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<keyword id="14663427" type="General" weightage="50" keywordseo="lg-electronic" source="Orion">LG Electronic</keyword> on Monday announced two new sets of '<keyword id="4007350" type="General" weightage="80" keywordseo="tone-free" source="Orion">TONE Free</keyword>' wireless earbuds, and the flagship device comes with the world's first '<keyword id="14663428" type="General" weightage="50" keywordseo="dolby-head-tracking" source="Orion">Dolby Head Tracking</keyword>' feature across all content and devices. The 'Dolby Head Tracking' feature in TONE Free T90 model recalibrates the sound as users move their heads for a more natural sound experience, so they will feel like they are in the centre of the scene and experience a whole new level of audio immersion. The 2022 TONE Free true wireless earbuds will be rolled out in major markets worldwide from the end of this month, said the company. The flagship model TONE Free T90, with the company's signature bacteria-killing �UVnano' charging case, houses a new internal structure with larger drivers that helps generate deeper, more satisfying bass. LG's T90 earbuds integrate the performance enhancing capabilities of <keyword id="14663426" type="General" weightage="50" keywordseo="meridian-headphone-spatial-processing" source="Orion">Meridian Headphone Spatial Processing</keyword> (HSP), a specialised technology from the company's long-standing partner in delivering superior sound, <keyword id="3351892" type="General" weightage="50" keywordseo="meridian-audio" source="Orion">Meridian Audio</keyword>. "With HSP inside, the earbuds present a full, more natural sound stage with a clear centre image � making one feel like they're listening to music played through real stereo sound system," the company said in a statement. The T90s are also the first wireless earbuds to feature an audio virtualiser designed by Dolby specifically for earbuds � an advanced solution that expands spatial dimensionality for stereo entertainment. Additionally, the T90s come with <keyword id="13280526" type="General" weightage="50" keywordseo="snapdragon-sound-technology" source="Orion">Snapdragon Sound Technology</keyword>, meaning users can experience a level of sound quality previously only available on wired headphones. The premium wireless earbuds offer improved <keyword id="6697739" type="General" weightage="20" keywordseo="active-noise-cancellation" source="Orion">Active Noise Cancellation</keyword> (ANC) with the Double Step ANC Algorithm and Real Time ANC Optimiser. The earbuds' comfort fit design offers ergonomic precision and an optimised shape that feels better in the ear. New TONE Free models offer up to 9 hours of use on a single charge while the case itself can provide a further 20, for up to 29 hours of listening enjoyment. With a new quick charge feature, the earbuds can be completely charged after approximately 1 hour in the �UVnano' charging case. The company also introduced new TONE Free fit lineup (models TF7 and TF8) designed for active lifestyles. The TONE Free fit models have a battery life of 10 hours (up to total 30 hours with the charging case). SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/akasa-air-takes-to-the-skies-flagged-off-by-civil-aviation-minister/articleshow/93420016.cms">Akasa Air takes to the skies, flagged off by Civil aviation minister</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/indian-consumers-are-packing-their-bags-to-travel-to-goa-and-bali/articleshow/93393370.cms">August has a long weekend and Indian consumers are packing their bags to travel to Goa and Bali</a>

LG unveils wireless earbuds with unique head-tracking spatial audio

New Delhi, <keyword id="61562" type="COMPANY" weightage="20" keywordseo="LG-Electronics">LG Electronics</keyword> on Monday expanded its 'Tonefree' truly wireless earbuds lineup with the launch of its most advanced TWS the HBS-FN7 and HBS-FN6 at a starting price of ₹24,990. The earbuds come with a UV nano charging cradle with ultraviolet light that sanitizes the earbuds, eliminating 99.9 per cent bacteria while charging. "The HBS-FN7 and HBS-FN6 from the latest LG Tonefree range feature technology from <keyword id="197389" type="LOCATION" weightage="20" keywordseo="Meridian">Meridian</keyword> Audio, the renowned British audio technology company and LG's trusted partner in delivering superior sound. Powered by <keyword id="1119422" type="COMPANY" weightage="20" keywordseo="digital-signal-processing">Digital Signal Processing</keyword>, a technology that Meridian has been perfecting for over 25 years, the LG Tonefree FN7 not only recreates a realistic soundstage that simulates the experience of listening to real loudspeakers but also delivers vocals with pristine clarity, completely immersing the listener," the company said in a statement. Accessible through the LG Tonefree app available for both <keyword id="6355645" type="PERSON" weightage="20" keywordseo="Android">Android</keyword> and iOS devices. The case comes with LED lighting on the top, making it easy to monitor the charging levels and UVnano status. According to the company, the earbuds have been engineered to fit comfortably in the ears with head-centered weight distribution that helps them stay snug and secure along with flexible, medical-grade ear gels that conform to the ear shape. The FN7 comes with <keyword id="6697739" type="COMPANY" weightage="20" keywordseo="active-noise-cancellation">Active Noise Cancellation</keyword> (ANC), specially engineered to reduce high-frequency noise encountered on a daily basis. SEE ALSO: <a href="https://www.businessinsider.in/international/news/questions-arise-about-jack-ma-whereabouts-as-alibaba-faces-scrutiny-from-the-chinese-government/articleshow/80090457.cms">Where is Jack Ma? Questions arise about the billionaire’s whereabouts as Alibaba faces scrutiny from the Chinese government</a> <a href="https://www.businessinsider.in/stock-market/news/big-money-chasing-bitcoin-takes-the-cryptocurrency-to-a-new-record-high-of-34000/articleshow/80090730.cms">Big money chasing Bitcoin takes the cryptocurrency to a new record high of $34,000</a> <a href="https://www.businessinsider.in/business/auto/news/tata-motors-stock-surge-the-early-trading-hours-today-after-the-company-reported-a-21-increase-in-total-vehicle-sales/articleshow/80092876.cms">Tata Motors’ rallies over 3% as it outshines Mahindra and Maruti in December sales</a> <a href="https://www.businessinsider.in/tech/news/over-100-million-debit-and-credit-card-users-data-has-been-leaked-online-from-payments-processor-juspay-amazon-and-swiggy/articleshow/80096472.cms">The company that processes payments for Amazon and Swiggy has reported a data leak of over 100 million debit and credit cardholders</a>

