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<a href="http://www.businessinsider.in/searchresult.cms?query=Short+films+&amp;sortorder=effectivedate">Short films </a>have become an important part of the <a href="http://www.businessinsider.in/searchresult.cms?query=film+industry&amp;sortorder=effectivedate">film industry</a> and have been taking the industry with a boom. Certain platforms have come up that conduct short film competition so as to bring out the <a href="http://www.businessinsider.in/searchresult.cms?query=talent&amp;sortorder=effectivedate">talent</a> in people. One such platform, <keyword id="4010264" type="UNKNOWN" weightage="20" keywordseo="media-konnect">Media Konnect</keyword>, recently conducted a maiden short film competition on a national scale. 
 There were 6 entries that were short listed and were exclusively screened by an eminent jury panel of prominent industry names such as Viveck Vaswani, <keyword id="68758" type="PERSON" weightage="20" keywordseo="ananth-mahadevan">Ananth Mahadevan</keyword>, and Milap Zaveri. 
 
The criteria for judging were originality of content, creativity and technique. ‘Time in a Box’ and ‘Inertia’ were adjudged the winners of the competition; ‘Time In A Box’ was, surprisingly, made on a meager budget of less than Rs. 200. The short film was made by Christine Jose Sales, a first year communications student from the <a href="http://www.businessinsider.in/searchresult.cms?query=Symbiosis+Institute&amp;sortorder=effectivedate">Symbiosis Institute</a> of Media &amp; Communications (SIMC), Pune. The movie is inspired by the works of <keyword id="127480" type="PERSON" weightage="20" keywordseo="Christopher-Nolan">Christopher Nolan</keyword>. 
 
The winning filmmakers will get a chance to shoot their next film at the Ramoji Krian Virtual Reality Floor in <a href="http://www.businessinsider.in/searchresult.cms?query=Hyderabad+&amp;sortorder=effectivedate">Hyderabad </a>as well as a mentorship from industry experts. 
 
Being a judge at the Media Konnect short film competition, Ananth Mahadevan, said, “ to see content these young filmmakers have created is truly inspirational, and it was great to see the variety of technique, creativity and content on display. To think that a film could be made in Rs. 180 and win a competition, it is definitely something our entire industry can learn from.” 
 
Media Konnect is keen to open a Film Club, which will allow budding filmmakers to screen their creations at their proprietary set up.

This short film made under just Rs 200 is stealing the show

The margin of anomalies present in filmmaking is tremendous. <keyword id="25455" type="ORGANIZATION" weightage="20" keywordseo="finance">Finance</keyword> is difficult to acquire and content is controlled by sequel-driven traditions. Many original ideas do not see the light unless it is attached with a familiar face or well-funded. In the past decade, the number of films made worldwide has doubled, from an average of 4,584 in 2005, to 9,387 in 2015. 
 
There are awards to win, public recognition to build, a budget to resuscitate, and the list goes on. Yet we must not forget what brings those awards home and news on the papers. A strong network and a clear set of goals keep us in the path. Our heroes and heroines on-screen are talented. They are the ultimate channel to communicate to the audience. However, the initial endeavour of a project lies in the efforts of writers, directors and most lovingly – the technical teams. The relationship shared between these professionals make up the soul of a well-made project. 
 
Nowadays every piece of content is internationally recognised. A scriptwriter can connect with a person from another country. And also even translate their works into another language. There are already more than 50 kinds of professions and over 13,000 registered users from over 90 different countries on the portal. People from different verticals can communicate with a plethora of professionals. 
 
Focus is put into the opportunities one can get out of this platform. A registered user will be given a digital profile to update. This can be done via the user interface of the website. The more connections that you have on your profile, the larger your network can grow cumulatively. Further to that, your connections can view the work that upload and vice versa. The object of this feature is to understand the talent prospects and produce the most out of connections, be it in content, budget-relief, future contracts or recommendations. 
 
Content creation must never be bottle-necked. If content be limited, growth will cease. By limitation, I mean the cap on creativity which brings about better films. This will automatically reflect on the capabilities of talent. Especially in the case of entrant-level filmmakers, they find themselves in a far difficult situation than those who have great source of funding. Finance for such content creation must be optimized without compromising on creativity. 
 Bringing all this talent together is a task. And with the current-generation of technology and networking, I feel there should be a common ground for such filmmakers to meet. It is for this cause I introduced <keyword id="4010264" type="UNKNOWN" weightage="20" keywordseo="media-konnect">Media Konnect</keyword> - To Discover, Connect and Collaborate. 
 
