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You Searched For "mcdonald burger king marketing strategy" and got 20 results


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2 mins read

McDonald's has started selling an even bigger burger — the 14-ounce Big Arch

McDonald's has launched trials of a bigger, "more satiating" burger in Canada and Portugal, its CEO…

Grace Dean   


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2 mins read

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

The prefix "Mc" has become synonymous with the world's biggest burger chain. So have the Golden Arc…

Grace Dean   


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3 mins read

Sorry fast food fans — your burger is only going to get more expensive

Beef has hit record highs, pushing up prices for burgers and steaks at fast food chains and restaur…

Nora Redmond   


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1 min read

McDonald's says customers don't want premium burgers — they want bigger ones instead

McDonald's spent years trialing premium burgers. "We weren't successful," CFO Ian Borden said, noti…

Grace Dean   


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3 mins read

This Swedish burger chain is pushing customers away from beef

Max Burgers' climate strategy is an outlier in the fast food industry, where chains have been quick…

Catherine Boudreau   


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2 mins read

Burger King's owner is buying the chain's largest franchisee for $1 billion. It plans to flip 600 restaurants and sell them to 'motivated' operators.

RBI will remodel roughly 600 restaurants and put them "back into the hands of motivated, local fran…

Nancy Luna   


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4 mins read

Innovation Strategist Philipp Kristian Diekhöner shares why consumers never get tired of the social media banters between McDonald’s and Burger King

Trust Futurist and Innovation Strategist, Philipp Kristian Diekhöner shares a few tips on dealing w…

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2 mins read

Here's why American fast-food chains are worried about the conflict in Ukraine

Western fast-food chains are preparing to take a sales hit in Eastern Europe and Russia as the Ukra…

Mary Hanbury   


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2 mins read

Rising costs and inflation are reshaping fast-food, forcing chains to cut portion sizes, eliminate deals, and hide the value menu

Value meals aren't so valuable anymore.To cope with pricing pressures, many chains are increasing p…

Mary Meisenzahl   


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3 mins read

Fast-food chains are finally taking vegan food seriously

Starbucks, KFC, Burger King, and McDonalds keep trialing new plant-based items. Expect to see more …

Grace Dean   


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2 mins read

The unofficial timeline of how Burger King's 'have it your way' offer ended up with a guy ordering a $290, 100-patty burger in Bangkok

How Burger King's "hold the pickles, hold the lettuce, special orders don't upset us" promise got v…

Kai Xiang Teo   


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3 mins read

There's virtually no difference between fast-food restaurants like McDonald's and fast-casual restaurants like Chipotle anymore

Distinctions between the two types of restaurants are disappearing as fast food gets slower and mor…

Mary Meisenzahl   


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2 mins read

McDonald's says its chicken options are now just as popular as beef

McDonald's CEO Chris Kempczinski said that the chain's chicken products generate $25 billion in glo…

Grace Dean   


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2 mins read

McDonald's is expanding the test of its McPlant Beyond Meat burger to two more cities see where you can get it

The McPlant will be available in about 600 restaurants around San Francisco and Dallas-Fort Worth b…

Mary Meisenzahl   


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2 mins read

Megan Thee Stallion is partnering with Popeyes to launch a new hot sauce as celebrity partnerships take over fast food

The Hottie Sauce, created by Megan Thee Stallion, will be available in Popeyes restaurants beginnin…

Mary Meisenzahl   


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3 mins read

10 popular McDonald's menu items that cost up to 168% more now than a decade ago

McDonald's raised prices for Big Macs, fries, and other items faster than rivals such as Starbucks …

Alex Bitter   


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2 mins read

It looks like In-N-Out Burger really won't come to the East Coast any time soon

In-N-Out's president, Lynsi Snyder, told NBC's "Today" she had no plans to expand the buzzy burger …

Grace Dean   


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5 mins read

Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break

Back to the office means the return of the age-old question: What's for lunch? And the fight to be …

Dan DeFrancesco   


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2 mins read

Burger King is banning 120 artificial ingredients from menus - see the full list

Burger King promoted its move away from some of these ingredients in a viral ad campaign last year …

Mary Meisenzahl