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While backpacks are cool, sling bags have gotten even cooler! They hold quite a lot of things, look great, and are ideal for college or work. If you haven’t used one yet, you should start now. They are compact and stylish, making them a great alternative to other bags. Here’s a list of some classy ones for you. <bulletContentEmbed name="B06XDBJ2PS" columns="1"><bulletContentHeading name="B06XDBJ2PS_head"> <div type="image" title="Top Pick" msid="78784901" hostid="261"></div></columnHeadThumb>B06XDBJ2PS</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B06XDBJ2PS_body"><bulletContentRow name="B06XDBJ2PS_9159084621477044"><bulletContentRowHeading><bulletContentRowHead col="1">Killer KLC-PC-90001-01 Men Entizo 10-Inch Traveler Sling Bag (Black)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Made from high-quality polyester fabric, this lightweight sling bag is Amazon’s Choice. It has a well-cushioned section within the main compartment that is suited for your tablet or small laptop. It also has zippered pockets in the front and back. It’s a stylish piece with the Killer logo printed vertically on the side.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B06XDBJ2PS_3035414809923116"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Nylon strap that is adjustable, and PU coating inside and out to make it durable</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B071KF9W78" columns="1"><bulletContentHeading name="B071KF9W78_head"> <div type="image" title="Popular Pick" msid="78785057" hostid="261"></div></columnHeadThumb>B071KF9W78</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B071KF9W78_body"><bulletContentRow name="B071KF9W78_2686635313029199"><bulletContentRowHeading><bulletContentRowHead col="1">The House of Tara - Moss Green 100% Cotton Canvas Messenger Cross Body Bag with Stylish Design and Distress Finish for Men and Women</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in a bunch of rugged colours, this bag will look great when you’re on vacation or headed to work. The canvas material is strong and resilient. There’s an open compartment and a small, zippered pocket on the inside with additional pouches for small items like stationery, cell phone, car keys, house keys and other small items.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B071KF9W78_1968639366257044"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Flap cover with magnetic buttons, adjustable strap, 13.5inches height</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B00K1EI07A" columns="1"><bulletContentHeading name="B00K1EI07A_head"> <div type="image" title="Editor’s Choice" msid="78785089" hostid="261"></div></columnHeadThumb>B00K1EI07A</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B00K1EI07A_body"><bulletContentRow name="B00K1EI07A_3030623023991475"><bulletContentRowHeading><bulletContentRowHead col="1">Swiss Military Canvas Beige Sling Bag (CAN-3)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This sling bag can be your travel buddy when you’re on a trek or road trip. It is compact and lightweight but will carry all the essentials you need at hand. It a lovely beige colour with a brown buckle. The adjustable straps are comfortable and stitched strongly into the bag. It has the Swiss Military logo embossed on the front.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B00K1EI07A_2449977740575830"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Multiple pockets, main compartment has zipper, imitation buckle magnetic button</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B07Y2VSS5W" columns="1"><bulletContentHeading name="B07Y2VSS5W_head"> <div type="image" title="Recommended" msid="78785124" hostid="261"></div></columnHeadThumb>B07Y2VSS5W</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B07Y2VSS5W_body"><bulletContentRow name="B07Y2VSS5W_5265786264160206"><bulletContentRowHeading><bulletContentRowHead col="1">DAHSHA Nylon Cross Body Messenger Sling Bag Travel Office Business Messenger one Side Shoulder Bag for Men Women (Rock Garden Grey, 20 X 9 x 26 cm)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">This bag, made from high-quality nylon, is strong and long-lasting. It has a main compartment with zippers on both ends and an adjustable strap that’s stitched firmly into the bag. It’s a great bag to carry to college or work. It’s also suited for hikes and treks because it can withstand all kinds of weather.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B07Y2VSS5W_5160053597898922"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Easy to clean, lightweight, attractive design</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed> <bulletContentEmbed name="B079T41BXY" columns="1"><bulletContentHeading name="B079T41BXY_head"> <div type="image" title="Convenient" msid="78785151" hostid="261"></div></columnHeadThumb>B079T41BXY</columnHeadTitle></columnHead></bulletContentHeading><bulleteContentBody name="B079T41BXY_body"><bulletContentRow name="B079T41BXY_3668179665307724"><bulletContentRowHeading><bulletContentRowHead col="1">Handcuffs Men's Tan Leather Messenger Bag (10 Inch)</bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Available in tan and brown, this is another premium quality, classic bag you can consider for formal wear. It will look good on casual attire too. It will hold all your work essentials like wallet, phone, charger, iPad, etc. Along with the main compartment, it has a smaller main compartment, 2 front pockets, 1 back pocket and 1 side pocked.</bulletContentRowCell></bulletContentRowBody></bulletContentRow><bulletContentRow name="B079T41BXY_1125063718968982"><bulletContentRowHeading><bulletContentRowHead col="1"></bulletContentRowHead></bulletContentRowHeading><bulletContentRowBody><bulletContentRowCell col="1">Adjustable strap, water resistant, high-quality foam leather, and Velcro closure</bulletContentRowCell></bulletContentRowBody></bulletContentRow></bulleteContentBody></bulletContentEmbed>