LG launches truly wireless earbuds in India, pricing starts at ₹24,990

30. What does a brand sound like?

<ul class="summary-list"><li>OnlyFans creators often make non-adult content to promote on mainstream social-media platforms.</li><li>Influencer MelRose Michaels provides educational-marketing resources for adult-content creators.</li></ul>Adult-content creators who were working before the rise of OnlyFans will tell you promoting <a href="https://www.businessinsider.com/how-to-promote-onlyfans-using-reddit-creator-strategy-earnings-2023-2">safe-for-work content on social media</a> has long been key to building a following.OnlyFans creator MelRose Michaels, as she's known online, has spent over a decade in the adult-entertainment industry, starting as a webcam model at 20 years old. She began in 2021 her own business, <a href="https://www.sexworkceo.com/" target="_blank" rel="noopener">Sex Work CEO</a>, which provides educational resources to sex workers looking to optimize their businesses. She's also taught <a href="https://www.insider.com/fancentro-a-university-turning-sex-workers-into-online-entrepreneurs-2020-9">courses for sex workers</a>.To grow her income and audience, Michaels creates safe-for-work content like ASMR videos on YouTube or livestreams on Twitch to promote her OnlyFans on mainstream platforms — and she advises other adult-content creators on how to do the same.Michaels currently has 945,000 followers combined across her social accounts, some of which include TikTok, Instagram, and Twitter. Her OnlyFans audience is around 34,000 fans and followers across pages, including one free and one VIP. The VIP tier costs $24.99 per month and has 1,100 paying fans.OnlyFans is one of Michaels' biggest moneymakers. She earns a net income of around $30,000 a month from the VIP page, which generates the bulk of her revenue on the platform. She said a large portion of her OnlyFans earnings comes from upselling private messages and locked content on the VIP page. Insider confirmed her income and audience with screenshots of her OnlyFans earning statements for the last four months and fan and follower counts."Things are very sustainable and they're very predictable because I've had 10 years to build an audience to support that infrastructure," Michaels said. "I feel stable and I feel a lot more safe and at peace with my career." Michaels considers herself a student of the industry, which helps her stay ahead of trends and platforms she sees her audience leaning into."Sex workers are faced with so many things that they get good at adaptation," Michaels said. She cited her shift from a webcam model, or "camgirl," to creating content for platforms like TikTok as people's attention shifted from computers to their cellphones, for example.Making and distributing content that's "not safe for work," NSFW for short, while also maintaining profiles on more mainstream platforms can be challenging because each has different rules around adult content. Twitter and <a href="https://www.businessinsider.com/how-onlyfans-creators-use-reddit-promote-content-strategies-examples-2023-4">Reddit</a> are two of the more accepting platforms for adult-content creators, <a href="https://www.businessinsider.com/how-onlyfans-creator-1-million-by-charging-show-face-strategy-2023-4">several</a> <a href="https://www.businessinsider.com/onlyfans-hot-teacher-built-income-reddit-pay-per-view-strategy-2023-4" target="_blank" rel="noopener">have</a> <a href="https://www.businessinsider.com/how-to-promote-onlyfans-using-reddit-creator-strategy-earnings-2023-2">told Insider</a>.Michaels shared her top advice with Insider on how OnlyFans creators can use safe-for-work content to expand their reach without overextending themselves:<h2>1. Start your social-media expansion on Twitter</h2>Michaels said Twitter is the safest mainstream social-media platform to post on as a sex worker, based on her experience."We have the best chance of survival there, they still allow adult posts and explicit images," she said.Twitter is also a big driver to OnlyFans. In the last year, Twitter made up 75% of social-media traffic to OnlyFans, according to data from SimilarWeb.Michaels said adult-content creators should run their Twitter accounts as any mainstream influencer would to grow their platforms quickly and avoid getting "shadowbanned" for their content, which can make a user's <a href="https://www.businessinsider.com/elon-musk-twitter-shadowban-users-limited-accounts-2022-12">profile and posts harder to find</a>.Creators should engage in trending conversations on Twitter and participate in discussions with genuine commentary. Michaels said replying to tweets is important, because creators can get a lot of visibility this way.<h2>2. Venture into audio through ASMR on YouTube</h2>As more digital creators <a href="https://www.businessinsider.com/top-podcast-companies-networks-for-influencers-2023-4">expand into podcasting</a>, Michaels encouraged those who create adult content to also consider audio-only content.One option is ASMR — short for autonomous sensory meridian response — which plays with sounds such as crunching or scratching to stimulate listeners. Since everyone interprets sounds differently, Michaels said ASMR gives adult-content creators more freedom."ASMR tactically is a really great middle ground because it can be erotic if someone hears it that way, but it can also just be whispers," Michaels said.She suggested experimenting with the format on YouTube, which has a huge ASMR community. In 2021, there were more than <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/gen-z-viewing-habits/" target="_blank" rel="noopener">65 billion views</a> of ASMR-related videos, according to Google Insights. Michaels also said YouTube, which offers creators several <a href="https://www.businessinsider.com/how-much-money-youtube-creators-influencers-earn-real-examples-2021-6">ways to make money</a>, is a great place to "park your audience and monetize later."<h2>3. Make SFW content for your niche</h2>Whether you're <a href="https://www.businessinsider.com/onlyfans-hot-teacher-built-income-reddit-pay-per-view-strategy-2023-4">playing a character</a> or making content tied to interests like fitness and cooking, creators can repurpose almost anything for mainstream platforms, Michaels said.If fitness is a part of a creator's platform, for example, workout videos can be turned into both video and audio content. Creators can also blog or write newsletters about their health and wellness journeys.Michaels said subscribers want to know who adult-content creators are outside of OnlyFans, and will follow them to other types of content that reflect their interests or values."Our fans are always trying to discover more of us, and that's not just from a visual aspect," Michaels said. "They're forming friendships with us as creators and really the entire thing we're selling comes down to access."<h2>4. Adult and mainstream content trends mirror each other</h2>Like ASMR, many trends that impact mainstream creators also affect those who create adult content.Michaels said oftentimes those trends show up in the adult-creator space first, like how custom videos were a staple in the adult industry before platforms like Cameo gained popularity. Virtual-reality porn has also been ahead of mainstream uses of VR, she said.Michaels is seeing a resurgence of livestreaming among adult creators, now, as platforms like TikTok and YouTube test <a href="https://www.businessinsider.com/social-shopping-what-social-media-sites-doing-win-e-commerce-2022-10" target="_blank" rel="noopener">live shopping</a> with more mainstream creators. She said camgirls were the "original livestreamers," using platforms like MyFreeCams and Streamate to perform and earn money."If you can keep your pulse on a trend in either industry, mainstream or adult, you're going to be ahead of the game," Michaels said. "It really comes down to that observation factor." This post has been edited for clarity.

