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As India gears up for its vibrant festive season, a notable surge in <keyword id="23052492" type="General" weightage="20" keywordseo="seasonal-hiring" source="keywords">seasonal hiring</keyword> is taking place across various industries, with gig roles leading the charge. According to data from job site Indeed, seasonal hiring is projected to rise by 20% this year compared to last, driven primarily by <keyword id="19990771" type="General" weightage="20" keywordseo="e-commerce" source="keywords">e-commerce</keyword>, logistics, and retail sectors, as companies prepare for heightened consumer demand. Sashi Kumar, Head of Sales at Indeed India, emphasised, "The festive season is a crucial period for businesses across India, and we're seeing a significant uptick in hiring for seasonal roles as companies prepare to meet heightened consumer demand." <h3 style="line-height:1.2;margin-top:14.0pt;margin-bottom:4.0pt;">What is gig work?</h3>Gig work refers to flexible, short-term, or freelance employment often facilitated by digital platforms. Unlike traditional full-time jobs, gig workers are hired on a project basis, allowing them to work for multiple employers or companies as needed. These roles are popular in industries like food delivery, transportation, and logistics. During India's <keyword id="21015356" type="General" weightage="20" keywordseo="festival-season" source="keywords">festival season</keyword>, when businesses experience a spike in demand, gig workers play an essential role in ensuring smooth operations across sectors like retail and e-commerce. <h3>Gig labour during festival season</h3>The festive season in India, spanning from September to December, is one of the busiest times of the year for businesses. As a result, companies ramp up hiring to cope with increased sales and customer demand. Seasonal roles in delivery, logistics, warehouse operations, and customer support see the highest demand, as businesses focus on timely deliveries, inventory management, and customer satisfaction. Indeed's data reveals that the top gig roles witnessing a rise in hiring this season include <keyword id="21462485" type="General" weightage="20" keywordseo="delivery-executives" source="keywords">delivery executives</keyword>, <keyword id="22103182" type="General" weightage="20" keywordseo="warehouse-workers" source="keywords">warehouse workers</keyword>, <keyword id="23052493" type="General" weightage="20" keywordseo="logistics-coordinators" source="keywords">logistics coordinators</keyword>, <keyword id="23052494" type="General" weightage="20" keywordseo="in-store-sales-executives" source="keywords">in-store sales executives</keyword>, and customer care executives. While major cities like Mumbai, Bengaluru, and Delhi see a steady increase in demand for gig workers (18-20%), tier-2 and tier-3 cities like Nagpur, Jaipur, and Vadodara are emerging as key contributors, witnessing a hiring surge of 22-25%. <div type="Article" hostid="261" msid="112999246" title="As fast as some jobs are growing, others are losing steam" mstype="2" mssubtype="0"></div><h3><keyword id="3480589" type="General" weightage="20" keywordseo="meesho" source="Orion">Meesho</keyword> major contributor</h3>One of the standout examples this festive season is Meesho, a leading e-commerce marketplace in India. According to sources, the platform has enabled around 8.5 lakh seasonal job opportunities, representing a 70% increase from last year. Of these, 5 lakh jobs were created within Meesho's seller network, while another 3.5 lakh jobs emerged in the logistics sector. Sourabh Pandey, CXO of Fulfilment and Experience at Meesho, shared, "This festive season, we are particularly thrilled to have enabled 8.5 lakh seasonal jobs, especially in tier-3 and beyond cities. Empowering SMBs, local manufacturers, and logistics providers to scale their business is resulting in meaningful economic opportunities that are driving financial inclusion in these regions." Meesho has reportedly also partnered with prominent third-party logistics providers such as Delhivery, Ecom Express, and Shadowfax to meet the increased demands of the festive season. These collaborations have not only expanded logistics capacity but also helped generate gig opportunities in first-mile, middle-mile, and delivery associate roles. Abhishek Bansal, CEO &amp; Co-founder of Shadowfax, commented, "We are particularly excited to nearly double our capacity across several value-added services, such as Reverse Quality Check-Based Pickups and Hand-to-Hand Doorstep Exchange. These efforts ensure smooth deliveries and returns during the festive rush." <div type="Article" hostid="261" msid="112720685" title="If you want to find a job, it&amp;#39;s time to specialize" mstype="2" mssubtype="0"></div><h3 style="line-height:1.2;margin-top:14.0pt;margin-bottom:4.0pt;">The future of gig work in India</h3>The rapid rise in <keyword id="23052491" type="General" weightage="100" keywordseo="gig-hiring" source="keywords">gig hiring</keyword> reflects the evolving needs of today's consumers, particularly during high-demand periods like the festive season. The e-commerce industry, which saw a 35% rise in demand for seasonal workers, is expected to continue driving this trend, with logistics and retail sectors close behind. "The industries that are growing — e-commerce, logistics, quick commerce — are doing so because they're aligned with the needs and behaviours of today's consumers,” Sashi Kumar explains. “This is where the future of India's <keyword id="19916569" type="General" weightage="20" keywordseo="job-market" source="keywords">job market</keyword> could be heading". With a flurry of companies contributing significantly to job creation, particularly in tier-3 and tier-4 cities, gig work is becoming a vital source of employment across the country. As India's job market evolves, gig work is likely to play an even larger role in shaping the future of work, offering flexibility and economic opportunity to millions of workers. (With inputs from agencies)

E-commerce is expected to help seasonal hiring for gig roles surge by 20% this festival season: reports

