You Searched For "media consumption patterns" and got 18 results
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4 mins read
Micro-trends are taking over social media, and keeping up can be really expensive
A new aesthetic or core circulates on social-media feeds every couple of weeks, pressuring consumer…
Lindsay Dodgson
1 min read
Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer
Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…
5 mins read
Digital is now the second most important source of brand awareness after TV: Report
Overall household spending has increased for 63% of families which reflects a 7% increase from the …
3 mins read
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…
3 mins read
Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report
Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…
2 mins read
Newspapers continue to remain the most trusted news source: EY Report
Non-metro market recovery is excepted to be faster than metro recovery.
4 mins read
Metamorphosis of content consumption in media and entertainment industry
Every generation is dependent on their devices during this lockdown to keep themselves informed and…
3 mins read
Print emerges as one of the credible mediums to influence brand perception: Report
The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…
5 mins read
Trends that will shape the broadcast industry in 2022
New opportunities that 2022 will bring forth for the broadcast industry.
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
6 mins read
Broadcast industry: Trends to watch out for in 2021
After facing unprecedented turbulence in the year 2020, broadcasters are now looking forward to see…
3 mins read
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
6 mins read
Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report
Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…
9 mins read
Influencer Marketing: Trends to watch out for in 2021
Here is what the future holds for influencer marketing industry
2 mins read
This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry
We discuss how tech companies, social networks, and app developers are shifting business models to …
Tony Danova
2 mins read
This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry
We discuss how tech companies, social networks, and app developers are shifting business models to …
Tony Danova
7 mins read
Durga Puja and Navratri is finally here, but are advertisers excited?
Will advertisers spend money during Durga Puja this year?