Best Sling Bags for Men that will redefine style

He was a 'sweet' teenager. Then he killed 2 men in Kenosha. Now he's a right-wing hero.

<ul class="summary-list"><li>A 41-year-old man was arrested over Friday's <keyword id="11922278" type="UNKNOWN" weightage="60" keywordseo="shooting" source="Orion">shooting</keyword> of former Japanese Prime Minister <keyword id="12446420" type="UNKNOWN" weightage="60" keywordseo="shinzo-abe" source="Orion">Shinzo Abe</keyword>.</li><li>Reports identified the suspect as Tetsuya Yamagami.</li></ul>A man arrested over Friday's <a href="https://www.businessinsider.com/shinzo-abe-collapses-in-nara-gunshots-heard-2022-7">shooting of former Japanese Prime Minister Shinzo Abe</a> told police that he was "dissatisfied" with the latter.Abe <a href="https://www.businessinsider.com/shinzo-abe-dead-former-japan-prime-minister-shooting-details-obituary-2022-7">died after being shot</a> while making a speech at around 11.30 a.m. near a train station in the city of Nara. Various outlets r<a href="https://www3.nhk.or.jp/news/html/20220708/k10013707601000.html">eported th</a>at he was <a href="https://www3.nhk.or.jp/news/html/20220708/k10013707601000.html">airlifted to a nearby hospital</a> after the attack. <a href="https://www.nikkei.com/article/DGXZQOUA083B40Y2A700C2000000/">Nikkei</a> reported Abe's death nearly six hours after the incident.According to <a href="https://www3.nhk.or.jp/news/html/20220708/k10013707601000.html">NHK,</a> a 41-year-old named Tetsuya Yamagami was arrested at the scene. He is currently <a href="https://www3.nhk.or.jp/news/html/20220708/k10013707601000.html" target="_blank" rel="noopener">being held</a> at the Nara Nishi police station, per the outlet.Police officers told the media outlet that Yamagami said he was "dissatisfied" with Abe and wanted to kill him. However, he also insisted that he did not bear a "grudge" against the former prime minister over political differences. Reporters from <a href="https://mainichi.jp/articles/20220708/k00/00m/040/251000c">Mainichi News</a> spoke to investigators, who said the man claimed to have been targeting a religious leader who was not present at the event. The investigators also told the outlet that the man was making repetitive, nonsensical statements. Yamagami was known to have worked for the naval division of <keyword id="6355311" type="UNKNOWN" weightage="60" keywordseo="japan" source="Orion">Japan</keyword>'s Self-Defence Force — the country's version of a military — and did so until 2005, according to NHK and the <a href="https://www.fnn.jp/articles/-/386425" target="_blank" rel="noopener">Fuji News Network</a>, which cited information from the Japanese defense ministry. <a href="https://japannews.yomiuri.co.jp/society/crime-courts/20220708-43507/">The Yomiuri Shimbun</a> also reported that the man is a Nara resident.Photos and videos from the scene of the attack on Abe <a href="https://www.businessinsider.com/shinzo-abe-shot-speech-collapses-footage-scene-chaos-2022-7">showed the chaos that unfolded after the shooting</a>. In some videos posted to Twitter, a man in a grey polo shirt and brown pants is seen being tackled to the ground by a group of men in suits after two loud bangs ring out. The Asahi Shimbun also published images that appeared to show at least two men tackling the individual — one with his arms locked around the man's torso, and the other holding on to his ankle. NHK also released a video highlighting what appears to be the arrested man standing on a street corner carrying a sling bag while waiting for Abe's speech to begin.Other videos taken by eyewitnesses showed the masked man in a grey shirt lingering behind Abe while he spoke. The Nara prefectural police told <a href="https://nordot.app/917990027580391424">Kyodo News</a> that the weapon used in the attack on Abe was a pistol. Videos of the incident showed a device that appeared to comprise two pipes wrapped in black tape lying on the ground at the scene.According to <a href="https://nordot.app/918008875698700288">subsequent</a> <a href="https://twitter.com/kyodo_official/status/1545276376378327040">updates</a> from Kyodo News on Friday afternoon, Abe had sustained a gunshot wound in his neck, and was also bleeding from his left chest, per information from the Japanese Ministry of Internal Affairs and Communications.Japanese Prime Minister Fumio Kishida <a href="https://www.youtube.com/watch?v=f0lYkdA-Gtw">also confirmed during a press conference</a> that Abe was in critical condition. Kishida said that the Japanese government was still awaiting more information on the man's background and motive.