According to <keyword id="19911893" type="General" weightage="20" keywordseo="Meesho" source="keywords" meta.keywordsubtype="org" meta.entityname="Meesho" meta.hostid="261" meta.entityid="Meesho">Meesho</keyword>'s recent ‘Smart shopper report’, <keyword id="19919711" type="General" weightage="20" keywordseo="Gen-Z" source="keywords">Gen Z</keyword> is rapidly embracing <keyword id="19990771" type="General" weightage="100" keywordseo="e-commerce" source="keywords">e-commerce</keyword>, with one in every three Meesho users being less than 25 years old. This makes them the fastest-growing demographic on the platform. The report also highlights that mass consumers, who typically make low-price purchases, account for around 80% of the total online shopping population in India. Reports suggest that by 2030, mass consumers, who are constantly seeking value for price, will dominate the retail market, constituting 65% of total consumers. At present, Uttar Pradesh and Bihar are leading the way, when it comes to user growth in e-commerce, underscoring the significant untapped potential these states hold. The report also delves deeper into the evolving habits and preferences of mass consumers. Meesho has observed that users from Tier IV and smaller cities are the most frequent repeat shoppers under categories like women’s fashion, footwear, and baby care. Additionally, over 80% of Indian online shoppers now hail from tier-2 cities, and beyond, which include places like Ambur, Rourkela, Sangli, and Zirakpur. <div type="Article" hostid="261" msid="112333596" title="Zomato announces new feature for cash on delivery orders and it can help solve a huge problem" mstype="2" mssubtype="0"></div> <h2>Influencer-driven <keyword id="3295571" type="General" weightage="20" keywordseo="e-commerce-boom" source="Orion">e-commerce boom</keyword> in North-East</h2>Furthermore, the report reveals that customers in northeastern states of India such as Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim are increasingly basing their e-commerce purchases choices on content generated by influencers, making up for an impressive 40% of all orders from these states. Meesho has also witnessed greater digital inclusion, with a growing number of content creators emerging from some of the most remote regions of India, like Bazpur (Uttarakhand), Kotputli (Rajasthan), and Pakyong (Sikkim). With the growing popularity of content creators, products like selfie sticks, ring lights, microphones, and tripods have also quickly risen to top the electronics category. Another notable feature Meesho identified was a significant rise in the adoption of vernacular languages and voice search, with rates increasing by 162% and 40%, respectively. This surge reflects mass consumers' strong preference for regional languages and user-friendly features. Tier 2 and other, smaller cities have significantly outpaced Tier 1 cities when it comes to ordering electronic accessories, making double the amount of purchases made by their bigger, urban counterparts. Meesho has also seen substantial demand for products like bluetooth headphones and earphones, power banks, smart speakers, screen magnifiers, and keyboards from diverse Indian cities such as Alwar (Rajasthan), Bettiah (Bihar), Pursurah (West Bengal), Rajahmundry (Andhra Pradesh), Sindkheda (Maharashtra), and Sirsa (Haryana). Among the fastest-growing categories on Meesho are books, which grew by 148% YoY (year-on-year basis) growth, office supplies and stationery (137% YoY growth), home improvement (112% YoY growth), furnishings (92% YoY growth), and pet supplies (68% YoY growth). There has also been a surge in demand for personal care and grooming essentials. <h2>A shift towards quick draping</h2> In just six months, over 10,00,000 saree shapers and more than 60,000 ready-to-wear sarees were sold, indicating that consumers far prefer a quicker, easier approach to traditional draping. There was a clear penchant for traditional and modern alike, since Banarasi was the most sought after fabric, followed by chiffon and organza. <h2>Self-care on the rise</h2>With increasingly hectic schedules, mass consumers are also prioritising self-care. As a result, there has been a rise in at-home salon treatments, with Meesho reporting sales of 6,00,000 face packs, over 4,00,000 facial kits, 3,00,000 wax strips, 4,00,000 press-on nails, and 4,00,000 nail paints this year. <div type="Article" hostid="261" msid="112364583" title="Ola wants to re-enter the quick commerce business to take on Blinkit and Swiggy Instamart" mstype="2" mssubtype="0"></div> Not just this, yoga also made it to list, when it came to self-care. Meesho reported selling about 20 lakh yoga mats in just 6 months. And not just that, skipping and hula hooping also seems to be coming back in vogue, with consumers buying around 2 lakh skipping ropes and 75,000 hula hoops this year alone. SEE ALSO: <a href="https://www.businessinsider.in/business/article/5-lessons-startup-founders-can-learn-from-tech-mogul-elon-musk/articleshow/112375922.cms" data-type="tilCustomLink" target="_blank">5 lessons startup founders can learn from tech mogul Elon Musk</a>

India’s e-commerce boom: Gen Z, small cities, and self-care trends on the rise, says Meesho

