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German luxury car maker Mercedes-Benz on Tuesday reported record sales in <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> at 4,697 units during the first quarter of 2023, a 17 per cent growth over the year-ago period, with its top-end vehicles priced above Rs 1 crore seeing accelerated growth. <keyword id="184004" type="General" weightage="100" keywordseo="mercedes-benz-india" source="Orion">Mercedes-Benz India</keyword>, which had sold 4,022 units in the same quarter last year, launched its hybrid <keyword id="2512079" type="General" weightage="80" keywordseo="amg-gt" source="Orion">AMG GT</keyword> 63 S E Performance model with a price starting at Rs 3.3 crore (ex-showroom Delhi) as part of its strategy to accelerate sales of top-end vehicles (TEVs). For the fiscal ended March 31, 2022, the company posted its highest-ever sales at 16,497 units as against 12,071 units in 2021-22, a growth of 37 per cent. "Overall, our growth story continues with a record quarter and a record fiscal year...Double-digit growth continues for us in 2023," Mercedes-Benz India Managing Director &amp; CEO Santosh <keyword id="25076" type="General" weightage="80" keywordseo="iyer" source="Orion">Iyer</keyword> told PTI. He said, "When I look at the composition, the top-end vehicles (TEVs) actually showed more than 100 per cent growth in quarter one at 107 per cent...So the juggernaut with the top-end vehicles continues also in quarter one." Mercedes-Benz India's TEVs include S-Class Maybach, <keyword id="13607641" type="General" weightage="50" keywordseo="gls-maybach" source="Orion">GLS Maybach</keyword>, top-end AMGs, S-Class and GLS SUV, which are priced over Rs 1 crore (ex-showroom). The company, which posted record sales in 2022 at 15,822 units, had sold over 3,500 units of TEVs, growing at 69 per cent. "We as a brand are highly focused in India and worldwide to grow the TEV segment. The India strategy only further resonates," Iyer said, adding that the growth of the company's TEV sales is also a "clear reflection of the changing luxury car market in India". Earlier, he said the composition of the luxury market used to be dominated by entry-level luxury cars, but has "changed, at least for us". Also for electric vehicles, he said, "It reflects the changing profile of customers. They now prefer to combine sustainability and luxury at the top-end level. This clearly shows the changing profile of Indian consumers also." In keeping with its strategy to accelerate the TEV sales growth, the company on Tuesday launched its hybrid AMG GT 63 S E Performance model, which is the most powerful production car by Mercedes-AMG. It uses technology already tested in Formula 1 racing. It is powered by a combination of a 4.0-litre V8 biturbo engine and an electric motor generating 843 hp, capable of accelerating from 0-100 kmph in 2.9 seconds. Iyer said all Mercedes-AMG GT 63 S E Performance customers will get the key handover from multiple Formula 1 racing world champion Lewis Hamilton. On the current demand situation, Iyer said at present Mercedes-Benz India has an order bank exceeding over 4,000 cars. "The order bank situation continues to be strong. Our focus is on delivering them and that's the reason for our best-ever quarter and also best-ever fiscal. It's not only about taking bookings and waiting, but we are also able to sell a significantly high number of cars," he added. Asked about the new product launch plan, having pushed some of the launches scheduled for the first quarter of 2023 to the second and third, he said, "Right now, we are launching one car. This quarter, our idea is to launch an additional one or two cars if possible. Our launch continues. We remain committed to the 10 launches for this year." In order to avoid a long waiting period, the company is ramping up the availability of parts and components to start producing more cars by working with its supply chain to optimise parts availability as much as possible. Already, Mercedes-Benz India said it has reduced the waiting period for its models. The current waiting periods for A-Class, C-Class, and E-Class models are zero to three months, while those of GLE, GLS and S-Class are two to six months. For the company's electric vehicles, the waiting period at present is two to six months while those of G-Wagon and GLS Maybach are between 8-16 months, it added. On the growth outlook for the fiscal, Iyer said the company is confident of posting a double-digit growth. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/shah-rukh-khan-messi-kohli-how-they-influenced-indias-online-payment-trends/articleshow/99404347.cms">Shah Rukh Khan, Messi, Kohli &amp; how they influenced India’s online payment trends</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/mercedes-amg-gt-63-s-e-performance-the-hybrid-sports-car-that-goes-0-to-100-in-2-9-seconds/slidelist/99404332.cms">Mercedes-AMG GT 63 S E Performance: A hybrid sports car that goes 0 to 100 in 2.9 seconds</a>

