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Leading venture capital firm <keyword id="10135370" type="General" weightage="80" keywordseo="elevation-capital" source="Orion">Elevation Capital</keyword> on Friday announced its eighth $670 million fund for early-stage startups in <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword> and to help their founders realise their dreams. Over the past two decades, the company has invested almost $2 billion of capital in over 150 companies across seven funds, with 13 early-stage investments becoming unicorns. These include category leaders such as Acko, FirstCry, Makemytrip, Meesho, NoBroker, Paytm, Sharechat, Spinny, Swiggy, Unacademy, Urban Company, Xpressbees and several others. With the $670 million Fund VIII, the VC said in a statement that it will once again focus on the seed/Series A stage as its core. According to the company, its investment pace has been accelerating and went up by 100 per cent in the past 12 months. The firm has to date invested in over 150 companies across consumer internet, SaaS, fintech, consumer brands, edtech, healthtech and Web3/Crypto, and has offices in Bengaluru, Gurugram and Salt Lake City in the US. "Fund VIII will allow us to demonstrate a greater commitment to exceptional founders with a larger initial investment and continued support to them until much later in their journeys," said the VC. Elevation (earlier SAIF Partners) first started investing in India 20 years ago. India's equity market capitalisation is already the fifth-highest in the world, at $3.2 trillion, and is expected to approach $10 trillion over the next 10 years. "We have just scratched the surface of India's tech potential. The 100 unicorns in India alone have a combined valuation of $240 billion. We believe that this will grow over 10x over the next decade and Indian tech companies will have more than $2 trillion of market cap," said the company. The firm is led by co-managing partners <keyword id="304089" type="General" weightage="80" keywordseo="ravi-adusumalli" source="Orion">Ravi Adusumalli</keyword> and <keyword id="1700264" type="General" weightage="80" keywordseo="mukul-arora" source="Orion">Mukul Arora</keyword>, along with three managing directors <keyword id="10135369" type="General" weightage="80" keywordseo="mridul-arora" source="Orion">Mridul Arora</keyword>, Deepak Gaur and <keyword id="3039894" type="General" weightage="80" keywordseo="mayank-khanduja" source="Orion">Mayank Khanduja</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/defense/news/hal-delivers-the-first-made-in-india-dornier-228-aircraft-to-alliance-air/slidelist/90719494.cms">HAL delivers the first made-in-India Dornier 228 aircraft to Alliance Air</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/abu-dhabis-ihc-to-invest-2-billion-primary-capital-in-three-adani-group-companies/articleshow/90725697.cms">Abu Dhabi's IHC to invest $2 billion primary capital in three Adani Group companies</a>