<ul><li><keyword id="3480589" type="General" weightage="20" keywordseo="meesho" source="Orion">Meesho</keyword> is the new kid on the block that has emerged as a challenger to <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> and <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> with 120 mn users</li><li>Aims to bring 100 mn small sellers across India online</li><li>The newly minted unicorn is looking at going public in less than two years after it turns profitable.</li></ul>Shaan Ansari is a 19-year old entrepreneur who lives in the historic city of Panipat, 100 kms north of Delhi, and he may never qualify for any list celebrating under-20 entrepreneurs, but his story is no less inspiring than Ranveer Singh’s character in Gully Boy. The pandemic put his father out of work and Ansari out of school back in 2020. When crisis struck, Ansari went scouting for opportunities online that would require zero investment and he found it in Meesho, a social commerce platform that is designed to help solo entrepreneurs and small businesses sell their wares to a wider audience. Ansari sourced bath mats and door mats made locally and started selling them on Meesho. When his suppliers could not meet the demand, Ansari borrowed money to start his own factory. Today he manufactures these mats from a rented factory, employs 50 people and clocks revenues of ₹30 lakh a month. It is transformational stories like Ansari’s that keep Meesho’’s co-founder and CEO Vidit Aatrey and his team going. Recalling his trip to Panipat, Aatrey, says, “The neighbourhood that Ansari lives in is a really humble one and his home actually doubles up as a warehouse. When I visited him, his staff and family offered dry fruits with chai. Ansari kept telling us how his family’s fortunes have changed after he discovered Meesho. As a team we travel every quarter to listen to sellers like Ansari on our platform and are now attempting to solve some of their other financial needs so that they don’t have to go to money lenders for working capital needs.” <div type="image" title="Meesho_1 (1)" height="900" width="1200" msid="93702892" hostid="261"></div> 100 million sellers to reach a billion buyers Aatrey’s dream is to get a million local businesses online so that they expand their markets by selling wares across India, irrespective of where they are located. In the last two years, this new kid on the block has emerged as a challenger to the Big Boys of e-commerce. Meesho - which is a short code for ‘my shop’ - has gotten bigger after the pandemic with 120 million monthly active users (MAUs) in a short span of time. Flipkart and Amazon have 200 million registered users each. Meesho’s target is to have 100 million sellers on its platform and sell to a billion buyers. Meesho was born on the premise that for online commerce to genuinely offer value, local retailers had to go online. Unorganized retail accounts for 90% of India’s spends. But when Aatrey and his co-founder Sanjeev Bamwal discovered that the sellers were not coming online because the buyers were not all shopping online. The pandemic has enabled Meesho to bring a lot more local businesses online as it was a matter of their survival. Challenging Amazon and Flipkart In the early days, Meesho’s sales were driven by 15 million women resellers, who bought products from the platform and sold it through WhatsApp and Facebook groups. From being a social commerce platform driven by re-sellers, it today has a share of nearly 30% in total daily online deliveries. Of the 9 million e-commerce orders processed daily, Meesho accounts for 2.7 million, while the two biggies account for 5 million. Clearly, Meesho is the challenger that nobody expected would catch up with Amazon and Flipkart. Another interesting statistic says that of the 70 million shoppers online, only 10 million are digital natives. It is a no-brainer then that India’s small businesses can provide the network effect to any online commerce platform that chooses to target this segment. Meesho waded into this space back in 2015, but found it tough to convince small entrepreneurs to come online because their customers were not online either. Language barriers and quality of internet speeds were only a few reasons why sellers were not online. Even when they brought sellers online, their buyers were still not online nor was Meesho’s app on too many smartphones. This changed after the pandemic but before that it was Meesho’s army of 15 million women resellers that drove its gross merchandise value up until 2020. Meesho is called a social commerce channel because it has been built by women resellers who found a vocation and economic independence by reselling goods purchased from the platform on WhatsApp and Facebook groups. Between 2017 and 2020, 100% sales were happening through resellers. The share of these women resellers is now down to 20% as consumers have now started downloading the app. Meesho’s monthly average users stand at 120 million and 35 million users transact on the app every month. On an average, 110 million Indian shoppers bought on Meesho last year. Not surprising that investors have also queued up to invest in the company. After raising seed capital of $300,000 from angel investors in March 2016, Meesho is valued at $4.9 bn after its latest round of capital raise of $570 mn in September 2021. Its list of marquee investors include Soft Bank Vision Fund 2, Prosus, Fidelity Management and Research, Yuri Milner’s DST Partners, Sequoia, SAIF Partners and Y Combinator among others. Sellers turn brand ambassadors <div type="image" title="Meesho_2 (1)" height="900" width="1200" msid="93702936" hostid="261"></div> Currently, there are six lakh sellers like Ansari on Meesho and the start-up wants to take this to one million. This goal may be work-in-progress, but every week employees join the Meesho Sabha, a meeting where examples like Ansari are discussed at length so that the team does not take its eyes off the goal post. Even though Meesho continues with its outreach programme to help sellers, existing sellers have now become brand ambassadors who are helping others get online. The platform offers peer-to-peer learning in several languages for those who want to get started. Says Dhiresh Bansal, chief financial officer of Meesho, “We still do our outreach programmes but a lot of people are now coming to our platform, as they need to diversify by targeting newer markets. Also the younger generation is more progressive and are taking their family businesses online.” After its success in the last two years, Meesho’s working hard to resolve several issues of sellers on its platform. Most of these sellers have seen a sharp rise in demand for their products after going online and the need for working capital requirement has gone up sharply. Lucknow-based Suman Agrawal used to sell women’s fashion clothing at her boutique but has shut it down after her brand Rudraksh saw sales boom on Meesho. She currently manages 22,000 orders a month. There are several sellers in India who cannot go online because they don’t have the requisite GST number. Aatrey has been a votary of their cause for a while. In June this year, the GST Council cleared a proposal that will no longer require sellers on e-commerce platforms to have a GST registration, if their turnover is less than ₹40 lakh and ₹20 lakh for goods and services respectively. This rule will come into effect from January 2023. Aatrey believes that this will be a game changer for millions of small sellers across India. While the company is not looking to raise capital immediately, it has plans to turn profitable and then hit the markets in a couple of years. The e-commerce player is looking at tightening its belt on costs now that it has attained scale. If it has to turn profitable in under 2 years then Meesho will have to cut back on cashburn and conserve capital. Aatrey says, “This festive season will give us an indication if there is any slowdown. We have not seen that so far, so it will be something that we will learn from.” <div type="image" title="Meesho_3 (1) (1)" height="900" width="1200" msid="93703012" hostid="261"></div> SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/sensex-slips-517-points-goes-below-the-60000-mark/articleshow/93701486.cms">Sensex slips 517 points, goes below the 60,000-mark</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/not-just-ev-makers-there-are-many-more-stocks-that-can-gain-from-ev-play/articleshow/93696654.cms">Not just EV makers, there are many more stocks that can gain from EV play</a>

