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4 mins read

Micro-trends are taking over social media, and keeping up can be really expensive

A new aesthetic or core circulates on social-media feeds every couple of weeks, pressuring consumer…

Lindsay Dodgson   


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1 min read

Ad spending in India to reach $17 bn in FY24, consumption to rebound: Redseer

Digital advertising which accounts for 55 per cent of total spending is set to grow at 6-7 per cent…

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5 mins read

Digital is now the second most important source of brand awareness after TV: Report

Overall household spending has increased for 63% of families which reflects a 7% increase from the …

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3 mins read

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report

WhatsApp voted as the most frequented app (view of 31%), followed by Facebook (26%) and YouTube (21…

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3 mins read

Young consumers are likely to drive streaming growth in India, with a majority planning to increase consumption in the future: YouGov report

Consumption of streaming video is likely to increase across age groups in India in the next 12 mont…

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2 mins read

Newspapers continue to remain the most trusted news source: EY Report

Non-metro market recovery is excepted to be faster than metro recovery.

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4 mins read

Metamorphosis of content consumption in media and entertainment industry

Every generation is dependent on their devices during this lockdown to keep themselves informed and…

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3 mins read

Print emerges as one of the credible mediums to influence brand perception: Report

The report also reveals that there was a huge uptake of news apps. Around 57% of the respondents of…

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5 mins read

Trends that will shape the broadcast industry in 2022

New opportunities that 2022 will bring forth for the broadcast industry.

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3 mins read

Over 66% people in India subscribe to more than 1 OTT app: Report

Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…

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6 mins read

Broadcast industry: Trends to watch out for in 2021

After facing unprecedented turbulence in the year 2020, broadcasters are now looking forward to see…

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3 mins read

Online is the second largest consumed media after television in rural India: Kantar and GroupM report

WhatsApp and Facebook are the most used social media/ messenger platforms

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6 mins read

Print and TV degrow by 13% and 36% respectively in 2020: FICCI - EY report

Digital media and online gaming were the only segments which grew in 2020 adding an aggregate of Rs…

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1 min read

Consumption in India to treble by 2025, says study

As per the report, elite and affluent income segments of the society will constitute 40% of all spe…

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9 mins read

Influencer Marketing: Trends to watch out for in 2021

Here is what the future holds for influencer marketing industry

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2 mins read

This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry

We discuss how tech companies, social networks, and app developers are shifting business models to …

Tony Danova   


Business Insider Latest Story Image
2 mins read

This Is What The Massive Growth Of Mobile Media Consumption Means For The Mobile Industry

We discuss how tech companies, social networks, and app developers are shifting business models to …

Tony Danova   


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7 mins read

Durga Puja and Navratri is finally here, but are advertisers excited?

Will advertisers spend money during Durga Puja this year?