The man arrested over the shooting of former Japanese PM Shinzo Abe told police he was 'dissatisfied' with Abe: report

<ul><li>The Great Indian Festival Sale is all set to go live on the platform on September 23, 2022. </li><li>Prime members can access the deals one day before the sale, September 22, 2022. </li><li>Users can pre-book products from the platform until September 21, 2022. </li><li>Read further to browse the deals and understand how to pre-book the products.</li></ul>The e-commerce giant Amazon has announced its most awaited sale of the year, the <a href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-best-deals-and-offers/articleshow/94004700.cms">Great Indian Festival Sale</a>. Starting on September 22, 2022, the sale will offer discounts, cashback, deals, and other benefits across categories. Ahead of the sale, Amazon has revealed its <a href="https://www.businessinsider.in/tech-buying-guides/amazon-great-indian-festival-sale-kickstarter-deals-revealed/articleshow/94157835.cms">Kickstarter deals </a>on the platform. Prime members, like always, will be a step ahead of the non-prime members as they will get early access to the deals from September 22, 2022. To help you save more and avail the benefits, Amazon has partnered with SBI Bank to offer an instant 10% discount for its credit and debit card holders. Also, users will get a flat 10% cashback on their first order. Amazon has revealed some gadgets and products that users can pre-book before the sale by paying an amount starting from ₹1. Users can only pre-book the products until September 21, 2022, so gear up and grab the deals. It is important to know that pre-booking of products can only be made by a prepaid payment via Amazon Pay balance. Let's check the list of pre-booking products and how to pre-book them. Pre-booking a product in advance helps you reserve products and get early availability. <ul><li>Starting from ₹1, you can pre-book single or multiple products during the pre-booking period.</li><li>Before the final payment window(redemption window) to buy your pre-booked product appears, the prepaid amount will be refunded to your Amazon Pay balance.</li><li>You can easily purchase the pre-booked product via cash or any prepaid method after the open redemption window.</li></ul>Users can also cancel their pre-bookings. Go to the product detail page in the Amazon app- click on the manage pre-booking link- click on cancel Pre-booking- click 'yes' to cancel the pre-booking. Casio G-Shock Analog-Digital Black Dial Men's Watch <a href="https://www.amazon.in/dp/B00OZMA8FG/ref=s9_acsd_al_bw_c2_x_25_t?pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-11&amp;pf_rd_r=HJG098Z27YK8PV1WE7XD&amp;pf_rd_t=101&amp;pf_rd_p=00d5a117-342e-4f28-8d1a-faed1aeb30ec&amp;pf_rd_i=41404449031"><cmsannotation type="cmsannotation" annotationid="B00OZMA8FG" comment="amazoncard" text="B00OZMA8FG">B00OZMA8FG</cmsannotation></a> You can pre-book this watch from Casio for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. This watch has a shock-resistant build and is resistant to water. Blaupunkt BTW15 Bluetooth Truly Wireless Earbuds <a href="https://www.amazon.in/dp/B0B9T33RC1/ref=s9_acsd_al_bw_c2_x_11_t?pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-8&amp;pf_rd_r=W59WPJGTRK4NF0T1RA7B&amp;pf_rd_t=101&amp;pf_rd_p=4b4e053f-b2ad-433c-9ac0-2607e0c89b42&amp;pf_rd_i=41404449031&amp;th=1"><cmsannotation