You Searched For "marketing to genz" and got 19 results
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6 mins read
Most effective ways to market to GenZ in 2020
Experts discuss the new ways of appealing to GenZ
3 mins read
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
6 mins read
Why good storytelling is the perfect tool to connect and communicate with GenZ
This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…
3 mins read
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…
4 mins read
Talking the Gen-Z talk: How to market to them
Most effective ways to market to GenZ
3 mins read
Mahindra is debuting in the US market with this product. No, it’s not its iconic SUVs!
The company hopes to win over campus dwellers with a $2,999, electric scooters called GenZe, which …
9 mins read
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
3 mins read
Most of the world’s youngest people, particularly Gen Zers, live in these countries
The world’s population is becoming older but some countries — especially the developing countries h…
3 mins read
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
3 mins read
Teens are swarming TikTok to talk about how to start investing thanks to the GameStop frenzy
Viral posts are popping up all over social media, explaining the situation to people who have never…
Grace Kay
2 mins read
One in 10 British Gen-Zers says the GameStop saga inspired them to start investing - and 62% of those poured money straight into meme stocks, new survey shows
The GameStop craze "has heralded a new generation of enthusiastic and engaged investors," BMO said …
Natasha Dailey
2 mins read
Meme mania pushed Gen Z into the stock market - and now they're learning investing fundamentals from TikTok and Instagram
About 41% of Gen-Z investors use social media to educate themselves on investing, a new survey from…
Natasha Dailey
2 mins read
Stocks are king among Gen-Z and millennial investors, but meme stocks are actually of little interest
A survey conducted by Motley Fool found just 30% of investors aged 18-40 owned so-called meme stock…
Natasha Dailey
2 mins read
Fastrack's latest ad showcases how workouts can start anywhere
Lowe Lintas Bangalore conceptualises a campaign for Fastrack Reflex 3.0 – #StartAnywhere
2 mins read
TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
New Gen-Z data shows TikTok tied with Instagram as the most influential social platform for ecommer…
Nathan McAlone
3 mins read
Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial
A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…
4 mins read
How JanSport created a 'quick turnaround' TikTok influencer campaign highlighting its charitable donations during the coronavirus outbreak
Each creator posted two videos using the campaign's hashtag #unpackthatchallenge. The first video w…
Dan Whateley
2 mins read
A majority of Millennial and Gen-Z investors are taking personal loans or borrowing from friends and family to invest in stocks
80% of Gen-Z investors and 60% of Millennial investors borrowed money to put into stocks, a new sur…
Natasha Dailey
6 mins read
Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras
In today’s episode of Influencer Adda, we will be tracing Vishnu’s journey