scorecard

You Searched For "mcdonald s brand" and got 20 results


Sort By:


Business Insider Latest Story Image
4 mins read

How McDonald's can learn from other fast-food giants in recovering from the deadly E. coli outbreak

Chipotle faced a similar food-safety crisis in 2015 and 2016, but managed to bounce back less than …

Kelsey Vlamis,Amanda Goh   


Business Insider Latest Story Image
3 mins read

McDonald's is the latest election battleground for Trump and Harris

Presidential candidates have often invoked McDonald's during their runs for the White House, both a…

Alex Bitter   


Business Insider Latest Story Image
1 min read

More cases reported in McDonald's E. coli outbreak

The CDC on Friday said it has now identified at least 75 people across 13 states who are infected w…

Dominick Reuter   


Business Insider Latest Story Image
3 mins read

Why fast-food chains and big brands love loyalty programs

Retailers and fast-food giants like McDonald's, Starbucks, and Costco leverage loyalty programs to …

Nora Redmond   


Business Insider Latest Story Image
3 mins read

This is how important the Quarter Pounder is to McDonald's — and why it will want to address E. coli issues quickly

McDonald's Quarter Pounder is part of a "classics" menu that drives huge sales. That's why the Gold…

Erin Snodgrass   


Business Insider Latest Story Image
2 mins read

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…

Grace Dean   


Business Insider Latest Story Image
2 mins read

US brands like McDonald's and Starbucks are facing mounting backlash in the Middle East as tensions rise

McDonald's, Starbucks, KFC, and Pizza Hut are among the fast-food brands still feeling Middle East …

Alex Bitter   


Business Insider Latest Story Image
2 mins read

McDonald's is extending its $5 deal again, and it's a sign that Americans still feel strapped

McDonald's is extending its $5 meal deal through December and adding more discounts. It's a sign Am…

Alex Bitter   


Business Insider Latest Story Image
5 mins read

It's official: McDonald's should stick to unhealthy food

The fast food chain's experiment with salads and meatless burgers was a dumb move.

Emily Stewart   


Business Insider Latest Story Image
2 mins read

McDonald's and Burger King's meal deals aren't changing fast food's pricey reputation

Diners' perception of fast food's good value has stayed the same despite offers like McDonald's $5 …

Alex Bitter   


Business Insider Latest Story Image
2 mins read

Here's why McDonald's $5 deal has customers hungry for the Golden Arches again

McDonald's will reportedly extend its $5 meal deal as it's luring guests back to restaurants. It sh…

Alex Bitter   


Business Insider Latest Story Image
2 mins read

The reason why McDonald's stock is soaring despite a big earnings miss: Value meals

McDonald's turned in what looked like a weak earnings report. But investors liked what they heard a…

Kelly Cloonan   


Business Insider Latest Story Image
1 min read

Sorry Grimace, McDonald's doesn't care about your birthday this year

Grimace made a comeback in 2023 when McDonald's released a purple shake to celebrate his birthday. …

Grace Dean   


Business Insider Latest Story Image
2 mins read

Nvidia's chips are very popular. Its brand, less so.

Nvidia recently became a multi-trillion-dollar company amid the AI boom. However, according to a co…

Lloyd Lee   


Business Insider Latest Story Image
3 mins read

MrBeast's breakup with his talent manager is a wakeup call that influencers won't always need middlemen

Experts suggest this could signal a trend where influencers seek more control over their brand and …

Lindsay Dodgson   


Business Insider Latest Story Image
2 mins read

McDonald's says it's listening to penny-pinching customers and focusing on value

"The consumer is price weary," McDonald's CFO Ian Borden told analysts, adding diners were "certain…

Grace Dean   


Business Insider Latest Story Image
2 mins read

Amazon, Starbucks, McDonald's show how jittery US customers are about the economy

US customers are looking for cheaper Amazon products and McDonald's deals, while Starbucks' infrequ…

Kwan Wei Kevin Tan   


Business Insider Latest Story Image
2 mins read

The $5 McDonald's meal may be making a grand comeback but only for a month

Bloomberg reported the deal could last for a month. A meal of the same four items costs $18.26 in d…

Shubhangi Goel   


Business Insider Latest Story Image
1 min read

McDonald's new marketing: Billboards that smell like its French fries

The fast-food giant launched a series of yellow and red billboards in the Netherlands that emit the…

Nathan Rennolds   


Business Insider Latest Story Image
2 mins read

It's the summer of $5 meals: Burger King creates a value meal to rival McDonald's deal

"We are moving full speed ahead with our own plans to launch our own $5 value meal before they do,"…

Shubhangi Goel