Elevation Capital announces $670 million fund for early-stage startups

<ul><li>The event focuses on Web3, D2C, metaverse, SaaS, in addition to conversations around corporate governance and building resilient businesses.</li><li>The event will include over 50 speakers, over 20 investors and has more than 20 sessions that include keynotes, masterclasses, panel discussions and exclusive lunch table sessions.</li><li>The 2-day event is spread across <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>’s leading sStartup hubs – Delhi-NCR and Bengaluru.</li></ul>Dubbed as India's largest and most definitive startup event for tech entrepreneurs, TiE Delhi-NCR’s India Internet Day (iDay) is all set to commence. The event will be held at two different locations and nation’s leading startup hubs. It is slated for September 1-2 in Bengaluru and Delhi-NCR. The theme for iDay 2022 is ‘Riding the wave: Building Winning Businesses Today’. Over 100 key industry stakeholders, ace investors, unicorn founders will be a part of conversations revolving around building resilient businesses, trends in D2C, Web3, metaverse, SaaS, crypto and beyond. Now in its 11th edition, the iconic India Internet Day has been running successfully for over a decade, curated by key leaders from the Indian startup ecosystem. iDay will showcase best practices, exciting opportunities and defining future trends. Expected attendees include tech pioneers, innovators, ideators, investors, mentors, incubators, accelerators, evangelists and budding entrepreneurs. The conference plays host to in-depth sessions, engaging keynotes by leading founders, investors and market experts of the digital world, in addition to exclusive lunch table sessions. “It has been an honour to co-chair this edition of India Internet Day, which has always been the premier event for tech entrepreneurs. The importance of this platform is even more amplified now, when founders need to learn from one another on how to build enduring, resilient businesses. Like they say - when the going gets tough, the tough get building,” said Mayak Khanduja, partner, elevation capital &amp; co-chair, India Internet Day. The exceptional line up for the event includes institution builders, leading tech entrepreneurs, nation’s best investors and policy makers including Deepak Bagla, Invest India; Mayank Khanduja, Elevation Capital; Rajan Anandan, Sequoia India &amp; SEA; Deep Kalra, MakeMyTrip; Mohit Bhatnagar, Sequoia India; Mukul Arora, Elevation Capital; Kiran Vasireddy, Kalaari Capital; Ashwini Asokan, Vue.ai, Blox.ai; Upasana Taku, Mobikwik; Ravi Chhabria, NetApp India; Gaurav Gupta, Squareboat; Ashish Hemrajani, BookMyShow; Ashish Singhal, CoinSwitch; Vidit Aatrey, founder &amp; CEO, Meesho &amp; many more. “Over the past decade, India Internet Day has emerged as a leading platform showcasing India’s internet growth story. After a resounding debut in 2012, it has grown from being relevant to being indispensable for stakeholders across the ecosystem. iDay hosts the entire gamut of the internet mobile industry in India like no other forum,” said Geetika Dayal, executive director, TiE Delhi-NCR. “This year iDay focuses on building robust, resilient &amp; future ready companies which can survive &amp; succeed in the midst of headwinds. We are happy to bring iDay to Bengaluru in collaboration with TiE Bangalore this year,” added Dayal. The conference is supported by <keyword id="3003094" type="General" weightage="50" keywordseo="startup-india" source="Orion">Startup India</keyword>, Elevation Capital, Sequoia Capital, Microsoft, AWS, Squareboat, Netapp Excellarator, Kalaari Capital, Client Associates, Google Cloud, Kalaari and NTT Data-TiE Pune. As a commitment towards being a responsible organization TiE Delhi-NCR is continuing to build on its initiatives to adopt sustainability and make its events truly sustainable. As a first formal step towards being carbon neutral, it is tracking its carbon emissions for the India Internet Day and adopting steps to reduce emissions, waste generated and water wastage. India Internet Day 2022 is going to officially be a carbon neutral event. All the emissions offset undertaken, shall be published for public knowledge, post third party validation. About TiE Delhi-NCR’s India Internet Day From its inception #iDay has set out to be a leadership conference that looks to set conversations around vision 2025 for the industry. It’s one of India’s most exciting gatherings of the internet community designed to deliver powerful content and showcase the possibilities, which the internet holds for the present and the future. The conference sees participation from all major and relevant technology companies from across the country. India Internet Day 2020 co-chairs include – Mayank Khanduja &amp; Ashwini Asokan along with the team Abhishek Gupta, Alok Mittal, Arvind Jha, Deep Kalra, Dev Khare, Gautam Gandhi, Karan Mohla, Latika Pai, Miten Sampat, Prasanto K Roy, Rajan Anandan, Rajat Garg, <keyword id="262068" type="General" weightage="50" keywordseo="rajesh-sawhney" source="Orion">Rajesh Sawhney</keyword>, Ravi Gururaj, <keyword id="8713499" type="General" weightage="50" keywordseo="shereen-bhan" source="Orion">Shereen Bhan</keyword>, <keyword id="3380503" type="General" weightage="50" keywordseo="suchita-salwan" source="Orion">Suchita Salwan</keyword> and Vani Kola – who are the torchbearers who put together the conference that has emerged as the voice of India’s internet industry. About TiE Delhi-NCR TiE Delhi-NCR is among the most active and vibrant chapters across the vast TiE network. In the last two decades, it has continuously taken the lead in creating an increasingly positive ecosystem for entrepreneurs and investors. With a strong mentor support base, marquee events and focused workshops throughout the year it has emerged as one of the most valuable platforms supporting entrepreneurship, nationally. TiE Delhi-NCR conducts a wide range of programmes to help entrepreneurs. These include TiEcon, Startup Expo, TiE Institute, TiE Young Entrepreneurs along with Special Interest Groups (SIGs) across sectors.