How a former 'camgirl' built her OnlyFans income to $30,000 per month

Wireless earphones have made life easier by providing freedom of movement and portability. With many premium smartphones getting rid of the headphone jack, wireless earphones have become essential for users. Wireless earphones are available in all budgets and in different designs such as truly wireless or as a neckband. Before you buy your next pair of premium <a href="https://www.businessinsider.in/tech-buying-guides/best-truly-wireless-earphones-for-calling-in-india/articleshow/83834853.cms" data-type="tilCustomLink">wireless earphones</a>, some features to look at are noise cancellation, charging case and good battery backup. Most earphones these days are equipped with active noise cancellation, offering an immersive audio experience. Another feature to look for is fast charging as it allows you to quickly charge your device. <div type="Article" hostid="261" msid="83867032" title="Best wireless bluetooth headphones in India" mstype="2" mssubtype="0"></div> To help you buy your next pair of <keyword id="4327116" type="PERSON" weightage="20" keywordseo="Premium-Earphones">premium earphones</keyword>, here are the best options available on Amazon. <bulletContentEmbed name="B084ZLF1TH" columns="1"><bulletContentHeading name="B084ZLF1TH_head"> <div type="image" title="Immersive Listening Experience" msid="83310907" hostid="261"></div></columnHeadThumb>B084ZLF1TH</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B084ZLF1TH_body"><bulletContentRow name="B084ZLF1TH_3390436165982394"><bulletContentRowHeading><bulletContentRowHead col="1">Sennheiser Momentum True Wireless 2 Earbuds</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Sennheiser Momentum brings Sennheiser’s premium stereo sound to your ears in compact, comfortable earbuds. To keep the distractions away, it comes with active noise cancellation. With its transparent hearing feature, you may choose to listen to your surroundings while continuing to enjoy the audio. The sound has deep bass and detailed treble which can be customised with built-in equalisers. The earbuds are ergonomically designed and come with IPX4 rating for splash resistance. It claims to provide a playback time of 7 hours and a battery life of charging case.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B084ZLF1TH_8753848216425161"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Sennheiser Momentum True Wireless 2 Earbuds delivers high-quality sound and is an excellent choice for those looking for an immersive listening experience.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07ZRXF7M8" columns="1"><bulletContentHeading name="B07ZRXF7M8_head"> <div type="image" title="Transparency Mode" msid="83311016" hostid="261"></div></columnHeadThumb>B07ZRXF7M8</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07ZRXF7M8_body"><bulletContentRow name="B07ZRXF7M8_3750035315644626"><bulletContentRowHeading><bulletContentRowHead col="1">Apple AirPods Pro</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Apple AirPods Pro comes with active noise cancellation that gives an immersive sound experience. You can switch to Transparency mode to hear sounds from the outside. The AirPods come with three sizes of silicone tips that can be used as per your fit. It delivers good quality sound courtesy of an H1 chip and high dynamic range amplifier. The playback time is of 4.5 hours and it has a battery backup of about 24 hours when kept in the wireless charging case. It is IPX4 rated for water and sweat resistance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07ZRXF7M8_6893174601412768"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Apple AirPods Pro have high-quality audio output and would be an excellent choice for Apple users.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08CJFYBBZ" columns="1"><bulletContentHeading name="B08CJFYBBZ_head"> <div type="image" title="Touch Controls" msid="83311085" hostid="261"></div></columnHeadThumb>B08CJFYBBZ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08CJFYBBZ_body"><bulletContentRow name="B08CJFYBBZ_7058090067806352"><bulletContentRowHeading><bulletContentRowHead col="1">Bose Sport Earbuds</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Bose Sport Earbuds are premium wireless earphones designed primarily for using at the gym. It is sweat and water resistant with IPX4 rating that keeps the earbuds protected during intense workouts. It comes with a charging case which provides two full charges. Bose claims that these earbuds have a playback time of 5 hours. It has a premium sound quality that delivers lifelike audio. It has simple touch controls that can play or pause the audio, control the volume and take or reject calls with gestures.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08CJFYBBZ_0513249705851264"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bose Sport Earbuds with its comfortable fit and premium sound quality is a suitable choice of earphones for workouts.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08CZQXLQJ" columns="1"><bulletContentHeading name="B08CZQXLQJ_head"> <div type="image" title="Competitive Price" msid="83311152" hostid="261"></div></columnHeadThumb>B08CZQXLQJ</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08CZQXLQJ_body"><bulletContentRow name="B08CZQXLQJ_0921808553855831"><bulletContentRowHeading><bulletContentRowHead col="1">Sennheiser CX 400BT Earbuds</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Sennheiser CX 400BT Earbuds are truly wireless and come with 7mm dynamic drivers and built-in equalisers. The equalisers help you control your listening experience and deliver a lively sound quality. The audio output is premium and is comparable to Senheiser’s flagship wireless earbuds, Momentum. It is compatible with both iOS and Android devices and has the feature to access both Google Assistant or Siri with ease. They are compact, lightweight and have a comfortable fit. It has a playback time of about 6.5 hours and comes with a charging case.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08CZQXLQJ_9139799420390335"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Sennheiser CX 400BT Earbuds are an affordable pair of truly wireless earbuds that delivers premium audio quality to your ears.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B01E3SNNGW" columns="1"><bulletContentHeading name="B01E3SNNGW_head"> <div type="image" title="Secure Neckband" msid="83311216" hostid="261"></div></columnHeadThumb>B01E3SNNGW</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B01E3SNNGW_body"><bulletContentRow name="B01E3SNNGW_6254524586959150"><bulletContentRowHeading><bulletContentRowHead col="1">Bose SoundSport Earbuds</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Bose SoundSport Wireless earbuds deliver high-quality audio output. It provides optimised sound for different volumes with its active equaliser. It is sweat and weather resistant and comes with a comfortable neckband that keeps the earbuds intact as you workout. It has an inline mic and volume control that allows you to customise your listening experience or take calls with ease. The battery backup is good as the earbuds provide up to 6 hours of listening with full charge.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B01E3SNNGW_2553003113418730"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">The Bose SoundSport with its secure neckband is an excellent choice for runs or work-outs.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B08R5RWPFF" columns="1"><bulletContentHeading name="B08R5RWPFF_head"> <div type="image" title="Bacteria-Free Earbuds" msid="83311319" hostid="261"></div></columnHeadThumb>B08R5RWPFF</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B08R5RWPFF_body"><bulletContentRow name="B08R5RWPFF_6429764994220381"><bulletContentRowHeading><bulletContentRowHead col="1">LG Tone Free HBS-FN7 Earbuds</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">LG Tone Free HBS-FN7 Earbuds delivers an immersive listening experience with LG’s meridian technology. It comes with a charging cradle that is claimed to kill 99.9% bacteria to keep your ears germ-free. It has active noise cancellation that prevents background noise from spoiling your experience. It comes with built-in microphones that ensures that you do not have to touch your phone to pick up calls. It claims to have 7 hours of playback time and 21 hours of battery backup in the charging cradle. LG Tone Free HBS-FN7 Earbuds have IPX4 rating for water resistance.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B08R5RWPFF_5121835225085630"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">LG Tone Free HBS-FN7 Earbuds delivers premium sound and its sleek, ergonomic design is suitable for everyday use.</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best high end wireless earphones

