You Searched For "media buyer" and got 20 results
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3 mins read
Media Buyers Say Facebook Video Ads Cost $2 Million Daily
The Social Web invests in infrastructure and hardware: In an effort to grow their own businesses, c…
Cooper Smith
4 mins read
Affiliate Marketing Specialist, Media Buyer and Strategy Associate among India's fastest-growing jobs, as per LinkedIn
LinkedIn reveals fastest-growing jobs as 82% of India’s workforce considering changing jobs in 2022
1 min read
Social Media Targeting Firm LocalResponse Is Looking For Buyers And Sellers
Ad Age reports, "Mehta will be looking at establishing more brand partnerships and 'soft-checking t…
Laura Stampler
1 min read
Facebook Ad Buyer Spruce Media Sued By Founder's Former Partner
Peter Martin's claims are baseless. Several years ago, he and I agreed to shut down the company we …
Jim Edwards
2 mins read
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
At its core, Parva is a technology platform that allows media buyers to reach their customers …
1 min read
Elon Musk personally called CEOs of companies that stopped advertising on Twitter to complain, report says
Some media buyers said Twitter is now bug-ridden and difficult to launch ads on, prompting agencies…
Jyoti Mann
4 mins read
'It's become table stakes': Some media buyers say Snapchat is becoming a mainstay for clients, with some increasing ad spending as much as 40%
Still, Snap grew slower than the rest of the category, said John Spiropoulos, VP of products and pa…
Tanya Dua
3 mins read
'The marketing calendar has been thrown out of the window': Ad buyers deal with the coronavirus fallout and brace for an uncertain future
Most agencies are paid either on a retainer, or retainer plus a percentage of the ad spend they man…
Tanya Dua
4 mins read
"Facebook Stories is currently crickets": It won't be easy for Facebook to sell advertisers on what it hopes is its next huge growth opportunity
In fact, Stories have been heavily emphasized at meetings and creative brainstorm sessions over the…
Tanya Dua
4 mins read
'Much ado about nothing': The ad industry is sticking with Facebook despite the Cambridge Analytica fiasco
The latest snafu has put Cambridge Analytica - the data consulting company that has been descr…
Tanya Dua
4 mins read
'Everyone's for sale': Mic's fire sale has the media business buzzing with rumors of potential deals
Once, venture capital flowed freely to millennial-aimed digital media upstarts, which scaled quickl…
Lucia Moses
1 min read
A new pitch deck from Disney and The Trade Desk advises media buyers to change how they plan around live TV like sports
Disney, the proud new owner of TV networks FX and National Geographic, is on the road unifying its …
Ashley Rodriguez
1 min read
New Google tools to help advertisers tap growing connected TV users
San Francisco, June 12 (IANS) As streaming takes centrestage on connected TVs in the absence of liv…
5 mins read
'We're watching very closely': Advertisers are reviewing how consumers react to Sinclair
Specifically, advertisers are paying close attention to channels in more liberal markets such as KO…
Tanya Dua
3 mins read
Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
"With the AR format particularly, they're going after what Snap's excelling at," said Essence's Bri…
Tanya Dua
4 mins read
A Disney-Fox deal is not just about Netflix - it also has major ad sales ramifications
Ad buyers have been pushing for such streamlining for years, said Steven Piluso, head of media and …
Tanya Dua
2 mins read
Botnets Will Cause $11.6 Billion In Wasted Ad Spending This Year
Solve Media's technology uses CAPTCHA technology to prove that visitors to a web page are human by …
Aaron Taube
3 mins read
Leaked memo: Snapchat is wooing advertisers to use its Audience Network to extend the reach of their ads beyond its platform
Snapchat reps are also circulating a memo among agency media buyers that run campaigns on behalf of…
Tanya Dua
5 mins read
Verizon Media Group just hosted a big meeting with top advertisers to prove it's still relevant. Here's what people inside the room thought.
Leading the meeting was Jeff Lucas, Snap's former head of sales who joined Verizon last year as VP,…
Lucia Moses
2 mins read
ESPN might have to give away $20 million in free ads due to horrible College Football Playoff ratings
ESPN may have gotten a bit greedy when setting its ratings estimates and offering higher guarantee …