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1 min read

I tried the McPlant, McDonald's meat-free burger, and I don't understand why American diners snubbed it

The McPlant is available elsewhere in the world, though, like in Germany, the Netherlands, and Port…

Grace Dean   


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2 mins read

McDonald's trialed the McPlant in California and Texas. It failed because people don't want a meat-free burger from the Golden Arches.

"I don't think the US consumer is coming to McDonald's looking for the McPlant," the company's US p…

Grace Dean   


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1 min read

I compared McDonald's McPlant with KFC's vegan chicken burger. Both tasted great but one was much harder to track down.

I compared McDonald's McPlant to KFC's vegan chicken sandwich to see which came out top.Grace Dean/…

Grace Dean   


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1 min read

Grace Dean   


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1 min read

Grace Dean   


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2 mins read

Beyond Meat rallies 13% after McDonalds and Yum Brands partnerships overshadow weak sales

Beyond Meat rallied after announcements that the faux-meat maker is partnering with fast-food giant…

Emily Graffeo   


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2 mins read

Beyond Meat plunges 22% after a surprise loss and McDonald's confusion

Analysts at JPMorgan said it was unclear why the third quarter was so weak, and Beyond Meat's expla…

Emily Graffeo   


Business Insider Latest Story Image
3 mins read

We tried the new McDonald's vegan burger, the McPlant: Here's what we think

McDonald's has launched a vegan burger in the UK, fit with vegan-friendly sauce and cheese. Insider…

Bethany Dawson   


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2 mins read

McDonald's is expanding the test of its McPlant Beyond Meat burger to two more cities see where you can get it

The McPlant will be available in about 600 restaurants around San Francisco and Dallas-Fort Worth b…

Mary Meisenzahl   


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3 mins read

The McPlant's goofy name reveals how seriously McDonald's is taking plant-based 'meat'

At a chain that takes its branding seriously, the use of the "Mc" prefix reveals McDonald's long-te…

Kate Taylor   


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1 min read

McDonald's reveals the McPlant, as the fast-food giant crafts plant-based burgers and 'chicken'

Some markets will test the McPlant burger next year. The line could eventually include burgers, chi…

Kate Taylor   


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1 min read

Beyond Meat says it 'co-created' a plant-based burger that will be part of McDonald's McPlant lineup

"Beyond Meat and McDonalds co-created the plant-based patty," a representative for Beyond Meat said.

Kate Taylor   


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2 mins read

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…

Grace Dean   


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5 mins read

It's official: McDonald's should stick to unhealthy food

The fast food chain's experiment with salads and meatless burgers was a dumb move.

Emily Stewart   


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2 mins read

The dream of plant-based meat in fast food may already be dead

Plant-based meat is too expensive and adds too much complexity for widespread fast food adoption, a…

Mary Meisenzahl   


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3 mins read

Beyond Meat, the poster child of plant-based meat, saw sales tank as cash-strapped shoppers turn away from expensive alternative proteins

Consumers are financially squeezed and they're skeptical of the health benefits of plant-based meat…

Grace Dean   


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2 mins read

Nancy Luna   


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2 mins read

Beyond Meat sales slumped because people are eating less fake meat, and the company says it gets why

Beyond Meat's Q4 sales were down 20.6%, which CEO Ethan Brown attributed to "persistently high infl…

Grace Dean   


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2 mins read

Why McDonald's hasn't introduced plant-based burgers in the US after launching them around the world

The chain has debuted McVeggie and McPlant menu items in markets around the world, but there are st…

Mary Meisenzahl