<ul class="summary-list"><li>A <keyword id="11894125" type="UNKNOWN" weightage="60" keywordseo="tiktok" source="Orion">TikTok</keyword> trend known as "product overload" is huge on the app, with more than 700 million views.</li><li>It involves mixing <keyword id="11898443" type="UNKNOWN" weightage="60" keywordseo="cleaning" source="Orion">cleaning</keyword> chemicals in sinks and toilets to achieve "mesmerizing" visual results.</li></ul>Over the past year, videos that involve dumping a number of household cleaning products into toilets, baths, or sinks have developed into a hugely popular TikTok genre known as <a href="https://vm.tiktok.com/ZM8Qw7S9K/"> #productoverload</a>, a tag with 700 million views.These clips typically feature brightly colored mixtures of liquid bleach, dishwashing liquid, multi-purpose cleaner, powdered bleach, fabric softener, and foaming cleaning sprays. Creators cater to the requests of loyal followers by creating mixes based on certain <a href="https://vm.tiktok.com/ZM8QwBGv6/">emojis</a> or <a href="https://vm.tiktok.com/ZM8QwmJPc/">names</a> and feature <a href="https://vm.tiktok.com/ZM8QwVCk9/">storytime audios</a> created by other TikTok users, encouraging viewers to watch to the end to hear dramatic stories. A growing number of viewers find satisfaction in watching cleaning videos. On TikTok, videos featuring the tag #cleantok have been viewed over 40 billion times and led to the rise of "<a href="https://www.theguardian.com/lifeandstyle/2019/jan/29/meet-the-cleanfluencers-the-online-gurus-who-like-things-nice-and-tidy">cleanfluencers,</a>" such as <a href="https://www.insider.com/instagram-influencer-mrs-hinch-advertising-investigation-policies-2019-6">Mrs. Hinch</a>, who shot to fame by posting cleaning hacks on Instagram, where she has over 4 million followers. Product overload TikTokers often tend to use the #cleantok tag, too, despite the videos having little to do with housekeeping. One popular product overload TikToker is <a href="https://vm.tiktok.com/ZM8Qw3jWu/">@cleaningmamabee</a>, who has over 2 million followers and 40 million likes and says in her bio that her videos are for "ASMR purposes" only. Commenters frequently praise the bright colors and "satisfying" nature of the videos, and claim that the sounds of spraying bottles and scrubbing surfaces prompt an autonomous sensory meridian response — <a href="https://www.insider.com/asmr-tiktok-instead-of-youtube-growth-subscribers-2022-7">known as ASMR</a> — a sensation some people experience when hearing particular "trigger" sounds such as scratching, whispering, or the physical sensation of a soft touch.But critics argue that the hugely popular trend may also be environmentally damaging, or in some cases, physically toxic, as creators mix multiple chemical agents with unexpected effects. Insider spoke to experts about the potential risks of product overload. <h2>Product overloading can reduce the effectiveness of your cleaning products and cause environmental damage </h2>Dave Rudge is the operations manager at cleaning company <a href="https://www.reactsc.co.uk/">REACT</a>. He told Insider that cleaning chemicals "are designed to be effective when used in isolation and as directed, so there is no advantage of mixing them; doing so can reduce their effectiveness."Using too many chemicals may also damage creators' toilets, sinks, and baths. Adam Leech, who owns a UK-based <a href="https://showersdirect.com/?utm_term=showers%20direct&amp;utm_source=google&amp;utm_medium=cpc&amp;gclid=CjwKCAjw2rmWBhB4EiwAiJ0mtac5AxQiYVxMyagiZoNbZEJDcAog3YFJ9CQfuYGpBGb0XKwxHe23cRoCUJYQAvD_BwE">shower retailer</a>, told Insider that "harmful chemicals deteriorate the enamel found on your sink, bath, and showers, leading to increased bacterial levels on the surfaces." But a more significant concern around the trend is how people dispose of the vast quantity of products they're using to create these videos and their environmental impact.Dr. Deborah Brosnan is a DC-based marine resilience specialist with over 25 years of experience in the field. Brosnan explained how the many compounds mixed in the product overload videos could lead to the disruption of marine life. For Brosnan, the most concerning compound used in this trend is chlorine-based bleach. That's