India’s largest event for tech entrepreneurs, TiE Delhi-NCR’s India InternetDay - now connects two startup hubs

<ul><li><keyword id="356967" type="General" weightage="100" keywordseo="rigi" source="Orion">Rigi</keyword> raised $25 million across three rounds conducted within the last 14 months. </li><li>The startup helps creators and influencers grow, monetize and manage their content. </li><li>The company plans to use the funds to expand into newer categories and geographies. </li></ul>Rigi, a platform which allows creators and influencers to manage and monetize their communities, said on Wednesday that it raised ₹100 crore. The startup calls it Series A extension round, and is led by Elevation Capital; with participation from Accel, Stellaris and <keyword id="270604" type="General" weightage="50" keywordseo="sequoia" source="Orion">Sequoia</keyword> among others. Angel investors such as former cricketer <keyword id="10138" type="General" weightage="50" keywordseo="mahendra-singh-dhoni" source="Orion">Mahendra Singh Dhoni</keyword>, Kunal Shah (founder of Cred), Amit Agarwal (founder of NoBroker), <keyword id="11361219" type="General" weightage="50" keywordseo="chakradhar-gade" source="Orion">Chakradhar Gade</keyword> (co-founder at <keyword id="7010225" type="General" weightage="50" keywordseo="country-delight" source="Orion">Country Delight</keyword>), <keyword id="13699074" type="General" weightage="50" keywordseo="sharan-hegde" source="Orion">Sharan Hegde</keyword> ( CEO of The 1% Club) also invested in the round. Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi focuses on knowledge creators in areas such as education, fitness, gaming etc. It provides them with an end-to-end ecosystem to manage their communities, with a focus on monetisation. It provides tools such as subscription management, courses, live workshops, paid one-to-one interactions and integration with social platforms. Rigi raised $25 million across three rounds in the last 14 months. It plans to use the latest funds raised to expand into newer categories and geographies. “Creator economy is a new paradigm of employment. It is here to stay in India, South East Asia, and globally. But this is a nascent ecosystem. All creators need tools to be more efficient and to grow. Rigi has created a world class suite of products that creates a 10X positive impact on the creator businesses,” Prayank Swaroop at Accel India said. Since its inception in October 2021, Rigi claims to have helped over 10,000 creators in over 30 categories. Recently, it also expanded to Indonesia. “Knowledge creators in various fields, including education, health and fitness, skills training, and gaming are sought out by users for specialized advice on these topics. Users are now willing to pay these creators for personalized advice rather than relying on a generic, one-size-fits-all approach. Our goal is to support these creators in this aspect of their journey, so they can focus on what they do best: adding value to their audiences' lives,” Swapnil Saurav, co-founder of Rigi said. Globally, the creator economy is estimated to be worth over $100 billion, according to estimates provided by Rigi. "At Elevation, we have been firm believers of the growth potential of the creator economy as demonstrated by our past investments in companies such as Sharechat, <keyword id="16247668" type="General" weightage="50" keywordseo="turnip-and-headfone" source="Orion">Turnip and Headfone</keyword>. In just under two years of their existence, Rigi has enabled thousands of creators to become entrepreneurs — a testament to the unparalleled customer love they have received,” Mayank Khanduja, partner at Elevation Capital said. Ananya and Swapnil, both batchmates from BITS Pilani, had previously founded HalaPlay, which was acquired by <keyword id="125145" type="General" weightage="50" keywordseo="nazara-technologies" source="Orion">Nazara Technologies</keyword> and Delta Corp in 2020. While working with social media influencers at HalaPlay, they recognized the growing presence of online creators and the potential of influencers' communities, which led them to establish Rigi. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/iit-startup-solinas-integrity-working-to-end-manual-scavenging-in-india-wins-big-on-shark-tank/articleshow/97296983.cms">The IIT-Startup working to end manual scavenging in India wins big on Shark Tank</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/list-of-top-20-richest-people-in-the-world/amp_articleshow/74475220.cms">Elon Musk, Warren Buffet, Gautam Adani, Mukesh Ambani &amp; more - World’s Top 20 richest people - Business Insider India</a>

