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<br /> When love is in the air and Valentine’s Day is just around the corner, <keyword id="143" type="CITY" weightage="100" keywordseo="Bollywood">Bollywood</keyword> is bound to come up with a <keyword id="24069" type="UNKNOWN" weightage="100" keywordseo="romantic-comedy">romantic comedy</keyword>. But when ad film-maker <keyword id="1612592" type="PERSON" weightage="100" keywordseo="Vinil-Mathew">Vinil Mathew</keyword>’s directorial debut <em><keyword id="1520199" type="UNKNOWN" weightage="100" keywordseo="Hasee-Toh-Phasee">Hasee Toh Phasee</keyword></em> hit the screen a week before <keyword id="4167782" type="UNKNOWN" weightage="100" keywordseo="V-day">V-Day</keyword> (February 7), it turned out to be a better love feast than the run-of-the-mill romances. Much of the credit goes to the lead duo – <keyword id="562349" type="PERSON" weightage="100" keywordseo="Parineeti-Chopra">Parineeti Chopra</keyword> and <keyword id="1320874" type="PERSON" weightage="100" keywordseo="Sidharth-Malhotra">Sidharth Malhotra</keyword> – and the <keyword id="303" type="POSITION" weightage="80" keywordseo="Director">director</keyword>, of course, who tweaked all the usual Bollywood <em>masala</em> into an earthy and sharp reality without stripping the flick of its dream elements. And going by the <keyword id="2034852" type="UNKNOWN" weightage="100" keywordseo="Box-office-numbers">box office numbers</keyword>, we dare say that the audience loves those experiments garbed in the feel-good raiment. In other words, this Parineeti-Sidharth starrer has different offerings at different levels – whether you take it as an arty-commercial experiment or just another love story, with some nuances that can push you out of your comfort zone.<br />
<br /> So how has the film fared at the box office so far? The Rs 25 crore <keyword id="1636016" type="UNKNOWN" weightage="100" keywordseo="rom-com">rom-com</keyword>, jointly produced by <keyword id="3778" type="PERSON" weightage="100" keywordseo="Karan-Johar">Karan Johar</keyword>’s <keyword id="62161" type="COMPANY" weightage="100" keywordseo="Dharma-Productions">Dharma Productions</keyword> and <keyword id="7929" type="PERSON" weightage="100" keywordseo="Anurag-Kashyap">Anurag Kashyap</keyword>’s <keyword id="1352720" type="ORGANIZATION" weightage="100" keywordseo="Phantom-Productions">Phantom Productions</keyword>, hit about 2,000 screens across the country and grossed around Rs 17-18 crore at home during the first weekend, according to industry estimates. <keyword id="1861689" type="UNKNOWN" weightage="100" keywordseo="overseas-collection">Overseas collection</keyword>s stood at a little over $1 million. The <keyword id="2014761" type="UNKNOWN" weightage="100" keywordseo="Occupancy-rate">occupancy rate</keyword> was 50-80% during the opening weekend and stayed at 50% on the crucial Day 4 (February 10) in the domestic market, bringing in around Rs 6 crore. Overseas collection on the 4th day was around Rs 1.5 crore. However, the movie is expected to do much better at the box office during the <keyword id="2054858" type="UNKNOWN" weightage="100" keywordseo="V-Day-week">V-Day week</keyword>.<br />
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Karan Johar is also happy with the way things are going. “Thank you for the immense love and appreciation for <em>Hasee Toh Phasee</em>, a film I am extremely proud of,” he tweeted on Sunday.<br />
