558122" hostid="261" sizebytes="163076"></div>"That was honestly even more insane," Harrington said of the experience. "It was really cool for us to sell the vintage sweatshirt, but in retrospect, it's not like we created and designed it. We just found it, and she supported us. But when Kathryn included her beanie in the order, she put her little Kut the Knit card in there. So for Taylor to almost endorse the brand and knowingly wear that product is just another level."Missouri-based bracelet brand Erimish sold thousands of the <a target="_blank" href="https://www.instagram.com/p/Cyvy0e_x77t/?utm_source=ig_web_copy_link">exact design Swift wore</a> in October when the Chiefs played the Los Angeles Chargers, the cofounder, Misha Wilson, told BI. She added that sales overall have increased around 3,000%.And Wove, the luxury jewelry brand that created <a target="_blank" href="https://www.businessinsider.com/taylor-swift-wears-diamond-friendship-bracelet-from-jewelry-startup-2024-1">the "TNT" bracelet Swift wore</a> while hugging Kelce on the field after the AFC Championship game, earned six figures in sales as a result of Swift, according to the CEO, Simone Kendle."Our site traffic has increased 5,000%. Our social-media followers more than doubled, and our jewelry sales are up over 2,000%," she told BI.<div type="image" title="Diamond tennis bracelets made for Taylor Swift and Travis Kelce by Wove." height="1470" width="2000" msid="107558125" hostid="261" sizebytes="201060"></div>Westside Storey and EB and Co. said they have also hired more employees to help meet the demands of Swiftie shoppers, while Erimish extended its employee hours."We usually have a little bit of downtime for everybody to take off during the holidays, but our girls have been busy," Wilson said."She's a blessing without even knowing it," she added of Swift.<h2>A boost for big business</h2>Major fashion and accessory brands are also benefiting from Swift's army of fans.Part of the musician's coveted outfit at the AFC Championship game in January was <a target="_blank" class="" href="https://affiliate.insider.com?h=e518eb2067b3668d61ecfeb96442dc62dd78fef6bf357ed2f0c62b4b6c899e26&amp;postID=65c4dff8ee61557013fcabb3&amp;postSlug=taylor-swift-football-outfits-are-huge-for-fashion-brands-2024-2&amp;site=bi&amp;u=https%3A%2F%2Fwww.baublebar.com%2Fproducts%2Fkansas-city-chiefs-wear-necklace-set-2-gold">a $44 golden necklace</a> from the BaubleBar x Wear by Erin Andrews collaboration.The brand, which sells both luxe pieces and affordable ones at retailers like Target, has long boasted a loyal customer base that includes jewelry fanatics and <a target="_blank" href="https://www.eonline.com/news/1134112/why-so-many-celebrities-love-baublebar-accessories">celebrities</a>.<div type="image" title="Taylor Swift wears a BaubleBar necklace while embracing Travis Kelce." height="1333" width="2000" msid="107558129" hostid="261" sizebytes="220114"></div>But Swift's impact was "enormous," Baublebar cofounder Daniella Fiala told BI. Not only did the brand's Chiefs necklaces sell out that night, but she said the waitlist to purchase one now surpasses five figures."We're no longer a small, 10-person startup — we're bigger than that — but we're not Amazon," she added. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world. So for her to put a spotlight on the brand has a massive impact from an awareness standpoint across the board."Sheertex, the rip-resistant brand of tights that Swift regularly wears, experienced the same phenomenon.The company's executive vice president, Samantha Colby, told BI that stock of <a target="_blank" href="https://affiliate.insider.com?h=1b46b327916fcc71bd322b0dc4d7ba5e5fb7ba8341027571cd440bc369a62730&amp;postID=65c4dff8ee61557013fcabb3&amp;postSlug=taylor-swift-football-outfits-are-huge-for-fashion-brands-2024-2&amp;site=bi&amp;u=https%3A%2F%2Fsheertex.com%2Fproducts%2Fmodern-diamond-tights%3Fpopup%3Dqueue-popup">the $99 pair</a> Swift wore to the AFC Championship game sold out immediately afterward.<h2>Athletic gear is no longer just for dads, Brads, and Chads</h2>Beyond sales, those in charge of fashion and accessory brands say Swift's biggest impact is arguably on the athletic gear industry at large.Whereas team-themed clothing and accessories have traditionally been made for men — or the <a target="_blank" href="https://www.businessinsider.com/taylor-swift-nfl-games-attendance-reaction-travis-kelce-2023-12">dads, Brads, and Chads</a>, as Swift lovingly referred to them in a Time interview — a major star like Swift advocating for female-focused sports merchandise is huge, with the Taylor Effect bringing interest in themed apparel to another level. BaubleBar, for example, secured a licensing deal with the NFL in 2021 and has seen success since."We've heard a lot of feedback from women who are really avid sports fans and go to games," Fiala said. "And they say, 'I love your pieces because I can wear something that represents my team that I'm passionate about and love, but it doesn't have to be an outfit takeover.'"And now, NFL deals are spreading across the industry. <a target="_blank" href="https://www.sportico.com/business/commerce/2024/nfl-grants-license-swift-jacket-designer-juszczyk-1234764755/">Sportico</a> reported that designer Kristin Juszczyk, who is married to San Francisco 49ers player Kyle Juszczyk, signed a licensing agreement with the organization after stars like Swift, Brittany Mahomes, and Simone Biles wore her creations at football games.<div type="image" title="taylor swift chiefs game" height="1355" width="2033" msid="107558130" hostid="261" sizebytes="124352"></div><h2>No sleep 'til the Super Bowl</h2>While Swift might inspire thousands to shop the same brands she does, her fans are actually the ones who have really made a difference to businesses.Bordner said she's working nonstop ahead of the big game so Swifties and other shoppers can get their merchandise in time."It's just been so crazy," she said. "I have been so in the trenches with fulfilling orders and trying to get them out the door as soon as we can. I haven't had a chance to look at what the numbers are. We just want to make sure we get stuff to people as quickly as we can."On the other hand, businesses like Westside Storey are just taking things one day at a time after its brush with the superstar.But purchases, Harrington said, have stayed strong and continue to grow as the Chiefs head into the Super Bowl."It's taken on a second wind again," he added. "Our online drops, our in-store stuff, our new shirts, everything's going really well, and it keeps going for us. I don't know when it's going to end."And the businesses who've been impacted by Swift hope it never does.