type="cmsannotation" annotationid="B0B9T33RC1" comment="amazoncard" text="B0B9T33RC1">B0B9T33RC1</cmsannotation></a> You can pre-book these TWS earbuds for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. The buds support fast charging and offer a playback time of 14 hours. AGARO Atom Electric Handheld Full Body Massager <a href="https://www.amazon.in/Handheld-Electric-Massager-Relief-Relaxation/dp/B07KV18NZJ/ref=lp_41302269031_1_1?th=1"><cmsannotation type="cmsannotation" annotationid="B07KV18NZJ" comment="amazoncard" text="B07KV18NZJ">B07KV18NZJ</cmsannotation></a> You can pre-book this full-body massager for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. Equipped with three massage heads and variable speed settings, it provides comfort and relief from pain. Mi Grooming Kit <a href="https://www.amazon.in/dp/B0BCQTRZ77/ref=s9_acsd_al_bw_c2_x_0_t?pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-2&amp;pf_rd_r=XSZXDJHR3QEQ9VGGGNHX&amp;pf_rd_t=101&amp;pf_rd_p=373c5edc-59a4-4400-a171-c59d3901d6bb&amp;pf_rd_i=41302269031"><cmsannotation type="cmsannotation" annotationid="B0BCQTRZ77" comment="amazoncard" text="B0BCQTRZ77">B0BCQTRZ77</cmsannotation></a> You can pre-book this Mi grooming kit for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. It comes with 40-length settings and multiple attachments for effective grooming. Also, the lightweight design ensures convenient carrying and usage. Noise Pulse 2 Max Advanced BT Calling Smart Watch <a href="https://www.amazon.in/dp/B0B6BLTGTT/ref=s9_acsd_al_bw_c2_x_1_t?pf_rd_m=A1K21FY43GMZF8&amp;pf_rd_s=merchandised-search-8&amp;pf_rd_r=W59WPJGTRK4NF0T1RA7B&amp;pf_rd_t=101&amp;pf_rd_p=4b4e053f-b2ad-433c-9ac0-2607e0c89b42&amp;pf_rd_i=41404449031"><cmsannotation type="cmsannotation" annotationid="B0B6BLTGTT" comment="amazoncard" text="B0B6BLTGTT">B0B6BLTGTT</cmsannotation></a> You can pre-book this Noise Pulse 2 Max smartwatch for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. It has multiple features and a 1.85-inch display for comfortable visibility. Lavie Women's Ushawu Satchel Bag <a href="https://www.amazon.in/Lavie-Ushawu-Womens-Satchel-Brown/dp/B08NQQFVQN/ref=lp_41404449031_1_9"><cmsannotation type="cmsannotation" annotationid="B08NQQFVQN" comment="amazoncard" text="B08NQQFVQN">B08NQQFVQN</cmsannotation></a> You can pre-book this satchel bag from Lavie for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. It offers ample space to ensure the convenient carrying of belongings. Also, to ensure comfortable hanging, it has an adjustable sling. Ariel Matic 4in1 PODs Detergent Pack <a href="https://www.amazon.in/Ariel-Matic-Detergent-washing-machine/dp/B0B8YP7Y29/ref=sr_1_18?qid=1663577451&amp;sr=8-18&amp;srs=41404449031&amp;th=1"><cmsannotation type="cmsannotation" annotationid="B0B8YP7Y29" comment="amazoncard" text="B0B8YP7Y29">B0B8YP7Y29</cmsannotation></a> You can pre-book this detergent pack from Ariel for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. It is suitable for Top &amp; Front load washing machines only. Its unique formulation helps remove stains, soften the fabric and keep clothes fresh. Portronics Sound Slick IV 120W Bluetooth Wireless Soundbar <a href="https://www.amazon.in/Portronics-Bluetooth-Wireless-Soundbar-Inbuilt/dp/B0BBW7VT8C/ref=sr_1_30?qid=1663577266&amp;s=electronics&amp;sr=1-30"><cmsannotation