Meet India’s Real Gully Boy: Vidit Aatrey of Meesho is taking the entrepreneurial dream deep inside Bharat

<ul><li>Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2.</li><li>Founded in 2015, Meesho launched its first TVC in 2020 that aimed to celebrate financial independence of Indian women. It is now planning to go bullish on marketing with new campaigns and collaborations to expand its reseller user base.</li><li>Vidit Aatrey, Founder and CEO, Meesho walks us through the company’s journey from scratch, marketing goals for the year and shares his vision.</li></ul>It was in 2015 that Vidit Aatrey, Founder and CEO of Meesho decided to quit InMobi and start his own business. He and his partner Sanjeev Barnwal, Founder and CTO of Meesho came up with an idea to build a platform to help micro and small businesses shift online and leverage the power of digital technologies. So, as social commerce was struggling to make inroads in India, Meesho led the way and revolutionized the industry. “Social commerce was already a popular concept at that time but the challenges such as limited access to supply, lack of logistics/ payment options, customer friendly policies etc, were also on the rise,” shared Aatrey. Months went into experimenting with the idea, researching the market and getting the logistics right. They juggled between ideas until they perfected the core business proposition. Cut to today, Meesho has just raised $300 million in a new round of funding led by SoftBank Vision Fund 2 on April 02. The startup has already joined the unicorn club. As per media reports, the new Series E round gives the five-year-old Bangalore-based company a valuation of $2.1 billion, up from about $600 million-$700 million in the 2019 Series D investment. The social commerce platform claims to have over 13 million entrepreneurs, a majority of whom are women. It has helped them start their own online businesses with zero investment, bringing the benefits of e-commerce to over 45 million customers across the country. Sharing why Aatrey started Meesho, he said, “‘Meesho’ stands for ‘meri shop’ or apni dukaan. Almost 9 out of every 10 individuals in India have a dream of starting his/her small business. Given the increasing number of self-employed, small business owners, gig workers in India it is no surprise that Indians have an enterprising mind. However, starting a business requires a lot of capital. India is not such a rich country. Most people do not have access to capital. These people who never had the opportunity to start a store came onto our platform and became entrepreneurs for the first time. One can come here, start his/her shop on WhatsApp, access anything from our supplier marketplace, and as per consumer orders, purchase is made from the marketplace.” Meesho primarily connects sellers with customers through social media platforms such as WhatsApp, Instagram and Facebook. It supervises logistics, online payment and provides real-time updates. Till date, the company has delivered orders from 100K+ registered suppliers to over 26,000 pin codes in more than 4,800 cities, helping generate over Rs 500 crore in income for entrepreneurs and serving customers in more than 4,500 Tier 2+ cities -- bringing e-commerce to Bharat. As per a recent report by Deloitte, India’s e-commerce is expected to grow from $24 billion in 2017 to $84 billion in 2021. Considering that India has about 60 million micro, small and medium enterprises (MSMEs) currently, Meesho is just getting started. Aatrey said, “We have ~9M women entrepreneurs and India is roughly going to have more than 250M women who will be online by 2025. Given this understanding, we are just scratching the surfaces of enabling women to start their own business. With the growth that we have seen over the last year, we want to bring our value proposition to many aspiring women, and we see a lot of value in further communicating our value proposition. That said, we will consistently be communicating how Meesho can empower and enable women entrepreneurs in starting their home businesses.” According to Aatrey, the social reselling market in India is estimated to be $6-7 billion (GMV) in size as of 2020. By 2025, the social commerce is expected to be ~$70B and total ecommerce to be $200 Bn as the number of online shoppers, especially from tier II cities and beyond, continues to rise. After the pandemic, Meesho has also seen an increased adoption rate in Bharat. “Overall, more than 70% of our orders come from tier II+ towns. We have seen very good adoption in tier II+ towns during the pandemic: we have served 2000+ new tier 2+ towns since June and our order share from these towns has also increased from 67% earlier to 72% between July and December 2020,” said he. Aatrey believes that the future of online shopping is social commerce and more and more retail outlets have started exploring this medium after the pandemic. “I believe evolving technology is a wakeup call for everyone in business. It is imperative for all to realize the huge potential that digital has and ways to leverage it. The lockdown period came as a lesson for many of us. Many retailers in India resorted to selling products over WhatsApp and that shows how the retail market is also changing and moving towards digital. In fact, according to a retail website, today 85% of sellers using social commerce are small, offline retailers giving sharp competition to large organized sellers on e-commerce platforms. As per Bain Analysis, India has the highest number of internet users (572 million) globally, with substantial room for growth. So, the retail market has enough potential to leverage social commerce and bloom,” elaborated Aatrey. <cmsannotation type="cmsannotation" annotationid="Carving a niche beyond social commerce" text="Carving a niche beyond social commerce">Carving a niche beyond social commerce</cmsannotation> Since a majority of its sellers and buyers are women, Meesho’s communication also centers around women empowerment. Its mission is to help women achieve financial independence. Its first TVC, conceptualised by DDB Mudra, focused on an unstated need of a woman, which is to claim what she rightfully deserves – her own identity. The film celebrated the unstoppable spirit of women who overcome all social and economic barriers with the line that captures the sentiment of 'Not just a homemaker, a Meesho Entrepreneur.' <div type="Youtube" id="Y0nSzxtiShA" title="Many Names, One Identity #MyStoreMyStory" thumbUrl="https://i.ytimg.com/vi/Y0nSzxtiShA/mqdefault.jpg"></div> Telling us more about the company's marketing proposition, Aatrey said, “We have more than 9 million resellers on our platform spread across 100 cities out of which 80% of them being women from smaller towns and cities. Social and cultural factors for years have kept this section of the society away from employment. Our strategy has always been to empower more and more people to fulfil their dream of becoming an entrepreneur, especially women, who due to social obligations sacrifice their dreams and fall behind in terms of financial independence. We wish to give them all a sense of self and accomplishment through our platform. Social media is our backbone and these entrepreneurs, our pillars of strength.” Meesho is also fighting against e-commerce giants like Amazon and Flipkart, who are ploughing billions of dollars and have been around for a while. Meesho’s rivals have on-boarded Bollywood celebrities and have a huge media presence. “In the era of Amazon and Flipkart, we at Meesho are trying to build trust through social commerce. Our strategy has always been to empower more and more people to fulfil their dream. Our communication will remain around our USP- to help build entrepreneurs with zero capital. We will also find more channels this year to penetrate our value proposition further,” said Aatrey. Vision After the recent funding round, Meesho is aiming to build a single ecosystem that will enable all small businesses to grow faster. “With the new round of funding, we are now focused on expanding our vision — from helping aspiring women entrepreneurs to creating Meesho as a single ecosystem that will enable all small businesses in India to succeed online. In the last one year, we have seen tremendous growth across small businesses and entrepreneurs seeking to move their businesses online. And with our new vision we will enable 100 million small businesses to start, succeed and lead their operations online with Meesho as their partner in their journey,” said Aatrey. The introduction of smartphones and penetration of the internet and WhatsApp in particular has made the market size for social commerce grow larger, which is estimated to reach $70B USD in 2025. Meesho aims to leverage this demand and go bullish on marketing with new campaigns and collaborations with different partners to accelerate its user base of resellers on the platform. “2021 has come with a new set of possibilities, opportunities, and challenges to tackle. We, at Meesho, are committed to our goal of letting anyone start a digital business with zero capital. Major focus area would be to enable increased adoption of Meesho’s platform across multiple categories which would be possible only when we are able to structurally reduce our prices for our customers. We also plan to leverage the digital ecosystem and unravel more benefits that it can offer for the betterment of our entrepreneurs and Meeho’s growth. We aim at surpassing all our achievements and recognitions from previous years and reach newer milestones. We are also looking at transforming the Meesho app for better experience for our entrepreneurs. With new built in features, we hope to enhance the look and feel of the app. ‘Meeshoites’ are looking at the year with great hope, plans and execution methods,” shared Aatrey.

