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<ul><li><keyword id="1165950" type="PERSON" weightage="20" keywordseo="Fevicol">Fevicol</keyword> yet again found a way to stick itself into our hearts and minds on <keyword id="6736220" type="UNKNOWN" weightage="20" keywordseo="Friendship-Day">Friendship Day</keyword>. </li><li>Its latest social media campaign was conceptualised and executed by <keyword id="3068126" type="PERSON" weightage="20" keywordseo="Schbang">Schbang</keyword>. </li></ul>Friendship Day has witnessed brands coming close together in the past. Yet, this Friendship Day, <keyword id="11773215" type="UNKNOWN" weightage="20" keywordseo="fevicol-schbang">Fevicol &amp; Schbang</keyword>, the creative &amp; technology company ensured that the adhesive brand literally got stuck to over a hundred plus brand pages.<br /><br />This digital activation on Instagram had Fevicol comment on more than 100+ brand posts. The brands then used the pinned comment feature to get Fevicol's comment stuck to their page. With over 100 brands participating, the leading adhesive company was able to stick to those brands using its patent <keyword id="11773214" type="UNKNOWN" weightage="20" keywordseo="mazbootjod">MazbootJod</keyword>. Keeping the internet a buzz, Fevicol witnessed tremendous engagement across social media platforms as many popular brands such as Zomato, Netflix, Dunzo, Paytm, McDonald’s, and OnePlus India participated in Fevicol's latest campaign.<br /><br />Here is what Arvind RP, Director - Marketing and Communications, McDonald’s India (West and South) had to say about this activity with Fevicol, “Occasions such as Friendship Day present great opportunities for like-minded brands to partner for consumer engagement. With this activation, we are giving a big shout out to our friends for being a part of our journey, creating “new bonds” and also hoping to make our customers say “I’m lovin’ it”!<br /><br />    <div type="image" title="McD (1)" msid="84970070" hostid="261"></div><br />While the activation lasted just a day, with its specially tailored witty and wholesome comments on various brand pages, Fevicol yet again found a way to stick itself into our hearts and minds. <br /><br />    <div type="image" title="Netflix (1)" msid="84970090" hostid="261"></div><br />    <div type="image" title="Zomato (1)" msid="84970097" hostid="261"></div><br />    <div type="image" title="Oneplus (1)" msid="84970102" hostid="261"></div><br />    <div type="image" title="Paytm (1)" msid="84970115" hostid="261"></div><br />GiridharSeetharam, Chief Business Officer, <keyword id="38797" type="COMPANY" weightage="20" keywordseo="pidilite">Pidilite</keyword> said, “Fevicol has over the years come to epitomize strong bonds. Friendship day provided us with an apt opportunity to bring alive this proposition; fantastic to see such a wide array of brands interact with Fevicol through this medium."<br /><br />HarshilKaria, Founder at Schbang, said, "Fevicol has always stood for its 'Mazboot Jod' proposition, but with this simple and highly clever activation, it showed everyone that the way it bonds with others is what makes the difference."

Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet

<ul><li>After <keyword id="8937291" type="UNKNOWN" weightage="20" keywordseo="juan-delcan-and-valentina-izaguirre">Juan Delcan and Valentina Izaguirre</keyword>’s Safety Match art went viral on social media, more brands are playing with their logos to convey the importance of <keyword id="8897280" type="UNKNOWN" weightage="20" keywordseo="social-distancing">social distancing</keyword>. </li><li>As the situation around the world continues to intensify, we take a look at how brands are playing an active role in spreading awareness around hygienic practices of work from home, <keyword id="8937289" type="UNKNOWN" weightage="20" keywordseo="flattening-the-curve">flattening the curve</keyword>, and self isolation. </li></ul>What do Fevicol’s elephants, Audi’s four circles, and the interpunct in sitcom Friends’ title plate have in common? They have been inseparable since their inception. However, to illustrate the importance of social distancing, these brands have done what artists Juan Delcan and Valentina Izaguirre went viral for -- use their creativity to promote the importance of maintaining a safe distance from your family members. <br /><br />The artists Delcan and Izaguirre had uploaded a short video called Safety Match on social media, that illustrates the importance of working from home, social distance and urges people to #FlattenTheCurve. <br /><br />
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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<br />Flatten the curve refers to the projected number of people who will contract COVID-19 over a period of time. It aims to tell people that the speed at which the virus spreads in the world should be reduced, so that government bodies, scientists and hospitals are well-prepared to take care of every patient. The longer it takes, the more prepared we will be to fight it together. And to flatten this curve, it is important to wash your hands, work from home, maintain a distance and stay clean.<br /><br />
  
  
  
  
  
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<br />Since coronavirus is spread through respiratory droplets, when people cough or sneeze, maintaining a social distance can help reduce the chances of picking the virus up and spreading it to others. To convey this and get people out of their denial mode, various brands took to social media and started talking about self isolation and flattening the curve. <br /><br />
  
  
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	<div type="twitter" handle="IndiaPOCO" handlename="POCO India" image="http://pbs.twimg.com/profile_images/1219499933637591040/GnJq3FUj_normal.jpg" favoritecount="1395" retweetcount="89" status="Please avoid gatherings. Obviously, don't touch your face. Care should be taken while travelling. Own up to keep ev… https://t.co/HG7lod2p8c" createdat="1584679014000" id="1240859841519734786"></div>















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	<div type="twitter" handle="Amul_Coop" handlename="Amul.coop" image="http://pbs.twimg.com/profile_images/651028295425765376/1qJVp6Eu_normal.jpg" favoritecount="2532" retweetcount="343" status="#Amul Topical: Owing to Coronavirus, Indian greeting goes global... https://t.co/x0xf6Z27pf" createdat="1584101913000" id="1238439301555212289"></div>











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	<div type="twitter" handle="ZEE5India" handlename="ZEE5" image="http://pbs.twimg.com/profile_images/1142017855795240960/siDfEgoY_normal.jpg" favoritecount="14" retweetcount="0" status="We’re in this together. But from a  D I S T A N C E. Stay safe, stay home.  #StayAtHome #FlattenTheCurve… https://t.co/r7k6alvWxd" createdat="1584681040000" id="1240868335614451712"></div>











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	<div type="twitter" handle="PaisaBazaar_in" handlename="Paisabazaar.com" image="http://pbs.twimg.com/profile_images/1065489337909833729/SmSkjuA7_normal.jpg" favoritecount="1" retweetcount="0" status="It's time we go for S O C I A L D I S T A N C I N G !  We are doing our bit, Are you?  #coronavirus #corona… https://t.co/6aIKiZGRVv" createdat="1584766348000" id="1241226144415797248"></div>











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<br /><br />To maintain a social distance with people around you, it is important to stay put. Brands have also started using humour to remind people that we are in it together. Using memes and humour, ironically, is proving to be an effective way of communicating the seriousness of the issue. <br /><br />And when you get to eat bhujia and watch Netflix while attempting to work, you should not be complaining about quarantining yourself. This is what brands reminded their audiences:<br /><br />
  
  
  
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<br />Here is to hoping that more companies let their employees work from home and people start taking the importance of social distancing seriously. <br /><br />

When these iconic brands tweaked their logos to spread an important message about Coronavirus

You Searched For "mazbootjod" and got 2 results

Fevicol bonds with 100+ brands on Friendship Day by becoming the stickiest comment on the internet

BI India Partner

When these iconic brands tweaked their logos to spread an important message about Coronavirus

Karuna Sharma

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