<ul class="summary-list"><li>"<keyword id="3203281" type="PERSON" weightage="60" keywordseo="Fortnite">Fortnite</keyword>" maker <keyword id="349789" type="COMPANY" weightage="60" keywordseo="Epic-Games">Epic Games</keyword> is buying <keyword id="9868928" type="UNKNOWN" weightage="60" keywordseo="mediatonic">Mediatonic</keyword>, the British studio behind "<keyword id="9831305" type="UNKNOWN" weightage="60" keywordseo="fall-guys">Fall Guys</keyword>."</li><li>The terms of the acquisition weren't disclosed, and <keyword id="6399901" type="AGENCY" weightage="60" keywordseo="epic">Epic</keyword> is a privately owned company.</li><li>For "Fall Guys" players, both companies say little will change.</li></ul>"Fortnite" creator Epic Games announced its latest acquisition on Tuesday afternoon: Mediatonic, the British studio behind "Fall Guys." The terms of the deal were not disclosed.Mediatonic has over 250 employees, and its headquarters are in London. The studio's smash-hit game "Fall Guys" became a viral sensation, particularly among video-game streamers, when it launched in August. The small game studio is the latest acquisition for Epic Games, <a href="https://www.businessinsider.com/rocket-league-epic-games-store-psyonix-2019-5">which snapped up "Rocket League" creator Psyonix back in 2019</a>. In addition to operating "Fortnite" and "Rocket League," Epic Games runs a digital storefront - the <keyword id="8796571" type="UNKNOWN" weightage="60" keywordseo="epic-games-store">Epic Games Store</keyword> - and sells the Unreal Engine software used to create <keyword id="25195" type="PERSON" weightage="60" keywordseo="video-games">video games</keyword>.Epic assured fans that "Fall Guys" wasn't changing as a result of the purchase."Your gameplay isn't changing and Epic will continue to invest in making the game a great experience for players across platforms," <a href="https://www.epicgames.com/site/en-US/news/tonic-games-group-makers-of-fall-guys-joins-epic-games">the company said</a>.An <a href="https://www.mediatonicgames.com/blog/mediatonic-joins-the-epic-games-family">FAQ on the Mediatonic website</a> echoed that sentiment. "Your gameplay isn't changing and neither is our mission to bring 'Fall Guys' to as many players as possible. Each season, we'll continue to expand the game with new content, features, rounds, and costumes," it said."Fall Guys" is scheduled to launch on the Nintendo Switch and Xbox consoles later this year, and the acquisition doesn't affect those plans, the announcement said.Got a tip? Contact Insider senior correspondent Ben Gilbert via email (<a href="mailto:bgilbert@insider.com">bgilbert@insider.com</a>), or Twitter DM (<a href="https://twitter.com/RealBenGilbert">@realbengilbert</a>). We can keep sources anonymous. Use a non-work device to reach out. PR pitches by email only, please.

'Fortnite' maker Epic Games just bought the studio behind streamer hit 'Fall Guys'