type="cmsannotation" annotationid="B0BBW7VT8C" comment="amazoncard" text="B0BBW7VT8C">B0BBW7VT8C</cmsannotation></a> You can pre-book this Protronics soundbar for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. The wide compatibility with aux, USB, Bluetooth and more makes it a good option. Also, its sleek design can complement your living space aesthetics. Woodland Men's G Leather Sneaker <a href="https://www.amazon.in/Woodland-Camel-Sneakers-9-India-40777CMA/dp/B07DPSMJXJ/ref=sr_1_9?qid=1663577410&amp;sr=8-9&amp;srs=41404449031&amp;th=1&amp;psc=1"><cmsannotation type="cmsannotation" annotationid="B07DPSMJXJ" comment="amazoncard" text="B07DPSMJXJ">B07DPSMJXJ</cmsannotation></a> You can pre-book these shoes from Woodland for ₹1 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. It has a lace-up closure and is available in various sizes. The shoes offer both style and comfort with their design and material. Usha EI 1602 1000-Watt Lightweight Dry Iron <a href="https://www.amazon.in/Usha-EI-1602-1000-Watt-Lightweight/dp/B008YW3CYM/ref=sr_1_5?qid=1663577348&amp;sr=8-5&amp;srs=41332281031"><cmsannotation type="cmsannotation" annotationid="B008YW3CYM" comment="amazoncard" text="B008YW3CYM">B008YW3CYM</cmsannotation></a> You can pre-book this dry iron from Usha for ₹59 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. The lightweight design and long cord ensure easy and comfortable operation. Also, the 5-fabric settings make it a good option to use on different fabrics. Prestige 1.5 Litre Kettle <a href="https://www.amazon.in/Prestige-1-5-Kettle-1500-watts-Red/dp/B07VNFP3C2/ref=lp_41404449031_1_10"><cmsannotation type="cmsannotation" annotationid="B07VNFP3C2" comment="amazoncard" text="B07VNFP3C2">B07VNFP3C2</cmsannotation></a> You can pre-book this kettle from Prestige for ₹69 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. To ensure easy pouring and cleaning, the kettle is designed with a wide mouth. Power indicator, automatic shut-off, lid lock and more are some features that make it a good option to buy. Wonderchef Nutri-blend Mixer, Grinder &amp; Blender <a href="https://www.amazon.in/Wonderchef-Nutri-Blend-Watts-Juicer-Grinder/dp/B00W56GLOQ/ref=lp_41404449031_1_2"><cmsannotation type="cmsannotation" annotationid="B00W56GLOQ" comment="amazoncard" text="B00W56GLOQ">B00W56GLOQ</cmsannotation></a> You can pre-book this Wonderchef Nutri-blend Mixer, Grinder &amp; Blender for ₹239 and complete your purchase on Sep 23, 12:00 am - Sep 24, 12:00 am. It comes with two jars made of durable materials to help make different recipes and ensure long-lasting usage. Also, the 400-watt motor ensures effective grinding and blending of the ingredients. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/ecommerce/news/amazon-great-indian-festival-sale-things-to-do-before-the-sale-goes-live/articleshow/94157228.cms">Amazon Great Indian Festival Sale: Things to do before the sale goes live</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech-buying-guides/amazon-great-indian-festival-sale-kickstarter-deals-revealed/articleshow/94157835.cms">Amazon Great Indian Festival Sale: Kickstarter deals revealed</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/news/best-offers-on-smartphones-and-laptops-on-the-amazon-great-indian-festival-sale/articleshow/94302092.cms">Best offers on smartphones, laptops, and more on the Amazon Great Indian Festival Kickstarter deals</a>

