You Searched For "martech industry" and got 15 results
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4 mins read
Making your intuition fool-proof with marketing intelligence
The potential of marketing intelligence hasn't been fully realized by firms in India yet
1 min read
Seeking nominations for the marketing tech companies who are leading the industry in 2022
We're looking to identify a mix of marketing tech startups and large companies solving problems for…
Lauren Johnson
2 mins read
The 19 most interesting ad-tech and mar-tech companies of 2018
Before May, investors and observers worried whether the increasing regulatory scrutiny from Europe'…
Lauren Johnson
3 mins read
Internal memo explains why ad holding company IPG launched app-focused martech business Kinesso
While IPG claims that the acquisition has led directly to new business wins, some observers remain …
Patrick Coffee
1 min read
Seeking nominations for the executives who are leading the marketing tech industry
We're looking to identify a diverse group of marketing-tech leaders.
Lauren Johnson
2 mins read
A martech startup has raised $3.5 million to bring cannabis and CBD ads to publishers like BuzzFeed, Hearst, and USA Today
A martech startup called Vana claims that it has built a platform that can help cannabis and CBD br…
Tanya Dua
3 mins read
'There's too many lookalike companies:' Ad-tech and mar-tech firms will battle to get profitable in 2019 or risk extinction
MacDonald said a growing number of ad-tech and mar-tech firms are vying to solve the same problem, …
Lauren Johnson
3 mins read
Hybrid events are the next big innovation in the event space
Will digital continue to rule or will we come back to doing physical events?
5 mins read
The CEO of a social media firm valued at $1.8 billion has a plan to survive the mar-tech consolidation thanks to big-name clients like McDonald's and Microsoft
Ragy Thomas: I can go to YouTube, Facebook and Twitter and buy, but most companies want to run a ca…
Lauren Johnson
4 mins read
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
The industry will grow by 10.9% to reach Rs 75,952 crore by the end of 2020. It is expected to grow…
5 mins read
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies - even as the industry faces doom and gloom
Franchi said MathCapital does more than a deal per month and has a few more set to close in the com…
Lauren Johnson
1 min read
This investment bank presentation breaks down the complicated digital ad industry in 2016
After demystifying the multi-billion digital marketing industry in a presentation last year, the in…
Hannah Roberts
3 mins read
Inside Refinery29's $133 million rise and sell to Vice Media, FCB cuts ties with industry group over Ted Royer controversy, and Taboola and Outbrain finally merge
My colleague Tanya Dua reported on content-recommendation company Taboola's merger with longtime ri…
Lauren Johnson
5 mins read
'No one would disagree that ad tech is hot again': M&A is heating up as tech giants look to arm themselves against Facebook and Google - and maybe save the digital ad industry
"Overall what you're seeing is frankly a maturing industry," said Philip Smolin, a former Turn exec…
Lauren Johnson
3 mins read
While most Indian organizations use a blend of first party & third party data for marketing, most marketers are building first party data: MMA EY survey
The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…