because purifying systems in the waterways "can't fully extract the bleach, leaving it to be sent out to the oceans," she told Insider. "When dumped in water, chlorine in bleach reacts with other chemicals and causes the formation of dioxins which are harmful to human <keyword id="11894571" type="UNKNOWN" weightage="60" keywordseo="health" source="Orion">health</keyword> and wildlife. Studies indicate that they contribute to the lowering of bird and fish populations," she said, adding that once in the marine <keyword id="11901561" type="UNKNOWN" weightage="60" keywordseo="environment" source="Orion">environment</keyword>, these dioxins take years to break down.Richard Leigh, campaign manager at <a href="https://www.unblocktober.org/">Unblocktober</a>, the UK's month-long campaign to protect the drains and waterways, calls the product overload trend "alarming" and "dangerous."Leigh, who has over 15 years of experience in the wastewater industry, told Insider, "The amount of product used in a single one of these videos is more than many households would be using over six months." That's especially noteworthy, given that many creators post <a href="https://www.tiktok.com/@athomewithrachael/video/7111316373422345515?is_copy_url=1&amp;is_from_webapp=v1">multiple</a> <a href="https://www.tiktok.com/@athomewithrachael/video/7111309418691743022?is_copy_url=1&amp;is_from_webapp=v1">product</a> <a href="https://www.tiktok.com/@athomewithrachael/video/7111142555617725739?is_copy_url=1&amp;is_from_webapp=v1">overload</a> <a href="https://www.tiktok.com/@athomewithrachael/video/7111137893158096171?is_copy_url=1&amp;is_from_webapp=v1">videos</a> daily. He said phosphates, found at varying levels in different cleaning products, can cause <a href="https://www.eea.europa.eu/archived/archived-content-water-topic/wise-help-centre/glossary-definitions/eutrophication">eutrophication</a> and "upset the balance of nutrients in rivers and streams, ultimately depleting aquatic oxygen supplies and altering the ecosystem." As a result, marine and plant life can suffocate. Leigh urges product overload fans and creators to be aware of causing "unnecessary harm to the environment" and be "mindful of the products they use when cleaning."<h2>Fellow creators are calling out product overload videos, while experts warn of the dangers of the trend</h2>Jennifer Needham, who goes by <a href="https://vm.tiktok.com/ZM8QE2U14/">@cleanwithjen</a> on TikTok, uses her platform to educate her 1 million followers on the best ways <a href="https://vm.tiktok.com/ZM8p5kkgk/">to use cleaning products</a>. After seeing several product overload clips on the app, she posted a <a href="https://vm.tiktok.com/ZM8p5bNcs/">video</a> saying she was concerned that the "satisfying" videos are "dangerous" and "really can hurt people." Needham told Insider she created the video because her "comments and DMs show there isn't an awareness of how dangerous using multiple cleaning products can be." And while there have been no reports of fatalities linked explicitly to this trend, mixing cleaning chemicals <a href="https://www.thesun.co.uk/news/uknews/12373009/woman-died-cleaning-products-bathroom-surrey/">has proven fatal in the past</a>.Bleach is a particularly hazardous chemical to mix. Bleach is comprised of highly reactive chemicals that make it effective at killing bacteria and viruses, chemist Alexander Lu of the Dong Research Group at the University of California, Irvine, told <a href="https://www.insider.com/guides/health/cleaning-chemicals-not-to-mix">Insider's Ashley Laderer</a>. Its high reactivity is also what makes it respond to other chemicals, which can result in the creation of toxic gases and compounds.Giulia Guerrini, a pharmacist at Medino Digital Pharmacy in London, told Insider that "many cleaning products include already-toxic chemicals that, when mixed, can be <a href="https://www.thesun.co.uk/news/uknews/12373009/woman-died-cleaning-products-bathroom-surrey/">lethal</a> when ingested or inhaled.""Mixing cleaning products is something that you should never, ever, ever do, no matter how 'pretty' or 'mesmerizing' it looks," Guerrini said.<a href="https://www.insider.com/culture">For more stories like this, check out Insider's Digital Culture team coverage here.</a>

