You Searched For "mass premium segment" and got 15 results
Sort By:
How digital, direct marketing and word-of-mouth has helped Fabelle reach out to a targeted audience and expand its presence in 4 years
Fabelle's business has grown much ahead of the category and its own internal forecast
Realme Pad 2 review: A budget tablet for the masses
After a period of silence, the tablet space in consumer tech is starting to show up again. Post pan…
You can spend two months living on Oceania's premium cruise ship for $15,700 per person as it sails to 2 continents
Oceania is capitalizing on the growing popularity of extended cruises by unveiling three one-to-two…
Brittany Chang
Henkel doubles down on India as hair care market at an inflection point – to evaluate laundry segment later
German consumer major Henkel is focusing on the hair colour and hair care market in India. The comp…
Redmi Pad Review: A decent tablet for the masses
Redmi claims this tablet is developed with both performance and content consumption in focus. A …
Ciaz To Break Maruti’s Premium-segment Jinx?
The experts are predicting Ciaz to be aptly priced. Rumours suggest that petrol variant will be pr…
The spectacular rise in the use of these 3 products tells the story of the evolution of the Indian economy
Bollywood star Ayushmann Khurrana’s recent viral video drives home the point that men need not shy …
dentsu Play and WATConsult's latest innovation for Tata Nexon helps the brand target premium, behind-the-paywall audience on OTT platforms
The solution will use first-party and second-party data partnerships
Parle is now focussing on premium products
With an aim to create a distinctive identity for its premium products, biscuits and confectionery m…
Social TV Has Started Buzzing In India As This Start-up Brings Tweets On-screen
BrizzTV Media Lab focuses on bringing all formats of content onto the television screen. Its first …
Simply Put: From Dal to Dolce—India is loving its luxury life
Indian consumers are embracing premium products across categories, from cars and FMCG to smartphone…
Luxury European automakers are getting crushed in China
BMW, Mercedes-Benz and Porsche have suffered sliding sales in the world's largest car market amid r…
Tom Carter
Festive season to drive over 15% growth in Indian Automobile Market, says report
The Indian automobile market will experience a significant surge of over 15 per cent growth during …
Why has Bernstein called India’s EV sector 'irrelevant'?
Even with hefty incentives, incumbent OEMs are still unprofitable, the report stated.
Ola Electric Mobility losses widen to ₹347 crore in Apr-Jun quarter
Revenue from operations for the quarter under review was Rs 1,644 crore against Rs 1,243 crore …