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey

<ul><li><keyword id="3480589" type="General" weightage="20" keywordseo="meesho" source="Orion">Meesho</keyword> witnessed nearly a five-fold increase in the number of orders during its ‘Maha Indian Savings Sale’.</li><li>The company also claimed that 78% of its demand came from Tier 2 markets like Bhilal, Guntur, Hubli and Kollam.</li><li>Meesho claimed that nearly 1 lakh sellers have participated in the recent sale, out of which 26,000 were new.</li></ul>Facebook-backed ecommerce company Meesho claims to have recorded 5.35 million (53.5 lakh) orders during its one-day sale held earlier this week on Sunday (June 5), translating to over 60 orders every second. Meesho noted that it witnessed nearly a five-fold increase in the number of orders during its one-day sale this year, compared to 1 million orders in its 2021 sale. The company also claimed that 8 out of 10 orders came from Tier 2 markets like Bhilal, Guntur, Hubli, Kollam, Meerut and Port Blair. Top categories to witness the highest growth during the sale were Apparel, Kidswear, Consumer Electronics and Home Decor. Meesho claimed that nearly 1 lakh sellers have participated in the recent sale – and 3 out of 4 were from Tier 2+ regions like Bathinda, Haldwani, Solapur and Tirunelveli among others. “Participating sellers witnessed ~217% increase in orders during the sale event compared to business-as-usual (BAU),” the company added. About 26,000 sellers participated in Meesho’s sale for the first time. “Despite rising inflation and macroeconomic conditions, we hit an all-new record of 5.35 million orders during the one-day sale event, serving over ~20,000+ pincodes. In the last 6 months, we have witnessed a ~3.75X jump in seller participation in sale events,” Utkrishta Kumar, CXO of Business at Meesho, said. Founded in 2015 by Vidit Aatrey and Sanjeev Barnwal, Meesho is an ecommerce company that has raised over a billion dollars till date. The company’s investors include Meta (formerly known as Facebook), SoftBank, Trifecta Capital Advisors, Fidelity Management and Research Company and others. The company — whose mobile app has been downloaded 102 million times — was valued at <a href="https://www.businessinsider.in/business/startups/news/meesho-raises-more-than-half-a-billion-dollars-in-the-fourth-biggest-funding-round-this-year/articleshow/86636161.cms">$4.9 billion </a>in September 2021. It claims to have over 44 million products listed on its platform. Meesho competes with other ecommerce giants Amazon, Flipkart and Reliance’s JioMart. Although JioMart was founded four years after Meesho, the company was operating under the social commerce industry then. The company pivoted to the social commerce model only last year. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/pepper-content-raises-14-million-to-enter-the-us-market/articleshow/92084581.cms" style="">INTERVIEW: Pepper Content skip the traditional Middle East route, heads directly for the US market</a> <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-has-lived-up-to-expectations-so-far-says-walmart-ceo-confirms-ipo-plans/articleshow/92096890.cms" style="">Flipkart has ‘lived up to expectations so far’, says Walmart CEO, confirms IPO plans</a> <a href="https://www.businessinsider.in/business/news/mobikwik-plans-to-raise-100-million-as-ipo-delayed/articleshow/92099731.cms" style="">Mobikwik looks to raise $100 million as it delays IPO plans, founder says the ‘markets are not ready’</a>