Mercedes-Benz India posts record sales at 4,697 units in March quarter

German luxury carmaker <keyword id="25952" type="General" weightage="100" keywordseo="mercedes-benz" source="Orion">Mercedes-Benz</keyword> will launch ten new vehicles in <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> in 2023 with majority in the over ₹1-crore price category, which grew over 69 per cent last year, according to a senior company official. <keyword id="184004" type="General" weightage="20" keywordseo="mercedes-benz-india" source="Orion">Mercedes-Benz India</keyword>, which posted record sales in 2022 at 15,822 units, had sold over 3,500 cars that are priced above Rs 1 crore last year. In 2021, Mercedes-Benz India sold 11,242 units. Its previous best sales were achieved in 2018 at 15,583 units. The company is looking at an overall double-digit sales growth this year, and as part of the drive it launched its 'AMG E53 4MATIC+ Cabriolet' model priced at Rs 1.3 crore on Friday. "The biggest growth for us in the last year has come from the TEV (top-end vehicle) segment, where we have grown by 69 per cent," newly appointed Managing Director &amp; CEO of Mercedes-Benz India Santosh <keyword id="25076" type="General" weightage="50" keywordseo="iyer" source="Orion">Iyer</keyword> told PTI. The company's top-end vehicles include S-Class Maybach, GLS Maybach, top-end AMGs, S-Class and GLS SUV, which are priced over Rs 1 crore (ex-showroom). Iyer, who is the first Indian to be elevated to lead Mercedes-Benz in the country, said the share of its TEV has increased to 22 per cent of the company's total sales, up from 12 per cent in the pre-Covid year of 2018. He further said bringing more products into the TEV segment will be a part of the company's "six pillars" strategy for 2023. "The first pillar is to think and act like a luxury brand and for that we will be introducing 10 desirable cars in 2023, the majority of them will be in the TEV segment...," he said. Expanding the TEV base is a key part of the strategy, Iyer said, adding, "we have grown at 69 per cent and we will be launching more products there. We have sold more than 3,500 cars only in TEVs in 2022... that's a lot of cars in the Rs 1-crore-plus segment". Also, he said the company will be putting a lot of emphasis on its online store in order to enhance the omnichannel experience for its customers. "We sold 2,000 cars through our online platform last year... We are making it even better for customers today. Earlier, they were not able to see cars which will be produced after three months. With the enhancements in our online store, they can actually see the visibility of cars for up to one year," Iyer said. Mercedes-Benz India will also take the lead in electric vehicles, and is looking at more EVs to enhance its product portfolio to add to the existing models EQC, EQB, EQS 53 AMG and EQS 580, he added. <keyword id="49089" type="General" weightage="50" keywordseo="sustainability" source="Orion">Sustainability</keyword> is also a key theme of the 2023 strategy, Iyer said, adding, "By the end of last year, we achieved 100 per cent green power for our Chakan facility... we will not stop there. We are also committing that in 2023 we will go 100 per cent paperless." He further said, "for the first time we are extending the responsibility to our franchisee partner network. We are saying that one-third of our network will operate on sustainable power and the full network will go green by 2025." The company is also increasing its supply chain resilience as it increases production which is already "at two shifts and in a couple of areas we are running three shifts". In terms of the growth outlook for 2023, Iyer said, "We are looking at profitable and resilient growth. We are aiming for double-digit growth. A sustained growth helps us to also do more investment and therefore it's important that we focus on the profitability and resilient growth for the market." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/shark-tank-india-gear-head-motor-rides-high-secures-funding-from-aman-gupta-and-peyush-bansal/articleshow/96785906.cms">Shark Tank India: Gear Head Motor rides high, secures funding from Aman Gupta and Peyush Bansal</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/kreditbee-closes-200-million-series-d-from-advent-international-mufg-bank-others/articleshow/96791309.cms">KreditBee closes $200 million Series D from Advent International, MUFG Bank, others</a>