<ul class="summary-list"><li>Epic Games, the creator of hit game "<keyword id="3203281" type="PERSON" weightage="60" keywordseo="Fortnite">Fortnite</keyword>" is acquiring the British studio that produced "<keyword id="9831305" type="UNKNOWN" weightage="60" keywordseo="fall-guys">Fall Guys</keyword>: Ultimate Knockout."</li><li>"Fall Guys" was a smash <keyword id="6357332" type="UNKNOWN" weightage="60" keywordseo="Gaming">gaming</keyword> hit through 2020, netting more than 11 million downloads on game store Steam.</li><li>Business Insider spoke to the studio's CEO, Dave Bailey, about its tough journey to producing the viral streamer.</li><li>This story was originally published in September 2020 and has been updated.</li></ul>Epic Games, the video games giant behind "Fortnite", on Tuesday <a href="https://www.businessinsider.com/fortnite-maker-epic-games-buys-fall-guys-creator-2021-3">announced it was buying up</a> <keyword id="9868928" type="UNKNOWN" weightage="60" keywordseo="mediatonic">Mediatonic</keyword>, the British studio that produced smash hit streamer "Fall Guys: Ultimate Knockout."Terms of the deal were not disclosed."Fall Guys" was an unexpected hit through 2020 for Mediatonic, which isn't itself a multibillion-dollar games conglomerate but rather a an indie studio that, its CEO told Business Insider, veered close to disaster in 2016. The firm is headquartered in London, and boasts approximately 250 staffers. Epic has said "Fall Guys" gameplay will remain the same post acquisition.When "Fall Guys" came out in the summer of 2020, Mediatonic's main problem was ensuring enough server capacity to support the millions of players jumping into its breakout hit."Fall Guys" was an instant success when it went live August 4, and within a month it became the most downloaded title of all time on Sony's PlayStation Plus service. The game has surpassed 11 million purchases on the online PC-gaming storefront Steam.The battle-royale-style online game is in a similar vein to "Fortnite" or "<keyword id="4998506" type="PERSON" weightage="60" keywordseo="pubg">PUBG</keyword>" in that each round thins out a large group of players until one champion remains - but with cartoonish jelly-bean characters and a colorful, childlike aesthetic modeled on obstacle-course game shows such as "Takeshi's Castle."Sixty players navigate their clumsy jelly-bean characters through different levels, with each course serving as a knockout round until one winner remains to claim the crown.But, as CEO Dave Bailey told Business Insider last September, the company's current success is rooted in its previous struggles.<h2>Mediatonic primarily grew by building games for other publishers</h2><div type="image" title="Mediatonic founders Dave Bailey (L) and Paul Croft" height="1080" width="1920" msid="77888696" hostid="261"></div>Mediatonic was founded in 2005 by Bailey and Paul Croft, then students at Brunel University London.The company became well-established as a "work-for-hire" shop, building games for paying clients rather than primarily developing its own titles.In 2015, business seemed to be looking promising with four big games in development for partners.But in 2016, all four were canceled and the indie studio had to rethink its future."There was just this unbelievable cascade effect," Bailey said. "The cancellations were not really about us or the games - they were about companies that were restructuring, or getting acquired, or going through massive changes on their own. We were collateral damage."One of the bigger client losses was the British game developer Lionhead Studios, owned by Microsoft, which closed down after a restructure. Mediatonic had just completed development on the Lionhead title "Fable Fortune" when the news hit. Another game, "Fable Legends," was canceled. The disastrous year highlighted the drawbacks of not having in-house intellectual property. Mediatonic had sufficient cash reserves to retain staff and stay operational in 2017, but, Bailey said, "it was pretty hairy."The studio's client business picked up again, but in 2017 the studio focused its spare capacity on creating its own titles and issuing briefs to its in-house creative team.There was one limitation: Don't pitch a battle-royale game.It was the year "Fortnite" and "PUBG" took off and popularized the battle-royale format, in which 100 players participate in a virtual fight-out.Despite this injunction, the Mediatonic game designer Joe Walsh "immediately came back with a battle-royale game," Bailey said.The difference was that this battle royale would be silly. Really silly. Walsh was inspired by classic obstacle-course game shows like "Takeshi's Castle" and "Total Wipeout."<iframe src="https://giphy.com/embed/dW5tnz7Gi4jR68JdJT" width="100%" height="100%" style="position:absolute" frameborder="0" class="giphy-embed"></iframe>"The big idea was that this could be the greatest game show on earth if we could scale this up right," Bailey said. "In the early pitch, they were actually pulling together GIFs and clips from TV shows where [contestants] got hit in the face by giant foam objects, and we were just in stitches. We knew there was something, on a human level, really fascinating and appealing."Even if the idea was sound, there were still technical and financial hurdles.Mediatonic initially wanted "Fall Guys" to involve 100 simultaneous players like other battle-royale games, but it ran into technical difficulties."It's a difficult game to build," Bailey said. "We were learning as we went about the limitations of multiplayer physics. We spent a lot of time, for example, trying to get the movements of these characters right so they felt sort of clumsy and human - we call it rag-doll physics. We had to hire a lot of new talent around network multiplayer programming, and for a long time that was the thing we were trying to solve."