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The rom-com is expected to ride on critical acclaim and we feel that is justified to some extent. For one, director Vinil Mathew (best known for his <em>Cadbury: Kuch meetha ho jaye</em> commercials) knows how to tell a good story, blending reality with cinematic magic. And writer <keyword id="1989065" type="UNKNOWN" weightage="80" keywordseo="Harshvardhan-Kulkarni">Harshvardhan Kulkarni</keyword> has aptly supported him. The film is essentially a quirky love story between <keyword id="19563" type="PERSON" weightage="100" keywordseo="meeta">Meeta</keyword> (Parineeti) and Nikhil (Sidharth) – a modern-day take about life, love and relationships. Consequently, you see a runaway professional and a turbulent soul in Meeta, who has brains but takes drugs, steals money from her family and tries to whisk off her sister <keyword id="5405" type="PERSON" weightage="100" keywordseo="Karishma">Karishma</keyword>’s (<keyword id="16234" type="PERSON" weightage="100" keywordseo="Adah-Sharma">Adah Sharma</keyword>) fiancé who is also a long-time friend of Meeta. Sidharth, on the other hand, is a more staid character with his commitments firmly in place. The resulting story weaves the chemistry between the odd pair while <keyword id="6362839" type="PERSON" weightage="100" keywordseo="Manoj-Joshi">Manoj Joshi</keyword> does some good work as Meeta and Karishma’s father.<br />
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But one still wonders why all the soul-searching and putting life into order need to happen immediately before a crucial marriage, à la <em>Mere Brother Ki Dulhan</em>? Only this time, we have a runaway bridegroom, instead of the bride walking away from the <em>mandap</em> as is the Bollywood wont. But Parineeti is the real star cast here – bright, gorgeous, self-willed and passionate – and wins hearts in spite of her over-the-top acting. Sidharth, too, is out on a self-quest and looks laudable. But it’s the cliché plot that mars the good efforts. There are nice elements, but they come in bits and pieces, and finally, <em>Hasee Toh Phasee</em> remains a commercial candyfloss.<br />
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One just wonders what would have happened if Parineeti and Sidharth went through the same experiences post the marriage between Adah and Sidharth. But that might have been too much off the track for Bollywood and the Indian audience who did not receive the offbeat theme of <em>Nishabd</em> well. Let us see if <em>Hasee Toh Phasee</em> can join the 100 crore club.<br />
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<strong><keyword id="805778" type="ENTERTAINMENT" weightage="100" keywordseo="Heartless">Heartless</keyword>: Commendable efforts lose steam, again</strong><br /> Medical thrillers are pretty rare in Bollywood and we pinned our hopes on <keyword id="17186" type="PERSON" weightage="100" keywordseo="Shekhar-Suman">Shekhar Suman</keyword>’s directorial debut <em>Heartless</em>, starring his son <keyword id="20393" type="PERSON" weightage="100" keywordseo="Adhyayan">Adhyayan</keyword>, along with <keyword id="20398" type="PERSON" weightage="100" keywordseo="deepti-naval">Deepti Naval</keyword>, <keyword id="6381489" type="PERSON" weightage="100" keywordseo="Om-puri">Om Puri</keyword> and newcomer <keyword id="1935232" type="UNKNOWN" weightage="100" keywordseo="Ariana-Ayam">Ariana Ayam</keyword> (she hails from New York). The movie also released on February 7 and hit about 800 screens all over the country. But unlike <em>Hasee Toh Phasee</em>, this one had a poor start in spite of a great storyline – essentially borrowed from the American crime/supernatural/conspiracy thriller <em><keyword id="106100" type="ENTERTAINMENT" weightage="80" keywordseo="Awake">Awake</keyword></em>. Surprisingly, the box office numbers are not officially available yet but according to one estimate, <em>Heartless</em> has grossed a little over Rs 1 crore in the opening weekend. That is, indeed, shocking.<br />