India's youngest ecommerce giant received more than 60 orders every second during its one-day sale

<ul><li><keyword id="3480589" type="General" weightage="80" keywordseo="meesho" source="Orion">Meesho</keyword> has more than 8 lakh registered sellers, with 40% of them from <keyword id="142845" type="General" weightage="80" keywordseo="tier-ii" source="Orion">Tier II</keyword> cities and beyond. </li><li>Meesho’s integration with <keyword id="5862596" type="General" weightage="100" keywordseo="ondc" source="Orion">ONDC</keyword> is expected to create a wider market for hyperlocal suppliers. </li><li>Tier II cities contributed 54% of the gross merchandise value of festive season sales this year. </li></ul>Meesho, an e-commerce unicorn in India that primarily caters to Tier II cities has joined the government’s Open Network for <keyword id="1664180" type="General" weightage="50" keywordseo="digital-commerce" source="Orion">Digital Commerce</keyword> (ONDC) initiative. This will help buyers connect with hyperlocal sellers in creating an inclusive e-commerce ecosystem in the country. To create a more level playing field for small and medium enterprises in India, the <keyword id="6416832" type="General" weightage="50" keywordseo="ministry-of-commerce-and-industry" source="Orion">Ministry of Commerce and Industry</keyword> launched the ONDC portal last year. The pilot was available to sellers in five cities - Delhi, <keyword id="6354321" type="General" weightage="50" keywordseo="bengaluru" source="Orion">Bengaluru</keyword>, Coimbatore, Bhopal and Shillong, according to PTI reports. ONDC is an open network portal that helps micro enterprises gain more visibility in comparison to e-commerce behemoths like Amazon and <keyword id="6354742" type="General" weightage="50" keywordseo="flipkart" source="Orion">Flipkart</keyword>. E-commerce startup Meesho’s integration with ONDC is expected to fuel discoverability of products for consumers while creating a wider market for hyperlocal suppliers. “With a shared goal to empower small sellers and give a fillip to hyperlocal businesses, the integration will boost our efforts to democratise internet commerce for everyone. ONDC will also play an important role in expanding India’s e-commerce sector by bringing more consumers online. We have been working closely with ONDC to ensure that the integration is smooth and the user experience remains seamless,” said <keyword id="3480590" type="General" weightage="50" keywordseo="vidit-aatrey" source="Orion">Vidit Aatrey</keyword>, founder and CEO of Meesho. The pilot phase of Meesho’s integration with ONDC will first be launched in Bangalore and gradually rolled out in other locations over the coming months. Meesho’s adoption of ONDC is a reflection of the increasing demand in Tier II cities coupled with a spurt in the number of retailers from these cities. Festive period sales become a Tier II phenomenon with 64% shoppers coming from these cities, according to a Redseer report. The cities also contributed 54% of the gross merchandise value during the festive sales this year. With the growing importance of social e-commerce, unicorn Meesho was the second-largest contributor in order volume during the first week of festive sales in September, with a majority of its sales coming from Tier II and Tier III <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-group-leads-e-commerce-festive-sales-meesho-is-second-largest-contributor-in-order-volume-redseer/articleshow/94701015.cms">cities</a>. Meesho says that 80% of its 14 crore annual transacting customers are from Tier II cities. The company also has more than 8 lakh sellers currently registered on the platform, of which 40% are from Tier II cities and beyond. “At ONDC, our aim is to create an open e-commerce ecosystem that caters to one and all. We are pleased to onboard Meesho as its deep capabilities in small towns will set the network flywheel in motion and take ONDC closer to our goals. E-commerce is still small in India and new-age platforms like Meesho will be strong network participants for ONDC in this journey,” said T Koshy, chief executive officer, ONDC. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/union-labour-ministry-summons-amazon-india-over-layoffs/articleshow/95703264.cms">Union Labour Ministry summons Amazon India over layoffs</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/inox-green-energy-services-lists-at-6-92-discount-lower-than-grey-market-expectations/articleshow/95703045.cms">Inox Green Energy Services lists at 6.92% discount, lower than grey market expectations</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/mukesh-ambani-says-india-will-become-a-40-trillion-economy-by-2047/articleshow/95692457.cms">Mukesh Ambani says India will become a $40 trillion economy by 2047</a>

Vocal for local: Online commerce unicorn Meesho joins ONDC to aid local sellers

<keyword id="6651735" type="General" weightage="20" keywordseo="homegrown" source="Orion">Homegrown</keyword> social commerce platform <keyword id="3480589" type="General" weightage="100" keywordseo="meesho" source="Orion">Meesho</keyword> on Wednesday announced that it has become the most downloaded e-commerce app globally in October 2021. Meesho saw over 57 million downloads across the <keyword id="115504" type="General" weightage="20" keywordseo="app-store" source="Orion">App Store</keyword> and the Play Store from August to October, 2021, as per App Annie, making it the most downloaded app across all categories in <keyword id="3658" type="General" weightage="50" keywordseo="india" source="Orion">India</keyword>. "We have always kept our users at the heart of our innovations. Whether it is our industry-first 0 per cent commission model for sellers or building a nimbly-sized application, we are ensuring Meesho is easy to use for users even from the farthest corners of our country," <keyword id="3480590" type="General" weightage="20" keywordseo="vidit-aatrey" source="Orion">Vidit Aatrey</keyword>, Founder and CEO, Meesho, said in a statement. "Our success comes from a laser-sharp focus on building for India's Tier 2 markets. With an aim to democratise internet commerce for everyone, we will continue to digitise India's unorganised retail industry with more Bharat-first initiatives," Aatrey added. According to a recent Sensor Tower, during this period, the homegrown social commerce platform also became the only Indian company and e-commerce platform to feature among the top 10 most downloaded non-gaming apps across the world in October 2021. With new additions such as sports and fitness, pet supplies, automotive accessories among others, Meesho has now grown its roster to over 700 product categories. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/auto/news/ola-electric-scooter-test-rides-begin-in-delhi-bengaluru-ahmedabad-and-kolkata/articleshow/87625927.cms">Ola S1 and S1 Pro test rides begin in Delhi, Bengaluru, Ahmedabad and Kolkata, buyers from other cities complain</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/heres-how-you-can-protect-your-smartphone-from-exploding/slidelist/87625685.cms">Here’s how you can protect your smartphone from exploding</a>