<div type="image" title="Fall Guys trailer" height="747" width="1419" msid="77888698" hostid="261"></div>He added: "It then became more about the levels and getting to a place where we had enough levels so that you would feel there was lots of variety in the game - you wouldn't be seeing the same thing over and over again."We had some money to invest in this but not, you know, endless amounts, and there were limits to what we could cope with."In early 2019 the company raised investment from Synova Capital. Mediatonic extended development on "Fall Guys" for nine months and then took the decision to push it out.It was a good call. Within its first few hours, the game was such a strain on Mediatonic's servers that <a href="https://twitter.com/FallGuysGame/status/1290674594202947584">the company had to temporarily suspend</a> PlayStation 4 account creations to stem the flood of players.<h2>A brightly colored escape during the coronavirus</h2>What is it about the game's Minions-style protagonists that is so appealing?"I think it's this thought of unceasing optimism about the human condition," Bailey hypothesized. "It goes back to why is 'Takeshi's Castle' so funny? Why are we so addicted to watching people get hit in the face, in these awful ways? There's something hilarious about it, that we put ourselves through that, and it connects an awful lot of people."I think also, with coronavirus, people really wanted something positive and just some light relief. The fact it's such an accessible game has really lit up a lot of people. We've had a lot of notes saying how much it's cheered people up."Social media has also played a major part in fueling chatter about the game as it launched.The game snowballed as big-name game streamers such as Ninja and TimTheTatman livestreamed themselves playing, often interacting with the game's Twitter account to comedic effect. The game's official account is run by a millennial Mediatonic employee named Oliver Hindle.Bailey said Hindle started "winding up" TimTheTatman."We didn't know that would lead to a night where TimTheTatman wins, and 600,000 people turn up on Twitch to watch him do it," Bailey said, adding that Hindle "wasn't trying to cultivate that - he's just being himself."TimTheTatman's Twitter clip of his winning moment had at the time of writing been watched 4.2 million times.<blockquote class="twitter-tweet blockquote" data-lang="en" data-cards="" data-conversation="">—timthetatman (@timthetatman) <a href="https://twitter.com/mims/statuses/1296181357874417665?ref_src=twsrc%5Etfw">August 19, 2020</a></blockquote>Back-of-the-envelope math suggests the game's success will have substantially bolstered Mediatonic's coffers.The game is priced on Steam at £15.99 in the <keyword id="6354868" type="COUNTRY" weightage="60" keywordseo="UK">UK</keyword> and $19.99 in the US. With 11 million copies sold, that equates to revenue of more than £175 million - or more than $245 million.That excludes any revenue from sales of add-on packs that give players extras such as costumes for their characters. These so-called microtransactions often make developers more money than the actual game sales: "Fortnite," a free game, made $1.8 billion from in-game purchases in 2019, according to Nielsen's game-industry research arm, <a href="https://www.superdataresearch.com/2019-year-in-review/">SuperData</a>.It also doesn't include any advance paid to Mediatonic from Sony for distributing the game free on PS Plus for a month. Nor does it account for the financial agreement between Mediatonic and the game's publisher, Devolver Digital.The studio was already profitable before the game launched.According to its most recent financial filings, the company reported £14 million in revenue for its full-year 2019 and a net profit of £2.6 million.Since then, "things have changed a lot" financially with the release of "Fall Guys," according to Bailey, though he declined to reveal specifics.Coming under the ownership of a major firm like Epic may reduce some of the pressure of trying to produce a second big hit."Mediatonic have been around a long time and are very talented," Steve Bailey, a senior games analyst at Omdia, told Business Insider in September adding that repeating the success of "Fall Guys" would be "difficult.""The question is, can they repeat this level of penetration into the market and user engagement?" he added. "It's difficult to do that. It's very competitive. To have another 'Fall Guys' is like bottling lightning."At the time of the interview and prior to the Epic acquisition, Bailey said Mediatonic and its parent group Tonic Games Group were keen to take more risks. Tonic Games' other companies include the publishing arm Irregular Corporation and another studio, Fortitude Games."They all remain important," Bailey said. "We want to incubate those over several years so they can become large businesses too."He added that the game had "gone way beyond anybody's forecasts. All our forecasts have slightly been thrown out of the window at the moment."