Mercedes-Benz will launch 10 new vehicles in India in 2023: Santosh Iyer

Luxury car manufacturer Mercedes-Benz India on Friday launched the hatchback 'AMG A 45 S 4MATIC+' priced at Rs 79.50 lakh (ex-showroom all-India). According to the company, the hatchback is powered by a turbocharged four-cylinder engine and is capable of accelerating from zero to 100 km per hour in only 3.9 seconds. However, the top speed is electronically limited to 270 km per hour. The newly launched hatchback complements the 'A-Class' product portfolio comprising 'A-Class Limousine', 'AMG A35 sedan' and the 'Mercedes-AMG A45 S 4M+ hatch'. "With the launch of the most powerful and most dynamic new generation sports car in our portfolio, we are strongly reinforcing the importance of this segment in our overall growth strategy," said Martin Schwenk, Managing Director and CEO, Mercedes-Benz India. "India's fastest hatchback is a thoroughbred performance machine eagerly awaited by our 'AMG' customers and performance purists. The introduction of the 'A 45 S 4MATIC+'." The company now now has 13 'AMG' products in India under its performance brand. SEE ALSO <a href="https://www.businessinsider.in/thelife/news/tesla-hit-with-new-sexual-harassment-lawsuit-alleging-the-company-operates-like-a-frat-house/articleshow/87808968.cms">Tesla hit with new sexual harassment lawsuit alleging the company operates like a 'frat house'</a> <a href="https://www.businessinsider.in/investment/news/binances-ceo-is-buying-his-1st-home-in-crypto-friendly-dubai-and-confirms-its-us-affiliate-will-close-a-multi-million-dollar-funding-round-soon/articleshow/87807571.cms">Binance's CEO is buying his 1st home in crypto-friendly Dubai and confirms its US affiliate will close a multi-million dollar funding round soon</a> <a href="https://www.businessinsider.in/politics/world/news/kamala-harris-will-become-the-first-woman-to-have-control-over-us-nuclear-weapons-but-only-briefly/articleshow/87806057.cms">Kamala Harris became the first woman to have control over US nuclear weapons, but only briefly</a>

Mercedes-Benz India launches new luxury hatchback, priced at ₹80 lakh

<keyword id="6363239" type="COMPANY" weightage="20" keywordseo="luxury">Luxury</keyword> car maker <keyword id="25952" type="COMPANY" weightage="20" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword> on Wednesday reported a year-on-year sales growth of 34 per cent in Q1 of 2021. The company sold 3,193 units in the January-March 2021 period, hinting at a strong <keyword id="6358025" type="UNKNOWN" weightage="20" keywordseo="recovery">recovery</keyword> ahead. It said the healthy performance came on the <keyword id="6484914" type="UNKNOWN" weightage="20" keywordseo="back">back</keyword> of strong sales during January and February which remained at pre-Covid level, and also due to the recovery in March sales. "2021 has begun on a strong note for us as we look for substantial sales recovery this year. The Q1 2021 sales momentum combined with the growing availability of <keyword id="11061977" type="UNKNOWN" weightage="20" keywordseo="volume-models">volume models</keyword>, will create a strong base for further recovery in coming quarters," Mercedes-Benz India Managing Director &amp; CEO <keyword id="6690549" type="PERSON" weightage="20" keywordseo="Martin-Schwenk">Martin Schwenk</keyword> said. "With a solid order bank for most of our volume models extending into months, we are very confident of driving growth back in the coming months. We hence start Q2 with a positive outlook buoyed by the growing availability of our newly introduced models, combined with the market debut of some of the most awaited products that will redefine the luxury segment completely." SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/for-the-third-consecutive-day-a-new-unicorn-is-born-from-india-as-pharmeasy-joins-the-billion-dollar-club/articleshow/81943929.cms">For the third consecutive day, a new unicorn is born from India as PharmEasy joins the billion dollar club</a> <a href="https://www.businessinsider.in/stock-market/news/barbeque-nation-ipo-shares-list-at-2-discount/articleshow/81944700.cms">Barbeque Nation bears the brunt of an uncertain future – shares list at 2% discount</a> <a href="https://www.businessinsider.in/policy/news/rbi-has-increased-mobile-wallets-limit-with-2-lakh-and-need-full-kyc-also-for-mobile-wallets/articleshow/81946037.cms">You need to do full KYC for mobile wallets too – but you can store twice the amount of money</a>

