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<ul><li><keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> has launched a short film to celebrate the festive spirit of Onam.</li><li>The film is based on a true story that centres around the popular folk art of <keyword id="1201233" type="PERSON" weightage="20" keywordseo="pulikkali">Pulikkali</keyword>, in which performers - painted like tigers - dance in the streets of Kerala to entertain people as part of Onam celebrations.</li></ul>Emphasizing the power of connections with a brand belief that people can do ‘More Together’ than alone, Facebook has launched a short film to celebrate the festive spirit of Onam. The film is an extension of its More Together campaign highlighting how culture has gone virtual and communities are coming together on Facebook in unique ways during not-so-normal times. The film is based on a true story that centres around the popular folk art of Pulikkali, in which performers - painted like tigers - dance in the streets of Kerala to entertain people as part of Onam celebrations. The film features members of <a href="https://www.facebook.com/ayyantholepulikkali/about/?ref=page_internal">Ayyanthole Desam Pulikkali Samghataka Samithi</a> who found a way to reach their avid fans through a live performance on Facebook last year amidst Covid-19 restrictions; bringing people from across the world closer to the traditions of Onam and enabling them to participate in the festivities virtually. <div type="Youtube" id="zoO8QB77ki0" title="Facebook I More Together - Onam" thumbUrl="https://i.ytimg.com/vi/zoO8QB77ki0/mqdefault.jpg"></div> Commenting on the launch of the film, Avinash Pant, Director - Marketing, <keyword id="736869" type="COMPANY" weightage="20" keywordseo="Facebook-India">Facebook India</keyword>, said, “Facebook’s core belief is that ‘People can do more together, than alone’ and this film captures the spirit and resilience of people and the numerous ways in which they come together on the platform in less than normal times. This was an extraordinary story and we believed it deserved a wider canvas to showcase the power of online communities in a physically distant world.” Facebook collaborated with <keyword id="11890115" type="UNKNOWN" weightage="20" keywordseo="dentsu-mcgarrybowen">Dentsu Mcgarrybowen</keyword> and Director <keyword id="7035446" type="UNKNOWN" weightage="20" keywordseo="ATUL-KATTUKARAN">Atul Kattukaran</keyword> to bring this story alive. Talking about the film, Sidharth Rao, CEO, Dentsu Mcgarrybowen, said, “Great things happen when people come together. We were lucky enough to witness this sentiment. This was one of those rare opportunities to share the true story of the Ayyanthole Desam Pulikkali Sanghataka Samithi for an incredibly consequential global brand. While the scale at which we celebrate the 10-day festival of Onam cannot be replicated virtually, what actually transpired on-ground during 2020 and how we’ve tried to honestly capture that in film, is testament to Facebook’s philosophy of being a place where people can do More Together.” Atul Kattukaran, Director, "When one door closes, God opens another! I've always been a firm believer that everything happens for a reason. Our plans aren't always the best and most times circumstances lead us to far greater opportunities. That's the theme I explored through this tale of 25 relentless Pulikali dancers who roared together even when the going got tough! This film is particularly close to my heart, because it gives you a glimpse into the lives of this community and how even an ancient art form like Pulikali is ready to adapt and innovate according to changing times.” As part of Onam celebrations, Facebook will also be rolling out an AR filter that’ll take Pulikkali to users in yet another way. With the filter, users can don the mask of a roaring tiger themselves and virtually place themselves in Swaraj Round, Thrissur where Pulikkali happens every year. To use the AR filter, users can go to the newsfeed, go to the camera, and search for the “Roaring Onam'' filter which will go live on August 19.