The maker of 'Fortnite' is buying the British studio behind 'Fall Guys'. Here's how it went from near-disaster to launching one of the biggest gaming hits of all time.

Good morning! This is the tech news you need to know this Thursday. <a href="http://newsletter.businessinsider.com/join/4np/10-things-in-tech&amp;hash=8122c716833601fc1471f79af063b104b104">Sign up here</a> to get this email in your inbox every morning.<ol><li><a href="https://www.businessinsider.com/bytedance-china-tiktok-bid-us-rival-triller-2020-9?r=US&amp;IR=TIR=T">US video-sharing app Triller believes China's new export rules strengthen its $20 billion bid to acquire TikTok's US business from Chinese parent ByteDance</a>. One source involved in the discussions told Business Insider that China's new rules favor Triller because the company could take on TikTok's branding while still using its own code.</li><li><a href="https://www.businessinsider.com/apple-amazon-google-pass-costs-digital-services-taxes-2020-9?r=US&amp;IR=TIR=T">Apple, Amazon, and and Google hiked their developer and ad client fees to pass on the costs of paying new digital taxes in Europe</a>. Apple on Tuesday announced a group of new developer fees motivated by new digital services taxes in Italy, France, the UK, and Turkey.</li><li><a href="https://www.businessinsider.com/paypal-terminating-accounts-russian-influence-operation-2020-9?r=US&amp;IR=TIR=T">PayPal told Business Insider it has terminated at least four accounts linked to a Russian influence operation exposed on Tuesday</a>. Business Insider obtained the list of accounts from freelance writers who said they had been duped into writing for the Russian operation, which posed as a progressive website called "Peace Data."</li><li><a href="https://www.businessinsider.com/fall-guys-indie-studio-mediatonic-smash-hit-2020-9?r=US&amp;IR=TIR=T">Mediatonic, the British studio that created the smash hit game "Fall Guys", nearly failed in 2016, its CEO told Business Insider</a>. "Fall Guys" has hit 7 million downloads on Steam, and the game was created after Mediatonic lost all its client business in 2016.</li><li><a href="https://www.bloomberg.com/news/articles/2020-09-01/dating-app-bumble-is-said-to-prepare-for-6-billion-plus-ipo?utm_campaign=socialflow-organic&amp;utm_source=twitter&amp;utm_medium=social&amp;utm_content=business&amp;cmpid=socialflow-twitter-businesstwitter-business">The dating and networking app Bumble is readying to go public as soon as early 2021, according to Bloomberg</a>. Bumble could seek an initial-public-offering valuation between $6 billion and $8 billion, the news agency reported.</li><li><a href="https://www.businessinsider.com/as-google-resumes-performance-reviews-some-employees-are-anxious-2020-9?r=US&amp;IR=TIR=T">Google has resumed performance reviews, but some employees are anxious that the new, longer 12-month cycle will hurt their chances to get promotions</a>. The new reviews will assess performance for the past 12 months, whereas previously reviews typically assessed a 6-month period.</li><li><a href="https://www.businessinsider.com/tele-dentistry-startup-virtudent-is-being-sued-by-its-founder-2020-9?r=US&amp;IR=TIR=T">The founder and former CEO of Virtudent, a Boston teledentistry startup, has sued his former company as well as its some of its directors, officers, and investors, saying that he was unjustly ousted for pushing back on the directors' grow-at-all-costs strategy</a>. Hitesh Tolani launched Virtudent in 2014 as one of the first commercial teledentistry firms; its hygienists conduct exams in corporate offices or other places and then consult with its dentists over the internet.</li><li><a href="https://www.businessinsider.com/nsa-phone-snooping-illegal-court-finds-2020-9?r=US&amp;IR=TIR=T">A federal appeals court ruled on Wednesday that the NSA's sweeping program to collect Americans' phone records was illegal and possibly unconstitutional</a>. In its <a href="https://www.aclu.org/sites/default/files/field_document/85-1._opinion_9.2.20.pdf">ruling</a>, the 9th Circuit Court of Appeals said the NSA broke the law by collecting "phone metadata," or bulk records of Americans' phone call history.</li><li><a href="https://www.thedailybeast.com/facebooks-internal-black-lives-matter-debate-got-so-bad-mark-zuckerberg-had-to-step-in">A Facebook employee sparked outrage after defending "well-intentioned law enforcement officers" and disputing that there's racial bias in policing in a post on internal company messaging boards, The Daily Beast reported Wednesday</a>. According to The Daily Beast, the backlash was so strong that Mark Zuckerberg alluded to the post in a note to employees, saying some people weren't "appreciating the impact their words are having on our Black community."</li><li><a href="https://www.businessinsider.com/microsoft-launches-deepfake-detection-tech-ahead-of-the-2020-election-2020-9?r=US&amp;IR=TIR=T">Microsoft on Tuesday announced the launch of Microsoft Video Authenticator, a tool designed to spot when videos have been manipulated using deepfake technology</a>. Microsoft said it's inevitable deepfake technology will adapt to avoid detection, but that in the run-up to the election its tool can be useful.</li></ol>Have an Amazon Alexa device? Now you can hear <keyword id="9070519" type="UNKNOWN" weightage="60" keywordseo="10-things-in-tech">10 Things in Tech</keyword> each morning. Just search for "Business Insider" in your Alexa's flash briefing settings.