Mercedes-Benz India YoY sales growth up 34% in Q1 CY21

<ul><li>While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platform.</li><li>Owing to this interest, the brand also recently launched its latest offering, Meredes-Benz GLS.</li><li><keyword id="3179104" type="PERSON" weightage="20" keywordseo="Santosh-Iyer">Santosh Iyer</keyword>, Vice President Sales and <keyword id="6354839" type="UNKNOWN" weightage="20" keywordseo="marketing">Marketing</keyword>, <keyword id="184004" type="COMPANY" weightage="20" keywordseo="Mercedes-Benz-India">Mercedes-Benz India</keyword> shares his optimism about consumer sentiments turning during the festive season.</li></ul>Luxury car company <keyword id="25952" type="COMPANY" weightage="20" keywordseo="Mercedes-Benz">Mercedes-Benz</keyword>, like most other auto brands had a difficult few months. Even before the <keyword id="91743" type="PERSON" weightage="20" keywordseo="lockdown">lockdown</keyword>, the <keyword id="34478" type="PERSON" weightage="20" keywordseo="auto-industry">auto industry</keyword> had been facing headwinds due to a slowing economy and negative consumer sentiments. However, one thing that the brand noticed even during the lockdown was the consumer’s interest in its cars with continuing enquiries about its offerings on its online sales channel. Perhaps that’s why Santosh Iyer, Vice President Sales and Marketing, Mercedes-Benz India is hopeful that demand will be back during the festive season. To understand how the brand is gearing up for the post-Covid world where the retail experience will be very different, we spoke to Iyer, who told us that Mercedes-Benz dealerships will be luxurious in the next few months but with additional safety protocols. Excerpts: Q) While retail is slowly limping back to normalcy, you just launched a new offering. How different is the entire process of launching a new offering during these adverse times? We have seen new products always excite the customer and brings some momentum in the market. A new product from Mercedes introduces new features and technologies that customers usually wait for and these make them excited. That is the reason we have decided to continue our product introductions for <a name="_GoBack"></a>2020 and not cancel any of them. For existing products, we have introduced value-added financial programmes through WishBox 2.0 campaign which are very innovative and customized and cater to individual requirements of customers. This way we ensure financial commitments are offset and customers do not postpone their purchase. We launched the new GLS in a unique digital format which was live telecast across Mercedes-Benz’s social media handle and the audience reach we achieved was quite overwhelming. Q) How have the past few months been in terms of business? We restarted our operations from May 6 and the production is ramping up in a graded manner. The dealership and the service centres have also started resuming operations following all local authorities directives. Business has been picking up slowly and this is just the beginning - we expect sales to peak during the Q4, when we will also have the full availability of all our volume products. Q) How important was it to stay connected with your audience despite the closure of showrooms? Mercedes-Benz is a customer centric organization and it is imperative that we stay in continuous touch with our customers, even during the lockdown period when dealerships were shut. We expanded our digital footprint during the lockdown, which we launched in October 2019. We call this campaign ‘Merc from Home’ and this enabled a 360 degree online journey for a customer, starting from selecting a car, customizing it, applying for a loan, approval process and even a home delivery of the car. We already have a good response to this online sales platform with more than 100 bookings secured. Mercedes-Benz will always be available to a customer anytime, anywhere and our digital initiatives have only further strengthened this Q) Were people still enquiring about cars during the lockdown? Amidst the lockdown, one of the bright spots for us has been the continuing enquiries from customers and prospects through our online sales channels. This only shows there is a lot of pent-up demand already in the market and customers are taking their time to decide for a high ticket purchase like a luxury car. Clearly our market introductions and new initiatives are creating interest and curiosity in the market and we are confident this will convert to sales in due course of time. We expect demand to be back by Q4 - buoyed by a resurging customer sentiment and backed by complete portfolio availability Q) Was there any interesting consumer behaviour insight from the lockdown days that you would want to share? An emergence of gradual shift in the customer mindset towards digital consumption is an interesting trend we are witnessing. We firmly believe that online sales platform have huge potential and with the entire ecosystem starting from our products, production, retail, service all becoming digital- online sales is the obvious outcome . Saying that, the role of the dealerships and sales executives will become more productive as they now have customers both online and at dealerships. I would like to call this ‘Physidigital’ as the