A 'mesmerizing' TikTok trend of mixing cleaning chemicals could be harmful for the environment and potentially dangerous, experts warn

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li><a href="https://www.businessinsider.com/category/apple">Apple</a> posted four "<a href="https://www.businessinsider.com/category/asmr">ASMR</a>" videos to its <a href="https://www.businessinsider.com/category/youtube">YouTube</a> channel without any explanation.</li><li>ASMR audio and videos are hyper-focused on gentle, quiet, sometimes repetitive motions or audio that's designed to mesmerize, entrance, and relax.&#xa0;</li><li>Perhaps Apple wants everyone to chill out, or it's advertising that its <a href="https://www.businessinsider.com/category/iphone">iPhones</a> can produce great ASMR videos.</li><li>You can check out the videos below.</li><li><a href="http://www.businessinsider.com/">Visit Business Insider's homepage for more stories</a>.</li></ul>Apple has a <a href="https://www.youtube.com/playlist?list=PLHFlHpPjgk71c1eFplx5Dbea8i3Qopzzs">playlist on YouTube</a> comprising of four extremely relaxing and utterly mesmerizing "ASMR" videos, and they seemingly have nothing to do with Apple or its products.&#xa0;"ASMR" stands for "autonomous sensory meridian response." ASMR audio and videos are designed to be sensory experiences, where focused, high quality sound of certain things like a whispering voice, or "quiet repetitive sounds of a mundane task" are designed to create "tingly" feelings throughout a listener's body, according to <a href="https://en.wikipedia.org/wiki/Autonomous_sensory_meridian_response">Wikipedia</a>. ASMR videos are popular, but the phenomena has yet to be officially recognized by medical professionals.Apple suggests listening and watching the videos with headphones, which is typically recommended when listening to ASMR audio.&#xa0;The videos are between six to ten minute long, and they're extremely relaxing - almost therapeutic. So far, these videos have been extremely effective in chilling me out.&#xa0;There's nothing directly about Apple itself or its products in the videos. Perhaps Apple just wants all of us to chill out? Or perhaps it's advertising that its iPhones can capture great ASMR videos.&#xa0;Either way, check out the videos below:

Apple has strange, entrancing ASMR videos on its YouTube channel that have nothing to do with Apple