Meesho becomes most downloaded e-commerce app globally

<ul><li>The TVC is conceptualised by <keyword id="910338" type="COMPANY" weightage="20" keywordseo="DDB-Mudra-Group">DDB Mudra Group</keyword>. </li><li>It aims to communicate brand's missions to help women achieve financial independence.</li></ul><keyword id="3480589" type="PERSON" weightage="20" keywordseo="Meesho">Meesho</keyword>, a <keyword id="10624624" type="UNKNOWN" weightage="20" keywordseo="social-commerce-platform">social commerce platform</keyword>, today launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses. Taking the lead from the brand’s previous TVC campaign which reflected women achieving financial independence and creating their unique identity with Meesho; the new TVC highlights the ease Meesho offers to the new generation of ‘social commerce’ <keyword id="74945" type="PERSON" weightage="20" keywordseo="Women-Entrepreneurs">women entrepreneurs</keyword> to serve their customer’s varied demands as per their preferences. <div type="Youtube" id="3RXdnmEWPwQ" title="#MyStoreMyStory: Jitni lambi contact list, utne zyada products!" thumbUrl="https://i.ytimg.com/vi/3RXdnmEWPwQ/mqdefault.jpg"></div> The film showcases an interesting aspect of our social circles. Every person on our contact list has a specific persona. This reflects in their interests, fashion statement, and products they like to buy. This proved to be a significant insight for Meesho to collaborate with <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword> and create the TVC in order to reach out to ‘social commerce’ entrepreneurs in the country who are always on the lookout to buy products for their customers as per their varied taste and preference. Meesho platform has a wide range of products to choose from whether it is in terms of latest in fashion and garment, home décor, accessories and much more at affordable price-points. Commenting on the launch of the new TVC, Vidit Aatrey, Founder &amp; CEO, Meesho said, “At Meesho we are aware about the pulse of our audience – women entrepreneurs and we accordingly provide solutions. Access to smartphones and penetration of internet have brought many women entrepreneurs to the digital fold who run their micro enterprises via social commerce. Through our TVC we want to convey to these entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer's varied demands and preferences. One can always find something for everyone at Meesho." <keyword id="1106781" type="PERSON" weightage="20" keywordseo="Rahul-Mathew">Rahul Mathew</keyword>, Chief Creative Officer, DDB Mudra Group said “To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.” Today Meesho has more than 7 million re-sellers (entrepreneurs) on the platform spread across 100 cities out of which 80% of them are women from smaller towns and cities. The TVC will be running across regional, news, entertainment, infotainment, and sports channels. The advertisement will also be available in many regional languages like Kannad, Telugu, Tamil, Malyalam, Bengali, Odiya and Assamese.

Meesho's latest ad encourages women entrepreneurs to explore social commerce

<ul><li><keyword id="5890319" type="UNKNOWN" weightage="20" keywordseo="Social-E-commerce">Social e-commerce</keyword> startup <keyword id="3480589" type="PERSON" weightage="20" keywordseo="Meesho">Meesho</keyword> has raised $125 million from Naspers. </li><li>The startup was in the news for being Facebook’s first direct investment in India. </li><li>Meesho has over 2 million ‘social sellers’ across 700 towns in India.</li></ul>Meesho, the online marketplace raised $125 million funding led by Naspers. The round also saw participation from Facebook and existing investors SAIF, Sequoia, Shunwei Capital, RPS and Venture Highway and former Vodafone Group CEO Arun Sarin. Meesho is a marketplace for resellers, which connects them with customers via social media channels like WhatsApp and Facebook. “Our social sellers are small retailers, women, students and retired citizens, with 70% being homemakers who have found financial freedom and a business identity without having to step outside their homes,” said Vidit Aatrey, Meesho Co-Founder and CEO. One of the investors of this social e-commerce startup is Facebook. It’s the first time that the global giant picked up equity in an Indian startup. “With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India," <keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword> head Ajit Mohan had then said in an <a href="https://www.livemint.com/companies/start-ups/facebook-invests-in-bengaluru-based-meesho-1560427873327.html">interview</a>. Meesho has over two million ‘social sellers’ across 700 towns in India along with a distribution channel of 15,000 suppliers in traditional manufacturing hubs. Its focus is largely on apparel, home, wellness and electronics items. The startup intends to create 20 million entrepreneurs by 2020. With the latest investment, Meesho wants to grow its community of women entrepreneurs and also reach out to remote customers of India. The startup was also a part of the global accelerator programme Y-Combinator. It had earlier raised a funding of $65 million from Sequoia India, DST Partners and Shunwei Capital.

