You Searched For "merkle" and got 18 results
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2 mins read
MoEngage, Merkle Sokrati ink strategic alliance for APAC
Partnership to lead way in data-driven customer engagement solutions for enterprise brands
1 min read
Dentsu acquires US marketing agency Merkle in a deal worth more than $1 billion
The company said it generated $436 million in revenue in 2015, up 14% on the prior year. It has aro…
Lara O'Reilly
3 mins read
Amazon is gobbling up 'significantly' more Google ads than ever during the holiday season - and it reveals a change in the e-commerce giant's strategy
Amazon does offer a similar ad format to Google Shopping ads called sponsored product ads that are …
Lauren Johnson
3 mins read
6 charts show how Instagram is Facebook's saving grace and why retailers are going all in on Pinterest
"This comes after steady deceleration in spend growth quarter-to-quarter over the entirety of 2018,…
Lauren Johnson
2 mins read
Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella
Dentsu India continues its consolidation spree
3 mins read
Amazon is pumping money into Google to promote Prime Day, and it could be a brilliant way to also boost Amazon's own ad business
The Google ads often link to Amazon's product detail pages, where consumers read reviews and add it…
Lauren Johnson
3 mins read
The holidays are looking like a happy time for digital ads - and for Google, Amazon, and even Facebook
While advertisers continue to invest in Google, they are shifting some of their dollars, Sebastian …
Troy Wolverton
5 mins read
One of Google's biggest spenders says there's a hole in Amazon's ad business
Pricing is what's driven a lot of the growth over the past year. It's gotten a lot more competitive…
Lauren Johnson
6 mins read
Maple, a startup backed by ramen king David Chang, wants to make the food delivery process less miserable for New Yorkers
Maple's engineering team has streamlined this process in a number of ways. They've built an orderin…
Madeline Stone
2 mins read
What you need to know in advertising today
New reports from two major ad-buying firms tell different stories about where the advertising indus…
Lauren Johnson
7 mins read
A restaurant-less food delivery start-up beloved by tech investors delivered 1 million meals in a year
That is, at least, the idea behind Maple, a food startup that launched delivery to select neighborh…
Madeline Stone
2 mins read
Facebook needs to spin off Instagram and WhatsApp, say 2 big new lawsuits
Business Insider's top advertising and media stories for December 10.
Lauren Johnson
1 min read
Ford Says It's The No.1 Auto Brand - Even Though It's Actually No.2
Ford didn't used to make the No.1 claim. In a press release from April 2012, it touted its best sal…
Jim Edwards
2 mins read
Crypto firms are vowing to show proof of reserves after FTX's collapse. But here's what it really means and why it isn't enough to restore confidence
"Have you ever seen a company balance sheet not including the liabilities? The picture would be inc…
Brian Evans
2 mins read
YouTube is growing like a startup - these two charts show the 12-year-old site's stunning surge
But marketers are also seeing a big uptick in the number of ad impressions they're getting on YouTu…
Troy Wolverton
3 mins read
These four charts show how Facebook's business is changing thanks to Instagram
With Instagram becoming more important to their marketing plans, advertisers are devoting more of t…
Troy Wolverton
2 mins read
India's star shuttler Lakshya Sen urges PM Modi to fix his visa issue to enable his participation in China Open
India's star shuttler and 2022 Commonwealth Games gold medallist Lakshya Sen on Wednesday urged Pri…
ANI
2 mins read
Winners and losers of Dentsu's massive shakeup
Business Insider's top advertising and media stories for December 15.