10 things in tech you need to know today

Good morning and welcome to <keyword id="9070519" type="UNKNOWN" weightage="60" keywordseo="10-things-in-tech">10 Things in Tech</keyword> You Need to Know Today. If this was forwarded to you, <a href="http://newsletter.businessinsider.com/join/4np/10-things-in-tech">sign up here</a>.Let's get started.1. Microsoft unveiled Mesh, a cloud for developers to build augmented reality applications. The goal is to allow <a href="https://www.cnbc.com/2021/03/02/microsoft-launches-mesh-service-for-augmented-reality-collaboration.html">anyone to join augmented reality meetings</a> via Mesh on any device, not just a headset.2. SpaceX engineers say they were left on an island without food. In a new book, rocket engineers for Elon Musk's aerospace company say they refused to work until a helicopter brought them chicken and cigarettes. <a href="https://www.businessinsider.com/spacex-rocket-engineers-island-without-food-mutiny-liftoff-book-2021-3">More on that here.</a>3. Compass, the Softbank-backed real-estate brokerage, has filed for an IPO. We examined the 261-page filing so you don't have to. <a href="https://www.businessinsider.com/compass-ipo-s1-profit-loss-real-estate-tech-brokerage-2021-3">These are our five key takeaways.</a> 4. A foldable iPhone could arrive as soon as 2023. Apple analyst Ming-Chi Kuo <a href="https://www.businessinsider.com/foldable-iphone-coming-in-2023-report-2021-3">said the company's most prominent product could see a major change.</a> Wondering what that might look like? <a href="https://www.businessinsider.com/apple-iphone-fold-new-patent-foldable-phone-2020-7">We've got you covered. </a>5. Barstool Sports founder Dave Portnoy backed a new ETF designed to track Reddit-driven social-media buzz. The exchange-traded fund is set to launch on the New York Stock Exchange this Thursday. <a href="https://markets.businessinsider.com/news/stocks/dave-portnoy-buzz-vaneck-social-sentiment-etf-tracking-reddit-video-2021-3-1030141965">More from his "emergency press conference" (as he called it) here.</a> 6. "Fortnite" maker Epic Games is buying Mediatonic, the British studio behind the smash-hit game "Fall Guys." But fans can rest easy - Epic assured gamers that the acquisition <a href="https://www.businessinsider.com/fortnite-maker-epic-games-buys-fall-guys-creator-2021-3">wouldn't alter "Fall Guys" gameplay.</a>7. Former moderators of Reddit's WallStreetBets want to start their own 'decentralized' community. The group - which monitored the subreddit that ignited the GameStop stock-buying spree - wants to strike out on their own. <a href="https://www.insider.com/wallstreetbets-reddit-sub-stock-moderators-want-to-start-new-community-2021-3">Insider has the details. </a>8. Apple has reopened all of its stores for the first time since the beginning of the pandemic. Since reopening the last of its stores<a href="https://www.businessinsider.com/apple-store-locations-us-all-stores-open-pandemic-express-2021-3"> in this state</a>, all of Apple's 270 US locations are open for business once again.9. Some executives are criticizing Google's 'revenue share' deals. The corporation has entered into several deals with ad-tech vendors - a move smaller firms are calling unfair sweetheart deals. <a href="https://www.businessinsider.com/google-sweetheart-deals-search-ads-partners-2021-2">Here's what you need to know about the contentious agreements.</a> 10. The Amazon shakeup continues. Our exclusive report on the<a href="https://www.businessinsider.com/amazon-retail-ceo-dave-clarks-direct-reports-show-his-priorities-2021-3"> 15 executives with the most power under Amazon retail boss Dave Clark</a> - and the four who got pushed down as he rose to CEO.<hr />Have an Amazon Alexa device? Listen to this update by searching "Business Insider" in your flash briefing settings.Compiled by Jordan Erb. Tips/comments? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb">@JordanParkerErb</a>.Sign up for <a href="https://newsletter.businessinsider.com/join/free">more Insider newsletters here.</a>

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'Fortnite' maker Epic Games just bought the studio behind streamer hit 'Fall Guys'

Ben Gilbert

The maker of 'Fortnite' is buying the British studio behind 'Fall Guys'. Here's how it went from near-disaster to launching one of the biggest gaming hits of all time.

Shona Ghosh

10 things in tech you need to know today

Shona Ghosh

10 things in tech you need to know today

Jordan Parker Erb