A film is not an easy thing to make, whether low-budgeted or generously financed. So far as content is concerned, it is a matter of combining creativity and cost. These three C’s must be balanced. The film is not all. A bunch of genres exist in the content and entertainment space. Now filmmakers and talent all over the globe are talking business. Films are making it to foreign soil in different languages while talent from various fields are hired by international producers. 
 
Media Konnect networks the world’s aspirant filmmakers into one oyster. And helping battle piracy by improving the standard of films will help indie filmmakers see the light with orginal content. 
 
Today content is decentralized in a way that there are a lot of associations and marketing strategies that point the direction of a film. We have witnessed crowd-funding and crowdsourcing as a great tool and it will remain so. Yet being able to identify the right subsidies in certain countries and adopting alternatives like avoiding a broker, is another prospective option. 
 The Film Industry is growing exponentially all over the world. For the sake of comparing two contrasting players; US is generating several billion dollars on films, while its Indian counterpart is merely a fraction of the denominator. Media Konnect has launched in India, and is scheduled for a worldwide launch in US, UK, Middle East, France, China, Korea and <keyword id="6355478" type="COUNTRY" weightage="20" keywordseo="Australia">Australia</keyword>. The online platform is already strong with a 13,000 registered user count. Hopefully and intrepidly, this will make a significant difference in the filmmaking fraternity. 
 
(This article is authoured by Ranjit Thakur, Founder &amp; CEO, Media Konnect)

This is why film content should be globalised

<ul><li>Half a million Indian visitors expected to travel to the host nation of the ICC Women and Men’s T20 World Cup in 2020-21 and potentially spend up to AUD 2.5 billion</li><li>Australia’s Minister for Tourism, Simon Birmingham, provided additional funding of AUD 5 million to promote the upcoming World Cups to the fans in India</li><li>ICC and <keyword id="90194" type="COMPANY" weightage="20" keywordseo="Tourism-Australia">Tourism Australia</keyword> aim to make ICC T20 Women’s World Cup the largest sporting spectacles in the world</li></ul>With five consecutive years of double-digit growth, India is currently the eighth largest inbound market for Tourism Australia, among all the 15 international markets it is present in. The country has been running three years ahead of its targets as the 2020’s arrivals goal of 3,00,000 Indian visitors was achieved in December 2017. And now that Australia is the host of the ICC T20 World Cups 2020 (men and women), the country has ambitious plans for the Indian market. Australia’s Minister for Tourism, Simon Birmingham, has provided additional funding of AUD 5 million to promote the upcoming World Cups to the fans in India and on the back of its strong marketing game and partnerships, Tourism Australia aims to see additional 1,40,000 Indian visitors in 2020 i.e., 5,00,000 visitors. “Following the success of the ICC Cricket World Cup 2015, which was co-hosted by Australia and attracted approximately 1,00,000 international visitors, we are expecting the ICC T20 World Cups to attract an additional 30,000-40,000 Indian visitors to Australia in 2020. This will feed in to our ambitious target of achieving half a million visitor arrivals during the year 2020-21, who will potentially spend up to AUD 2.5 billion (₹12,500 crores) on their Australia trips,” shares Brent Anderson, Regional General Manager, South and SEA, Tourism Australia. In the last financial year, Tourism Australia recorded 3,82,000 arrivals from India – a 12% increase than 2018. Indian visitors spent AUD 1.8 billion (approximately ₹8,800 crore) on their Australian trips during the year ended June 2019, thereby marking an increase of 17% over the previous year. The average spend per trip for Indian visitors was A$ 5,000 (approx. Rs 250,000). <table style="border-width: initial; border-style: none;"></colgroup></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Financial Year </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Visitors (000) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">% Change </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Financial Year </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">Visitors (000) </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">% Change </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2018-19 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">337 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">9.6 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2021-22 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">433 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">8.5 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2019-20 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">368 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">9.1 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2022-23 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">470 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">8.5 </td></tr><tr><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2020-21 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">400 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">8.7 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;background-color:#c0c0c0;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">2023-24 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">508 </td><td style="border-left:solid #000000 0.5pt;border-right:solid #000000 0.5pt;border-bottom:solid #000000 0.5pt;border-top:solid #000000 0.5pt;vertical-align:top;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">8.1 </td></tr><tr><td colspan="6" style="border-top:solid #000000 0.5pt;vertical-align:middle;padding:0pt 5.75pt 0pt 5.75pt;overflow:hidden;overflow-wrap:break-word;">(Source: Tourism Forecasts - 2017, Tourism Research Australia, Canberra) </td></tr></tbody></table> The visitation from India is currently dominated by the middle-aged affluent segment, however, Anderson is hopeful that the next wave of growth will definitely come from the millennials and Gen Z, for whom travel will be a way of life. Tourism Australia aims to make its upcoming sporting event the largest sporting spectacle in the world – in line with ICC’s vision – to create a world record for the highest attendance at a women’s sporting fixture at the finals of the ICC T20 Women’s World Cup. The event will be held at the Melbourne Cricket Ground, with a capacity of 1,00,024 spectators. The previous world record was set in 1999 during the FIFA women’s soccer final in California with 90,185 attendees. Given the demand anticipated for the World Cups, the ICC has appointed five Official Ticketing Agents and two sub-agents, including Bharata Army, Gainwell Sports, Fanatic Sports, Sports Konnect, Cutting Edge, PickYourTrail, and Medallin Sports, to sell cricket packages in India. The Department of Home Affairs has also introduced online visa lodgement for travellers from India to ease the hassle. Marketing Plan To attract more tourists from India during ICC Cricket World Cups, Tourism Australia has also released a 360-degree campaign. Conceptualised by Scarecrow M&amp;C Saatchi, the core idea of the campaign is to draw synergies between India’s most loved sport and signature Australian experiences that define the legendary ‘Australian way of life’, which includes food and drink, nature and wildlife, and aquatic and coastal experiences. The ICC T20 World Cup campaign will run across three stages - Awareness, Consideration and Booking. In addition to the digital assets and television commercial that has been developed, the campaign will also leverage multiple online mediums to amplify their messaging. A mix of search, display, video, social, native, programmatic and content will be a part of the digital campaign. Content partnerships with broadcast and Over-the-Top (OTT) platforms will also be leveraged as part of the campaign to showcase the tourism experiences through the eyes of renowned cricketing legends from both countries. The campaign will be further amplified during the Australia tour of India in 2020 and the Australian Open 2020, as well as through public relations and international media hosting programs that will see influencers from different fields have a first-hand experience of the game and beyond. Tourism Australia will focus on top 8 cities of India including Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Kolkata, Ahmedabad and Pune. 
	