Amazon Great Indian Festival: Here’s how to pre-book products before the sale

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He was America's flashiest watch dealer. Then the feds caught up with him. 

<div class="KonaFilter image-container display-table"><div><div class="image on-image"></div></div></div><ul class="summary-list"><li><a href="https://markets.businessinsider.com/news/stocks/beer-companies-stocks-best-for-hard-seltzer-boom-ubs-2019-7-1028400172">As hard seltzer fever sweeps the nation</a>, the drink is becoming synonymous with an unexpected demographic: young millennial men who identify as "bros."</li><li>White Claw, the dominant brand in the category, has become the subject of a rising number of viral YouTube videos and memes poking fun at the popularity of the drink in places like fraternity houses.</li><li>Hard seltzer enthusiasts are likening the drink's popularity to Smirnoff Ice, famous as the inspiration for "icing," the viral drinking game started by a group of fraternity brothers in 2010.&#xa0;</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>Though Ben Shea hadn't heard of White Claw when he first tried it in June, after one sip of the black cherry-flavored alcoholic fizzy water, he was instantly hooked.&#xa0;"It's ridiculously good. If I'm at at a party now and someone offers me an IPA or a White Claw, I definitely take a White Claw," Shea, a producer based in Santa Monica, told Business Insider.&#xa0;After his auspicious introduction to the drink, Shea became an unabashed hard seltzer enthusiast. As he packed his bags for a recent weekend getaway with a group of male friends, he brought along a few cases of White Claw,&#xa0;hoping to spread the gospel of the refreshing, low-calorie boozy beverage. Though Shea said the group teased him upon seeing the sleek white cans, slinging insults about the seemingly girlish drink, they spent the entirety of the weekend drinking it to excess.&#xa0;"I'm a bro, I do dude things and get stoked and all that," Shea said. "But I also just feel comfortable saying I like White Claw and that it's good."Shea and his crew are not alone in their sentiments. At barbecues, on beaches, at fraternity parties,&#xa0;legions of men are suddenly singing the praises of hard seltzer."Throw a dart at my fraternity composite and you'll find a guy who's into hard seltzer," a college junior and fraternity member told Business Insider, requesting anonymity as he is not yet of legal drinking age.<h2>The memeificaiton of White Claw</h2><a href="https://www.nielsen.com/us/en/insights/article/2019/how-ready-to-drink-beverages-and-packages-are-shaking-up-the-adult-beverage-market/">According to Nielsen</a>, hard seltzer sales increased by 66.2% in the past year, driven largely by growing demand from millennial drinkers seeking new options in malt beverages beyond traditional beer. As hard seltzer's star rose, it became the <a href="https://www.brewbound.com/news/nielsen-total-beer-dollar-sales-up-5-percent-during-july-4-holiday-week">top growing segment</a> in the beer category during the lucrative Fourth of July weekend. It's now slated to become a booming $2.5 billion category by 2021, according to analysis from UBS.Read more: <a href="https://markets.businessinsider.com/news/stocks/beer-companies-stocks-best-for-hard-seltzer-boom-ubs-2019-7-1028400172">Hard-seltzer sales are booming in the US - and UBS says these 5 beer companies are best positioned to profit from the trend</a>However, while the beverage is clearly resonating among consumers of all backgrounds and genders at equal measure, it's finding a surprising niche among one particularly vocal group of drinkers online: bros.For the unitiatied, <a href="https://www.urbandictionary.com/define.php?term=Bro">Urban Dictionary defines "bros"</a> as "obnoxious partying males who are often seen at college parties" and "usually just stand around holding a red plastic cup waiting for something exciting to happen so they can scream [about] how much they enjoy partying." According to this definition, the men "often wear&#xa0;a rugby shirt and a baseball cap.""It's interesting because the younger demographic [of men that] broadly gets defined as 'bro culture' is very active on social media," said Sanjiv Gajiwala, SVP of marketing at White&#xa0;Claw. "They're very passionate and they love sharing things that they think are fun, so I think it's caught the attention of a lot of people."In June, YouTube star Trevor Wallace shared his latest viral hit, "Drinks White Claw Once," a four-minute, tongue-in-cheek video mocking the growing mass of seltzer bros. In the clip - which currently has more than 1.5 million views on YouTube and 265,000 comments on Facebook -&#xa0; Wallace tries the beverage and is aesthetically transformed.