You Searched For "martech tools" and got 15 results
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9 mins read
Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Sarika Naik, Chief Marketing Officer & Chairperson, Diversity – India, Capgemini tells us what chan…
3 mins read
Internal memo explains why ad holding company IPG launched app-focused martech business Kinesso
While IPG claims that the acquisition has led directly to new business wins, some observers remain …
Patrick Coffee
3 mins read
'There's too many lookalike companies:' Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction
MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …
Lauren Johnson
5 mins read
The CEO of a social media firm valued at $1.8 billion has a plan to survive the mar-tech consolidation thanks to big-name clients like McDonald's and Microsoft
Ragy Thomas: I can go to YouTube, Facebook and Twitter and buy, but most companies want to run a ca…
Lauren Johnson
3 mins read
While most Indian organizations use a blend of first party & third party data for marketing, most marketers are building first party data: MMA EY survey
The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…
2 mins read
Meet 22 of the most important executives shaping the future of marketing technology
Business Insider recognizes 22 of the executives leading the charge at marketing-tech firms. Each y…
Lauren Johnson
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
2 mins read
Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
Indian marketers are facing challenges in embracing omnichannel marketing to improve their business
2 mins read
MoEngage, Merkle Sokrati ink strategic alliance for APAC
Partnership to lead way in data-driven customer engagement solutions for enterprise brands
7 mins read
Ecommerce: The trends to watch out for in 2022
Leaders from the e-commerce industry tell us where the industry is headed in 2022
3 mins read
MParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech
The idea is to help marketers create customer experiences beyond advertising or marketing. Here's h…
Lauren Johnson
16 mins read
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
These startups are using tech to disrupt advertising and marketing. Explore the pitch decks selling…
Business Insider
1 min read
We got an exclusive look at the pitch deck mobile ad startup App Samurai used to raise millions for its Series A funding round
App Samurai currently operates across nine cities globally, and last year opened offices in the US,…
Martin Coulter
3 mins read
Dun & Bradstreet agreed to acquire a data platform to get a bigger piece of marketing budgets and keep ahead of startups and marketing clouds
Lattice Engines is one of a handful of mar-tech companies that sells data-organizing software. Star…
Lauren Johnson
3 mins read
AT&T has lofty ambitions to change the way TV advertising is sold, but ad buyers worry it will become a walled garden like Facebook and Google
Other media buyers said that it's too early to gauge how AT&T will use data across multiple pro…