<div class="KonaFilter image-container display-table"><div><div class="image on-image">W Magazine/YouTubeEven Kate Hudson has gotten in on the ASMR trend. Here, she plays with sequined clothing in an ASMR series for W Magazine.</div></div></div><ul><li>Autonomous sensory meridian response, or <a href="http://www.businessinsider.com/category/asmr">ASMR</a>, refers to the tingles in your brain and spine some people feel when they hear certain pleasurable sounds.</li><li>Unlike most of <a href="http://www.businessinsider.com/category/youtube">YouTube</a>, ASMR-triggering videos are about listening, not watching. There are hours-worth of videos on YouTube where people <a href="https://out.reddit.com/t3_8jbr0g?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DxPjxN_RsE_4&amp;token=AQAA1_H5WsYpF5Hos3QTphiFbrSZmsd9_QandgDGDJD2uZ5VTxnf&amp;app_name=reddit.com">mix slime</a>, <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=2&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwju_fq_-IXbAhWJ24MKHVzyDCUQtwIILTAB&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Dv74ceeUarG8&amp;usg=AOvVaw03pnJDPpZtkxxd4UczG7to">conduct fake eye exams</a>, and <a href="https://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjX4YHb-IXbAhWC_YMKHVfyDhwQtwIIJzAA&amp;url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D6QEvF1LCj60&amp;usg=AOvVaw2R0oqrW3uqN4jUxhpdwNy5">scratch on books</a> to induce ASMR.</li><li>Since the early 2010s, <a href="http://www.businessinsider.com/category/youtuber">YouTubers</a> have been making wildly-popular channels producing ASMR videos that are anywhere from one minute to five hours long.</li><li>Some YouTubers have been able to make full-time jobs out of ASMR.</li></ul> This search recently edged out "cake" in popularity on YouTube: <a href="https://trends.google.com/trends/explore?date=all_2008&amp;gprop=youtube&amp;q=%2Fm%2F0ngt1v6,%2Fm%2F0fszt">"autonomous sensory meridian response."</a>ASMR, as it's called, refers to "head tingles" that result from hearing interesting sounds - sort of like someone is tickling you inside your head.What causes those tingles differs for everyone. It could be as subtle as a hair cut, whispers, and magazine page flips (a video that garnered <a href="https://www.youtube.com/watch?v=gf_MqDBBMPI">nearly four million views</a> in a month), or as intense as someone <a href="https://www.youtube.com/watch?v=l6nc-CEuwVQ">eating juicy pickles</a> (10.8 million views). Though it might sound odd, businesses are profiting off of it, reported Business Insider's Zoë Bernard <a href="http://www.businessinsider.com/videos-designed-to-trigger-asmr-are-surging-in-popularity-2017-11">in 2017</a>. IKEA USA produced an ASMR video <a href="https://www.youtube.com/watch?v=uLFaj3Z_tWw&amp;feature=youtu.be">in 2017</a> featuring a hand patting sheets and scratching shelving units. W Magazine has produced an entire series of celebrities and ASMR triggers. And it pays the bills for some YouTubers. It's <a href="https://t.umblr.com/redirect?z=https%3A%2F%2Fsmartasset.com%2Finsights%2Fthe-economics-of-asmr&amp;t=MWExMDI1NjRiNGY2ZjJlZjdlNjFhY2VkMDY2MzQwNGE1NDc3YWU2OSxhM3d2dXB6MA%3D%3D&amp;b=t%3AqjOzvfOPb8MsJQkhKybvbQ&amp;p=https%3A%2F%2Fbipremacktest.tumblr.com%2Fpost%2F172059836383%2Fall-pitches&amp;m=1">estimated</a> that GentleWhispering, YouTube's top ASMR channel, makes at least $130,000 a year.Other full-time ASMR YouTubers don't report the same cash influx. Three YouTubers told Business Insider that they make around $2,000 per month through YouTube, Patreon, and other revenue streams outside of their main channels. And, thanks to <a href="https://t.umblr.com/redirect?z=http%3A%2F%2Fwww.asmracademy.com%2Fbest-microphones-for-asmr%2F&amp;t=YTZkZmNlYmZlYjgxN2RjN2Y0ZGFjZGExZTExYmZlYTUwMDkwYmVhZCxhM3d2dXB6MA%3D%3D&amp;b=t%3AqjOzvfOPb8MsJQkhKybvbQ&amp;p=https%3A%2F%2Fbipremacktest.tumblr.com%2Fpost%2F172059836383%2Fall-pitches&amp;m=1">pricey audio equipment</a>, the startup costs are higher than the usual YouTube venture. Plus, you'll have to experience the "head tingles" that come from listening to sounds like nails tapping in order to know what sort of videos to make. To learn what it's really like to make a living off of ASMR, Business Insider asked five full-time ASMR YouTubers to share where they find inspiration for new sounds, the inner workings of their craft, and what the biggest mistakes are for beginners in the ASMR field.

There's a massive internet community that's obsessed with videos of 'brain-tingling' sounds, and the people who make them earn thousands of dollars a month