<br /> A close look at the movie, however, confirms our fear that it could be a box office flop. Rich boy <keyword id="138003" type="PERSON" weightage="100" keywordseo="Aditya-Singh">Aditya Singh</keyword> (<keyword id="6354939" type="PERSON" weightage="100" keywordseo="Adhyayan-Suman">Adhyayan Suman</keyword>), who needs a <keyword id="6397601" type="UNKNOWN" weightage="100" keywordseo="heart-transplant">heart transplant</keyword>, falls in love with fortune-hunter <keyword id="80068" type="PERSON" weightage="100" keywordseo="Ria">Ria</keyword> (Ariana Ayam) and secretly marries her before the surgery. But once he is under the knife, all hell breaks loose. There is conspiracy going on to kill him with a <keyword id="2054863" type="UNKNOWN" weightage="100" keywordseo="Poisoned-transplant">poisoned transplant</keyword>, so that the wife can pocket the insurance money. Adhyayan’s friend and <keyword id="6382875" type="POSITION" weightage="80" keywordseo="surgeon">surgeon</keyword> <keyword id="2054864" type="UNKNOWN" weightage="100" keywordseo="Dr-Sameer-Saxena">Dr Sameer Saxena</keyword> (Shekhar Suman) is also in cahoots.<br />
<br /> During the surgery, the truth dawns upon the hero as he goes into <keyword id="2054865" type="UNKNOWN" weightage="100" keywordseo="Anaesthesia-awareness">anaesthesia awareness</keyword>, a medical condition where the patient is conscious enough to understand everything, but cannot move. Finally, his mother <keyword id="489622" type="PERSON" weightage="100" keywordseo="Gayatri-Singh">Gayatri Singh</keyword> (Deepti Naval) commits suicide to make the transplant happen; Om Puri, as <keyword id="2054866" type="UNKNOWN" weightage="100" keywordseo="Dr-Sanjay-Trehan">Dr Sanjay Trehan</keyword>, manages to save him and all the baddies are arrested at the end. There’s nothing wrong with the story except for the fact that medical thrill becomes hilarious comedy during the second half and Adhyayan still looks pretty stiff although the mother-son relation has been played out well. Maybe the BO numbers will pick up as soon as the audience gets used to the comical activities that take place in the OT. But can it still be touted as Adhyayan’s comeback movie?<br />
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<strong><em><keyword id="1977299" type="UNKNOWN" weightage="100" keywordseo="Babloo-Happy-Hai">Babloo Happy Hai</keyword></em>, <em><keyword id="828628" type="UNKNOWN" weightage="100" keywordseo="Ya-Rab">Ya Rab</keyword></em> fail to make the cut </strong><br /> The other two releases of the week also failed to make the cut at the box office in spite of some serious themes. Directed by <keyword id="475774" type="UNKNOWN" weightage="100" keywordseo="Nila-Madhab-Panda">Nila Madhab Panda</keyword> (of <em>Jalpari</em> and <em>I am Kalam</em> fame), <em>Babloo Happy Hai</em> has a meaningful message about <keyword id="19472" type="COMPANY" weightage="100" keywordseo="aids">AIDS</keyword> and how people can still live a full life. But the movie has a <keyword id="110559" type="UNKNOWN" weightage="100" keywordseo="Limited-release">limited release</keyword> and hit only about 350-plus screens. It has grossed a little over Rs 15 lakh on the opening day, according to TalkingMoviez.com.<br />
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Hasnain Hyderabadwala-directed<em> Ya Rab</em> depicts the eternal conflict between <keyword id="70629" type="ENTERTAINMENT" weightage="100" keywordseo="Humanity">humanity</keyword> and <keyword id="2054867" type="UNKNOWN" weightage="100" keywordseo="Parochial-attitude">parochial attitude</keyword>, and how <keyword id="1013184" type="UNKNOWN" weightage="100" keywordseo="religious-fundamentalism">religious fundamentalism</keyword> can lead to <keyword id="6358165" type="COMPANY" weightage="100" keywordseo="terrorism">terrorism</keyword>. But once again, lack of promotion has failed to create buzz for this movie, co-produced by <keyword id="6370367" type="PERSON" weightage="80" keywordseo="Mahesh-Bhatt">Mahesh Bhatt</keyword>. Made on a budget of Rs 2.5 crore, the movie has been released in 300-plus theatres and the Friday collections stood in the range of Rs 20 lakh-plus. Overall, <keyword id="434916" type="UNKNOWN" weightage="100" keywordseo="Bollywood-box-office">Bollywood box office</keyword> hasn’t witnessed too many ripples even now but movie-goers are having a gala time, sampling different genres. That’s definitely a big plus and we are waiting for more.<br />
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<strong>Images:</strong> Indiatimes