	
	<div type="twitter" handle="Birmo" handlename="Simon Birmingham" image="http://pbs.twimg.com/profile_images/1167224316020195328/_K1KBWBj_normal.jpg" favoritecount="23" retweetcount="4" status="Today our cracker of a campaign featuring @bhogleharsha &amp; @shibanidandekar launched in 🇮🇳 to encourage 🏏 fanatics t… https://t.co/m8jA3ZCLLz" createdat="1571215274000" id="1184388821116321792"></div>







 Game that Ties the Countries Together In India, The Indian Premier League has brought cricketers of both the countries together, thereby strengthening the cultural ties between the two nations. Cricket is a celebration that brings people together irrespective of nationality or religion. ‘The India-Australia cricketing ties go way back in 1985’, recalls Anderson. “Australia hosted the prestigious Benson &amp; Hedges World Championship of Cricket. Memories of Sunil Gavaskar lifting the Cup and Ravi Shastri driving the Audi on the hallowed turf of the Melbourne Cricket Ground are etched in the minds of die-hard Indian cricket fans. Colored clothing, white cricket balls, magnificent production quality, and the unique commentary style continued to mesmerise Indian viewers, who not only fell in love with the game but also the iconic stadiums such as the MCG, SCG, Adelaide Oval, WACA and GABBA. Since then, Indian fans have continued to visit Australia whenever the Indian cricket team has travelled there or participated in a world championship. The passion for the game of cricket will therefore continue to drive tourism into Australia,” he elaborates. Key Dates The women’s tournament will kick off on 21st February when Australia will take on India at Sydney Showground Stadium, with the final to be held on March 8 – International Women’s Day – at the Melbourne Cricket Ground. The men’s tournament will run from October 18 to November 15, 2020, with the 45 matches expected to be broadcast to 2 billion people. The two tournaments will be contested across eight host cities: Adelaide, Brisbane, Canberra, Geelong, Hobart, Melbourne, Perth and Sydney.

Tourism Australia's aim to attract around 5,00,000 Indian visitors in 2020-21 could contribute AUD 2.5 billion to its economy

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This short film made under just Rs 200 is stealing the show

BI India Bureau

This is why film content should be globalised

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Tourism Australia's aim to attract around 5,00,000 Indian visitors in 2020-21 could contribute AUD 2.5 billion to its economy

Karuna Sharma

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