&#xa0;His simple black T-shirt becomes a Hawaiian print button-up and his bleach blond hair is suddenly adorned with a baseball cap and Wayfarer sunglasses. The look is a nod to a stereotypical frat bro.&#xa0;"If you think about it, LaCroix is just a virgin White Claw," Wallace riffs. "It's like a Four Loko that went to private school. Ain't no laws when you're drinking Claws!"&#xa0;&#xa0;In the following weeks, the video inspired several response posts and videos. A quick search for "White Claw" and "bro" on Twitter yields hundreds of results.Most importantly to White Claw though, it helped boost the already skyrocketing profile of the brand. White Claw - owned by the private company Mark Anthony, which also operates Mike's Hard Lemonade - currently dominates the market with <a href="https://www.brewbound.com/news/nielsen-total-beer-dollar-sales-up-5-percent-during-july-4-holiday-week">more than 55% of hard seltzer share,</a> even as a growing number of competitors like Truly and Bon &amp; Viv look to compete.&#xa0;&#xa0;&#xa0;&#xa0;Vivek - a software designer in Seattle who requested that his last name be withheld in order to protect his privacy - said that though his group of friends largely describes themselves as "nerds and gamers that don't identify with party culture," they've taken a shining to White Claw."It's become a meme across internet culture," he said. "There are a lot of people joking about White Claw and saying things ironically, like 'Dude, what if we just hung out and had, like, two cases of White Claw?'"Vivek said part of hard seltzer's appeal, both in terms of taste as well as through the lens of internet culture, is its simplicity."It doesn't offend anyone. It's a very, very inoffensive drink. If you want to bring something to a gathering that everyone can enjoy, hard seltzer is an easy bet," he said.&#xa0;<h2>'You got Clawed, brah!'</h2>Matt Lindner, a content marketing manager in Chicago who refers to hard seltzer as "bougie water," said he foresees White Claw as the next Smirnoff Ice, the drink best known for starting the cultural phenomenon known as "icing."In 2010, <a href="https://www.nytimes.com/2010/06/09/business/media/09adco.html">a New York Times article</a> described the then-fledgling trend&#xa0; as "the nation's biggest viral drinking game," citing the outsized popularity of the act among men. According to the article, the game originated within the Pi Kappa Alpha fraternity house at the College of Charleston, where the brothers claim to have both created the rules and first shared them publicly on BroBible.com.&#xa0;"The premise of the game is simple: hand a friend a sugary Smirnoff Ice malt beverage and he (most participants have been men) has to drink it on one knee, all at once - unless he is carrying a bottle himself, in which case the attacker must drink both bottles," journalist J. David Goodman wrote.&#xa0;At the time, several now-defunct blogs and websites like BrosIcingBros.com and You Got Iced depicted videos of the game, leading to its widespread virality.&#xa0;&#xa0;<a href="https://twitter.com/mattlindner/status/1153862467073826816">On Twitter</a>, Lindner prophesized a day in which White Claw will follow a similar path as its malt beverage predecessor, when "bros will start showing each other cans of the Claw, making each other take a knee and yelling 'YOU JUST GOT CLAWED BRAH.'""White Claw strikes me as something that came out of a Lonely Island video," Lindner told Business Insider. "I remember seeing White Claw for the first time and I thought of the video for 'I'm On A Boat.' The way it's packaged, the way it's marketed, it feels like it's being tailored to that 'living your best life' mentality."Shea, the hard seltzer fan from Santa Monica, said the growth of White Claw has also reminded him of the height of the Smirnoff Ice days, noting that his friend even proposed to his now wife after he was brought to his knees in an act of icing.&#xa0;"I think people are afraid to just say they like it and that it's good, so they have to do it ironically," he said. "It's similar to what happened with icing, it's not seen as your stereotypical guy drink."<div></div><div></div><div></div><div></div><div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/starbucks-mcdonalds-dunkin-animated-map-shows-where-coffee-comes-from-2019-7">This animated map shows where Starbucks, Dunkin', and McDonald's coffee comes from</a></h3> <div> </div> </div>