Box Office: Hasee Toh
Phasee Wins Hearts; Heartless Fails To Retain The Thrill

<p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>Last fall, Josh Reeves, CEO of San Francisco-based HR&#xa0;software startup Gusto, conducted an experiment. He did his own take on the reality TV show Undercover Boss.<p>He wasn't exactly undercover (his employees knew who he was) but&#xa0;in the course of a couple of months, he shadowed someone on&#xa0;each of the 37 teams in his company and learned their jobs.</p><p>It&#xa0;was revelatory, he told Business Insider. He learned things about the way his company worked, and the people who worked there, that he just couldn't see from his perch at the top.&#xa0;</p><p>It made him realize he wanted to get to know his customers in an equally personal manner, like the old days, when Gusto was tiny and the soft-spoken, introspective Reeves was the guy doing customer support.</p><p>Today, Gusto has 40,000 customers and just over 400 employees between San Francisco and its other main office in Denver.</p><p>Meeting all of those customers would be impossible, but&#xa0;Reeves&#xa0;has decided to meet a&#xa0;few of them, particularly ones living in areas that are far from Silicon Valley both in locale and ideology.</p><p>So next month, he's renting a&#xa0;Winnebago, firing up a blog and hitting 11 cities in two weeks (the longest road trip of his life, he says). They are: his home town of San Francisco; then onto San Luis Obispo and Pasadena, California; then Phoenix; Albuquerque; Amarillo, Texas; Oklahoma City; Little Rock; Nashville; Mobile, Alabama; and Jacksonville, Florida.</p><p>While part of this is clearly a social media stunt, part is a genuine interest in leaving the Blue State&#xa0;tech bubble and talking to business owners in different parts of the country.</p><p>"I'll be telling their stories and sharing cool ideas and celebrating folks going the extra mile. For one company in each city we'll donate $1,500 to the charity of their choice as a recognition of how they take care of teams," he says.&#xa0;</p><p>For instance, he plans to meet&#xa0;a non-profit in Albuquerque called&#xa0;<a href="http://www.pawsandstripes.org/" target="_blank" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.pawsandstripes.org/&amp;source=gmail&amp;ust=1490822967809000&amp;usg=AFQjCNFvxywkDKdICRqpT4TikrbR8HPj7A">Paws &amp; Stripes</a>&#xa0;that provides service dogs for military veterans with post-traumatic stress disorder and brain injuries for free. It was founded by Lindsey Stanek when her ex-husband came home suffering from PTSD. It&#xa0;offers its 16 employees full benefits and fun things like Dog Fridays, where they get to bring their own dogs to work.</p><p>In Jacksonville, Reeves will hang with&#xa0;<a href="https://subculturecorsets.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=https://subculturecorsets.com/&amp;source=gmail&amp;ust=1490822967809000&amp;usg=AFQjCNHaMon0ZWYShaon4vgGUAEpTcmbVw">Subculture Corsets &amp; Clothing</a>,&#xa0;a retail clothing store and family business that sells pinup, steampunk, and Gothic clothing. This 12-employee company also offers its employees full benefits, he says. Plus, Reeves heard a rumor that it once closed the store, telling employees it was taking them all to a trade show in Orlando, but took them to Disneyland instead.</p><p></p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div><p></p></div></div>Because his coworkers convinced him not to do all that driving and blogging alone, he's taking three employees with him. His chief of staff, (to help with the driving and the logistics), a photographer/videographer from his design staff, and a social media marketing person to help with the blog posts, Facebook and tweets.<p>His cofounders Tomer London and Eddie Kim will join parts of the trip as well.</p><p>It won't get overly cozy for four to six co-workers in a one bedroom 28-foot&#xa0;RV, he says. He and his chief of staff will sleep in the RV each night while the&#xa0;other two employees, both women, will get motel rooms.&#xa0;</p><p>"I hope&#xa0;this can be a rallying cry and more and more tech CEOs do these cross-country trips," he says, noting that it's critical for tech leaders to "get out of Silicon Valley" and meet people in "mainstream" America as well.&#xa0;</p><p>"Zuck is doing something similar as well," he adds.</p><p>Reeves is referring to Facebook CEO Mark Zuckerberg and his 2017 New Year's resolution <a href="http://www.businessinsider.com/mark-zuckerberg-personal-goal-for-2017-meet-people-in-every-us-state-2017-1">to meet someone in every state</a>.</p><p>In&#xa0;March, Zuckerberg went on a Red State tour and met with military folks at the world's largest military base, Fort Bragg,&#xa0;<span>North Carolina (and lunched with their spouses). He also raced around a NASCAR&#xa0;track in&#xa0;<span>Charlotte with </span><a href="https://www.facebook.com/DaleJr/" data-hovercard="/ajax/hovercard/page.php?id=85431167421" data-hovercard-prefer-more-content-show="1">Dale Earnhardt Jr.</a>&#xa0;and dropped in for a prayer service at a Black church in&#xa0;Charleston, South Carolina,&#xa0;Mother Emanuel, the oldest African Methodist Episcopal church in the South.</span></p><div><div id="fb-root"></div><div class="fb-post" data-href="https://www.facebook.com/zuck/posts/10103567686389671" data-width="500"><div class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/zuck/posts/10103567686389671">Post</a>by<a href="https://www.facebook.com/zuck">Mark Zuckerberg</a>.</div></div></div>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/white-marks-on-nails-health-2017-3">Here's what those white marks on your nails say about your health</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="E5Njg3YTE6C6pYa0VSWutGEM6ff88xwu" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

The CEO of startup Gusto is taking four employees on an 11-city trip ... in a Winnebago

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Box Office: Hasee Toh Phasee Wins Hearts; Heartless Fails To Retain The Thrill

Sanghamitra Mandal

The CEO of startup Gusto is taking four employees on an 11-city trip ... in a Winnebago

Julie Bort

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