Taylor Swift's gameday outfits are a touchdown for fashion brands 

<ul><li>Footwear retailer <keyword id="12783358" type="General" weightage="20" keywordseo="metro-brands-ipo" source="Orion">Metro Brands’ IPO</keyword> was open for subscription between December 10 and December 14.</li><li>The Rakesh Jhunjhunwala-backed company received a moderate interest from investors as it was subscribed just 3.64 times.</li><li>Shares of the company may witness a poor listing due to weak grey market premium and volatile market conditions.</li></ul>Marquee investor Rakesh Jhunjhunwala-backed Metro Brands, which is one of the largest Indian footwear specialty retailers in India, is set to get listed on exchanges today, December 22. Shares of the company may open at a discounted price as indicated by weak grey market price and volatile market conditions. The Rakesh Jhunjhunwala-backed company received a moderate interest from investors as it was subscribed just 3.64 times. “We are seeing a change in IPO [initial public offering] sentiment amid a slight decline in the market, and the last two debutants witnessed profit bookings post-listing, as well we are seeing a decline in the GMP [grey market price] for upcoming IPOs. We may see a discount listing of Metro Brands given that its GMP trades at a discount of 10-15% currently,” said Aayush Agrawal, senior analyst at Swastika Investmart. Analysts at Angel One also expect a weak listing for Metro Brand’s stock, but they hold a positive stance for the long term investment. “On the listing day, we are expecting a slightly weak listing due to the company already commanding higher valuation and fear of [the] new COVID variant omicron (will increase the possibility of lockdown). However, we are positive on stock for the long term on the back of asset light business, strong brands and wide range of products,” said Amarjeet Maurya, assistant vice president – mid caps at Angel One. Also, the company’s financial performance in FY21 was not very great due to COVID-19 restrictions in the country that affected the entire footwear retailing segment. Its revenue from operations declined by 37.75% in FY21. In the meantime, it permanently closed 24 stores, due to significant decline in footfalls on account of COVID-19. <div type="image" title="metro brand rev" height="900" width="1200" msid="88411590" hostid="261"></div> While the fundamentals of the company remain good with close-to-zero debt in its books and generation of profits, the new COVID-19 variant may adversely affect its plan to grow its store sales in the near term. As of March 31, 2021, Metro Brands operates 586 Stores in 134 cities across 29 states and union territories in India. Some of Metro’s brands include Mochi, Walkway, Davinchi and J. Fontini, as well as certain third-party brands such as Crocs, Skechers, Clarks, Florsheim, and Fitflop. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/snapdeal-ipo-paper-reveals-that-it-is-going-offline/articleshow/88408081.cms">Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a>

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