biggest trend that emerged out of this crisis Q) With the slow unlocking of the country, how are you gearing up to function in this new post-Covid world? How will a Mercedes-Benz showroom be different from the one we saw before the pandemic? We are adopting and getting adapted to the New Normal post-COVID 19 world. Though our plant, our offices and dealerships have gradually opened up, we are all operating with half of our capacity following social distancing and government guidelines. The health of our people are of utmost importance and we are taking all measures to ensure that. The look and feel of a Mercedes-Benz showroom is not going to change- it will continue to remain the luxury destinations for all customers and brand enthusiasts.However, whenever a customer walksin to a Mercedes dealership, it will be a safe and secure one where all social distancing norms and all safety and sanitization measures are strictly implemented. Mercedes-Benz dealerships hence will be luxurious but now with additional safety protocols implemented. Q) As a brand, what is your priority going ahead? Our priority as a brand remains to ensure our people are safe and we provide them with a safe and secure workplace - this also applies to our dealerships and also for our suppliers and visitors. It is also our priority to ensure that our customers have their vehicles road ready after the prolonged lock down and hence we have rolled-out various customer service programmes that would aid them. We are also expediting the deliveries of cars to customers who have ordered them before or during the lockdown. Overall, we are slowly but surely getting back to business and we understand that we need to also create some market excitement and boost the customer confidence. It also remains our priority to affirm our consumers and the entire ecosystem that as a fundamentally strong brand, we stay invested in our customers and assure them that our strategy and market outlook remains firm and planted. Q) Has there been any change in your marketing strategy, considering OOH and Print are important mediums for you. How did you communicate with your consumers in the past few months? During these unprecedented times, our marketing strategy has been to support our customers and spread the message of staying at home and focus on health. During a crisis like this, it is very important to foster the society’s trust in our activities. Post lockdown, as we shift to unlock 1.0, we are now focusing on communicating from survival to the revival strategy, as we gradually launch new products, online services etc based on graded ramp-up that we have undertaken . Regarding the spends, we monitor all spends carefully and adjust to current circumstances. We are focusing on our digital sales channels and shifting spends accordingly.Going forward we will certainly give more emphasize on digital as we see a gradual shift towards digital happening. Even before COVID-19, we have been adopting a more data and audience based marketing to reach the most relevant target audience, and we continue to do this Q) Are you recalibrating your targets for the year? What are your expectations from the rest of the year? 2020 has already turned out to be a challenging year and we have to re-calibrate our targets. This is obvious, as we have a complete wipe out of a quarter of sales from the calendar. Our sales has been affected from three perspective a) Ongoing macro-economic headwinds b) COVID related challenges and C) unavailability of volume models in Q1 and Q2. It will be very difficult to compensate the loss of a quarter of sales from here onwards. Q) Do you anticipate a change in consumer sentiments this year? Right now the customer sentiment is subdued and we expect it to gradually warm-up in coming month leading to the festivities . The customer sentiment revival is also highly dependent upon how the current unlocking unwinds, and how firmly and swiftly business is back to normal. Q) What kind of changes do you anticipate in your consumers now and how are you as a brand preparing to meet those dynamic expectations? We see a shift in consumer mindset towards online consumption. This trend has emerged and it is going to increase even as the lockdown gets over and normalcy resumes. In an overall digital ecosystem, we have taken quite a few decisive steps so that we, as the foremost luxury automotive brand, offer our customers best of products, services and experience that deepens our brand connect with the consumer. Our online sales platform under the ‘Merc from Home’ umbrella has set the trend of online sales in the automotive industry and we are already seeing the early results. There has been quite high number of enquiries and also the conversions in sales are happening gradually. Our new initiative of ‘Mercedes Consultation Studio’ has already taken off with good customer response and feedback. Similarly our ‘Online Concierge’ has been rolled-out and has been adding tremendous value with more than 1000 online consultations already completed. Apart from sales, our online channels are equipped with seamless service booking, service billing, accessories sales etc. In all these initiatives we have integrated all our dealers who are now connected and integrated into our online ecosystem that adds value to a customer.