Rigi raises ₹100 cr from Elevation Capital, MS Dhoni, Cred’s Kunal Shah & more

<ul><li><keyword id="161314" type="COMPANY" weightage="20" keywordseo="SAIF-Partners">SAIF Partners</keyword>, one of India’s most successful VC firms, is back in a new avatar – <keyword id="10135370" type="UNKNOWN" weightage="20" keywordseo="Elevation-Capital">Elevation Capital</keyword>.</li><li>It also announced the closure of its seventh fund in India for $400 million.</li><li>SAIF Partners, when it was formed in 2001, stood for Softbank Asia Infrastructure Fund. </li></ul>SAIF Partners, one of India’s most successful VC firms, is back in a new avatar – Elevation Capital. The firm, which was founded in 2001, has backed several <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword> in India – seven of which have gone one to become unicorns. With a new fund of $400 million – its seventh fund in India, Elevation Capital joins the likes of Sequoia, Lightspeed Partners, Chiratae Ventures – all of whom have successfully closed their funds in the middle of the pandemic. Rationale behind the rebranding SAIF Partners, when it was formed, stood for Softbank Asia Infrastructure Fund. Even though SoftBank quit as an LP (Limited Partner) back in 2004, the firm had continued with the same branding. “We felt that the name SAIF, while well recognized, didn’t communicate what we stand for to our partners and founders. While the rebranding has been a thought over the years, and (with) a new fund raise in the offing, we thought that the time was prime to think about a new name that echoes our investment ethos better,” said Deepak Gaur, Managing Director. Some of its big investments so far <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MakeMyTrip </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Justdial </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FirstCry </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Swiggy </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Unacademy </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Meesho </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">NoBroker </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Urban Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sharechat </td></tr></tbody></table> <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total Assets Under Management </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Over $2 billion until Fund VII </td></tr></tbody></table> New brand, new fund, same investment thesis The new brand Elevation Capital, Gaur added, reflects their investment ethos and commitment to the founders who help redefine their future. Elevation Capital’s seventh fund will continue to work on the same investment philosophy, where the partners will invest in early-stage companies. “We will continue to focus on the Seed/Series A stage. As for the sectors, we will continue to invest across consumer internet (including e-commerce, edtech, gaming, content), consumer brands, global SaaS and financial services,” said Mayank Khanduja, Managing Director. Elevation Capital partners who will make the call for investments <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ravi Adusumalli </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Deepak Gaur </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mayank Khanduja </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mridul Arora </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mukul Arora </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Vivek Mathur </td></tr></tbody></table> While each partner has a target of two investments per year, the firm doesn’t have a set goal for the seventh fund. “We have a long-term orientated approach with our funds and portfolio companies and we are selective in the investments that we make, so that we can do justice to the relationship we have with the founders. We don’t have any target number of investments in a year,” said Khanduja. SEE ALSO: <a href="https://www.businessinsider.in/business/news/justdial-jd-mart-challenges-indiamart-oldest-ecommerce-after-24-years/articleshow/78781834.cms">India’s oldest e-commerce platform is bracing for its first direct challenge in 24 years as Justdial ups its game</a>

INTERVIEW: Here’s why one of India’s most successful VC firms rebranded itself in the middle of a pandemic