Facebook-backed Indian startup Meesho raises $125 million from Naspers

<ul><li><keyword id="7413619" type="UNKNOWN" weightage="20" keywordseo="mall91">Mall91</keyword>, Dealshare, CityMall, Bulbul, WMall along with the Facebook-backed <keyword id="3480589" type="PERSON" weightage="20" keywordseo="Meesho">Meesho</keyword>, have raised funds in the past few months. </li><li>Each of these startup is targeting the next 200 million consumers from smaller cities.</li><li>It all started with social media giant <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> investing an undisclosed amount in Meesho in June.</li></ul>The Indian <keyword id="623994" type="PERSON" weightage="20" keywordseo="social-commerce">social commerce</keyword> sector seems to be the latest ‘hot sector’ for investors. Many Indian startups – Mall91, Dealshare, CityMall, Bulbul, WMall along with the Facebook-backed Meesho, have raised funds in the last few months. Each of these startup is targeting the next 400 million consumers from smaller cities by leveraging on the expanding reach of social media platforms like Facebook and WhatsApp. With growing data penetration in India, social commerce is only set to grow. "Social commerce is basically a direct correlation to data penetration in the country. Today, everybody in Tier 2 and Tier 3 cities also has an availability of the internet. A long-time back shopping online was restricted to a certain population, today there is an exponential possibility due to the availability of the internet, everybody has access to it from every sector of the society,” said Roma Priya, Founder of Burgeon Law, a boutique law firm. Priya added that given that social commerce has a more one-on-one, viral nature is a great way for a trust deficient demographic to buy again. Funding galore Today, Mall91 has raised $7.5 million through its Series A funding round led by Go-Ventures and participation by Beenext, Kalaari Capital, AngelList India. With the latest funds, Mall91 aims to drive growth and plans to expand to other top 8 local languages of India. The company is also planning to grow its supply chain capabilities domestically and internationally. It all started with social media giant Facebook investing an undisclosed amount in Meesho in June. Meesho is a marketplace for resellers, and connects them with customers via social media channels like WhatsApp and Facebook. “With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India," Facebook India head Ajit Mohan had then said in an <a href="https://www.livemint.com/companies/start-ups/facebook-invests-in-bengaluru-based-meesho-1560427873327.html">interview.</a> This was followed by Dealshare which raised $11 million from Matrix Partners, Falcon Edge Capital and others. Meanwhile, barely one year old social e-commerce platform CityMall which operates in local languages-- raised an undisclosed amount from Jitendra Gupta of Citrus Pay, Alvin Tse of Xiaomi, Manish Vij and Harish Bahl from Smile Group, Rishab Malik ex-co-founder of Droom, Rajesh Sawhney of GSF and M&amp;S Partners. In May 2019. Bulbul, which is a live social commerce app, raised $5 million in a round that was led by Sequoia. It is also a part of Sequoia’s accelerator programme. See also: <a href="https://www.businessinsider.in/facebook-invests-in-indian-startup-meesho/articleshow/69782285.cms">Facebook invests in Meesho showing that it will enter online e-commerce sooner than later</a>

Social commerce is the latest investor favourite as they target India’s next 400 million users

<ul><li>Global <keyword id="6354632" type="UNKNOWN" weightage="20" keywordseo="social-media">social media</keyword> giant <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> invested an undisclosed amount in Indian startup Meesho. </li><li>Meesho is a marketplace for resellers and connects them with customers via social media channels.</li><li>This is the first time Facebook has directly picked up equity in an Indian startup. </li></ul>Facebook <a href="https://techcrunch.com/2019/06/13/facebook-meesho-first-indian-startup-investment/">invested</a> an undisclosed amount in an Indian <keyword id="623994" type="PERSON" weightage="20" keywordseo="social-commerce">social commerce</keyword> startup Meesho. This is the first time that the global giant picked up equity in an Indian startup. Meesho is a marketplace for resellers, and connects them with customers via social media channels like WhatsApp and Facebook. “With this investment in Meesho, we want to fuel a business model that can result in rapid job creation and the rise of a female entrepreneurial class in India," Facebook India head Ajit Mohan said in an <a href="https://www.livemint.com/companies/start-ups/facebook-invests-in-bengaluru-based-meesho-1560427873327.html">interview.</a> According to reports, Facebook was interested in Meesho because of the startup’s growing reach in Tier II and III cities, and the fact that 80% of resellers on the platform are women. “Over the last 4 years we've grown from our humble beginnings, to a community of more than 15,000 suppliers and 20,00,000 resellers throughout India. We share a common goal with Facebook - to enable the community and help small businesses grow,” Meesho founder Vidit Aatreywrote in a blog post. The startup was also a part of the global accelerator program Y-Combinator. It had earlier raised a funding of $65 million from Sequoia India, DST Partners and Shunwei Capital. Prior to this investment, Facebook had <a href="https://techcrunch.com/2014/01/07/little-eye-labs-acquisition/">acquired </a>Bengaluru-based Little Eye Labs which has a software tool for analyzing the performance of Android apps. “Facebook is an ally for India’s economic growth and social development. We are excited about India and its rapidly rising Internet ecosystem,” Mohan added. See Also: <a href="https://www.businessinsider.in/facebooks-zuckerberg-says-whatsapp-can-cannibalise-public-social-platforms/articleshow/69058552.cms">Zuckerberg claims that WhatsApp has the power to 'cannibalise' public social platforms</a> <a href="https://www.businessinsider.in/facebook-pay-for-user-data-on-study-from-facebook-the-research-app/articleshow/69756443.cms">Facebook will now pay you if you give access to your phone’s data</a>

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Meesho's latest ad encourages women entrepreneurs to explore social commerce

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Facebook-backed Indian startup Meesho raises $125 million from Naspers

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