We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India

New Delhi, Dec 3 () German luxury car maker Mercedes Benz on Tuesday said it has stopped producing BS-IV vehicles in India and will stop retail sales of the same within a few weeks as it gears up for full transition to stricter emission norm, BS-VI.
 The company, which on Tuesday launched BS-VI version of its premium SUV GLC with a starting price of Rs 52.56 lakh (ex-showroom all India), said it has already stopped wholesales of BS-IV vehicles.
 "We have stopped production of BS-IV already since a couple of weeks...Basically we have no wholesales (of BS-IV stock). We have in the retail network still some cars but they will follow natural sales process in the next couple of weeks," Mercedes-Benz India Managing Director &amp; CEO Martin Schwenk said here in an interaction.
 So, he added,"we will be finishing selling BS-IV cars in the next few weeks, well ahead of the deadline."
 The stricter BS-VI emission norms will come into effect from April 1, 2020. No automobile manufacturer can produce or sell BS-IV vehicles after March 31, 2020.
 The company, which had last year introduced BS-VI compliant version of its flagship S-Class sedan, said it is fully ready for nationwide migration to BS-VI for both petrol and diesel engines, irrespective of fuel availability.
 Schwenk said due to the type of technology Mercedes-Benz uses for its diesel engines, its BS-VI vehicles can still run on BS-IV fuels.
 When asked about the market condition, he said there is visible improvement in consumer sentiments in the second part of the year 2019.
 "The (current) mood is good which was not the case six months ago. The network feels we have good strength at the moment. We are confident because of the products we are offering," he said.
 While there was lot of hesitation in the first half of the year, dealers and customers are "not nervous" now, Schwenk said.
 Factors such as elections, push for electric vehicles and confusion due to BS-VI transition from BS-IV had played part in sales slowdown in the first half, he said, adding that the steps taken by the government to boost the economy, specially auto sector, had an impact in uplifting sales in the second half.
 He, however, said the company's sales in 2019 will be lower than in 2018, when it sold 15,538 units, as the first "half of the year (2019) was weaker than 2018 and we cannot balance it out in the last few weeks".
 Commenting on the latest generation of the GLC, Schwenk said, "The launch of the new GLC reiterates our product offensive for the Indian market."
 Stating that GLC is one of Mercedes-Benz India's highest selling SUVs, having sold over 7,000 units since its debut, he said the launch of the latest generation GLC "also marks the introduction of the next generation of MBUX with the aim to improve driver's interaction with the various systems in the car".
 The vehicle will be available in both petrol and diesel engine options. 
 While the petrol option GLC 200 is priced at Rs 52.75 lakh, the diesel variant GLC 220d is priced at Rs 57.75 lakh (all prices ex-showroom, India).
 The company said the new GLC is also the most tech-savvy SUV in the locally made SUV line up and is its first ever locally made SUV to get Active Braking Assist. RKL RVK

Will stop selling BS-IV vehicles in few weeks: Mercedes-Benz India

German auto major <keyword id="184004" type="CITY" weightage="20" keywordseo="Mercedes-Benz-India">Mercedes-Benz India</keyword> has launched its newest luxury sedan <keyword id="2594864" type="UNKNOWN" weightage="20" keywordseo="CLA-Class">CLA-Class</keyword> on Thursday. To cater to a wider segment of customer base, the luxury carmaker has priced the CLA 200 CDI Style at Rs 31.50 lakh while the CLA 200 Sport has been priced at Rs 35 lakh. The CLA 200 CDI Sport is priced at Rs 35.90 lakh (ex-showroom Delhi). 
	 “With many segment benchmarks, we are convinced that the CLA will firmly make its mark in India. Its powerful design underscores the sporty side of the Mercedes-Benz brand. The CLA remains true to Mercedes-Benz's core values by setting new standards in aerodynamics and efficiency. The CLA-Class is stylish, sporty and distinctive. The CLA-Class has been a global success winning new customers for Mercedes-Benz and we aim to replicate this success in India,” said <keyword id="1406117" type="PERSON" weightage="20" keywordseo="Eberhard-Kern">Eberhard Kern</keyword>, managing director and CEO of Mercedes-Benz India. 
	 
	He also added, “We have incorporated India specific changes to the car making it even more adept for the Indian conditions. With this, the CLA delivers the level of refinement and performance expected of a Mercedes-Benz. The CLA-Class which is a perfect blend of style, sporty drive and luxurious features, becomes an even more attractive choice for buyers with its unique value propositions. The specially designed service and finance packages make buying and owning the CLA a pure delight.” 
	 
	The cars will be available at all Mercedes-Benz India dealership centres across the country.

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Mercedes-Benz India posts record sales at 4,697 units in March quarter

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Mercedes-Benz will launch 10 new vehicles in India in 2023: Santosh Iyer

PTI

Mercedes-Benz India launches new luxury hatchback, priced at ₹80 lakh

IANS

Mercedes-Benz India YoY sales growth up 34% in Q1 CY21

IANS

We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India

Samarpita Banerjee

Will stop selling BS-IV vehicles in few weeks: Mercedes-Benz India

PTI

Mercedes-Benz India Launches New CLA Class

Purba Das

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