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Organisations that didn’t invest in MarTech tools will perish: Capgemini’s Sarika Naik
Sarika Naik, Chief Marketing Officer & Chairperson, Diversity – India, Capgemini tells us what chan…
Making your intuition fool-proof with marketing intelligence
The potential of marketing intelligence hasn't been fully realized by firms in India yet
Ecommerce: The trends to watch out for in 2022
Leaders from the e-commerce industry tell us where the industry is headed in 2022
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
Here’s what dentsu’s global restructuring will mean for India
Do the employees in India need to worry about the proposed job cuts?
While most Indian organizations use a blend of first party & third party data for marketing, most marketers are building first party data: MMA EY survey
The survey conducted among 150 marketers revealed insights on the maturity of consumer data strateg…
Wondrlab announces its first acquisition with What’s Your Problem
Amit Akali to be Co-founder and Chief Creative Officer at Wondrlab
Flipkart's Kunal Dubey and Lucky Saini to lead Dentsu India's Slingshot – a specialised marketing and digital agency
In a career spanning over a decade each, Kunal and Lucky bring extensive experience in brand strate…
Unlock 1.0: Digital will continue to take the bigger cut, share experts
As markets are now slowly opening up, we reached out to experts to find out if the ad revenue pie w…
We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
Bhasin who became the first Indian executive ever to lead the entire Asia Pacific business for DAN …
Emerging markets’ digitisation roadmap different from West: Gupshup CEO
The next two decades could see the greatest amount of digitisation and “maybe even wealth creat…
Inability to act on data in real time and the lack of omnichannel marketing strategy the two biggest challenges marketers face today: Resulticks Report
Indian marketers are facing challenges in embracing omnichannel marketing to improve their business
MoEngage, Merkle Sokrati ink strategic alliance for APAC
Partnership to lead way in data-driven customer engagement solutions for enterprise brands
DAN's Anand Bhadkamkar reflects on the year that went by
The current year witnessed several challenges for the industry – NTO, weak economic conditions, …
New job openings and mandate wins, here’s how Gozoop is sailing smoothly despite the recession
The agency is also seeing signs of early business recovery.