<ul><li>In an exclusive interview with Business Insider, the million dollar men Mukul Arora, Deepak Gaur and Mayank Khanduja, of <keyword id="161314" type="COMPANY" weightage="20" keywordseo="SAIF-Partners">SAIF Partners</keyword> sit down to discuss how they invest in <keyword id="6362513" type="UNKNOWN" weightage="20" keywordseo="startups">startups</keyword>.</li><li>They are now willing to go as early as possible in the fund cycle of a startup. </li><li>SAIF Partners has been an early investor in <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>, MakeMyTrip, Swiggy, Firstcry, BookMyShow, Rivigo, Meesho, Sharechat, Urbanclap and multiple others. </li></ul>In one of Gurugram’s hottest properties, in a swanky new space, we walked into the office of SAIF Partners. Huddled in the conference room were Mukul Arora, Deepak Gaur and Mayank Khanduja, men who have made million dollar bets in the Indian startup ecosystem – most of which have taken off and how. SAIF Partners has invested early in most top startups that saw a meteoric rise— like Paytm, MakeMyTrip, Swiggy, Firstcry, BookMyShow, Rivigo, Meesho, Sharechat, Urbanclap and others. The investment firm stood with them through the growth phase of these startups. Investing at the seed stage and Series A round has always been their strategy. They are now more leaning towards investing early. They meet more than 100 companies in a week, but with few breakthroughs. We sat down with Arora, Gaur and Khanduja, as they discussed what they look for in a company. “Our approach is to invest in the best team in place. We have a very focussed approach to investing - unlike some other funds which invest in multiple companies in the sub sector, we map out each sector and try to invest in the best in them, and come in as early as possible,” said Gaur. SAIF Partners invests across sectors – consumer tech, education, finance, healthcare, internet and IT services, logistics, mobile and SaaS companies and more. The second leg of their approach to investing is a fundamental one – looking for the right business model. They look for companies that are customised for India, rather than replicate what’s happening in other countries. The third aspect is that they continue to support and invest in those companies as their horizons are fairly long. “We invest for 7-9 years. We try to invest as much we can according to our fund circumstances across multiple rounds,” said Gaur. So what’s the trick to getting funded by them? A team that has a very fundamental approach to problem solving, where it understands how to solve a real problem in the right manner. It has to be a strong and ‘rightly motivated’ team – which is not creating short term goal or scale but sustainable impact. And of course, capital efficiency in the initial stages. How they cracked Swiggy SAIF Partners invested in Swiggy, when the foodtech unicorn had just a landing page. They had met over 50 teams in the foodtech space, including some of the large names out there today. What they liked about Swiggy was that they understood the problem deeply – the only way is to deliver food on your own, when you have your own logistics in place and — not just build an app for ordering. “First time, we pinged them even before they were live, they just had a landing page in July or August 2014. Then we saw the progress – they were very customer-obsessed even at a small scale, their retention was very strong, they were not offering discounts, charging a convenience fee on every order. They also have a complimentary founding team - Harsha is a very strong business leader, Nandan is great in operations and Rahul is a strong tech guy. Then we invested in the seed round,” said Arora. Could they have predicted then that Swiggy would today be a marker leader? “No,” comes the answer. “But that’s true for the entire consumer tech market, acceleration has happened much faster than we could have imagined in the last four years. But given their building blocks we were sure that this is the team that is likely to be a leader. We had a strong conviction,” said Arora. Why do they go after seed-stage startups As the internet penetration in India has gone deeper, so has a startup’s ability to reach out to more consumers. This has also led to investors going in after startups at an early stage, catch them before they become the hotshot company that everyone’s after. “We are now willing to go even earlier than in the past. We are even talking to companies that are in the pre-launch phase,” said Arora. A big reason for that is that the adoption of these new products or services by consumers is so much faster. “People are so much more open to trying out some of these new products and see if they are satisfying. We had invested in No Broker long time back, we knew that there would be a market for a real estate transaction without a broker. They took two-three years to build a user base but when they started to monetise, I think everyone was pleasantly surprised to see how many people were willing to pay the money. If there’s a high quality service out there, consumers are now more willing to pay,” said Khanduja.

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Elevation Capital announces $670 million fund for early-stage startups

IANS

India’s largest event for tech entrepreneurs, TiE Delhi-NCR’s India InternetDay - now connects two startup hubs

BI India Partner

Rigi raises ₹100 cr from Elevation Capital, MS Dhoni, Cred’s Kunal Shah & more

Eetika Kapoor

INTERVIEW: Here’s why one of India’s most successful VC firms rebranded itself in the middle of a pandemic

Sanchita Dash

SAIF Partners invested in Swiggy when they just had a landing page – today they are going after more seed stage startups, here’s why

Sanchita Dash

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