<ul class="summary-list"><li>A new feminist <keyword id="6358680" type="UNKNOWN" weightage="60" keywordseo="Horror">horror</keyword> short called "Tingle Monsters" explores <keyword id="2072363" type="ORGANIZATION" weightage="60" keywordseo="ASMR">ASMR</keyword> and the online harassment of women through a terrifying narrative with the occasional jump scare. </li><li>In the <keyword id="6367559" type="UNKNOWN" weightage="60" keywordseo="Short-film">short film</keyword>, which stars director Alexandra Serio, an ASMR creator starts a livestream with fans, only for the stream to be overtaken by sexist comments. </li><li>"It's tough being a woman and existing on the internet," Serio told Insider. "You have women who try to help and no matter what they're doing, they're sexualized and they're abused for it."</li></ul>The real-life issue of online harassment takes a terrifying turn in the short horror film "Tingle Monsters," which is available to watch <a href="https://www.youtube.com/watch?v=ciDyt-hUKmY&amp;feature=emb_logologo">on YouTube</a> after completing a pre-quarantine festival circuit. The roughly 11-minute horror short, directed by and starring Alexandra Serio, features an ASMR livestream gone horribly wrong. "That was a big hurdle at the beginning with festivals, the familiarity – or lack thereof – with ASMR," Serio told Insider. "At any screening I'll have a 50/50 split audience of people who have heard of ASMR and people who haven't. It's interesting going into it, there's a lot of recognition but there's also a lot of 'What was that? Why am I tingling during this film?'"ASMR <a href="https://www.insider.com/asmr-best-sleep-funniest-weirdest-videos-most-tingles-2019-11">stands for</a> autonomous sensory meridian response (a pseudo-psychological term created by those who experience the "tingles" phenomenon during specific audio triggers), and it's a subgenre of YouTube videos designed to relax viewers. Over the past five years, ASMR has gone from a niche subcommunity <a href="https://www.insider.com/asmr-best-sleep-funniest-weirdest-videos-most-tingles-2019-11">to a cultural phenomenon</a>, and while many ASMR listeners use the videos to fall asleep, others view ASMR as a meme or even as something sexual (though most in the community see this as a mischaracterization). The way ASMR videos work is that a creator uses tried-and-true "triggers" to elicit a physical "tingling" reaction from listeners. Whispered voices, tapping sounds, and roleplay scenarios are some of the <a href="https://www.insider.com/asmr-best-sleep-funniest-weirdest-videos-most-tingles-2019-11">popular "triggers"</a> that give ASMR enthusiasts a tingling, calming sensation that allows them to relax. Apart from helping many people fall asleep regularly, ASMR has anecdotally combated issues like insomnia, anxiety, and depression for some listeners. But to the uninitiated, or for those who don't receive the "tingling" sensation from ASMR videos, the art of ASMR may seem strange and even sexual. There's an ASMR pornography subcategory that exists as a polar opposite to mainstream ASMR and the sexual attention given to pornographic ASMR creators has bled into the mainstream YouTube subgenre, too.<h2>'Tingle Monsters' explore the phenomenon of ASMR alongside online harassment that targets women on the internet</h2>Aside from a sometimes unwanted sexual connotation, female ASMR creators also have to contend with the environment on online harassment that plagues women on the internet, which is the larger takeaway from "Tingle Monsters." Serio was inspired by her own observations of how women are treated online, as well as The New York Times columnist Amanda Hess' 2014 story "<a href="https://psmag.com/social-justice/women-arent-welcome-internet-72170">Why Women Aren't Welcome on the Internet</a>.""It's tough being a woman and existing on the internet," Serio told Insider. "When I think of ASMR, and not just women, I think just in general in the community, they're doing something altruistic with their time. They're people who are practitioners who care about how other people feel."So taking this core narrative about how women are treated on the internet and making it the most altruistic kind of subgenre of internet activity, I thought that was an interesting dichotomy. You have women who try to help and no matter what they're doing, they're sexualized and they're abused for it."In "Tingle Monsters," (SPOILERS AHEAD) a well-meaning ASMR creator named Dee is plagued by two types of intersecting male violence – first, online sexual harassment, followed by an actual masked intruder.Serio told Insider she wanted to make it as realistic as possible by shooting the livestream like actual ASMR, on an iPhone XS. Viewers may experience the relaxing "tingles" during the first few minutes of the faux livestream, only to be replaced by fear as the narrative shifts from something innocent to something much scarier. When Dee first starts doing an ASMR livestream, she tells her live audience that she had to move, and when they ask why her old social media accounts were deleted, Dee mentions a controlling ex. Then, as Dee continues the livestream, men in the live chat start making sexual comments about her appearance, and Dee turns off the chat, chastising the inappropriate onlookers. Once the chat is gone, a masked intruder appears behind her – we see Dee's followers trying to get her attention, but having turned off the notifications, she has no idea the intruder (we assume it's her ex) is standing behind her. Eventually, he attacks Dee, and as she stabs him with the pencil she was using as a prop, we see the people in the live chat are still demeaning her, calling it staged, and saying she deserved it."I really wanted it to feel exactly like you were watching ASMR, along with commentary while you're streaming live," Serio said. "It's really important to me that you're transplanted into that experience, because everyone has the experience of watching a woman get harassed on the internet."<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/gibi-asmr-bio-life-more-than-2-million-youtube-subscribers-2019-11">One of YouTube's biggest ASMR stars explains 'brain tingles' and why she still lies about her job</a></li><li><a href="https://www.insider.com/asmr-best-sleep-funniest-weirdest-videos-most-tingles-2019-11">How ASMR videos went from a niche 'tingle' subculture to mainstream memes</a></li><li><a href="https://www.insider.com/oddly-satisfying-spa-uses-asmr-immersive-technology-luxury-escapisom-2019-11">I visited a spa where nobody touches you – here's how the relaxing, futuristic treatments worked</a></li><li><a href="https://www.insider.com/youtube-channels-to-help-you-sleep-and-relax-2020-5">8 of the best YouTube channels to relax to and help you sleep</a></li></ul>Read the original article on <a href="https://www.insider.com/tingle-monsters-short-feminist-horror-film-asmr-alexandra-serio-2020-5">Insider</a>

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