Facebook spotlights Pulikkali artists in a new short film to celebrate Onam

<ul><li>Our series, Lets Get Candid is us raising a toast to some enviable friendships in the ad industry today.</li><li>We talk to <keyword id="913434" type="PERSON" weightage="20" keywordseo="Soumitra-Karnik">Soumitra Karnik</keyword>, Chief Creative Officer, Dentsu Impact, <keyword id="9652925" type="PERSON" weightage="20" keywordseo="mcgarrybowen-india">mcgarrybowen India</keyword>, Dentsu India and <keyword id="2881697" type="PERSON" weightage="20" keywordseo="Narayan-Devanathan">Narayan Devanathan</keyword>, CEO, DAN Solutions, India, <keyword id="3844857" type="PERSON" weightage="20" keywordseo="Harshad-Rajadhyaksha">Harshad Rajadhyaksha</keyword> and <keyword id="3844858" type="PERSON" weightage="20" keywordseo="Kainaz-Karmakar">Kainaz Karmakar</keyword>, Chief Creative Officers at Ogilvy India and <keyword id="2289556" type="PERSON" weightage="20" keywordseo="Rajdeepak-Das">Rajdeepak Das</keyword>, Managing Director and Chief Creative Officer, <keyword id="4520265" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-South-Asia">Leo Burnett South Asia</keyword> and <keyword id="265558" type="COMPANY" weightage="20" keywordseo="Sachin-Kamble">Sachin Kamble</keyword>, National Creative Director, Leo Burnett who tell us what makes them click.</li></ul> <keyword id="98987" type="PERSON" weightage="20" keywordseo="Mark-Twain">Mark Twain</keyword> had famously written, ‘Find a job you enjoy doing, and you will never have to work a day in your life.’ I guess most of us would agree that in today’s context, this adage can easily be modified to, ‘Find a job you enjoy and a colleague you enjoy doing it with, and you will never have to work a day in your life.’ So for this <keyword id="6736220" type="UNKNOWN" weightage="20" keywordseo="Friendship-Day">Friendship Day</keyword>, we thought we will reach out to some really close friends from the ad world, and talk to them about their relationships, what makes it work, and what they have learnt from each other. The result was three conversations where we got really candid with these six really brilliant people. Watch our series, Lets Get Candid, for some hilarious conversations between Soumitra Karnik, Chief Creative Officer, Dentsu Impact, mcgarrybowen India, Dentsu India and Narayan Devanathan, CEO, DAN Solutions, India, Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India and Rajdeepak Das, Managing Director and Chief Creative Officer, Leo Burnett South Asia and Sachin Kamble, National Creative Director, Leo Burnett. Here’s raising a toast to friendship, Happy Friendship Day! 1. Soumitra Karnik, Chief Creative Officer, Dentsu Impact, mcgarrybowen India, Dentsu India and Narayan Devanathan, CEO, DAN Solutions, India <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> 2. Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> 3. Rajdeepak Das, Managing Director and Chief Creative Officer, Leo Burnett South Asia and Sachin Kamble, National Creative Director, Leo Burnett <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div>

On Friendship Day, here are some of adland’s best friends talking about their friendships

<ul><li><keyword id="222016" type="PERSON" weightage="20" keywordseo="Sidharth-Rao">Sidharth Rao</keyword>, erstwhile CEO, <keyword id="2805202" type="PERSON" weightage="20" keywordseo="Dentsu-Webchutney">Dentsu Webchutney</keyword>, has now expanded his role and responsibilities within the network.</li><li>In his new role, Rao will continue to report into Anand Bhadkamkar, CEO, <keyword id="204847" type="PERSON" weightage="20" keywordseo="Dan">DAN</keyword> India. </li><li>He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond.</li></ul> <keyword id="6368370" type="ORGANIZATION" weightage="20" keywordseo="dentsu-aegis-network">Dentsu Aegis Network</keyword> (DAN) India has announced the elevation of Sidharth Rao as Chairman, <keyword id="3733899" type="PERSON" weightage="20" keywordseo="Happy-McGarryBowen">Happy mcgarrybowen</keyword> (HMB) India and Chairman, Dentsu Webchutney. With this, Rao, erstwhile CEO, Dentsu Webchutney, has now expanded his role and responsibilities within the network. In his new role, Rao will continue to report into Anand Bhadkamkar, CEO, DAN India. He will work with Samarjit Choudhry, President, HMB India to accentuate the agency's brand legacy in India even as he continues to oversee Dentsu Webchutney's consistent performance and expansion across the country and beyond. Commenting on the appointment, Anand Bhadkamkar, CEO, DAN India said, “Sidharth’s journey with Dentsu Webchutney is one of the most iconic stories of modern Indian advertising. It has been a joy to watch Dentsu Webchutney grow the way it has in the last 6 years. Considered to be one of the best digital agencies of the country today, Dentsu Webchutney is now also one of the finest creative agencies in the business. Sidharth is already an integral part of DAN India’s key leadership team and, as we strengthen our digital and creative credentials, I am delighted to have him take up this additional new mandate with Happy mcgarrybowen." “I am extremely honoured to take up this new responsibility. My first 20 years in advertising has been a ride; and now I'm looking forward to the next 20 with our wonderful teams at Dentsu Webchutney, HMB and the rest of the DAN family. HMB is a fantastic brand that comes with a great legacy. With the support of DAN, the Happy team in India and mcgarrybowen internationally, I am certain that our golden days are ahead of us,” said Sidharth Rao, Chairman, HMB India and Dentsu Webchutney. “Meanwhile, as part of our continued effort to strengthen DAN leadership in India, we will also be announcing a new CEO for Dentsu Webchutney - a decision that beckons a new chapter for the agency. 2019 has been a landmark year for us and, no matter what, we must carry on with this momentum. I've been jokingly telling my closest friends and family that this is the first-ever corporate promotion of my life and personally, I feel like I’m just getting started,” Sidharth added.

Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney

<ul><li>As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao's shoes, the opportunities that lie ahead for the industry and his vision for the agency. </li><li>Prior to this, Reghunath was executive Vice President (EVP) and Branch Head for Dentsu Webchutney, Bangalore. </li></ul>Gautam Reghunath started his journey with Dentsu Webchutney 10 years ago. Earlier this week, he was elevated as the Chief Executive Officer of the agency after Sidharth Rao, erstwhile CEO, was promoted to the position of Chairman, Happy mcgarrybowen India and Dentsu Webchutney. Dentsu Webchutney, under the leadership of Sidharth Rao in 2019, set a precedent for the entire digital industry. It brought digital to the forefront by winning one silver, five bronze and 17 shortlists at Cannes Lions for its work on Swiggy, Uri and Flipkart. Rao also walked away with the highest honors at Abby’s and Spikes Asia. About keeping this momentum going in 2020 and attempting to fill in Rao’s shoes, Reghunath admits his nervousness. However, he is all set to take up this new responsibility. He shares with us his vision for the agency and challenges that lie ahead for the industry. Edited excerpts: Q) What is your vision for Dentsu Webchutney? What will be the newer challenges for you? Over 20 years, Dentsu Webchutney has become an incredible brand of its own and I’ve been privileged to spend 10 of those years here. Our client roster features some of the most consequential companies in the world, and our work follows their world-beating ambition. I see talented people around me eager to make meaningful contributions and the outstanding results that follow when we empower them. My immediate hope is to help double down on this and everything else that has made us tick these last few years. Over the next few years, I see the challenge of rising to the speed and potential of our clients. We also want to continue attracting clients across cities that are into the type of work that we do; brands with brave marketing teams that are ready to be disruptive with us. Personally, my role will be to define and maintain culture and values for our company, and to endorse the smart decisions made by our already smart, intuitive workforce. Just to support the right people to make good decisions in alignment with our core values. I’m confident that this team has my back as I’ve got theirs. Q) What will be your focus areas in 2020 and your strategy as the CEO? From an industry perspective, there is a sense that advertising globally finds itself in tricky waters. While Webchutney’s business has maintained its consistent growth over the last few years, we still have the potential to catch up with the opportunities that lie in front of us. There are strong clients out there, in a challenging business environment, who want to partner with only the best. The current climate demands that they do. No one is better placed to deliver than us because of our advantage in strong talent. And that’s where a lot of my key focus is going to be. It will be our foundation for the future. When a client chooses Webchutney, I want them to know that we are committed to putting the smartest and most creative people in the room for their money's worth. I want to call out the best talent in our industry to join us on this ride. Q) Webchutney had a brilliant year in 2019. How will you ensure that you keep the momentum going? I agree, and we’re all very grateful for the success that 2019 brought for us. While much of our public success is recent, it’s obvious that our industry cannot rest on its past, and we can sense how rapidly it’s all changing. I can confirm that our feet are planted firmly on the ground. Our teams understand that the expectations from Dentsu Webchutney have never been higher. Advertising is a special business to be in. It needs passion, patience and a consistent desire to seek out moments of genius. So, we’re just going to continue to try and keep doing what we do best to realise the truest potential of the internet. Inside our four walls and three offices, the best idea wins. Q) Do you think it is going to be difficult to fill in Sidharth Rao's shoes? Absolutely! Replicating his journey is impossible. Sid is an important part of our future and as I mentioned to our colleagues on email, I’m very humbled to follow in his footsteps. He’s someone I reach out to at both my toughest and happiest moments. Hence, I’m so glad to have him by my side as I take on this responsibility. I’m also privileged to find myself in a position to lead a company I have grown to love immensely, having spent the better part of the last 10 years here. Our collective task across our three offices will be to take Webchutney to new heights. Q) What will be the biggest challenges and opportunities for digital agencies in 2020? How are you preparing yourself to face it? Well, it’s our time! All of us ‘digital’ first agencies have graduated from getting those last 10 minutes at client meetings to now leading complete brand mandates. I look around at the founding and operating teams at India-born, digital first agencies like The Glitch, Schbang, Kinnect etc. and they’re all brimming with young, world-class leadership. I’d say our collective opportunity is in sustaining this relevance and making the most of it. The talent on our floors have a natural advantage in comparison to the older agencies but it’s not a long-term moat by any stretch of the imagination. As for Dentsu Webchutney, we want to be the absolute best creative agency India has seen. That means being counted among the best globally. We must continue to adapt and build for today and the future, not rest on the past. There’s no two ways about it. Our talent has a natural affinity for keeping up with technology, the internet and modern communication channels. At the same time, we’re focusing on building a nimble agency that is very comfortable seeking external expert collaboration when needed. That’s primarily how we’re preparing to face the next few years. We’re rolling out specific initiatives in this direction very soon. Q) What are the plans for 2020, in terms of expansion, new business targets, talent acquisition, and technology development? Specifically, growth will come from scaling Webchutney’s unique creative and strategy product. Our talent will be at the heart of representing our work — as it should be. The ebb and flow of technologies today leave a lot to the imagination of the people who work with them, and our digitally native workforce has been key to embedding that spirit in the company’s DNA. I’d go as far as saying that’s always been our goal and will be as we begin scripting a new chapter in our story.

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Facebook spotlights Pulikkali artists in a new short film to celebrate Onam

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On Friendship Day, here are some of adland’s best friends talking about their friendships

BI India Partner

Sidharth Rao is now the Chairman of Happy mcgarrybowen and Dentsu Webchutney

BI India Partner

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney

Karuna Sharma

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