'Claw is the law': Why American 'bros' suddenly can't get enough of White Claw hard seltzer

If you are a bit conscious about the global fashion industry you know how fast forward it is. Prior to six months, even before the season commences, the style is ready. That’s how it works everywhere. The runway trend of October will trickle down to the manufacturers in a month. And by March, the <keyword id="118206" type="PERSON" weightage="20" keywordseo="chanel">Chanel</keyword> sling bag that won loud applause at <keyword id="6355838" type="COMPANY" weightage="20" keywordseo="New-York">New York</keyword> in autumn will be sold at the retail outlets of <keyword id="6354539" type="COMPANY" weightage="20" keywordseo="Dubai">Dubai</keyword>. 
 
But did you ever wonder who are the brains behind the fashion at shows and stores? Where do these designers get ideas from? The designers conceptualize and design but there must be someone who ideates the outline. 
 
Meet trendsetter called WGSN or the World Global Style Network. With 350 plus staffs, and 14 offices including one in India, WGSN is the world’s leading trendsetter in fashion. 
 
The subscriber based business of WGSN has 70,000 members who are directly dependent on it for fashion trend alerts. Amongst the KRAs of WGSN are streamlining the patterns, colours, motifs of the season. So, the designers, colourists, merchandiser, all WGSN subscribers get to know about every aspect of fashion much ahead of time. 
 
The work culture of WGSN is also quite ahead of time. If you check with the senior editors of the company, you would know that for them its already the spring of 2018 when jute-soled espadrilles might be in style. 
 
Not only designers, WGSN’s major chunk of clientele also includes big brands in fashion. While the customers depend on blogs and magazines for fashion updates, brands rely on WGSN for similar reasons. 
 We chatted with Anupreet <keyword id="359486" type="PERSON" weightage="20" keywordseo="Bhui">Bhui</keyword>, Senior Editor, Street Style WGSN in India and this is what she has to say about Indian fashion. 
 
“More and more urban Indian youth is travelling, socially aware and well connected with antennas picking up trends all across the globe. Having said that, there is also an influx of foreign brands rapidly expanding in retail in the Indian domestic market. All these factors have actually enabled to shrink the gap and help align global trends increasingly with the Indian taste and style.” 
 
Fashion forecast for India 
“While Men’s silhouettes and fits move towards keeping in step with international trends, women explore styles that are definitely in tune with global trends but dialing down in terms of skin exposure,” Bhui told Business Insider. 
 
“India is a prints market with already a rich heritage of patterns and designs. The consumers love their prints that are alive. Floral, geometric leaning more towards a happier colour mix are mostly a preference. Indian consumers love colour. Saturated and bright hues always win with women,” she said.

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